GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
Growth Marketing Agency for Companies That Need More Than Ads
A Performance Marketing Agency That Drives Revenue
Is Your Performance Marketing Agency Actually Good?
Google Ads Agency Focused on Revenue: How to Choose the Right Partner
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Resources  /  GTM & Strategy
GTM & StrategyHospitalityGoogle AdsMeta Ads

How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.

Six Central Jakarta properties. OTA dependency at 15-25% commission. No attribution framework. Rp 2.41B in tracked direct booking revenue, seventeen months later.

Albert Lie
Co-Founder · May 29, 2026 · 11 min read
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.

This article is being prepared — check back soon.

About the author
Albert Lie
Co-Founder
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Keep reading

More field notes from the bench.

GTM & StrategyBeautyEntertainment+2
AUGUST 31, 2026

Jacquelle: The Indonesian Beauty Brand That Earned Disney’s Trust

How Budi Thomas built Jacquelle into an Indonesian beauty brand trusted by Disney through product quality, overlooked communities, and strategic IP collaborations.

GTMLab Writer
GTMLab Growth Writer
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DECEMBER 29, 202513 min

The Learning Engine — turning ad tests into compounding knowledge.

A Series B brand spent $2.3M on hundreds of tests and couldn't explain what they'd learned. Here's the system that compounds insight every cycle — and how Claude + Meta MCP closes the capture loop.

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JANUARY 10, 202614 min

The Growth Learnings Artifact — the document that runs your team.

A DTC skincare brand had 200+ experiments in a 47-tab spreadsheet. When the media buyer left, the new hire couldn't answer basic questions. Here's the artifact that fixes it — plus how to keep it alive with Claude + Meta MCP.

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GTMLab Growth Writer

We fund the growth. You only pay for results.

We’re a real performance marketing agency. We staff the team and fund the hours— then structure a success fee that makes sense for your business.

Success fee, structured on
% of revenueCost per leadMilestones
100%
Of our fee tied to your results

We partner selectively with growth-stage companies already running paid media.

Explore a partnership→
Selected clients
LazadaCinepolisIHH HealthcareGleneaglesMount ElizabethSiloamELSA SpeakLion ParcelAshley GroupBluuuCentral WellnessDoré by LeTaoGoDrinksIkigaiKAIEMedifly