At our size, growing the seller base meaningfully is tough, trust me, we've tried everything. Then, in 60 days, GTMLab built an acquisition method that actually brings quality merchants at scale.
Head of Project
Ecommerce
Paid growth that compounds. Not the kind that breaks at scale.
We ship D2C paid acquisition for beauty, supplements, electronics, premium food, subscription brands, and the owned platforms that scale them. Built to hold ROAS as spend grows — not bleed it.
★ ★ ★ ★ ★
Trusted by 200+ brands
Sub-verticals
Every shape of D2C we've scaled for.
Six specializations under one pod. From beauty and supplements to electronics and owned platforms. The compounding math works differently in each — we've solved each.
Beauty
Beauty & skincare
UGC-led creative pipelines, hero-product funnels, refill subscription bridges, ingredient-aware compliance.
Supplements
Supplements & nutrition
Cohort LTV modelling, subscription conversion flows, claim-aware creative review, restock-trigger lifecycle.
Electronics
Consumer electronics
Considered-purchase funnels, high-AOV retargeting ladder, comparison-aware landing pages, post-launch lifecycle.
F&B
Premium food & beverage
Direct-commerce launch funnels, creator-led discovery, gifting + occasion funnels, repeat-purchase modelling.
Subscription
Subscription D2C
One-time → subscription bridge, churn-signal automation, cohort-tiered audiences, retention-first paid spend.
Platforms
Owned multi-country platforms
0→1 platform launch, multi-country geo expansion, currency-aware funnels, marketplace mechanics that scale.
+38%
YoY CAC inflation across D2C paid channels, 2025
D2C paid acquisition is harder than it's ever been — CPMs climbing, creative fatiguing faster, signal noisier every quarter. The accounts that compound past year two rebuild their measurement stack before they rebuild their scale. Anything less is paying for growth that breaks the moment you stop pushing.
Services we ship for D2C
Every channel and capability we run for D2C brands.
Twelve specializations under one pod. The full stack a brand needs to scale paid spend without ROAS decay — media, creative, funnel, attribution, GTM. Not just media buying.
Channel
Google Ads
Branded + non-brand search · PMax tuned to cohort LTV · Shopping feed optimization
Channel
Meta Ads
Cold prospecting · lookalikes from LTV cohorts · CAPI + server-side conversions
Channel
TikTok Ads
Native creative hooks · Spark Ads from creator content · TikTok Shop integration
Channel
YouTube
Founder-led explainer · product-demo VSL · long-form for considered purchases
Channel
Display & Programmatic
Cohort-tiered retargeting · smart prospecting · brand defense at scale
Channel
Affiliate & Creator
Creator-stitched attribution · UTM-tracked codes · paid amplification of organic winners
Service
Performance Marketing
Media buying tuned to LTV · multi-channel allocation · scaling without ROAS decay
Service
Performance Creative
UGC pipelines · creator content · 10+ variants per week, hit-rate driven
Service
Funnel & CRO
Hero PDP optimization · subscription conversion flow · bundle & upsell architecture
Service
Data & Analytics
Cohort LTV modelling · CRM stitching · decision-grade reporting that matches the bank account
Service
GTM & Growth Lab
Multi-market expansion · new-product launch · owned platform 0→1 builds
Discipline
Server-Side Tracking
CAPI + offline conversion import · ITP-resistant data layer · EMQ optimization
Industry challenges
Four problems D2C brands hit. None of them fix themselves.
D2C paid acquisition has its own physics — ROAS ceilings, creative fatigue, attribution noise, subscription churn. Here's how we approach the four that surface on nearly every audit.
01 · ROAS
ROAS decay at scale.
Every D2C account hits a ceiling where adding spend stops adding revenue. The standard agency answer is “saturation.” The real answer is usually broken attribution, fatigued creative, or an unmeasured retargeting layer — not the market.
How we approach:Rebuild measurement first, then creative pipeline, then push spend. Spend is the last lever — everything below it has to be tuned before the ceiling lifts.
02 · Creative
Creative fatigue at the pace of TikTok.
Winning ads stop working in 2–3 weeks. Brands without a creative engine lose ground every cycle — CPMs climb, frequency caps, CVR drops. Most accounts ship 1–2 new variants per week. That isn't a pipeline; that's a leak.
How we approach: 10+ variants per week through UGC + creator + studio pipelines, hit-rate scored, winners amplified, losers rotated. Creative becomes the input, not the bottleneck.
03 · Cohort
First-purchase ROAS hides retention.
Subscription brands are multi-purchase businesses; first-purchase ROAS is a single-purchase metric. Brands optimizing for the wrong number scale the wrong customers — cheap-to-acquire, high-churn cohorts that look profitable for a quarter and bleed for a year.
How we approach: Cohort LTV reporting at month-3 and month-6 checkpoints. Subscription-aware bid modelling. The campaigns we cut are the ones the dashboard rewards; the ones we scale are the ones leadership rewards.
04 · Attribution
Platform numbers don't match the P&L.
Meta says ROAS 3.5×, the CRM says 2.1×. Most accounts trust the platform because it's the only number they have. After iOS 14 and ITP, that trust is increasingly statistical fiction — modeled conversions, attribution-window stretching, and post-event guessing fill the gap.
How we approach: Server-side conversions + offline import + CRM stitching. The platform learns from cleaner signal, leadership trusts the dashboard, and blended CAC numbers stop diverging from the bank account.
Funnels we've shipped
The funnel patterns D2C brands actually compound on.
Six funnels we've built and shipped for D2C accounts. Each is a working pattern, not a template — built around cohort economics, creative throughput, and attribution that survives the next iOS update.
D2C account rescue
Broken account → structured audit → campaign restructure → ROAS recovery inside 60 days. Where most engagements start when a brand has been through 2–3 agencies.
One-time → subscription bridge
Post-purchase subscription offer, churn-signal automation, repeat-purchase modelling, cohort-tiered win-back. The single highest-leverage funnel for any consumable D2C brand.
Creative engine at scale
UGC pipeline + creator content + studio production = 10+ variants per week, hit-rate scored, winners amplified. The creative becomes the input; ROAS becomes the output.
Multi-market expansion
Currency-aware funnels, multi-language creative, geo-specific creator pools, regional channel-mix rebalancing. The Peeba 6-country playbook, applied.
Smart retargeting ladder
Cohort-tiered audiences (visitor → cart → purchaser → subscriber), message-matched creative per tier, sequential funnel logic. The lever most accounts have least tuned.
0→1 platform launch
Pre-launch audience build, launch-day push, post-launch creative engine, multi-country rollout playbook. From zero brand recognition to scaled paid acquisition inside 6 months.
Let’s get started
See what’s hiding in your ad account.
Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff
“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”
★★★★★
Trusted by 200+ brands
FAQ
Questions we hear from D2C founders before engagement.
Depends on AOV and repeat rate. High-AOV one-purchase brands (think furniture, premium electronics) need CAC payback within the first purchase — usually 0.8–1.2× first-order revenue. Subscription or repeat-heavy brands can afford 3–6 month payback because LTV compounds. We model your specific cohort LTV before deciding what a healthy CAC even looks like — first-purchase ROAS lies on subscription brands.
Stock Shopify CAPI apps pass 2–3 of the 8 match-quality parameters Meta needs — we rebuild it server-side via sGTM or Stape so EMQ climbs from 5/10 to 9+/10. For checkout subdomain tracking (most Shopify stores have checkout on shop.app or a Shopify-hosted subdomain), we mirror cookies across so the conversion attributes back to the click that brought them.
Yes — very different. Subscription brands need LTV-adjusted ROAS plugged into Meta (the algorithm bids on first-purchase by default, which understates Meta’s real contribution by 2–5×). One-time brands need cohort-specific creative for first-time vs repeat buyers. We model both before deciding the channel strategy.
Yes. Limited inventory means we can’t just “turn the dial.” We optimize for sell-through velocity per SKU instead of blanket ROAS — pause campaigns on out-of-stock SKUs same-day, push budget toward in-stock high-margin items. Catalog feeds get hygiene checks weekly. This is one of the highest-leverage moves for fashion / accessories / F&B with seasonal inventory.
Most brands underestimate the channel-cannibalization effect. We model marketplace orders (Amazon, Tokopedia, Shopee) as part of the attribution layer so paid spend that drives marketplace conversion still gets credited. The strategic question we surface: which products belong on DTC vs marketplace, and what does pricing look like across both?
Single engagement is more efficient if the brands share an audience or back-office — we discount additional accounts (2nd–5th brand at −20%, 6+ at −30%). Separate engagements make sense if the brands have radically different ICPs and would otherwise dilute the strategist’s attention. Most portfolio holding-cos run them under one umbrella with brand-specific channel pods.
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