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Leading SEA E-commerce
“At our size, growing the seller base meaningfully is tough, trust me, we've tried everything. Then, in 60 days, GTMLab built an acquisition method that actually brings quality merchants at scale.”
Paid growth that holds its return as you scale.
We run the ads, the creative pipeline, the store pages and the tracking for D2C and multi-brand stores across Asia, so every order is traced to the campaign that earned it.
30 minutes with a senior strategist. No commitment.
- 6 ecommerce case studies
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind ecommerce brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsResults in ecommerce
Real numbers from real ecommerce accounts.
Every figure comes from a client’s own order and revenue data. Where a client asked us not to name them, we describe the business instead.
- >80×Return on ad spend in six months, up from 6×HokiOne
- $1M+In tracked purchases, at 89.8× ROASElectronics e-commerce brand
- 9.5×Return on ad spend, with $795,000 in purchases in five monthsBeverage delivery brand, Bali
- >3,400Tracked conversions, at over 19× ROASMulti-brand home and hardware retailer
How New Creatives Beat a Saturated Account's Average ROAS by 1.7× and CTR by 2.5×
1.7×Best creative's ROAS vs. account average
2.5×Click-through rate on winning creatives vs. account average
After 27 Years Selling Only to Businesses, a First D2C Channel Built From Zero Hit 80× ROAS
6× → >80×ROAS in six months
0 → 1D2C revenue line, built from scratch
SEA's Top E-Commerce
E-Commerce & RetailHow a Marketplace Used Outbound Acquisition to Win 40+ Tier-1 Sellers Away From a Rival in 60 Days
40+Tier-1 sellers acquired
120+Qualified meetings
How a Logistics Firm Built a New B2B Acquisition Channel With $1M+ Pipeline in 30 days
>50%Meetings completed to partnership won
$1M+Qualified pipeline generated
Where the margin leaks
Four reasons ROAS falls as spend grows.
It’s rarely the market. More often the ads are learning from the wrong signal, judged on the wrong number, or running out of creative.
- Leak 01
Platform numbers that don’t match the bank
Meta and Google both claim the same order, so the dashboards add up to more revenue than you actually took, and the budget follows the inflated number.
Orders matched server-side to the click that earned them, so every channel is judged on one revenue number.
Attribution & Revenue Dashboard - Leak 02
Winning ads that stop winning
A winner runs until it fades, the cost per sale climbs, and there’s no next ad ready to replace it.
A creative pipeline from UGC, creators and studio shoots, scored on sales every week, so a replacement is always waiting.
Performance Creative - Leak 03
Scaling the ad with the best clicks
The ad people click most gets the budget, even when another one sells more. Clicks are cheap to win; orders aren’t.
Every creative judged on purchase value, so the budget goes to the ads that sell.
Meta Ads - Leak 04
Every order worth the same to the algorithm
A small first order and a large repeat basket count as one conversion each, so the platforms chase whoever is cheapest to convert.
Order values, and margin where it matters, sent back to the ads, so bidding favours the customers worth having.
Performance Marketing
The build
A new channel, built layer by layer.
How a 27-year offline distributor got its first direct-to-consumer line, from captured search to predictable scale.
Step by step
- 6× → 80×+D2C ROAS in six months
- 28×blended ROAS, sustained
- >35%lower B2B cost per qualified lead
Before27 years of offline sellingRelationship-led, with high-intent searches nobody captured
1
CaptureSearch on the brands and parts buyers look for
CTR 7%+2
ForkOne catalog, two buyersShoppersCheckout or a WhatsApp orderProcurementA WhatsApp conversation and a quote
B2B CPL −35%+3
ConvertA D2C funnel on Meta retargeting and catalog creative
6× → 80×+4
ScaleBoth funnels measured, budget following each
Blended 28×The engine we build
One team for the ads, the creative and the order data.
Most stores split this across a media agency, a creative studio and a tracking freelancer. We run it as one system, so spend, creative and revenue are judged on the same number.
Performance Marketing
Meta, Google and TikTok run on purchase value and margin, so spend can grow without the return falling away.
AI Search & SEO
Get named when shoppers ask ChatGPT or Google which brand to buy, and rank for the searches that sell.
Funnels & CRO
Product and offer pages tested until more visits become orders.
Data & CRM
Every order matched to its ad, and repeat buyers kept apart from new ones in the reporting.
Who we work with in ecommerce
- Beauty and skincare
- Supplements and nutrition
- Consumer electronics
- Food and beverage
- Subscription brands
- Multi-brand and multi-country stores
In their own words
What ecommerce clients say about the work.
Real testimonials from the ecommerce brands we work with.
Hokione
“We've always focused on B2B, and going direct to consumers felt like starting a new company. GTMLab built the system that made it work, and now D2C is a real source of revenue.”
Creatives we’ve shipped
Ecommerce ads, scored on sales.
UGC, creator videos and statics we’ve made for ecommerce clients, each kept or cut on the orders it brought in.
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Static
Static
Static9 ads · 4 formats · 1 industries · 9:16, made for Meta, TikTok and Shorts
Field notes
What we’ve learned growing ecommerce brands.
Articles from the team on creative, tracking and scaling spend.
Jacquelle: The Indonesian Beauty Brand That Earned Disney’s Trust
How Budi Thomas built Jacquelle into an Indonesian beauty brand trusted by Disney through product quality, overlooked communities, and strategic IP collaborations.
AI Alone Is Useless — Why I Built GTMLab.
I never meant to start an agency. I’d hired enough that underdelivered. Then founder friends asked for help, and the referrals didn’t stop. Two years later, 100+ specialists, $0 outside funding. Here’s why.
Building a growth system, not a campaign treadmill.
A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.
FAQ
Before you book your call
What’s a healthy cost per customer for us?
It depends on your basket size and how often customers come back. A brand that sells one expensive item needs to earn the customer back on the first order; a brand people reorder from can afford to wait months. We work out your repeat rate and customer value before we decide what a good cost per customer is.
Our Shopify tracking under-reports. Can you fix it?
Usually, yes. Stock tracking apps send Meta only part of the information it uses to match a purchase to a person. We rebuild it server-side, so more purchases are matched, and carry the click through to Shopify’s checkout so the sale is credited to the ad that brought the buyer in.
Subscription or one-off purchases: does the approach change?
Yes. For subscriptions, the platforms need to learn what a subscriber is worth over time, not just the first payment, or they undervalue the channels that bring loyal customers. For one-off purchases the work is creative and offers that bring in first-time buyers. We model both before we pick a channel mix.
We sell on marketplaces too. How do you handle that?
We count marketplace orders, on Shopee, Tokopedia or Lazada, in the reporting, so ads that send people to buy on a marketplace still get credit. It also brings up the bigger question: which products belong on your own store and which on marketplaces, and how pricing should differ between them.
Get started
Tell us where your ROAS stalls. We’ll show you why.
On one call we look at your ads, your creative and your tracking, and show you what’s holding revenue back as spend grows.
- Discovery call
We learn what you sell, where it sells and how orders are tracked today.
- Read-only audit
If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.
- Your proposal
We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.
Book a strategy call
Takes 2 minutes · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
