“Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.”
More direct bookings, so the next guest costs less than the last.
We run the ads, the booking flow, the guest messaging and the tracking for hotels and hospitality groups, and trace every stay back to the campaign that filled the room.
30 minutes with a senior strategist. No commitment.
- 2 hospitality case studies
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind hospitality brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsResults in hospitality
Real numbers from real hospitality accounts.
Every figure comes from a client’s own booking and revenue data. Where a client asked us not to name them, we describe the business instead.
- >40×Return on ad spend, sustained beyond 12 monthsAshley Group
- 4×More direct-booking revenueAshley Group
- 40%+Lower cost per acquisitionAshley Group
- >70×Return on ad spendHigh-end boutique hotel chain
40×+ ROAS Sustained Over a Year: How a Luxury Hotel Chain Built Direct Bookings and Reduced OTA Dependency
>40× ROASSustained beyond 12 months
4×More direct-booking revenue
From One Campaign to Six Property-Specific Strategies: How Better Targeting Cut Cost Per Booking 40%
4XMore direct booking revenue
40%+Lower cost per acquisition
Where bookings slip away
Four places hotels pay for bookings they should own.
Every booking that goes through an OTA, or never gets traced, costs margin the hotel already paid to win.
- Leak 01
Paying OTAs for guests who searched your name
Online travel agencies bid on your hotel’s name, so a guest who was already looking for you books through them and you pay the commission.
Your brand search defended, with a reason to book direct: the best rate, a perk, an easier booking.
Google Ads - Leak 02
The booking engine breaks the trail
Bookings complete in the booking engine, on another domain, so the ads never see a confirmed stay and keep chasing clicks.
Confirmed bookings and their room revenue sent back to Google and Meta from the booking engine.
Attribution & Revenue Dashboard - Leak 03
Past guests treated like strangers
The budget goes on people who’ve never heard of you, while past guests and people who just checked your dates see nothing.
Past guests and recent visitors retargeted with a direct offer, so the cheapest bookings come in first.
CRM & WhatsApp Setup - Leak 04
Enquiries that wait for the front desk
Questions about rooms, groups and weddings arrive on WhatsApp at all hours and wait for someone free to answer. The guest books whoever replies first.
A WhatsApp assistant that answers rates and availability in seconds and hands bigger enquiries to your sales team.
AI Sales & Support Agents
One booking, end to end
Follow one booking from the ad to the revenue.
This is what “tracked end to end” means: every stop a guest makes leaves a mark, so the revenue lands on the campaign that earned it, and the ads learn from it.
Stop 5 of 5 · Dashboard
On the monthly dashboard
Revenue by campaign and by property, in one view leadership can check every month.
Booking #4127Dashboard
- Source
- Google Ads · Search
- Campaign
- Weekend stay · Hotel A
- Click ID
- Kept
- Booking
- 2 nights · Deluxe
- Channel
- Direct, not an OTA
- Guest
- New to the group
- Matched
- Booking to click
- Sent to
- Google Ads · Meta
- Bidding on
- Booking value
- Reported as
- Direct revenue · Hotel A
The engine we build
One team for the ads, the booking flow and the guest record.
Most hotels split this across an ad agency, a booking-engine vendor and a revenue team. We run it as one system, so every stay is traced to the campaign that sold it.
Performance Marketing
Google and Meta campaigns that defend your brand search and win direct bookings from every source market.
AI Search & SEO
Get named when travellers ask ChatGPT or Google where to stay, and show up on Maps for every property.
Funnels & CRO
Booking pages and offers tested until more visits become direct stays.
Data & CRM
Bookings from the engine matched to their ads, and past guests brought back without an OTA in the middle.
Who we work with in hospitality
- Hotels and resorts
- Boutique hotels
- Multi-brand hotel groups
- Restaurants and F&B chains
- Experiences and attractions
In their own words
What hospitality clients say about the work.
Real testimonials from the hotels and hospitality groups we work with.
“We wanted a way to grow our paid ads, and GTMLab delivered. Our website bookings went up, and over a year later, they're still the team that we trust. We couldn't be happier with how it turned out.”
11.11 Bali Retreats
“They understood in hours what took me years, and gave me a clear way forward. If you're pouring money into ads that don't you bring qualified leads, I'd 100% recommend GTMLab to turn that around.”
Field notes
What we’ve learned growing hospitality brands.
Articles from the team on direct bookings, OTAs and tracking.
AI Alone Is Useless — Why I Built GTMLab.
I never meant to start an agency. I’d hired enough that underdelivered. Then founder friends asked for help, and the referrals didn’t stop. Two years later, 100+ specialists, $0 outside funding. Here’s why.
Building a growth system, not a campaign treadmill.
A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.
How to audit your creative without hiring an agency (yet).
CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.
FAQ
Before you book your call
How do you shift bookings from OTAs to direct?
By making booking direct the better choice: a direct-only rate or perk, a booking flow with fewer steps, and your brand search defended so OTAs can’t buy your name. Past guests are then reached directly instead of through an OTA. We measure the shift in your own booking data, not the platforms’.
Can you track bookings made in our booking engine?
Yes, it’s the most common technical work we do in hospitality. We carry the click through to the booking engine, fire a server-side event when a reservation is confirmed, and send its value to Google and Meta, so revenue can be reported by campaign and by property.
We run several properties. One team, or one per hotel?
One team, with each property in its own ad account so it’s optimised on its own bookings. Creative is shared where it makes sense, and the reporting rolls up so the group sees every property side by side.
How do you budget around high and low season?
By booking window, not by calendar month. Guests book weeks or months ahead, so we spend ahead of the stays you want to fill, push harder in quieter periods where an extra booking matters most, and keep peak-season spend defensive.
Get started
Tell us what a booking costs you today. We’ll show you how to bring it down.
On one call we look at your ads, your booking engine and your guest data, and show you where direct bookings are slipping to OTAs.
- Discovery call
We learn how guests find you, how much comes through OTAs and how bookings are tracked today.
- Read-only audit
If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.
- Your proposal
We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.
Book a strategy call
Takes 2 minutes · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
