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On-demand Doctor and Wellness GroupCase
“The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.”
Know exactly which ads make you money.
We connect your ads, website, WhatsApp and CRM into one source of truth, so every sale traces back to the campaign that earned it, and every platform learns from real revenue.
No commitment. A senior operator reads every request.
- Google Partner
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsData & analytics
If you can’t see which ad made the sale, you’re paying for a guess.
Most accounts are steered by each platform’s own report, and every platform takes credit for the same customer. We rebuild the tracking, tie your website, WhatsApp and CRM into one closed loop, and put the real number on one dashboard: revenue by channel, campaign and ad.
- Direct-booking revenue
- 1.0×4×an untracked cost linetracked end to end
- Bookings traced to a campaign
- None100%revenue was a mysteryeach to the campaign that earned it
- ROAS
- —>40×couldn’t be measuredsustained beyond 12 months
- Peak month
- —62.5×at takeoverblended ROAS, 420 direct bookings
What changed
- AttributionNo way to tie revenue to a campaignEvery booking traced to the campaign that earned it
- AudiencesSix hotels, one playbookSix approaches, one per property’s guests
- The channelOTAs taking 15–25% on every roomA direct channel the group owns
- ReportingA cost line nobody could defendA system leadership can check every month
Figures from the group’s own booking data. The chart is indexed to the month we took over; the curve between the endpoints is drawn.Read the case study
The short answer
What does marketing data and analytics include?
Marketing data and analytics is the system that tells you which ads, campaigns and channels bring in revenue: tracking on your site and in your chats, a CRM that records each lead and sale, and reporting that ties them together. Without it, budget decisions are guesses.
We build that loop end to end and send the results back to Google and Meta, so their bidding learns from your real customers too.
- Tracking
- Every visit, lead and sale, captured.
- CRM
- One record per customer, from first click to sale.
- Reporting
- Revenue by campaign, in one view.
One booking, end to end
Follow one booking from the ad to the revenue.
This is what “tracked end to end” means: every stop a guest makes leaves a mark, so the revenue lands on the campaign that earned it, and the ads learn from it.
Stop 5 of 5 · Dashboard
On the monthly dashboard
Revenue by campaign and by property, in one view leadership can check every month.
Booking #4127Dashboard
- Source
- Google Ads · Search
- Campaign
- Weekend stay · Hotel A
- Click ID
- Kept
- Booking
- 2 nights · Deluxe
- Channel
- Direct, not an OTA
- Guest
- New to the group
- Matched
- Booking to click
- Sent to
- Google Ads · Meta
- Bidding on
- Booking value
- Reported as
- Direct revenue · Hotel A
Services
The data layer, built to drive revenue.
Four pieces, one loop: capture every lead, grade it, trace every sale, and feed the truth back into the ads.
Attribution & Revenue Dashboard
Every lead followed to the sale that closes in your CRM, WhatsApp or booking system, and sent back to Google and Meta, so they bid on buyers.
CRM & WhatsApp Setup
A CRM your team actually uses: every lead captured, qualified and followed up, the pipeline tied to the ads.
Lead Quality & Sales Ops
One written definition of a good lead, every lead graded against it, and follow-up rules both teams sign off on.
Performance Marketing
The paid media the data steers: Google, Meta and Click-to-WhatsApp, run on the revenue in your CRM.
Where the data leaks
Six places your numbers quietly lie.
Across 200+ brands, the same six gaps sit between the ad and the revenue. Each one makes a dashboard look confident and steer the budget wrong.
01 / 06
Every platform claiming the same sale
What’s happeningAdd up each platform’s own report and you sold far more than the bank account says. Budget follows the loudest claim, not the real one.
Check it yourself30 sec
Add up the sales Google, Meta and TikTok each claim for last month. Is it more than your bank account shows?
How we fix it
One source of truth: revenue in your CRM, by channel.
The offer
Your tracking audit, in 5 working days.
Done by the operator who would run your data, measured against revenue, and yours to keep whatever you decide.
- 1
The tracking map
Every place a lead or a sale is recorded, and every place the chain breaks between the ad and the revenue.
- 2
The attribution check
What each platform claims, against what your CRM actually closed.
- 3
The signal check
Whether Google and Meta receive your real sales, and how well they match them to the click.
- 4
The 90-day plan, walked through
The fixes we would make, in order, on a 30-minute call with the senior operator who did the audit.
Results
What clean data made possible.
Every figure read from the client’s own CRM or booking data, not from a platform’s report.
- 62.5×Blended ROAS in the peak month, 420 direct bookings trackedAshley Hotel Group
- 100%Of paid spend traced to a booking, revenue up 27% on lower spendBluuu · luxury yacht tours
- 6.8×Marketing efficiency, measured for the first time, up from 3.9×On-demand doctor & wellness brand
- 25%+Higher patient lifetime value in 8 months, from the CRM’s retention loopPremium orthopedic clinic
From Untracked Bookings to 100% Attribution: How Fixed Data Trail Grew Revenue 27% on Less Spend
+27%YoY Revenue Growth, on lower ad spend
100%of Paid Spend
On Demand Medical Group
HealthcareHow Connecting Ad Spend to Booked Patients Doubled Return on Media From 3.9× to 6.8×
6.8×MER (up from 3.9×)
36%Lower Cost per Patient
Bookings Lived in One System, Ads in Another: Closing That Gap Took A Premium Yoga Chain to 63× ROAS
63×ROAS
100%Purchases now reported back to Meta
Premium Orthopedic Clinic
HealthcareA Data and Attribution Loop Built So the Ads Chased Real Patients, Not Just Clicks: Conversion Up From 10% to Over 25%
~10% → >25%Lead-to-patient conversion
4.2×More leads per month
“Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.”
“We wanted a way to grow our paid ads, and GTMLab delivered. Our website bookings went up, and over a year later, they're still the team that we trust. We couldn't be happier with how it turned out.”
“Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.”
Xccelerate
“At our price point, a subscription is considered an investment, and rarely an impulse. GTMLab built the journey that educates and nurtures people along the way, so they reach us already convinced.”
Online Property Marketplace
“On a property marketplace, it's all about lead quality — plenty of clicks, but few who are actually serious. GTMLab changed who comes through, and now we get people genuinely ready to move.”
The first 90 days
What happens after you say yes.
- Week 1
Map the chain
We trace every step from ad to sale (pixels, tags, forms, WhatsApp, CRM, payments) and find where the chain breaks. Nothing changes until you approve it.
You getA map of every leak
- Weeks 2–3
Close the loop
Server-side tracking and Conversions API live, one tagging standard on every channel, and your CRM’s sales sent back to Google and Meta.
You getEvery sale traced to its campaign
- Weeks 4–8
One source of truth
A revenue dashboard reads revenue by channel, campaign and ad from your CRM, and we walk you through it in every report and meeting.
You getA revenue dashboard
- Day 90
The review
What the data now says about where your revenue really comes from, and the plan for the next quarter.
You getNext quarter’s plan
Why GTMLab
GTMLab, a typical agency, or an in-house hire?
Three ways to get your tracking right, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who builds itSenior operators with a data teamNo: A junior with a templatePartly: One analyst, if you can find one
What counts as successRevenue in your CRM, by channelNo: Each platform’s own reportNo: Whatever the dashboards say
TrackingServer-side, CRM-connected, end to endPartly: Pixels and a GA4 tagPartly: Depends on who you hire
ReportingA revenue dashboard, read from your CRMPartly: A monthly PDFPartly: Spreadsheets, by hand
Time to startAudit in 5 working daysPartly: Weeks of onboardingNo: Months to hire and ramp up
Beyond the dataThe ads, CRM and funnels it steers, one teamPartly: Tracking only, or more vendorsNo: One person, one tool
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, GEO and Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book the audit
What does a data and analytics agency actually do for marketing?
We rebuild the chain from ad to revenue: tracking, server-side events, tagging, the CRM connection and the dashboards. Then we use it. The same team runs the ads the data steers, so the numbers turn into budget decisions, not just reports.
Why don’t the platforms’ numbers match my sales?
Each platform counts every sale it touched, so the same customer gets claimed two or three times, while sales that close by phone, on WhatsApp or in person never reach them at all. We reconcile both against your CRM.
What is server-side tracking, and do I need it?
It sends conversions from your server or CRM instead of the visitor’s browser, so privacy settings and ad blockers don’t drop them. If you spend meaningfully on Meta or Google, you almost certainly need it.
Which tools do you work with?
GA4, Google Tag Manager, Meta’s Conversions API, Google’s offline and enhanced conversions, and the CRMs and booking systems you already use, such as HubSpot, SleekFlow, Mindbody and Shopify.
What does it cost?
The audit comes with no commitment. If we work together, the fee is set by the scope of the work, and we agree it with you before anything starts.
How quickly will I see results?
The tracking map lands in the first week. Server-side events and CRM connections are usually live within two to three weeks, and the platforms need a few weeks of clean data before their bidding improves.
Do I keep the data and the setup?
Always. Everything is built in your accounts: your tag manager, your ad accounts, your CRM, your dashboard. If we ever part ways, it all stays with you.
Do you only do tracking?
No. The data is there to steer the work: the same team runs your Google, Meta and WhatsApp ads, landing pages and CRM, so the numbers turn into decisions.
Get started
Find out where your revenue really comes from.
Pick whichever is easier. Same senior team, same audit, no commitment.
- Tell us where to lookToday
Send the form, or a WhatsApp message with your website.
- We map your tracking5 working days
View-only access. A senior operator traces every step from ad to sale.
- We walk you through it30 minutes
The leaks, the fixes and the 90-day plan, on one call.
Request your audit
Takes 2 minutes · No commitmentRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
