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Growth Workshops · By GTMLab

Three hours that rewrite your next twelve months.

Senior operators — ex-Unilever, YC, VC fund partners, ex-investment bankers, Forbes 30 Under 30, and founders who scaled D2C brands to $20M+ — audit your funnel, decode your top competitors, and hand you the playbook to beat them.

Apply for a workshop ↗
Who's running it

We are entrepreneurs and growth leaders who fell in love with the marketing problem.

We're not your typical agency. The bench is built from operators with the credentials most consultants don't have — YC founders, VC partners, ex-bankers, ex-CMOs, ex-Forbes 30 Under 30. We came to marketing through the business side, which is why we keep redefining what growth marketing consulting looks like.

YC Alumni

Y Combinator W23 founder

Scaled a B2B marketplace to 6 countries pre-Series-A. Knows what 0-to-1 looks like from the founder seat.

Forbes 30 Under 30

Forbes 30 Under 30, Ecommerce

Operator who built and exited a D2C brand. Recognized for category-leading growth before turning the lens on others.

VC Partner

Venture Capital fund partner

Sat across from founders pitching for Series A. Knows what board-grade growth math looks like — and what doesn't.

Ex-IBank

Investment banking + hedge fund ops

Decade in financial markets before paid acquisition. Brings a revenue lens to every dashboard, every funnel, every campaign.

Ex-Unilever

Ex-Head of Growth, Unilever

8+ years on Meta, Google, TikTok, GA4. Built and scaled creative engines for one of the world's largest CPG businesses.

Founder $20M+

Founder, D2C brand scaled to $20M+

Grew a consumer brand from launch to nine-figure trajectory. Pressure-tests every recommendation against real founder math.

Backgrounds, recognition, & press
What you actually get

Two workshops. Built for two different moments in a business.

If you have revenue and ad spend, we audit your funnel and decode your competitors. If you're pre-launch or MVP-stage, we sit in a 3-hour war room and build your entire growth stack on a Miro board. Same operators, different format.

Workshop A

Growth Diagnostic & Competitor Decode

For: established businesses with revenue + active paid spend
InvestmentBy application
What you walk away with
Output 01Full-funnel audit of your business — current state, what's broken, your metrics vs. industry benchmarks. The diagnostic your agency hasn't given you.
Output 02Full-funnel audit of your top 2 competitors. We use AI and proprietary tools to spy on how they're acquiring customers — creative, channel mix, funnel, pricing.
Output 03A playbook to beat them. Funnel architecture, channel mix, spend allocation, positioning gaps, and the specific moves to make in the next 30 days.
Output 0430-day written roadmap, prioritized. Three moves you ship next week. The rest of the year, mapped.
What you'll learn (modules taught live)
  • How modern attribution actually works in 2026 — post-iOS 14, post-cookies, post-platform-modeling
  • How to read competitor intelligence — what their ads, funnel, and creative are telling you (and what they're hiding)
  • The compounding growth model — channel mix that scales, not the kind that breaks at $100K/month
How it runs
  1. Pre-meeting checklist — we send you the questions to prepare. Comes with a Notion doc to fill out.
  2. Meeting 1: online deep dive (90 min) — we understand your business, your funnel, your numbers
  3. Research week — we audit your accounts and your competitors with our AI + proprietary tools. Back-and-forth Slack for questions.
  4. Meeting 2: findings walkthrough (90 min) — we present everything we found, walk you through the playbook, and hand over the written report on the spot.
  5. Day-30 follow-up call — we check what shipped, what didn't, what's next.
Workshop B

Strategy War Room

For: pre-revenue, MVP-stage, and pre-launch founders
InvestmentBy application
What you walk away with
Output 01Your entire growth strategy on a Miro board you can touch, share, and build off. Channels, sequencing, allocation, validation milestones, timelines.
Output 02A distribution plan — where to invest your time, money, and energy. Channel by channel, in priority order.
Output 03A validation framework — what to test, how to read the signal, and what the kill criteria look like for each channel.
Output 04A capital plan — how much spend you actually need before you can claim product-market fit and what the milestones look like.
What you'll learn (modules taught live)
  • Pre-PMF channel discovery framework — how to find the one channel that compounds before your runway runs out
  • Distribution-first product validation — ship the distribution, not the feature, when validating
  • The first $100K of paid spend playbook — what to spend it on, in what order, and when to stop
How it runs
  1. Pre-workshop checklist — we send you the questions to prepare. Bring your numbers, your positioning, your honest assessment of what's not working.
  2. The 3-hour war room (online or in-person) — two senior operators, you, and a live Miro board. No slides, no pitch.
  3. Miro board delivered — the entire strategy laid out visually. You own it. Use it. Share it with your team or investors.
  4. (Optional) Day-30 follow-up call — we check on validation milestones and recalibrate.
Three ways to run it

See you Online, At your Office, or In Bali.

Workshop type is one decision. Delivery format is another. Either workshop can be run online, in-person at your office (when we're in your city), or as part of our annual Bali edition.

Format 01

Online (Zoom + Miro)

The default. Same operators, same depth, same Miro board. Works for both workshop types. Most clients run this format because the calendar moves faster than the airline tickets do.

Always available · Discovery call schedules in < 72 hours
Format 02

At your office

When we're in your city. We travel a few times a year — usually Sydney, Singapore, Jakarta, occasionally further. Different energy than Zoom, especially for multi-stakeholder teams. Limited slots per trip.

By application · Subject to travel calendar
Flagship

Bali annual edition

Once a year, end of December. The format we ran in May 2026, 20 workshops across two weeks. Founders fly to us. Most premium experience, hardest to get into, most memorable for everyone involved.

Annual · December · By application only
Workshop snapshots

Inside past workshops.

Where should we go next?

If you'd want a workshop in your city, tell us. When three founders ask from the same place, we plan a stop — and you're the first to know.

FAQ

Questions we hear most.

If you have revenue and active paid spend, Workshop A (Growth Diagnostic & Competitor Decode) is the one. If you're pre-revenue, MVP-stage, or pre-launch, Workshop B (Strategy War Room) is the one. If you're in between, we'll figure it out on the discovery call — it's a 15-minute conversation, no obligation, and we'll tell you honestly if neither is the right fit.

Most agency audits are a 20-page PDF designed to sell you a retainer. Ours is a multi-meeting research engagement with operators who've actually built the businesses you're trying to build. We use AI + proprietary tools to decode your competitors. The deliverable is a roadmap, not a sales pitch. And we don't take retainers from workshop clients — the workshop is standalone, the advice is honest, and the math is yours to execute.

Strategy consultants tell you what to think; they don't usually know how to ship campaigns on Meta Ads Manager or build a creative pipeline. We're operators first — the team in the room has scaled D2C brands to $20M, led growth at Unilever, run paid acquisition across 300+ accounts. Strategy without execution depth is theatre. We do both.

By application. We quote after the 15-minute discovery call because the fit conversation matters more than the price tag — and the deliverable scales with the complexity of your business. We've worked with single-founder pre-revenue teams and multi-location enterprise groups; the price reflects the depth, not a fixed tier.

Yes — Workshop B (Strategy War Room) is built specifically for that. Some of our most transformative work has been pre-revenue. We pressure-test the funnel, validate the unit economics, and tell you what to fix before you raise or spend serious money on ads. The Miro board you walk out with often becomes the document the founder runs the company off.

Both. Default is online (Zoom + Miro). When we're traveling to your city, we'll come to your office. Once a year, we run the Bali annual edition — founders fly to us for a week. Tell us where you are during the discovery call, and we'll figure out which format makes sense.

Let’s engineer your lead generation engine.

More qualified leads, lower CAC, and a clear view of which ads bring in revenue.

Ways to work with us
Monthly plansOne-off buildsGrowth partnership

How we start

  1. Discovery callWe learn how you sell, where leads go cold and what could work better.
  2. Read-only auditIf we’re a fit, we get read-only access to your ads, analytics and CRM, and diagnose what’s really going wrong.
  3. Your proposalWe walk you through the diagnosis and the engine we’d build to fix it.

For lead generation businesses already running paid ads. Replies within 24 hours.

Explore a partnership
Selected clients
LazadaCinepolisIHH HealthcareGleneaglesMount ElizabethSiloamELSA SpeakCekatAIAshley GroupBluuuCentral WellnessDoré by LeTaoGoDrinksIkigaiMediflyPalma Islands