GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsProperty
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
GTM & Strategy11 min
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.
GTM & Strategy9 min
AI Alone Is Useless — Why I Built GTMLab.
Performance Marketing11 min
Building a growth system, not a campaign treadmill.
Performance Creative12 min
How to audit your creative without hiring an agency (yet).
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Book a call →

Still paying for guesswork?

Free 30-min teardown · no obligation · 200+ teams shipped

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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog
  • Growth Letter (soon)
  • Teardown Library (soon)
  • Events
  • Talks

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ growth teams · $20M+ ad spend operated
Funnel Strategy & CRO Service

Turn the click into the customer it was supposed to become.

Performance ads buy the click. We own everything after — landing page, checkout, abandoned cart, sales reply, retention. Every breakpoint mapped, every leak flagged, every fix shipped — monthly, not quarterly.

Book a strategy call ↗View our work
★ ★ ★ ★ ★
Trusted by 300+ brands
A First-Time Food ExpoAshley GroupBluuuCinepolisA First-Time Food Expo
ClientDoré by LeTaoELSAGleneaglesClient
GoDrinksHokiOneIHH HealthcareIkigaiGoDrinks
JAQSLazadaLeading B2B Receivables Recovery FirmLeading Indonesian Event & Media GroupJAQS
We are experts at

Every breakpoint that lives after the click.

12 capabilities under one funnel pod. From the moment they land on your page to the moment they renew — every leak instrumented, every fix shipped.

Surface

Landing Pages

Hero pages · A/B-ready · funnel-aware

Surface

Advertorials & Story Pages

Long-form pre-frame · cold traffic warm-up

Surface

Lead Forms & Capture

ICP-aligned forms · lead scoring · routing

Surface

Checkout & Cart Flow

PDP · cross-sell · address · payment friction

Surface

Lifecycle Flows

Email · WhatsApp · abandonment · win-back

Surface

Sales Sequences

First-reply · qualification · demo follow-up

Discipline

Funnel Architecture

ICP mapping · breakpoint discovery · offer stacks

Discipline

Conversion Optimization (CRO)

A/B testing · multivariate · hold-outs

Discipline

Server-Side Tracking

Attribution · deduplication · event modeling

Discipline

AI Leak Detection

Daily breakpoint scans · drop alerts · Slack flags

Discipline

Funnel Dashboarding

Proprietary intelligence layer · 30+ breakpoints

Discipline

Retention & LTV

Win-back · referral · loyalty · subscription

After the click

Performance ads buy the click. Funnel strategy keeps it.

After they click, there's a journey — from landing on your site to the moment they buy, come back, and refer. If any part is broken, leaking, or missing, your ads are paying to fill a bucket with holes. We map every breakpoint — for ecommerce, services, and bookings (hotels, restaurants, tours) — then plug it into one dashboard so every leak is visible, prioritised, and fixed.

What we own at every stage
01

Acquisition & Landing

Landing page CRO, offer stack tests, advertorial funnels, ICP-aligned pages. The click lands somewhere built to convert.

02

Site & Checkout

PDP optimization, cross-sell logic, mobile-first speed, cart flow, checkout friction. The biggest leaks usually live here.

03

Lifecycle & Recovery

Email and WhatsApp abandonment recovery, win-back, browse-abandon, post-purchase flows.

04

Retention & LTV

Repeat triggers, subscription, referral, loyalty. The bucket your acquisition pours into — tighten it and blended CAC drops without raising spend.

Traffic
Impression → Landing visit
Conversion
PDP → Add-to-cart → Purchase
Lifecycle
Email / WhatsApp recovery
LTV
+50% buyers per visit
What we own at every stage
01

ICP & Lead Capture

ICP segmentation, positioning, landing page CRO, lead form fit, advertorial funnels. The right person in front of the right offer, every time.

02

Qualification & First Reply

CTWA and inbound first-reply time, lead scoring, qualification scripts. In Asia, a 4-hour reply window is the difference between a meeting and a ghost.

03

Proposal & Signing

Scoping playbooks, proposal templates, e-signature flow, objection handling. Usually 10–15 points of close-rate lift before sales has to work harder.

04

Engagement & Expansion

Kickoff sequences, milestone triggers, expansion playbooks, churn-signal alerts. Engaged clients become referrals, expansions, and case studies.

Inbound
Ad click → Lead form
Qualified
First reply → Discovery call
Proposal
Proposal → Signed
Engaged
+20% close rate
What we own at every stage
01

Discovery & Landing

Search capture, direct-booking landing pages, offer stacks tuned to rate parity. Visitors arrive comparing you against every aggregator and review platform in your category.

02

Availability & Comparison

Date pickers, room/menu/tour rails, dynamic pricing, smart recommendations. Most direct sites lose here because the comparison experience is worse than the aggregator's.

03

Booking & Payment

Deposit flows, multi-currency payment options, abandoned-booking recovery, instant confirmation. Cuts the "I'll book somewhere else" leakage at checkout.

04

Pre-arrival & Repeat

Pre-stay upsells, return-visit triggers, loyalty enrollment, post-visit reviews. Repeat bookings are where aggregators lose grip — they own the discovery, you own the relationship.

Browse
Search → Landing page
Compare
Availability → Pricing
Book
Visit + Payment
Return
+30% bookings
Funnel library

We've built 100+ funnels. Here are the patterns we reach for.

Every funnel below is a real architecture we've shipped — landing pages, advertorials, lead flows, recovery sequences. Filter by industry, use as a starting point for your build.

EcommerceBundle PDP → Single-page checkout
D2C beauty · supplement

Bundle-led PDP for repeat-purchase categories.

Hero offer, social proof rail, bundle calculator, single-page checkout. Built for AOV lift in repeat-purchase verticals.

EcommerceQuiz → Recommendation → Checkout
Beauty · wellness · pet

Quiz funnel for category-of-many SKUs.

5–7 question quiz, AI-tuned recommendation engine, founder-led result page, direct add-to-cart. Highest-converting D2C pattern for cold traffic.

B2B / SaaSLong-form VSL → Book a call
B2B SaaS · agency · consulting

VSL funnel for high-ticket B2B offers.

12–18 minute video sales letter, segmented qualifier, calendar embed, automated reminder sequence. Tested across 50+ B2B accounts.

HealthcareLead form → WhatsApp triage
Hospital · clinic · multi-market

WhatsApp-led triage for regulated healthcare.

Compliance-aware lead form, instant WhatsApp routing, qualification by symptom + insurance, booked appointment within 4 hours. Built for cross-border patient acquisition.

SaaSAdvertorial → Free trial → Onboarding
PLG · self-serve SaaS

Cold-traffic advertorial for product-led SaaS.

Pre-frame advertorial warms cold paid traffic, frictionless trial signup, first-value-in-5-min onboarding. Designed to cut activation drop-off by 30–40%.

SubscriptionPricing → Checkout → Activation
DTC subscription · membership

Subscription funnel built for week-one retention.

Pricing comparison with anchor tier, single-page checkout, post-purchase onboarding sequence triggered before the first charge. Optimized for trial-to-paid conversion.

100+ funnels in the library · filter by industry, ACV, or stageFunnel library opening soon
Recent wins

Real funnels. Real leaks plugged.

How brands across logistics, fitness, healthcare, SaaS, and wellness rebuilt the funnel — and went from leaking 30% to compounding monthly.

Financial ServicesIndonesiaScaleup
Leading B2B Receivables Recovery Firm
Predictable Pipeline · Market Mapping · Market Entry

Zero to One in 30 Days: How We Built a Predictable New Acquisition Channel for a Leading B2B Receivables Recovery Firm

$Millions+PIPELINE VALUE
Over 5XQUALIFIED MEETINGS / MO
GTM & Growth LabData & AnalyticsOutbound StrategySales Team BuildICP & Market Research
Read case →
HospitalityIndonesiaScaleup
Ashley Group
Predictable Revenue · Channel Ownership · Market Mapping

We helped Ashley Hotel Group build a channel they own — and traded hope for predictable revenue.

4×Website Bookings
62.5×Peak Blended ROAS
Performance MarketingFunnel & CROData & AnalyticsGoogle AdsMeta AdsSEOLocal SEO
Read case →
TourismBaliScaleup
Bluuu
Paid Engine Rebuild · Read Before Spend · Direct Revenue Growth · CAC Reduction · Predictable Revenue

We helped a Bali premium experience grow direct website booking by +23.5% in 30 days — by putting measurement and fixing the funnel leak before spend.

30%+Direct Website Revenue
-35%+CAC Reduction
Performance MarketingPerformance CreativeFunnel & CROData & AnalyticsGTM & Growth LabMeta AdsGoogle AdsSEO
Read case →
Client
Predictable Revenue · Market Entry · Funnel Architecture

Zero to one — we built a leading Southeast Asian hospital group its first cross-border patient engine.

-70%Cost per lead, launch → optimized
Over 5×Weekly lead volume, same budget
Read case →
HospitalitySEAScaleup
Doré by LeTao
Creative Engine Scale

Premium patisserie D2C launch — creative pipeline + direct-commerce funnel.

Performance MarketingPerformance CreativeFunnel & CROMeta AdsLanding PagesCheckout & Cart Flow
Full write-up coming soon
Proof

We build market leaders for a living.

B2B Food Industry Trade Expo

Performance MarketingFunnel Strategy & CROPerformance Creative
20,000+
Tickets Sold
1000+
High-intent B2B Meetings Booked
~$4
Cost Per Ticket Sold

An established conglomerate requested our help running food-industry trade for the very first time — no pixel history, no audiences, no benchmark to lean on. We built the acquisition engine from zero: audience architecture, registration funnel, and creative tuned to drive sign-ups, not just clicks. Drove over 20,000 ticket sales at around $4 cost each on the debut campaign — the kind of efficiency most accounts take years to reach.

Premium Boat Tour Operator

Performance MarketingPerformance CreativeFunnel Strategy & CROGTM & Growth Lab
18.87X
ROAS
40%+
Direct Website Booking
30 Days
0-1 GTM

A premium Bali boat-tour operator competing for high-intent foreign travelers in a market crowded with OTAs and resellers. We built a full-scale Meta booking engine — relentless creative testing across nearly 200 campaigns, audience architecture tuned to traveler intent, and a funnel that sells the experience before the price. Sustained an 18.87× blended ROAS at volume, turning paid social into a direct booking channel they own instead of renting from aggregators.

Premium Orthopedic & Joint Clinic

Performance MarketingPerformance CreativeFunnel Strategy & CRO
500+
Monthly Patient Inquiries
~$5
Cost Per Lead

An established premium orthopedic clinic relying on doctor referrals and word-of-mouth, with paid social untested as a patient channel. We built a Meta messaging engine that put the clinic directly in conversation with patients actively searching for care. Generated 1,527 patient inquiries at $5.54 each in a single quarter — turning paid acquisition into a predictable, low-cost top of funnel for a category that's notoriously hard to advertise.

Boutique Yoga Studio - Teacher Training Program

Performance MarketingFunnel Strategy & CROPerformance Creative
65X
ROAS
100+
Monthly Qualified Leads

A premium yoga studio launching its high-ticket teacher-training certification into a niche, high-intent audience. We built a paid funnel to fill cohorts directly — targeting, creative, and a registration flow tuned for a multi-thousand-dollar commitment, not impulse sign-ups. Filled the program at roughly $119 per enrollment, turning paid social into a profitable channel for a course most brands struggle to sell online at all.

Electronic E-Commerce

Performance MarketingData & AnalyticsFunnel Strategy & CRO
89.82X
ROAS
$1 Million+
in Tracked Purchase Conversion

One of the region’s largest electrical distributor sitting on a trusted brand but no real digital engine — online sales were an afterthought running at barely-profitable ROAS. We built the creative and paid media machine from the ground up: offer structure, full-funnel creative, and a scaling system tuned to their catalog. Took D2C from a side channel to a primary revenue line, lifting ROAS from 9× to 89.82× in three months.

Premium Multi-Country Healthcare Network

Performance MarketingData & AnalyticsPerformance CreativeFunnel Strategy & CRO
−56%
Cost per result
5,000+
Qualified leads
4
Markets

A premium healthcare network running paid acquisition across 4 markets with attribution that the CFO couldn't defend. We rebuilt tracking, server-side, and the reporting ledger — same spend, 56% lower cost per qualified inquiry.

Hospitality Brand Operating 15 Hotels

Performance MarketingData & AnalyticsFunnel Strategy & CRO
22.37X
ROAS
%357+
Direct Booking Increase

A Jakarta-based hotel group with 15 hotels, paying OTA commissions on revenue they should have owned. We turned paid search and social into their top-performing direct booking channel. Two years in, we're still their growth team.

E-commerce Brand for Supplements

Funnel Strategy & CROPerformance Marketing
+22%
ROAS growth in 1 month
Rp 289M
Purchase conversion

A nutritional supplement brand lacking systematic creative testing at scale. We rebuilt their creative testing machine, created 30 creatives, and increased ROAS from 1.89 (breaking-even) to 2.31 (profitable) in just 1 month.

Why us

Why our funnels compound, not just convert.

AFTER-THE-CLICK OWNERSHIP

Everything after the click is our problem.

Most agencies optimize the ad and hand off the click. The leaks live where they stop — landing page, checkout, abandoned cart, ghosted demo, lapsed renewal. We own every breakpoint after the click.

AI LEAK DETECTION

Leaks flagged daily, not monthly.

AI scans every conversion event 24/7 — cart abandons, PDP drops, demo ghosting, lifecycle bounces. Flagged in Slack the day they happen, not in the month-end report when the budget's already burned.

30+ BREAKPOINTS TRACKED

Every conversion event, one dashboard.

From product view to renewal, MQL to closed-won, first-reply time to refer-a-friend. 30+ conversion events instrumented and tracked in one view — not in 6 disconnected tools nobody opens.

SHIP THE FIXES, NOT THE DECK

Map it. Track it. Fix it. Every month.

Most consultants hand you a 90-page deck and leave. We ship the fixes — landing pages rebuilt, flows wired, sequences live — every month. Your funnel gets sharper the longer we run.

PROPRIETARY DASHBOARD

Our funnel intelligence, not your GA4.

We built our own funnel intelligence layer. Every breakpoint, every leak, every dollar value — in one view. Most agencies hand you a Google Analytics screenshot and call it reporting.

COMPOUND CONVERSION GAINS

25–50% CVR lift in 90 days. Then it compounds.

25–50% blended CVR lift in the first 90 days. Then it compounds — every leak we close reveals the next, but with more signal, less guesswork, and less spend wasted to find it.

Use cases

Where the leaks live — and where we plug them.

Four ecommerce funnel scenarios. Four B2B funnel scenarios. Every breakpoint we've seen leak, and the playbook we ship to fix it.

ECOMMERCE · CART

From 70%+ cart abandonment to recovery on autopilot.

Recovery flow is generic or missing entirely. We rebuild email + WhatsApp abandonment with 24/7 triggers, segmented by browse intent and time-of-day.

ECOMMERCE · PDP

From add-to-cart healthy, purchase rate collapsing.

The leak lives at the product detail page. We rebuild PDPs around your real-customer objections — offer stack, social proof, mobile-first speed — tuned per category.

ECOMMERCE · POST-PURCHASE

From one-and-done buyers to second-purchase triggers.

First-time buyers don't come back. We build the second-purchase trigger flow before the first order ships — most brands skip this and pay 3x to re-acquire.

ECOMMERCE · CHECKOUT

From 6-second checkout to friction killed.

Every form field, payment gateway, and address validator audited. Mobile checkout under 2 seconds. Friction is the silent CVR killer most agencies never look at.

B2B · FIRST REPLY

From 24-hour reply lag to 4-hour first contact.

In Asia, the 4-hour reply window is the difference between a meeting and a ghost. We rebuild qualification + first-reply infrastructure — CTWA, lead routing, response scripts.

B2B · MQL → SQL

From "marketing leads are low quality" to a real handoff.

Marketing fills the pipeline, sales says it's noise. We rebuild lead scoring + qualification scripts so the handoff stops being a fight and starts converting.

B2B · DEMO → CLOSED-WON

From demos booked, conversion stuck at 15%.

We audit the sales sequence, objection handling, and post-demo follow-up. Usually 10–15 points of lift available before sales has to work any harder.

B2B · RENEWAL & EXPANSION

From manual renewals to expansion on signal.

Renewals run as a quarterly fire drill. We build the renewal trigger system + expansion playbook so renewal stops being a panic and becomes a forecast.

In their own words

What clients say about the funnels we rebuild.

Operators we’ve rebuilt funnels for — many still under NDA, so company names are redacted to category. The shared finding: most of the leak is after the click, not before it.

0:28

Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.

Riki
Founder at Doré by LeTao (Omiyage Group)
1:32

They built our full end-to-end marketing funnel and have been accountable for every deliverable — it’s not just another ad-hoc agency where you pay someone to run a few campaigns and see where it goes.

Gianni Melwani
Co-Founder & Director at Ikigai Studios
1:48

"We came from GTMLabs because we are looking for predictability, instead of relying on freelance that are unreliable. We expect to see results in a quarter, and GTMLabs proof they can do it. Website revenue grew by 27%, Cost per click decreased by 50%, and website bookings increase by 20%. Highly recommend GTMLabs for those looking to grow and scale."

Karim
Co-Founder at Bluuu
33%Meta Purchases
23%+Direct Website Revenue
Boat tour direct-booking architecture
“

In 60 days we had $400K of pipeline from a market we hadn’t even mapped yet. They built the playbook, ran the outreach, closed the loop.

VP of Sales at Lion Parcel
Process

From kickoff to compounding.

4 weeks to deploy. Then a system that gets sharper every month. Two phases, one team, one accountability line.

Week 1

Audit & Research

What happens

Full funnel audit. Every breakpoint mapped from first impression to renewal. AI scans 90 days of your conversion data and ranks the leaks by dollar value.

What you get

A breakpoint map, leak prioritisation by $-value, and a 90-day CRO roadmap you can read in one sitting.

Week 2

Architect & Build

What happens

We rebuild the top 1–2 leak points — usually the landing page or the abandonment flow. Server-side tracking goes in. Dashboard scaffolding wired up.

What you get

New landing pages or flows in staging, server-side tracking live, and the proprietary funnel dashboard connected to your first breakpoints.

Week 3

Launch & Instrument

What happens

New funnel surfaces live. All 30+ breakpoints tracking. AI leak detection scanning daily. Slack channel active for kill-calls that can't wait for the weekly review.

What you get

Live funnel with every breakpoint visible, leak alerts in Slack, and the first A/B tests already in market.

Week 4

Optimize & Compound

What happens

First A/B test results in. Winners scaled, losers killed, next round of leaks prioritised. The fix-and-compound cycle starts turning by Friday.

What you get

First measurable CVR lift, a tuned funnel already outperforming baseline, and the operating cadence that compounds every month after.

Account Strategy
Analytics & Tracking Ongoing
Build & Dev Ongoing
CRO & Iteration Ongoing
AI Signal Ops & Full-Funnel Dashboarding Ongoing
Then it doesn't stop
Daily

Every breakpoint watched, every hour.

AI scans every conversion event 24/7 — cart abandons, PDP drops, first-reply lags, demo ghosting. Leaks get flagged in Slack before the day starts, not in next month's report.

  • Breakpoint drop alerts
  • Conversion anomaly detection
  • Funnel-stage Slack flags
Weekly

What shipped, what tested, what we killed.

30-minute call. Top three winning A/B tests, the variants we killed, the next CRO sprint already in production. No status theater — just decisions and shipping.

  • CRO sprint recap
  • Leak prioritisation review
  • Next-week fix queue
Monthly

Every breakpoint traced to revenue.

Full funnel report: CVR by breakpoint, leak-fix attribution, lift versus baseline, and the dollar value of every test shipped — sent to your inbox by the 3rd.

  • Breakpoint-level CVR report
  • Leak-fix attribution
  • $-value of tests shipped
Quarterly

Funnel architecture review every 90 days.

Board-room session. We audit the entire funnel, propose architectural rewrites where breakpoints have plateaued, and reallocate CRO budget based on where the lift is hiding next.

  • Full funnel architecture audit
  • Architectural rewrite proposals
  • CRO budget reallocation
Always-on

Fixes in motion, no ticket queues.

Dedicated Slack channel with your funnel pod — strategist, dev, CRO lead, analyst. Same-day landing-page tweaks when a leak spikes, no escalation tickets.

  • Dedicated Slack channel
  • Same-day landing-page swaps
  • Direct line to dev & CRO
Compliance

Tested, documented, repeatable.

Every A/B test logged in our test library. Every landing page version-controlled. Compliance reviews for regulated categories (healthcare, finance) handled before they're asked.

  • A/B test & result library
  • Version-controlled landing pages
  • Regulated-category compliance ready
Complete the system

The other 4 disciplines that make this work.

Funnel Strategy & CRO pairs naturally with our other 4 services. Most clients run 3 together — that's where the compounding starts.

Need a custom mix? Reach out →

Performance Marketing

The growth engine itself. Paid acquisition across every channel.

SERVICE

Performance Creative

Ads that win the auction. AI-tuned creative production at scale.

SERVICE

Data & Analytics

Every dollar traced. Dashboards, attribution, AI signal monitoring.

SERVICE

GTM & Growth Lab

Strategy that ships Monday. Channel tests, positioning, expansion.

SERVICE
“
Most paid growth bottlenecks live at the seam between two services — creative bleeding into media, attribution missing the funnel. The seams are where 30% of the upside hides.
Albert LieCo-Founder, GTMLab
Let's get started

See where your funnel is leaking.

Three CRO leaks costing conversions
One A/B test to ship this week
Your real funnel math, end to end

"The funnel doesn't need a 90-page deck. It needs someone to ship a fix every week for six months. That's the work most agencies refuse to do."

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ growth teams
FAQ

Questions we hear before week one.

Most engagements run 6 months minimum — the first 4 weeks are audit and architectural rebuilds; months 2–6 are where the CRO sprints compound. 12+ month retainers are common because the funnel keeps revealing new leaks the longer we instrument it.

25–50% blended CVR lift in the first 90 days is our typical range. Brands with mature funnels see slower percentage gains but higher absolute revenue lift. We'll tell you what's realistic during the audit — by breakpoint, not as a blanket promise.

Both options. Pure handoff: our pod owns the landing pages, flows, and CRO sprints end to end. Hybrid: we ship the dashboard + AI leak detection + briefs, your team builds. Slack-integrated either way, and we hand back the test library whenever the engagement ends.

An Account Strategist (your lead), a Build & Dev pair (engineer + UI/UX), a CRO Strategist, an Analytics Lead, and our AI Leak Detection layer. Five to seven humans, plus AI running daily breakpoint scans.

Both. We build new landing pages (Webflow, Framer, or your stack), advertorials, VSLs, lead forms — and we run CRO on what's already live. The right approach depends on whether the existing page has a fixable leak or needs a full rebuild — we'll tell you which during the audit.

That's the first thing we fix. Most funnels have tracking gaps that hide 20–40% of conversions — and you can't optimize what you can't see. Server-side rebuild, event deduplication, attribution model — done before we touch the funnel surfaces.

No hard floor. Funnels under 5K monthly visitors lean toward architectural fixes (landing-page rebuilds, lifecycle flows) since A/B tests need volume to read. Above 20K monthly visitors, multivariate testing becomes the workhorse. We'll calibrate the approach during the audit.