GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
AI Alone Is Useless — Why I Built GTMLab.
Building a growth system, not a campaign treadmill.
How to audit your creative without hiring an agency (yet).
Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Funnel Strategy & CRO Service

We build and optimize funnels to turn your clicks into customers.

Performance ads buy the click. We own everything after — landing page, checkout, abandoned cart, sales reply, retention. Every breakpoint mapped, every leak flagged, every fix shipped — monthly, not quarterly.

Book a strategy call ↗
★ ★ ★ ★ ★
Trusted by 200+ brands
Ashley GroupDoré by LeTaoIHH HealthcareLion Parcel
BluuuELSA SpeakIkigaiMedifly
Central WellnessGleneaglesKAIEMount Elizabeth
CinepolisGoDrinksLazadaPalma Islands
We are experts at

Every breakpoint that lives after the click.

12 capabilities under one funnel pod. From the moment they land on your page to the moment they renew — every leak instrumented, every fix shipped.

Surface

Landing Pages

Hero pages · A/B-ready · funnel-aware

Surface

Advertorials & Story Pages

Long-form pre-frame · cold traffic warm-up

Surface

Lead Forms & Capture

ICP-aligned forms · lead scoring · routing

Surface

Checkout & Cart Flow

PDP · cross-sell · address · payment friction

Surface

Lifecycle Flows

Email · WhatsApp · abandonment · win-back

Surface

Sales Sequences

First-reply · qualification · demo follow-up

Discipline

Funnel Architecture

ICP mapping · breakpoint discovery · offer stacks

Discipline

Conversion Optimization (CRO)

A/B testing · multivariate · hold-outs

Discipline

Server-Side Tracking

Attribution · deduplication · event modeling

Discipline

AI Leak Detection

Daily breakpoint scans · drop alerts · Slack flags

Discipline

Funnel Dashboarding

Proprietary intelligence layer · 30+ breakpoints

Discipline

Retention & LTV

Win-back · referral · loyalty · subscription

After the click

Performance ads buy the click. Funnel strategy keeps it.

After they click, there's a journey — from landing on your site to the moment they buy, come back, and refer. If any part is broken, leaking, or missing, your ads are paying to fill a bucket with holes. We map every breakpoint — for ecommerce, services, and bookings (hotels, restaurants, tours) — then plug it into one dashboard so every leak is visible, prioritised, and fixed.

What we own at every stage
01

Acquisition & Landing

Landing page CRO, offer stack tests, advertorial funnels, ICP-aligned pages. The click lands somewhere built to convert.

02

Site & Checkout

PDP optimization, cross-sell logic, mobile-first speed, cart flow, checkout friction. The biggest leaks usually live here.

03

Lifecycle & Recovery

Email and WhatsApp abandonment recovery, win-back, browse-abandon, post-purchase flows.

04

Retention & LTV

Repeat triggers, subscription, referral, loyalty. The bucket your acquisition pours into — tighten it and blended CAC drops without raising spend.

Traffic
Impression → Landing visit
Conversion
PDP → Add-to-cart → Purchase
Lifecycle
Email / WhatsApp recovery
LTV
+50% buyers per visit
What we own at every stage
01

ICP & Lead Capture

ICP segmentation, positioning, landing page CRO, lead form fit, advertorial funnels. The right person in front of the right offer, every time.

02

Qualification & First Reply

CTWA and inbound first-reply time, lead scoring, qualification scripts. In Asia, a 4-hour reply window is the difference between a meeting and a ghost.

03

Proposal & Signing

Scoping playbooks, proposal templates, e-signature flow, objection handling. Usually 10–15 points of close-rate lift before sales has to work harder.

04

Engagement & Expansion

Kickoff sequences, milestone triggers, expansion playbooks, churn-signal alerts. Engaged clients become referrals, expansions, and case studies.

Inbound
Ad click → Lead form
Qualified
First reply → Discovery call
Proposal
Proposal → Signed
Engaged
+20% close rate
What we own at every stage
01

Discovery & Landing

Search capture, direct-booking landing pages, offer stacks tuned to rate parity. Visitors arrive comparing you against every aggregator and review platform in your category.

02

Availability & Comparison

Date pickers, room/menu/tour rails, dynamic pricing, smart recommendations. Most direct sites lose here because the comparison experience is worse than the aggregator's.

03

Booking & Payment

Deposit flows, multi-currency payment options, abandoned-booking recovery, instant confirmation. Cuts the "I'll book somewhere else" leakage at checkout.

04

Pre-arrival & Repeat

Pre-stay upsells, return-visit triggers, loyalty enrollment, post-visit reviews. Repeat bookings are where aggregators lose grip — they own the discovery, you own the relationship.

Browse
Search → Landing page
Compare
Availability → Pricing
Book
Visit + Payment
Return
+30% bookings
Funnel library

We've built 100+ funnels. Here are the patterns we reach for.

Every funnel below is a real architecture we've shipped — landing pages, advertorials, lead flows, recovery sequences. Filter by industry, use as a starting point for your build.

EcommerceBundle PDP → Single-page checkout
D2C beauty · supplement

Bundle-led PDP for repeat-purchase categories.

Hero offer, social proof rail, bundle calculator, single-page checkout. Built for AOV lift in repeat-purchase verticals.

EcommerceQuiz → Recommendation → Checkout
Beauty · wellness · pet

Quiz funnel for category-of-many SKUs.

5–7 question quiz, AI-tuned recommendation engine, founder-led result page, direct add-to-cart. Highest-converting D2C pattern for cold traffic.

B2B / SaaSLong-form VSL → Book a call
B2B SaaS · agency · consulting

VSL funnel for high-ticket B2B offers.

12–18 minute video sales letter, segmented qualifier, calendar embed, automated reminder sequence. Tested across 50+ B2B accounts.

HealthcareLead form → WhatsApp triage
Hospital · clinic · multi-market

WhatsApp-led triage for regulated healthcare.

Compliance-aware lead form, instant WhatsApp routing, qualification by symptom + insurance, booked appointment within 4 hours. Built for cross-border patient acquisition.

SaaSAdvertorial → Free trial → Onboarding
PLG · self-serve SaaS

Cold-traffic advertorial for product-led SaaS.

Pre-frame advertorial warms cold paid traffic, frictionless trial signup, first-value-in-5-min onboarding. Designed to cut activation drop-off by 30–40%.

SubscriptionPricing → Checkout → Activation
DTC subscription · membership

Subscription funnel built for week-one retention.

Pricing comparison with anchor tier, single-page checkout, post-purchase onboarding sequence triggered before the first charge. Optimized for trial-to-paid conversion.

Why us

Why our funnels compound, not just convert.

AFTER-THE-CLICK OWNERSHIP

Everything after the click is our problem.

Most agencies optimize the ad and hand off the click. The leaks live where they stop — landing page, checkout, abandoned cart, ghosted demo, lapsed renewal. We own every breakpoint after the click.

AI LEAK DETECTION

Leaks flagged daily, not monthly.

AI scans every conversion event 24/7 — cart abandons, PDP drops, demo ghosting, lifecycle bounces. Flagged in Slack the day they happen, not in the month-end report when the budget's already burned.

30+ BREAKPOINTS TRACKED

Every conversion event, one dashboard.

From product view to renewal, MQL to closed-won, first-reply time to refer-a-friend. 30+ conversion events instrumented and tracked in one view — not in 6 disconnected tools nobody opens.

SHIP THE FIXES, NOT THE DECK

Map it. Track it. Fix it. Every month.

Most consultants hand you a 90-page deck and leave. We ship the fixes — landing pages rebuilt, flows wired, sequences live — every month. Your funnel gets sharper the longer we run.

PROPRIETARY DASHBOARD

Our funnel intelligence, not your GA4.

We built our own funnel intelligence layer. Every breakpoint, every leak, every dollar value — in one view. Most agencies hand you a Google Analytics screenshot and call it reporting.

COMPOUND CONVERSION GAINS

25–50% CVR lift in 90 days. Then it compounds.

25–50% blended CVR lift in the first 90 days. Then it compounds — every leak we close reveals the next, but with more signal, less guesswork, and less spend wasted to find it.

Use cases

Where the leaks live — and where we plug them.

Four ecommerce funnel scenarios. Four B2B funnel scenarios. Every breakpoint we've seen leak, and the playbook we ship to fix it.

ECOMMERCE · CART

From 70%+ cart abandonment to recovery on autopilot.

Recovery flow is generic or missing entirely. We rebuild email + WhatsApp abandonment with 24/7 triggers, segmented by browse intent and time-of-day.

ECOMMERCE · PDP

From add-to-cart healthy, purchase rate collapsing.

The leak lives at the product detail page. We rebuild PDPs around your real-customer objections — offer stack, social proof, mobile-first speed — tuned per category.

ECOMMERCE · POST-PURCHASE

From one-and-done buyers to second-purchase triggers.

First-time buyers don't come back. We build the second-purchase trigger flow before the first order ships — most brands skip this and pay 3x to re-acquire.

ECOMMERCE · CHECKOUT

From 6-second checkout to friction killed.

Every form field, payment gateway, and address validator audited. Mobile checkout under 2 seconds. Friction is the silent CVR killer most agencies never look at.

B2B · FIRST REPLY

From 24-hour reply lag to 4-hour first contact.

In Asia, the 4-hour reply window is the difference between a meeting and a ghost. We rebuild qualification + first-reply infrastructure — CTWA, lead routing, response scripts.

B2B · MQL → SQL

From "marketing leads are low quality" to a real handoff.

Marketing fills the pipeline, sales says it's noise. We rebuild lead scoring + qualification scripts so the handoff stops being a fight and starts converting.

B2B · DEMO → CLOSED-WON

From demos booked, conversion stuck at 15%.

We audit the sales sequence, objection handling, and post-demo follow-up. Usually 10–15 points of lift available before sales has to work any harder.

B2B · RENEWAL & EXPANSION

From manual renewals to expansion on signal.

Renewals run as a quarterly fire drill. We build the renewal trigger system + expansion playbook so renewal stops being a panic and becomes a forecast.

In their own words

What clients say about the funnels we rebuild.

Operators we’ve rebuilt funnels for — many still under NDA, so company names are redacted to category. The shared finding: most of the leak is after the click, not before it.

Process

From kickoff to compounding.

4 weeks to deploy. Then a system that gets sharper every month. Two phases, one team, one accountability line.

Week 1

Audit & Research

What happens

Full funnel audit. Every breakpoint mapped from first impression to renewal. AI scans 90 days of your conversion data and ranks the leaks by dollar value.

What you get

A breakpoint map, leak prioritisation by $-value, and a 90-day CRO roadmap you can read in one sitting.

Week 2

Architect & Build

What happens

We rebuild the top 1–2 leak points — usually the landing page or the abandonment flow. Server-side tracking goes in. Dashboard scaffolding wired up.

What you get

New landing pages or flows in staging, server-side tracking live, and the proprietary funnel dashboard connected to your first breakpoints.

Week 3

Launch & Instrument

What happens

New funnel surfaces live. All 30+ breakpoints tracking. AI leak detection scanning daily. Slack channel active for kill-calls that can't wait for the weekly review.

What you get

Live funnel with every breakpoint visible, leak alerts in Slack, and the first A/B tests already in market.

Week 4

Optimize & Compound

What happens

First A/B test results in. Winners scaled, losers killed, next round of leaks prioritised. The fix-and-compound cycle starts turning by Friday.

What you get

First measurable CVR lift, a tuned funnel already outperforming baseline, and the operating cadence that compounds every month after.

Account Strategy
Analytics & Tracking Ongoing
Build & Dev Ongoing
CRO & Iteration Ongoing
AI Signal Ops & Full-Funnel Dashboarding Ongoing
Then it doesn't stop
Daily

Every breakpoint watched, every hour.

AI scans every conversion event 24/7 — cart abandons, PDP drops, first-reply lags, demo ghosting. Leaks get flagged in Slack before the day starts, not in next month's report.

  • Breakpoint drop alerts
  • Conversion anomaly detection
  • Funnel-stage Slack flags
Weekly

What shipped, what tested, what we killed.

30-minute call. Top three winning A/B tests, the variants we killed, the next CRO sprint already in production. No status theater — just decisions and shipping.

  • CRO sprint recap
  • Leak prioritisation review
  • Next-week fix queue
Monthly

Every breakpoint traced to revenue.

Full funnel report: CVR by breakpoint, leak-fix attribution, lift versus baseline, and the dollar value of every test shipped — sent to your inbox by the 3rd.

  • Breakpoint-level CVR report
  • Leak-fix attribution
  • $-value of tests shipped
Quarterly

Funnel architecture review every 90 days.

Strategy reset session. We audit the entire funnel, propose architectural rewrites where breakpoints have plateaued, and reallocate CRO budget based on where the lift is hiding next.

  • Full funnel architecture audit
  • Architectural rewrite proposals
  • CRO budget reallocation
Always-on

Fixes in motion, no ticket queues.

Dedicated Slack channel with your funnel pod — strategist, dev, CRO lead, analyst. Same-day landing-page tweaks when a leak spikes, no escalation tickets.

  • Dedicated Slack channel
  • Same-day landing-page swaps
  • Direct line to dev & CRO
Compliance

Tested, documented, repeatable.

Every A/B test logged in our test library. Every landing page version-controlled. Compliance reviews for regulated categories (healthcare, finance) handled before they're asked.

  • A/B test & result library
  • Version-controlled landing pages
  • Regulated-category compliance ready
Complete the system

The other 4 disciplines that make this work.

Funnel Strategy & CROpairs naturally with our other 4 services. Most clients run 3 together — that’s where the compounding starts.

Need a custom mix? Reach out →

Performance Marketing

The growth engine itself. Paid acquisition across every channel.

SERVICE

Performance Creative

Ads that win the auction. AI-tuned creative production at scale.

SERVICE

Data & Analytics

Every dollar traced. Dashboards, attribution, AI signal monitoring.

SERVICE

GTM & Growth Lab

Strategy that ships Monday. Channel tests, positioning, expansion.

SERVICE
“
Most paid growth bottlenecks live at the seam between two services — creative bleeding into media, attribution missing the funnel. The seams are where 30% of the upside hides.
Albert LieCo-Founder, GTMLab
Let’s get started

See what’s hiding in your ad account.

Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ brands
Loading the scheduler…Pick a time that works — this opens automatically.
FAQ

Questions we hear on the first funnel call.

8 weeks of intensive optimization on existing pages — heuristic audit, session-recording review, heatmap analysis, then 4–12 A/B tests over the engagement. Final week ships the handoff playbook so your team can keep iterating after we’re done. The 60-day duration is non-negotiable — CVR tests need time to reach significance.

Yes — GA4, Hotjar (or Microsoft Clarity), and admin access to whichever testing tool we’ll deploy (Optimizely + GA4 native experiments by default). Week 1 of every CRO engagement is the audit; we can’t start until we see real session-level behavior on your actual traffic.

Depends on the diagnosis. If the funnel is fundamentally broken (wrong audience, wrong angle, missing trust signals at the conversion point), we recommend Funnel Rebuild — new pages, new structure, plus a 60-day A/B program built in. If the funnel works but CVR isn’t where it should be, CRO Sprint runs tests on what exists. Most clients only need one or the other.

Funnel Rebuild builds new pages from scratch (with a 60-day A/B program included after launch). CRO Sprint optimizes pages you already have. Pricing mirrors: $5K / $9K / $15K based on complexity. We’ll diagnose which one fits in the first call — usually obvious within 20 minutes of looking at your funnel data.

The CRO Audit picks the 5–8 highest-leverage tests based on where the funnel leaks worst, what your traffic volume supports (low-traffic pages can only test big swings), and what we know wins in your category. The Audit deliverable IS the prioritized test backlog — so by the time the Sprint starts, we already know the test plan.

Yes — we run the tests through Optimizely or GA4 native experiments, which deploy client-side without dev work. For deeper changes (new flows, structural rebuilds), we either ship the code ourselves (if you’re on Webflow / Shopify / WordPress) or hand specs to your dev team and QC the implementation.

Recent wins

Real funnels. Real leaks plugged.

How brands across logistics, fitness, healthcare, SaaS, and wellness rebuilt the funnel — and went from leaking 30% to compounding monthly.

HealthcareWellness
On Demand Medical Group

A leading on-demand doctor & wellness brand's patients decide in minutes — so we built the funnel to reach the booking before competitors did.

MetaMetaGoogleGoogle
Funnel & CRO
Read case →
Wellness
Ikigai

We turned IKIGAI's one-size-fits-all funnel into a funnel for every buyer — and took the high-ticket path from 5× to 63× ROAS.

MetaMeta
Funnel & CRO
Read case →
Wellness
Central Wellness

230% More High-Value Bookings at a Leading Wellness Clinic. Same spend, by fixing the customer journey.

MetaMetaGoogleGoogle
Funnel & CRO
Read case →
Ecommerce
HokiOne

We helped turn a 27 years old E-commerce existing traffic into growth: higher D2C checkout and 35%+ lower cost per qualified lead in 3 months.

GoogleGoogle
Funnel & CRO
Read case →
Real Estate
Palma Islands

How we engineered a funnel that cut a luxury villa developer's cost per lead by 70%.

MetaMetaForeplayForeplay
Funnel & CRO
Read case →
Tourism
Luxury Boat Tours

We rebuilt a luxury boat-tour operator's one-size booking path into a funnel for every offer — and won back the bookings the OTAs were quietly taking.

MetaMetaGoogleGoogleForeplayForeplayRespond.ioRespond.ioKommoKommo
Funnel & CRO
Read case →
HealthcareWellness
On Demand Medical Group

We grew a leading on-demand doctor and wellness brand on less ad spend — more patients, more revenue, and double the return on media.

GoogleGoogleMetaMeta
Performance MarketingFunnel & CROData & Analytics
Read case →
Tourism
Luxury Boat Tours

We rebuilt a luxury boat-tour operator's paid engine from zero — and grew the channel where the margin lives: direct revenue, up over 30% in 30 days.

MetaMetaForeplayForeplayTiktokTiktok
Performance MarketingData & AnalyticsFunnel & CRO
Read case →
Wellness
Ikigai

We built IKIGAI's paid acquisition engine from scratch — an intro offer that brings in members who came for the practice, not the discount.

MetaMeta
Performance MarketingFunnel & CROData & Analytics
Read case →
Real Estate
Palma Islands

We rebuilt a luxury Bali developer's investor acquisition from zero — and cut cost per qualified lead over 70% in 30 days.

MetaMetaForeplayForeplay
Performance MarketingPerformance CreativeFunnel & CRO
Read case →
Ecommerce
HokiOne

We scaled a 27-year distributor’s D2C ROAS from 6× to 80×+ while cutting B2B lead costs by 35%

GoogleGoogle
Funnel & CROPerformance CreativeData & Analytics
Read case →
Proof

We build market leaders for a living.

Google Ads

High-End Boutique Hotel Chain

Performance MarketingFunnel Strategy & CRO
>70X
ROAS
13.25%
Click-through rate

A high end boutique hotel chain was paying to win back its own guests, bidding against the OTAs and marketplaces that sit between a hotel and its direct bookings. That's the trap: every booking through an aggregator is margin you rent instead of own. So we built their Google Ads engine around the one thing aggregators can't intercept, high intent search at the exact moment someone is ready to book. Tight campaigns, ruthless optimization, nothing wasted. The result: a 71× return on ad spend and a direct booking channel they own outright instead of renting from third parties.

Meta Ads

Electronics E-Commerce

Performance MarketingData & AnalyticsFunnel Strategy & CRO
89.82X
ROAS
$1M+
in Tracked Purchase Conversion

One of the region's largest electrical distributors had spent decades building a trusted brand, but its online sales channel was barely contributing. Digital was running close to break even and nowhere near its potential. We rebuilt the growth engine from the ground up, combining stronger offers, full funnel creative, and a paid media system designed to scale across their product catalog. The result: in just three months, D2C transformed from a secondary sales channel into a primary revenue driver, with return on ad spend increasing from 9× to 89.82×.

Meta Ads

Hospitality Brand Operating 15 Hotels

Performance MarketingData & AnalyticsFunnel Strategy & CRO
22X
ROAS
$286,735
Conversion Value

A regional hotel group was paying OTA commissions on bookings it should have owned. We turned paid search and social into a direct-booking engine that now outperforms the OTAs they used to depend on. Two years on, we're still their growth team.

Meta Ads

B2B Food Industry Trade Expo

Performance MarketingFunnel Strategy & CROPerformance Creative
>4,000
AD-DRIVEN REGISTRATIONS
~$22
COST PER REGISTRATION

Launching a first time food expo is already hard enough. Doing it without any paid acquisition history is even harder. No pixel data, no audiences, and no benchmarks to guide the strategy. We built the entire acquisition engine from the ground up, defining the right audience, creating a registration funnel, and developing creative focused on driving sign ups instead of just clicks. The result: over 4,000 direct registrations at around $22 each, helping power an event that sold more than 20,000 tickets overall. A cold start that most paid accounts take years to achieve.

Meta Ads

Boutique Premium Tour

Performance MarketingPerformance CreativeFunnel Strategy & CROGTM & Growth Lab
18.87X
ROAS
$271,572
Purchase conversion value in 2 months

A boutique premium tour operator was spending on Meta Ads without seeing the bookings to match, competing in a market crowded with OTAs and resellers where every direct booking matters.We rebuilt the engine from the ground up, testing creative relentlessly across nearly 200 campaigns, refining audiences around traveler intent, and building a funnel that sells the experience before the price. The result: $271K in direct bookings in just two months at an 18.87× return on ad spend, creating a direct booking channel they own instead of relying on third party aggregators.

Meta Ads

Premium Orthopedic & Joint Clinic

Performance MarketingPerformance CreativeFunnel Strategy & CRO
>1,500
PATIENT INQUIRIES IN A QUARTER
$5.54
Cost per inquiry

A premium orthopedic clinic had always relied on doctor referrals and word of mouth. Previous attempts at paid ads had never delivered, largely because orthopedic care is a category where people only start searching when they need help. We built a Meta Ads engine that spoke directly to patients already looking for answers, combining intent driven messaging with creative designed to earn trust and prompt action. The result: 1,527 patient inquiries at just $5.54 each in a single quarter, creating a steady, low cost stream of new patients in a category most clinics struggle to scale.

Meta Ads

Boutique Yoga Studio — High-Ticket Enrollment

Performance MarketingFunnel Strategy & CROPerformance Creative
50+
COURSE ENROLLMENTS
$119
COST PER ENROLLMENT

Sending cold traffic straight to a multi thousand dollar enrollment page rarely works. The price creates friction before prospects have a chance to understand the value, leaving a strong program with no effective bridge to conversion. We built a lead magnet funnel around a free module taken directly from the program. Prospects entered through real value, qualified themselves by engaging with the content, then were retargeted across both paid ads and outbound to ensure no warm lead was left behind. The result: opt in to enrollment conversion roughly doubled, filling the cohort with more than 50 enrollments at an acquisition cost of just $119 each.

Meta Ads

Premium Multi-Country Healthcare Network

Performance MarketingData & AnalyticsPerformance CreativeFunnel Strategy & CRO
>6,000
Leads Generated in 3 months
$14
Cost Per Lead

A premium healthcare network running paid acquisition across 4 markets with attribution that the CFO couldn't defend. We rebuilt tracking, server-side, and the reporting ledger — same spend, 56% lower cost per qualified lead.

Meta Ads

E-commerce Brand for Supplements

Funnel Strategy & CROPerformance Marketing
2.31
ROAS
IDR 289 mio
Purchase conversion

A nutritional supplement brand lacking systematic creative testing at scale. We rebuilt their creative testing machine, created 30 creatives, and increased ROAS from 1.89 (breaking-even) to 2.31 (profitable) in just 1 month.

1:48

Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.

Karim
Co-Founder at Bluuu
+27%Revenue
+20%Bookings
1:32

They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.

Gianni Melwani
Co-Founder & Director at Ikigai Studios
0:28

Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.

Riki
Founder at Doré by LeTao (Omiyage Group)
“

We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.

Kristiana Niken Tri Ristamtini
National Acquisition Manager at Lion Parcel
“

The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.

Founder
On-demand Doctor and Wellness Group