GTMLab
Performance Marketing→Stage 2 · Paid demand · Ads that reach buyers while they decide, and pay back.
Paid mediaGoogle AdsSearch campaigns built for leads, quotes and bookings, not clicks.Meta AdsFacebook and Instagram campaigns wired to your CRM and judged on revenue.Click-to-WhatsApp AdsAds that open a WhatsApp chat, so buyers talk to you in one tap.
Creative & creatorsPerformance CreativeAds built and tested every week, so the winners scale and the losers die fast.Creator-Led AdsWe find the creators, script the videos and run them as ads from their own accounts.
Challenges we solveOur ads keep getting more expensiveOur agency isn’t deliveringOur creative burns out too fastOur ads look like ads, and people scroll past
ProofBluuu>30%Direct website revenue in the first 30 daysSee the case →
AI Search & SEO→Stage 2 · Search demand · Be the answer when buyers search Google or ask AI.
AI searchAI Search Optimization (AEO & GEO)Get named when buyers ask ChatGPT, Gemini and Google’s AI answers.AI Visibility TrackingSee which prompts name you, which name competitors, week by week.AI Visibility CheckSee what five AIs tell customers in your city, in about a minute.
SearchSEORank on Google for the searches your buyers already make.Local Search & MapsFix your listings and reviews across the sources Google Maps and AI read.
Challenges we solveWe’re invisible in ChatGPT and AI answersOur Google ranking doesn’t carry into AICompetitors get named, we don’tOur listings and reviews don’t match
Proof200+Brands grown, with $20M+ in ad spend operatedSee all case studies →
Funnels & CRO→Stage 3 · Conversion · Turn the traffic you pay for into customers.
Pages & funnelsLanding Pages & FunnelsPages and funnels built around how your buyer decides, not around a template.CRO & Offer TestingTest offers, pages and flows until the conversion rate moves.
Challenges we solveWe get traffic but not leadsWe pay OTAs too much for bookingsOur offer doesn’t convert
ProofIkigai63xROASSee the case →
Data & CRM→Stage 4 · Revenue · Connect every ad to the revenue it earns.
Data, CRM & AICRM & WhatsApp SetupThe right CRM, set up around how you sell, with WhatsApp inside.Lead Quality & Sales OpsStop arguing about lead quality. Measure it, and fix how leads are handled.Attribution & Revenue DashboardEvery lead traced to revenue, even when the sale closes in WhatsApp, a booking system or a POS.AI Sales & Support AgentsCustom AI agents for WhatsApp that answer, qualify and book like your team.
Challenges we solveOur CRM is a messSales says our leads are trashWe can’t see which ads bring customersLeads wait hours for a WhatsApp reply
ProofHokiOne6× → >80×ROAS in six monthsSee the case →
About→How we work, who we are, and what we’ve done
How we workWhat performance marketing isWhy running ads alone doesn’t move revenue, and what does.What it’s like working with usOnboarding, the first tests, a week on your account, and when you see results.Reporting and the monthly reviewThe dashboards and decks you get, and how decisions are made.Who we’re forThe businesses we’re built for, and the ones we’re not.
About usAbout GTMLabWho we are, where we work, and why we’re built differently.Your team & agentsThe people and AI agents on your account, by division.CareersJoin a senior team running growth for APAC brands.
ResourcesCase studiesHow we grew revenue for hotels, clinics, developers and B2B teams.TestimonialsClients on camera, in their own words.PlaybooksSoonTeardowns of how leading brands market and sell.BlogIdeas, experiments and results from our operators.
About GTMLab

100+ senior operators. Ex-founders, YC alumni and a Forbes 30 Under 30.

Meet the team →
Pricing
Let’s Talk

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk
GTMLab

Ads, AI search, landing pages and CRM, run as one engine. Every lead traced to the revenue it closes.

Available for Q4
Jakarta · Hong Kong · New York

Performance Marketing

  • Google Ads
  • Meta Ads
  • Click-to-WhatsApp Ads
  • Performance Creative
  • Creator-Led Ads

AI Search & SEO

  • AI Search Optimization
  • AI Visibility Tracking
  • AI Visibility Check
  • SEO
  • Local Search & Maps

Funnels & CRO

  • Landing Pages & Funnels
  • CRO & Offer Testing

Data & CRM

  • CRM & WhatsApp Setup
  • Lead Quality & Sales Ops
  • Attribution & Revenue Dashboard
  • AI Sales & Support Agents

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Creatives

Industries

  • Healthcare
  • Wellness
  • Ecommerce
  • Hospitality
  • Tourism
  • Tech Startups
  • Bali Property
  • Events & Conferences

Resources

  • Blog
  • GTM Mapping
  • Growth Decode
  • Growth Workshops

Company

  • About
  • How we work
  • Pricing
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
AI Chatbots & WhatsApp Funnels
  • Before & after
  • The conversation
  • Chat leaks
  • The audit
  • Results
  • Why GTMLab
  • FAQ
  1. Funnels & CRO
  2. AI Chatbots & WhatsApp Funnels

Answer, qualify and book every WhatsApp lead, day and night.

We build custom AI chatbots and WhatsApp funnels that reply in seconds, ask the questions your team would, book the buyers who are ready and follow up the rest, then hand the hot ones to a person, all connected to your CRM.

Book your WhatsApp funnel auditChat on WhatsApp

No commitment. A senior operator reads every request.

  • WhatsApp funnel specialists
  • 200+ brands grown
  • $20M+ ad spend operated
  • Senior operators only

The growth partner behind brands across Asia.

200200+

brands served

$20M$20M+

ad spend operated

Our team’s track record

Y Combinator alumniForbes 30 Under 30
  • Ashley GroupCase study
  • BluuuCase study
  • CekatAI
  • Central WellnessCase study
  • Cinepolis
  • Doré by LeTao
  • ELSA Speak
  • Gleneagles
  • GoDrinks
  • IHH HealthcareCase study
  • IkigaiCase study
  • Lazada
  • MediflyCase study
  • Mount Elizabeth
  • Palma IslandsCase study
  • Siloam

and 180+ more brands

Meet our clients
AI chatbots & WhatsApp funnels

The first reply usually wins the customer. Most businesses send it hours late.

A buyer who messages you is often messaging two competitors too. We build the WhatsApp funnel that wins that race: an instant answer, the questions that qualify, a small first yes, and a person stepping in when it counts. Every chat is tagged with the ad that started it and lands in your CRM.

WhatsApp funnel overviewReal account · on-demand doctor & wellness brand
Booking conversion
1.0×+25%the same leads, beforemore of the same leads booked
Return on ad spend
<3×>5×the month we took overfrom under 3×, in two months
Leads booked
—~41%at takeovera steady booking rate
First reply
—Instantat takeoverthen a human within minutes, 24/7
1×1.25×1.5×1.75×
ROAS <3× → >5×Bookings +25%
GTMLab takes over
W−4TakeoverW4W8
What changed
  • First replyA static page, while they compare rivalsAn instant WhatsApp reply, a human in minutes
  • The questionsAvailability, price and fit left for them to askAnswered up front, before they have to ask
  • The first yesA full booking asked for up frontA small yes: a location and a symptom
  • Quiet leadsLeft to go coldOpen and lost leads worked again at once

Figures from the client’s CRM and ad accounts over the first two months. The chart is indexed to the week we took over; the curves between the endpoints are drawn.Read the case study →

The short answer

What can an AI chatbot on WhatsApp do for a business?

An AI chatbot on WhatsApp answers customers instantly at any hour, asks the questions that qualify them, books the ones who are ready, follows up the ones who go quiet, and hands the important conversations to a person. Every chat can be logged in your CRM with the ad that started it.

It doesn’t replace your team. It takes the first reply and the routine questions, so your people spend their time on the conversations most likely to book.

Answers
Instantly, day and night.
Qualifies
The questions your best agent would ask.
Hands over
Ready buyers go straight to a person.
The conversation

Watch a chatbot qualify and book.

Replayed with a placeholder brand: the bot answers at any hour, asks what your best agent would ask, hands the ready buyer to a person with the answers already in the CRM, and follows up after.

How it plays out
Step 5 of 5Logged, and followed up

The booking goes to the CRM and back to the ads, and the bot checks in the next morning.

  • 5,000+leads pre-qualified on WhatsApp in 10 weeks · IHH
  • −35%+cost per qualified B2B lead, with quotes on WhatsApp · HokiOne
YYour Cliniconline

Hi, do you do home visits? How much is it?23:40

Auto-replyHi! Yes, a doctor can come to you tonight, usually within 30 minutes. The visit is one flat fee, paid after.23:40

Auto-replySo I can send the right doctor: is this for you or someone else, and what’s going on?23:40

For my wife. Stomach pain and vomiting since dinner23:41

Auto-replyThank you. Is she able to keep any water down?23:41

Not really23:41

Marked ready to book · handed to the care team

Hi, I’m Maya from the care team. I’ve read the details. Can you share your location so we can send a doctor now?23:42

Location shared23:42

Thank you. Dr. Arya can be with you by 00:15. Shall I confirm?23:43

Yes please23:43

Booked · logged in the CRM and sent to Meta

Auto-replyGood morning. Just checking in: how is your wife feeling today?09:00

Message
Illustration · placeholder brand, how we build the conversation
Where chats are lost

Six places WhatsApp leads slip away.

A WhatsApp lead is the warmest you will get, and the easiest to lose. These six gaps are where it happens.

01 / 06

Replies that come too late

What’s happening

Buyers message two or three businesses at once. The first real answer usually wins, and a chat that waits an hour has often booked elsewhere.

WhatsApp inbox · first replyRina · “Any slots Saturday?”2 minDaniel · “How much?”47 minSarah · “Can I book?”3 hoursMike · “Still open?”Next day
Check it yourself30 sec

Message your own WhatsApp number at 9 pm from a phone your team doesn’t know. How long until a real answer?

How we fix it

An instant reply, day and night.

02 / 06

Openers that answer nothing

What’s happening

“Hi, how can we help?” sends the buyer back to comparing. Answering availability, price and fit up front ends the comparison.

Hi! How can we help?Buyer keeps shoppingA doctor can be with you in ~30 min. The price is on this message. Which area are you in?Buyer answers
Check it yourself30 sec

Read the first reply a new chat gets. Does it answer price, availability or fit, or just ask how it can help?

How we fix it

Openers that answer the questions buyers ask first.

03 / 06

Every chat treated the same

What’s happening

Your team spends its time on chats that were never buying, while the ready-to-book one waits in the queue.

New leads · in the order they arrivedBudi · “just browsing”Cold 21Daniel · asked the priceWarm 64Rina · wants ThursdayHot 92
Check it yourself30 sec

Open today’s chats. Can you tell, at a glance, which ones are ready to book?

How we fix it

Each chat qualified, the hot ones handed to a person.

04 / 06

Asking for too much, too soon

What’s happening

Asking a stranger for a full booking in the first message loses most of them. A small yes keeps them talking.

Contact step · one monthClicked “Message us”Sent a message~97% lost at a single step
Check it yourself30 sec

Look at your opener. Is the first thing it asks for a full booking, or a small yes?

How we fix it

A small first yes, then the booking.

05 / 06

Quiet chats left to die

What’s happening

A buyer who goes quiet is checking a competitor. Without follow-up, the chats you paid for simply end.

Ava M. · WhatsApp leadDay 0Asked for a quoteDay 1No replyDay 3Follow-up sentDay 3Booked
Check it yourself30 sec

Count last week’s chats that went quiet. How many got a second message from you?

How we fix it

Every open and lost chat followed up.

06 / 06

Chats nobody can trace

What’s happening

Without tagging, nobody knows which ad started a booking, so the ads keep optimising for chats instead of customers.

Meta seesAdChatBookedPaidThe sale never reaches Meta
Check it yourself30 sec

Take your last three bookings from WhatsApp. Can you name the ad that started each one?

How we fix it

Every chat tagged and sent to the CRM and the ads.

The offer

Your WhatsApp funnel audit, in 5 working days.

Done by the operator who would build your funnel, measured against revenue, and yours to keep whatever you decide.

  1. 1

    The speed check

    How fast your chats get a real answer, at every hour of the day.

  2. 2

    The conversation read

    What buyers ask first, where chats stall, and why the ready ones don’t book.

  3. 3

    The bot design

    What a chatbot should answer and qualify, and where a person should step in.

  4. 4

    The 90-day plan, walked through

    The build in order, on a 30-minute call with the operator who did the audit.

GTMLab5 working daysWhatsApp funnel auditPrepared for Your BrandLeaks foundSlow first repliesChats never qualifiedQuiet chats never followed upTrackingEvery chat tagged to its adNot yet90-day planInstant replies, 24/7Qualifying questions and hand-offFollow-up for quiet chats
Book your auditChat on WhatsAppYou keep the audit, whatever you decide.
Results

WhatsApp funnels we built, and what they booked.

Every figure read from the client’s own CRM, from the first message to the booking.

  • 25%+25%+More of the same leads booked, with a faster, clearer WhatsApp pathOn-demand doctor & wellness brand
  • 5,000+5,000+Qualified leads in 10 weeks, each pre-qualified on WhatsApp before an agent stepped inIHH Healthcare
  • 35%+35%+Lower cost per qualified B2B lead in 3 months, with quotes handled on WhatsAppHokiOne
  • 6.8×6.8×Blended return on media, up from 3.9×, in a single monthOn-demand doctor & wellness brand

On Demand Medical Group

Healthcare

How One Funnel Per Offer, Built Around Real Customer Behaviour, Took Return Past 5× in Two Months

>5×ROAS in two months (up from under 3×)
>25%Lift in booking conversion

IHH Healthcare

Private Healthcare Provider

How We Rebuilt a Full Attribution Funnel That Stopped Ad Spend Reaching Patients Already Won and Cut Cost Per Lead 70%

70%Reduction in cost per lead
~5×Weekly lead volume

HokiOne

E-Commerce

Two Buyers Can't Share One Storefront: Separate B2B and D2C Funnels Hit 80× and 28× Blended ROAS

28×Blended ROAS across both funnels
80xD2C ecommence ROAS in 6 months

Bluuu

Luxury Yacht Operator

Bookings Won Back From OTAs: New Funnel Experimentations That Grew Bookings by 18%

8× → >20×Blended Meta ROAS
+18.1%Direct Bookings, Month on Month
On-demand Doctor and Wellness GroupCase ↗

“The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.”

FounderOn-demand Doctor and Wellness Group
Doré by LeTao

“Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.”

RikiFounder, Doré by LeTao
Hearing Vision

“Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.”

AAffendyGeneral Manager, Hearing Vision
Dental Now

“Marketing in healthcare is its own challenge, so much you're not allowed to say or do, and we’ve never really cracked it. GTMLab built the system around it, and bookings were up 50% in a month.”

AAlvinCo-founder, Dental Now
Online Property Marketplace

“On a property marketplace, it's all about lead quality — plenty of clicks, but few who are actually serious. GTMLab changed who comes through, and now we get people genuinely ready to move.”

OPFounderOnline Property Marketplace
Jakarta Aquarium SafariCase ↗

“Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.”

SStellaGeneral Manager, Jakarta Aquarium Safari
The first 90 days

What happens after you say yes.

  1. Week 1
    Your CRMSale · $1,240MetaWhatsApp connectedConnectedChats sent to the CRMConnectedBooking dashboardLive

    Read the conversations

    We read a sample of your chats, time your replies at every hour, and map what buyers ask first. Nothing changes until you approve the design.

    You getA map of where chats are lost

  2. Weeks 2–3
    Change historyMetaInstant reply liveMonQualifying questions onTueHand-off to the team setWedFollow-up for quiet chatsThu

    Build the funnel

    The chatbot’s answers and qualifying questions, the hand-off to your team, and every chat tagged and connected to your CRM.

    You getInstant, qualifying replies, live

  3. Weeks 4–8
    Weekly reportWeek 8Revenue ▲6 new ads tested4 cut

    Follow up and tune

    Follow-up for quiet and lost chats switched on, and the conversation tuned every week on what books.

    You getA weekly booking report

  4. Day 90
    Next quarterThe planMonth 4Month 5Month 6Work the lost-lead poolAdd booking in chatNew answers from new questions

    The review

    Bookings by source and by step, and what to automate next.

    You getNext quarter’s plan

Why GTMLab

GTMLab, a chatbot vendor, or an in-house team?

Three ways to handle your WhatsApp leads, and what each one actually gets you.

What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who builds itOperators who run WhatsApp funnels every dayPartly: A vendor selling a bot templatePartly: Whoever has time to set it up
What counts as successBookings and revenue from chatsNo: Messages answeredNo: Inbox at zero
The conversationWritten from what your buyers ask and book onNo: A generic scriptPartly: Different every time
TrackingEvery chat tagged to its ad, in the CRMPartly: A message countPartly: Depends on who you hire
Time to startAudit in 5 working daysPartly: A sales cycle firstNo: Months to staff the hours
Beyond the chatThe ads, pages and CRM around it, one teamPartly: The bot onlyNo: One channel, one person
Book your audit
Who runs your account

Senior operators, on every account.

You speak to the people doing the work, every week, not an account manager relaying messages.

Where our team comes from
  • BCG
  • Accenture
  • Unilever
  • Traveloka
  • Lazada
  • Klook
  • Ruangguru
  • Mekari
  • Peeba
  • Y Combinator alumniY Combinator alumni
  • Forbes 30 Under 30Forbes 30 Under 30
  • 100+specialists, no junior layer

Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist

“

We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.

Kevin ChoCo-founder, Growth Strategy, GTMLab
FAQ

Before you book the audit

What can a WhatsApp chatbot actually do?

Answer the common questions instantly, ask the qualifying ones, book the buyers who are ready, follow up the ones who go quiet, and hand the hot conversations to a person, at any hour.

Will it feel like talking to a robot?

It shouldn’t. We write the conversation from what your buyers actually ask, keep it short, and hand over to a person the moment a chat needs one.

Does a person still reply?

Yes. The chatbot takes the first reply and the routine questions, so your team spends its time on the conversations most likely to book.

Which tools do you build on?

The official WhatsApp Business platform, through tools such as SleekFlow, connected to the CRM you already use.

What does it cost?

The audit comes with no commitment. If we work together, the fee is set by the scope of the work, and we agree it with you before anything starts.

How quickly will we see results?

Instant replies and follow-up usually show in bookings within the first few weeks, because they convert chats you are already getting.

Can it connect to our ads?

Yes. Every chat is tagged with the ad that started it, and booked sales are sent back to Meta, so the ads learn from customers instead of conversations.

Do you run the ads that bring the chats?

Yes. We also run Click-to-WhatsApp ads, Google and Meta, so the ads, the chats and the CRM work as one funnel.

Get started

Find out how many chats you could be booking.

Pick whichever is easier. Same senior team, same audit, no commitment.

  1. 1
    Tell us where to look

    Send the form, or a WhatsApp message with your website.

    Today
  2. 2
    We read your chats

    Your reply times and conversations, read by a senior operator.

    5 working days
  3. 3
    We walk you through it

    The funnel design and the 90-day plan, on one call.

    30 minutes

Request your audit

Takes 2 minutes · No commitment
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