NewTeardown No. 001: how a Bali developer turns strangers into $200K investors.Teardown No. 001: How to build a cityRead it

Resources

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Teardowns of funnels that sell, tools that check yours, and workshops with our senior operators. Start with No. 001, “How to build a city”.

Read teardown No. 001Browse resources
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Teardowns

Funnels that sell, taken apart.

Every ad, page and follow-up message, read and marked up with what to borrow. Or have us take apart yours.

Teardown No. 001Nuanu, Bali

How to build a city

How a Bali developer turns strangers into $200K investors, ad by ad and page by page.

live ads read
424
landing pages captured
17
ad platforms behind one form
11
Read the first 12 sheets43 sheets, 12 open to read without a form · October 2026
Funnel teardown

Your funnel, torn down. And what to fix first.

Yours, taken apart by a senior strategist, with a ranked 90-day plan.

  • Every stop from the ad to the sale in your CRM
  • In 5 working days, yours to keep
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Tools

Check where you stand, in about a minute.

Run them on your own business, and see what your buyers see.

AI visibility check

When customers ask AI, does it name you?

What ChatGPT, Gemini and Google’s AI say when buyers ask who to choose.

  • Five AIs, asked what your customers ask
  • About a minute, the report to your WhatsApp or email
ChatGPTGeminiPerplexityGoogle AI OverviewsClaudeRun the check
Learn

Work through yours with our senior operators.

A workshop for founders before revenue, and one for teams whose growth has stalled.

GTM Mapping

Map your full GTM with operators who’ve shipped it.

For founders before revenue: a week of prep, then your full GTM playbook.

  • A 12-month playbook, built live with you
  • On a Miro board you keep
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Growth Decode

Decode your competitors. Rebuild your engine.

Your funnel and your top two competitors, decoded into a 30-day playbook.

  • For teams with revenue and active ad spend
  • Two live sessions and a research week
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Field notes

Field notes from the accounts we run.

Paid acquisition, attribution, creative and funnels: what we learn, written up for you to use.

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Strategies
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Real
operator insights
Performance Marketing

Real Estate Marketing Plan: A 90-Day Template for Developers, With a Real Example

A 90-day real estate marketing plan for developers: what to build first, when to launch, how to close, plus a one-page template you can copy.

Kevin ChoCo-founder, GEO and Growth StrategyOct 2026
0210 Real Estate Marketing Ideas and Strategies From a Developer Running 424 AdsOct 202603Real Estate Lead Conversion: Why Serious Buyers Ghost After the FormOct 202604Sales Funnel Audit for Property Developers: 7 Checkpoints From Ad to DepositOct 202605Real Estate Marketing Funnel: 5 Leaks Where Property Campaigns Lose Serious BuyersOct 2026
Latest from GTMLab

More perspectives for modern marketing teams.

Ideas, experiments, and real results from operators in the trenches.

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