GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsProperty
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
GTM & Strategy11 min
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.
GTM & Strategy9 min
AI Alone Is Useless — Why I Built GTMLab.
Performance Marketing11 min
Building a growth system, not a campaign treadmill.
Performance Creative12 min
How to audit your creative without hiring an agency (yet).
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
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Free 30-min teardown · no obligation · 200+ teams shipped

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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog
  • Growth Letter (soon)
  • Teardown Library (soon)
  • Events
  • Talks

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ growth teams · $20M+ ad spend operated
Case Studies

Wins, with the numbers behind them.

Most agency case studies are launch announcements. Ours are post-mortems — what we built, what didn’t work first, what the math looks like now. Filter by service, industry, country, stage, or use case.

200+Growth teams
$20M+Ad spend operated
9Verticals shipped
6+Countries
Service
Industry
Country
Stage
Use case
Showing 16 of 16 cases.Clear filters
EdutainmentIndonesiaEnterprise
JAQS
Predictable Pipeline · Market Entry

We built JAQS's sales team its first real lead engine — in under 30 days.

Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
GTM & Growth EngineSales EnablementB2B Outbound
Read case →
HealthcareJakartaScaleup
OrthoJack
Predictable Revenue · Market Mapping · Funnel Architecture

We built a Premium Orthopedic & Joint Clinic a paid acquisition system from scratch — measurement-first, and profitable from month one.

+640%Monthly Recorded ROAS
-60%cost per leads
Paid Lead GenGoogle Search launchCondition Segmentation
Read case →
Real EstateBaliScaleup
Palma Islands
CRO audit · Paid acquisition · Lead magnet

We helped Palma Islands turn referral-built demand into a predictable acquisition engine.

-70% Cost per lead in 30 days
<2 mos0-1 GTM
CROMeta AdsLanding buildWhatsApp flow
Read case →
EcommerceSEAStartup
Tomazz
Creative Engine Scale

Full GTM build at 5× creative output and 340% ROAS lift.

5×CREATIVE OUTPUT
340%ROAS LIFT
Performance MarketingGTM & Growth LabMeta AdsTikTok AdsLanding Pages
Full write-up coming soon
Tech / SaaSSEAScaleup
ELSA
CAC Reduction

From bloated branded ROAS to 3× pipeline on net-new only.

−68%CPL
3×LEAD VOLUME
Performance MarketingGTM & Growth LabGoogle AdsLinkedIn AdsLifecycle FlowsLead Forms & Capture
Full write-up coming soon
LogisticsIndonesiaEnterprise
Lion Parcel
Channel Validation · Market Entry · Sales Playbook Build

How we built Lion Parcel's fastest-growing partnership channel from a single hypothesis.

Millionsin Qualified Pipeline Value
Thousandsof Partners Engaged
GTM & Growth LabB2B OutboundData & AnalyticsSales EnablementLinkedInPhoneWhatsApp
Read case →
Financial ServicesIndonesiaScaleup
Leading B2B Receivables Recovery Firm
Predictable Pipeline · Market Mapping · Market Entry

Zero to One in 30 Days: How We Built a Predictable New Acquisition Channel for a Leading B2B Receivables Recovery Firm

$Millions+PIPELINE VALUE
Over 5XQUALIFIED MEETINGS / MO
GTM & Growth LabData & AnalyticsOutbound StrategySales Team BuildICP & Market Research
Read case →
HospitalityIndonesiaScaleup
Ashley Group
Predictable Revenue · Channel Ownership · Market Mapping

We helped Ashley Hotel Group build a channel they own — and traded hope for predictable revenue.

4×Website Bookings
62.5×Peak Blended ROAS
Performance MarketingFunnel & CROData & AnalyticsGoogle AdsMeta AdsSEOLocal SEO
Read case →
DistributionIndonesiaScaleup
HokiOne
Predictable Revenue · Channel Ownership · Market Mapping

Took a 27-year-old electrical distributor from zero digital infrastructure to a fully tracked, multi-channel revenue engine

DualAttribution paths live
28.6×Verified ROAS sustained in month 12
Performance MarketingPerformance CreativeData & AnalyticsGoogle AdsMeta AdsSEO
Read case →
TourismBaliScaleup
Bluuu
Paid Engine Rebuild · Read Before Spend · Direct Revenue Growth · CAC Reduction · Predictable Revenue

We helped a Bali premium experience grow direct website booking by +23.5% in 30 days — by putting measurement and fixing the funnel leak before spend.

30%+Direct Website Revenue
-35%+CAC Reduction
Performance MarketingPerformance CreativeFunnel & CROData & AnalyticsGTM & Growth LabMeta AdsGoogle AdsSEO
Read case →
Leading Indonesian Event & Media Group

A first-time food expo with no audience and no proof. We filled the hall and booked the floor — a debut that delivered.

20,000+Ticket buyers acquired from zero first-party data
ThousandsB2B meetings booked across hundreds exhibitors
Read case →
Client
Predictable Revenue · Market Entry · Funnel Architecture

Zero to one — we built a leading Southeast Asian hospital group its first cross-border patient engine.

-70%Cost per lead, launch → optimized
Over 5×Weekly lead volume, same budget
Read case →
DistributionIndonesiaScaleup
Rejaton
Predictable Pipeline · CAC Reduction

We turned Rejaton’s cheap-lead noise into a 55× pipeline engine — built per buyer, timed to the budget season.

90xPeak-month pipeline-ROAS
55×Quotation value ÷ spend, 6-month blend
Read case →
WellnessAPACStartup
Ikigai

We turned IKIGAI — Hong Kong’s premium yoga studios — from referral reliance into a full-funnel acquisition system: more volume, more qualified members.

10X+ROAS on the 14-Day intro offer
60X+ROAS on the teacher-training program
Read case →
HospitalitySEAScaleup
Doré by LeTao
Creative Engine Scale

Premium patisserie D2C launch — creative pipeline + direct-commerce funnel.

Performance MarketingPerformance CreativeFunnel & CROMeta AdsLanding PagesCheckout & Cart Flow
Full write-up coming soon
MarketplacesAPACStartup
Peeba
Market Entry

From pre-PMF to a B2B wholesale GTM that onboards independent retailers.

Performance MarketingGTM & Growth LabGoogle AdsLinkedIn AdsLead Forms & Capture
Full write-up coming soon

Want results like these in your ad account?

Free 30-min teardown. Three specific moves you can ship next week — traced to revenue.

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