GTMLab
Performance Marketing→Stage 2 · Paid demand · Ads that reach buyers while they decide, and pay back.
Paid mediaGoogle AdsSearch campaigns built for leads, quotes and bookings, not clicks.Meta AdsFacebook and Instagram campaigns wired to your CRM and judged on revenue.Click-to-WhatsApp Ads SystemAds that open a WhatsApp chat, so buyers talk to you in one tap.
Creative & creatorsPerformance CreativeCreative Hours: ads built on your winning hooks, estimated in hours before we start.Creator-Led AdsWe find the creators, script the videos and run them as ads from their own accounts.
Challenges we solveOur ads keep getting more expensiveOur agency isn’t deliveringOur creative burns out too fastOur ads look like ads, and people scroll past
ProofBluuu>30%Direct website revenue in the first 30 daysSee the case →
AI Search & SEO→Stage 2 · Search demand · Be the answer when buyers search Google or ask AI.
AI searchAI Search Optimization (AEO & GEO)Get named when buyers ask ChatGPT, Gemini and Google’s AI answers.AI Visibility CheckSee what five AIs tell customers in your city, in about a minute.
SearchSEORank on Google for the searches your buyers already make.Local Search & MapsFix your listings and reviews across the sources Google Maps and AI read.
Challenges we solveWe’re invisible in ChatGPT and AI answersOur Google ranking doesn’t carry into AICompetitors get named, we don’tOur listings and reviews don’t match
Proof200+Brands grown, with $20M+ in ad spend operatedSee all case studies →
Funnels & CRO→Stage 3 · Conversion · Turn the traffic you pay for into customers.
Pages & funnelsLanding Pages & FunnelsPages and funnels built around how your buyer decides, not around a template.CRO & Offer TestingTest offers, pages and flows until the conversion rate moves.
Challenges we solveWe get traffic but not leadsWe pay OTAs too much for bookingsOur offer doesn’t convert
ProofIkigai63xROASSee the case →
Data & CRM→Stage 4 · Revenue · Connect every ad to the revenue it earns.
Data, CRM & AICRM & WhatsApp SetupThe right CRM, set up around how you sell, with WhatsApp inside.Lead Quality & Sales OpsStop arguing about lead quality. Measure it, and fix how leads are handled.Attribution & Revenue DashboardEvery lead traced to revenue, even when the sale closes in WhatsApp, a booking system or a POS.AI Sales & Support AgentsCustom AI agents for WhatsApp that answer, qualify and book like your team.
Challenges we solveOur CRM is a messSales says our leads are trashWe can’t see which ads bring customersLeads wait hours for a WhatsApp reply
ProofHokiOne6× → >80×ROAS in six monthsSee the case →
About→How we work, who we are, and what we’ve done
How we workWhat performance marketing isWhy running ads alone doesn’t move revenue, and what does.What it’s like working with usOnboarding, the first tests, a week on your account, and when you see results.Reporting and the monthly reviewThe dashboards and decks you get, and how decisions are made.Who we’re forThe businesses we’re built for, and the ones we’re not.
About usAbout GTMLabWho we are, where we work, and why we’re built differently.Your team & agentsThe people and AI agents on your account, by division.CareersJoin a senior team running growth for APAC brands.
ResourcesCase studiesHow we grew revenue for hotels, clinics, developers and B2B teams.TestimonialsClients on camera, in their own words.PlaybooksSoonTeardowns of how leading brands market and sell.BlogIdeas, experiments and results from our operators.
About GTMLab

100+ senior operators. Ex-founders, YC alumni and a Forbes 30 Under 30.

Meet the team →
Pricing
Let’s Talk

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk
GTMLab

Ads, AI search, landing pages and CRM, run as one engine. Every lead traced to the revenue it closes.

Available for Q4
Jakarta · Hong Kong · New York

Performance Marketing

  • Google Ads
  • Meta Ads
  • Click-to-WhatsApp Ads System
  • Performance Creative
  • Creator-Led Ads

AI Search & SEO

  • AI Search Optimization
  • AI Visibility Check
  • SEO
  • Local Search & Maps

Funnels & CRO

  • Landing Pages & Funnels
  • CRO & Offer Testing

Data & CRM

  • CRM & WhatsApp Setup
  • Lead Quality & Sales Ops
  • Attribution & Revenue Dashboard
  • AI Sales & Support Agents

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Creatives

Industries

  • Healthcare
  • Wellness
  • Ecommerce
  • Hospitality
  • Tourism
  • Tech Startups
  • Bali Property
  • Events & Conferences

Resources

  • Blog
  • GTM Mapping
  • Growth Decode
  • Growth Workshops

Company

  • About
  • How we work
  • Pricing
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Wellness
  • Results
  • Member leaks
  • Follow a purchase
  • What we run
  • The work
  • FAQ
  1. Industries
  2. Wellness

From first session to monthly habit: wellness growth that compounds.

We run the ads, the offers, the booking follow-up and the tracking for studios, clinics and wellness brands across Asia, and judge every campaign on members and revenue, not clicks.

Book a strategy callChat on WhatsApp

30 minutes with a senior strategist. No commitment.

  • 17 wellness case studies
  • 200+ brands grown
  • $20M+ ad spend operated
  • Senior operators only

The growth partner behind wellness brands across Asia.

200200+

brands served

$20M$20M+

ad spend operated

Our team’s track record

Y Combinator alumniForbes 30 Under 30
  • Central WellnessCase study
  • IkigaiCase study

and 180+ more brands

Meet our clients
Results in wellness

Real numbers from real wellness accounts.

Every figure comes from a client’s own booking, membership or revenue data. The case studies below show how each one was reached.

  • 63×63×Return on ad spend on the teacher-training path, up from 5×Ikigai
  • +230%+230%High-value bookingsCentral Wellness
  • >80%>80%Practitioner utilisation, up from about 40%Central Wellness
  • +20%+20%Membership growth, sustainedIkigai

Ikigai

Premium Yoga Chain

The 0 to 1 Acquisition Engine That Scaled a Premium Yoga Studio to 63x ROAS

63xROAS
$0Discount language used, anywhere

Central Wellness

Holistic Wellness Provider

The Paid Acquisition Engine That Grew High-Value Bookings 230% Without Spending a Dollar More

+230%Increase in high-value bookings
>50%Lower Cost per qualified lead, in 6 months

Premium Orthopedic Clinic

Healthcare

A Creative System Built to Target Every Patient Grew Leads 4.2x and Lifted Lead-to-Patient Conversion >25%

~10→>25%Lead-to-patient conversion rate
4.2×More leads per month

Treelogy

D2C Wellness Brand

How New Creatives Beat a Saturated Account's Average ROAS by 1.7× and CTR by 2.5×

1.7×Best creative's ROAS vs. account average
2.5×Click-through rate on winning creatives vs. account average

All 17 wellness case studies

Where members slip away

Four places wellness loses the members it paid for.

The ad brought someone in. What happens between the first click and the second visit decides whether that was worth paying for.

  1. Offer shown · by visitorFirst-timerTrialMember about to expireTrialWorkshop regularTrial
    Leak 01

    One offer for everyone

    First-timers, members about to lapse and regulars all see the same intro deal, so it’s too generous for some and wrong for the rest.

    An offer for each moment: an intro for first-timers, a renewal before a membership lapses, the next workshop for regulars.

    CRO & Offer Testing
  2. Website×Booking system×AdsThe sale never leaves the booking system
    Leak 02

    The sale stays in the studio system

    Memberships and packages are sold in the booking software or at the front desk, so Meta only ever sees a click and keeps finding people who browse.

    Every purchase from the studio system sent back to Meta with its value, so the ads learn who actually buys.

    Attribution & Revenue Dashboard
  3. Same ad · weeks 1–8FrequencyClick-through
    Leak 03

    Creative that wears out in weeks

    The ad that filled classes last month is now showing to the same people again, and the cost of every booking creeps up.

    A steady flow of new creative, much of it practitioner-led, tested every week so a winner is always ready.

    Performance Creative
  4. Ava M. · WhatsApp leadDay 0Asked for a quoteDay 1No replyDay 3Follow-up sentDay 3Booked
    Leak 04

    A first visit that never becomes a second

    The intro class is booked and attended, then nothing. Without a follow-up, much of what the ad paid for walks out after one session.

    Follow-up on WhatsApp and email after the first visit, with the second booking as the goal.

    CRM & WhatsApp Setup
One purchase, end to end

Follow one purchase back to the ad.

The sale happens where the ad platform can’t see: a studio system, a WhatsApp chat, a front desk. This is how it finds its way back to the ad that started it.

Stop 5 of 5 · Conversions API

Sent back to Meta, server-side

The purchase goes to Meta through the Conversions API, with its value, so the ads learn who actually buys.

Customer #2481Conversions API
Source
Meta · Intro offer ad
Click ID
Kept
Email
Captured · hashed
Phone
Captured · hashed
Purchase
Intro pack · paid
Where
Booking software
Record
Site, studio and CRM joined
Sent via
Conversions API
Event
Purchase, with value
Illustration · one purchase followed end to end, placeholder data
The engine we build

One team from the first ad to the second booking.

Most wellness brands run ads with one partner, offers with another and follow-up by hand. We run it as one system, so every member is traced from the click to the renewal.

  • Revenue by channel · from your CRMGoogleMetaWhatsApp

    Performance Marketing

    Meta, Google and TikTok campaigns judged on members and bookings, with offers matched to where each person is.

    Explore Performance Marketing→
  • AI answers · your categoryChatGPTNamedGeminiNamedPerplexityCitedAI OverviewsNext

    AI Search & SEO

    Show up when people ask ChatGPT or Google for the best studio, clinic or class near them.

    Explore AI Search & SEO→
  • SharedPremiumPrivateA page for the premium buyerBook on WhatsApp

    Funnels & CRO

    Intro offers, booking pages and WhatsApp flows tested until more first visits become second ones.

    Explore Funnels & CRO→
  • NewQualifiedRina · Hot 92from a Meta adWon

    Data & CRM

    Purchases from your studio system sent back to the ads, and follow-up that turns a first session into a habit.

    Explore Data & CRM→
Who we work with in wellness
  • IV and infusion clinics
  • Longevity and anti-ageing clinics
  • Yoga and Pilates studios
  • Gyms and boutique fitness
  • Supplement brands
  • Sauna, cold plunge and recovery

See what each service costs

In their own words

What wellness clients say about the work.

Real testimonials from the wellness brands we work with.

Ikigai StudiosCase ↗

“They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.”

Gianni MelwaniCo-Founder & Director, Ikigai Studios
Creatives we’ve shipped

Wellness ads, led by the people behind them.

UGC, practitioner-led videos and statics we’ve made for wellness clients, each written within the platforms’ health-ad rules.

Every format below runs on the same rule: it stays in market only while it sells.

UGC
UGC
Wellness
Talking Head
Talking Head
Wellness
Motion
Motion
Wellness
AI VSL
AI VSL
Wellness
Cinematic
Cinematic
Wellness
StaticStatic
Wellness
UGC
UGC
Wellness
Talking Head
Talking Head
Wellness
AI VSL
AI VSL
Wellness
UGC
UGC
Wellness
AI VSL
AI VSL
Wellness
88ads in the full library→
11 ads · 6 formats · 1 industries · 9:16, made for Meta, TikTok and Shorts
Field notes

What we’ve learned growing wellness brands.

Articles from the team on memberships, offers and retention.

GTM & Strategy9 min

AI Alone Is Useless — Why I Built GTMLab.

I never meant to start an agency. I’d hired enough that underdelivered. Then founder friends asked for help, and the referrals didn’t stop. Two years later, 100+ specialists, $0 outside funding. Here’s why.

GTMLab WriterMar 11, 2026
Performance Marketing11 min

Building a growth system, not a campaign treadmill.

A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.

Jeremy LawotoMar 10, 2026
Performance Creative12 min

How to audit your creative without hiring an agency (yet).

CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.

Jeremy LawotoMar 8, 2026

All wellness posts

FAQ

Before you book your call

Memberships or one-off services: do you treat them differently?

Yes. A membership is worth what a member stays for, so we send purchase values back to Meta and judge campaigns on the members they bring in over months, not on the first payment. A one-off service, like a treatment, a retreat or a single product, is judged on its first sale. We work out which you are, line by line, before we choose the channels.

Creator content or performance ads: which works for wellness?

Both, together. Creator and practitioner-led content builds trust and carries the story; performance creative, like statics, talking heads and explainers, turns that trust into bookings. The mix follows what’s actually selling in your account, and we change it as the results come in.

How do you feature the founder or practitioner without burning them out?

In wellness the practitioner is often the brand, so their face and voice tend to win. Our creative strategist plans a filming rhythm they can keep up, batches the shoots, and builds performance ads around their content so they aren’t filming every week.

What can we claim in wellness ads?

Meta and TikTok restrict medical claims, before-and-after images in most categories, and targeting by health condition. We work inside those rules with testimonials, explanations of how a treatment works rather than promised outcomes, and practitioner-led stories, and every brief is checked against platform policy before it’s produced.

Get started

Show us your funnel. We’ll show you where members slip away.

On one call we look at your ads, your offers and your booking system, and show you where people stop between the first click and a membership.

  1. 1
    Discovery call

    We learn how people find you, what they buy first and how bookings are tracked today.

  2. 2
    Read-only audit

    If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.

  3. 3
    Your proposal

    We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.

Book a strategy call

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