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They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.
Gianni Melwani
Wellness
From first session to monthly habit — wellness funnels that compound.
We’ve shipped paid growth for leading wellness brands — IV clinics, longevity practices, yoga and Pilates studios, gyms, and supplement D2C.
★ ★ ★ ★ ★
Trusted by 200+ brands
Sub-verticals
Every shape of wellness we've shipped for.
Six specializations under one pod. From IV drips to longevity, fitness studios to supplements. Each has its own funnel quirks — trial-to-repeat is the only thing they share.
IV therapy
IV drips & infusion clinics
Walk-in protocol funnels, repeat-visit lifecycle, NAD+ and vitamin-drip educational creative.
Longevity
Anti-aging & biohacking clinics
High-AOV consult booking, peptide and hormone protocol funnels, LTV-first cohort reporting.
Studios
Yoga & Pilates studios
Intro-class lead-gen, class-pack to membership conversion, WhatsApp booking, retention triggers.
Gyms
Boutique & big-box fitness
Trial-class funnels, member referral loops, retention-first paid spend, location-aware ads.
Supplements
D2C supplement brands
Subscription conversion, repeat-purchase modelling, creator-led creative, cohort LTV reporting.
Recovery
Sauna, cold plunge, sleep
Modality-first creative, multi-session package upsell, location-aware retargeting, intro-rate trials.
+27%
YoY CAC inflation across Wellness paid channels, 2025
Wellness paid acquisition has gotten harder for every channel — supplement subscriptions saturated, studio trial-class costs creeping, longevity clinics fighting on the same long-tail keywords. The accounts that win in this market rebuild their LTV model before they rebuild their funnel. Anything less is optimizing against the first-purchase metric.
Services we ship for wellness
Every channel and capability we run for wellness brands.
Twelve specializations under one pod. Whatever paid surface your members live on — we’ve shipped on it, learned on it, and tuned it for retention-first wellness economics.
Channel
Google Ads
Branded + protocol search · trial booking · local-clinic radius targeting
Channel
Meta Ads
Cold prospecting · lookalike from LTV cohorts · UGC creator pipelines
Channel
TikTok Ads
Native hooks · supplement creator content · wellness-app acquisition
Channel
YouTube
Founder-led explainer · protocol education · long-form trust-build
Channel
Display & Programmatic
Geo-targeted retargeting · local studio awareness · brand defense
Channel
Affiliate & Creator
Creator-led acquisition · UTM-stitched codes · attributable partner spend
Service
Performance Marketing
Media buying tuned to retention · multi-channel allocation by LTV cohort
Service
Performance Creative
UGC creator pipelines · modality-first creative · testimonial-led hooks
Service
Funnel & CRO
Trial-to-member handoff · subscription conversion · package upsell flow
Service
Data & Analytics
Cohort LTV modelling · creator attribution · decision-grade retention reporting
Service
GTM & Growth Lab
Multi-market launch · new-modality positioning · subscription playbook
Discipline
Server-Side Tracking
Subscription-aware infrastructure · cohort-attributable data layer
Industry challenges
Four problems wellness brands hit. None of them fix themselves.
Wellness paid acquisition has its own physics — trial-to-habit drop-off, creator attribution gaps, LTV that hides behind first-purchase math. Here's how we approach the four that surface on nearly every audit.
01 · LTV
First-purchase economics break wellness.
Most accounts measure CAC on first purchase, then miss that wellness churns hard in month 2–3. Without a retention model, paid scales to break-even and stalls. ROAS lies; cohort revenue tells the truth.
How we approach:Cohort-based reporting at month-3 and month-6 checkpoints, retention-aware bidding, LTV-to-CAC ratios computed weekly — not blended quarterly.
02 · Creator
Influencer spend without attribution.
Wellness brands run 30–50% of growth through creators, but most can't tell which creator drove what revenue. Spend stacks without a feedback loop. The top creators get under-rewarded; the mediocre get over-funded.
How we approach: UTM-stitched creator codes, post-purchase survey attribution, creator-level ROAS computed weekly, paid amplification of top-performing creator content.
03 · Saturation
Same-ICP saturation.
Yoga studios all target "yoga lovers 25–40 in [city]." IV clinics all bid on "vitamin drip near me." When everyone uses the same audience, CPMs climb and CVR drops. The funnel breaks at the top.
How we approach: Adjacent-audience expansion, lookalike modelling from high-LTV cohorts, problem-aware creative testing, channel-mix rebalancing toward under-served surfaces.
04 · Habit
Trial-to-habit drop-off.
A first class, a first capsule, a first drip — none of them are the business. Most wellness funnels lose 60–70% between first purchase and second. The drop is invisible if you only track CAC, not retention.
How we approach: Habit-trigger emails, 14-day onboarding sequences, sub-15-minute reply SLAs on first-purchase questions, second-session/second-purchase as the conversion event.
Funnels we've shipped
The funnel patterns wellness brands actually run on.
Six funnels we've built and shipped for wellness accounts. Each is a working pattern, not a template — built around retention, LTV, and creator-stitched attribution from day one.
Walk-in protocol funnel
Location-aware lead form, package-vs-single decision tree, instant booking, retention email cadence built around redose intervals.
Trial-class → membership
Free first-class lead-gen, in-studio conversion script, automated 7-day check-in, membership upgrade trigger at session 3.
Subscription conversion flow
One-time-to-subscription bridge, bundle/protocol upsell, post-purchase education series, churn-signal-based win-back.
High-AOV consult funnel
Pre-consult assessment, peptide/hormone education content, deposit-secured booking, multi-touch lead nurture by protocol interest.
Influencer-stitched paid
Creator code library, UTM-stitched landing pages, weekly creator-level ROAS, paid amplification of top-performing creator content.
Package-first booking
Modality-first creative, multi-session package upsell, intro-rate trial, location-aware retargeting, post-session habit triggers.
Let’s get started
See what’s hiding in your ad account.
Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff
“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”
★★★★★
Trusted by 200+ brands
FAQ
Questions we hear from wellness operators before engagement.
Different ROAS math, same channel toolkit. Subscription brands (yoga membership, supplement subscription, app trial) need cohort LTV plugged into Meta so the algorithm bids on lifetime value, not first-purchase. One-time service (spa, single retreat, single product) optimizes for first-purchase ROAS. We model both before deciding the channel mix.
Both, blended. UGC and creator content win on awareness and emotional connection (Reels, TikTok, Stories). Paid performance creative wins on direct-response conversion (statics, talking-head VSL, AI-generated angles). We typically run 60% UGC-flavored creative + 40% performance-engineered — the mix shifts with what’s actually winning in the account.
Membership economics live or die on retention. We model 6-, 12-, 24-month LTV per acquisition cohort, plug it back into channel ROAS, and run lifecycle-stage creative (intro offer for cold traffic, retention content for new members at month 3, reactivation for lapsed members). First-month ROAS understates membership channels by 3–6×.
Founder face + voice on creative wins in wellness more than any other category — the practitioner’s credibility IS the brand. We run founder-led creative cycles (Reels, talking-head VSL, IG content) alongside performance ads. The Creative Strategist designs the founder-content cadence so it stays sustainable (most founders can’t shoot 12 ads a week).
Meta and TikTok restrict medical claims, before/after photos for most categories, and health-condition targeting. We work within those rules: testimonial-style social proof, mechanism-of-action explainers (not outcomes), founder-led narrative. Our creative team runs every brief through a policy check before production. Most wellness brands lose 2–3 weeks per month to disapprovals — we’ve cut that to under 4 hours.
Unified brand story, modality-specific funnels. Each service line (spa, classes, retreats, nutrition coaching) has different conversion logic, different audiences, different pricing — treating it as one funnel always underperforms. We architect a shared top-of-funnel for brand awareness, then specialized landing flows for each service. Common pattern for premium wellness brands with 3+ service lines.
