Xccelerate
“At our price point, a subscription is considered an investment, and rarely an impulse. GTMLab built the journey that educates and nurtures people along the way, so they reach us already convinced.”
From first channel to predictable revenue, without burning the runway.
We find the channel that works for your product, then run the ads, AI search, pages and CRM around it, with every lead traced to pipeline and revenue.
30 minutes with a senior strategist. No commitment.
- 3 startup case studies
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind startups across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsResults for startups
Real numbers from real startup accounts.
Every figure comes from a client’s own data, from Search Console to the CRM. Where a client asked us not to name them, we describe the business instead.
- ~4×Organic search clicks, June to September 2026Medifly
- ~5.6×Search impressions over the same monthsMedifly
- >24Qualified sales meetings booked every monthB2B receivables-recovery firm
- 30 daysTo build an outbound engine from no list at allB2B receivables-recovery firm
From a Name Nobody Searched to 4× Organic Clicks: Search Built on the Doctors Patients Look For
~4×Organic clicks a day, Jun → Sep 2026
29% → 4%Brand share of clicks
From 548 Sign-Up Leads a Quarter to 10,600, at 87% Lower Cost
19×Sign-up leads a quarter
−87%Cost per sign-up lead
A Page for Every Doctor: The 4,487-Page Bilingual Platform Behind Medifly’s Search Growth
4,487Pages, each in two languages
3,167Doctor profiles
Where the runway goes
Four ways startups spend before they learn.
Early budget should buy answers. Most of it goes on channels too thin to show anything, or on numbers that don’t lead to revenue.
- Leak 01
Six channels, no answers
Spend is split across every channel at once, so none gets enough budget to show whether it works.
One channel at a time, with a clear test and a kill date, scaled only when it proves itself.
GTM Mapping - Leak 02
A strategy deck, and nothing live
Weeks go into positioning documents while the runway shortens and no customer has seen an ad.
The first channel live within weeks, with the positioning tested in market rather than in slides.
Performance Marketing - Leak 03
Optimising for sign-ups, not revenue
The ads are told that a demo request or a sign-up is the win, so they find people who sign up and never pay.
Pipeline and revenue from your CRM sent back to Google and Meta, so the ads learn from customers.
Attribution & Revenue Dashboard - Leak 04
Invisible where buyers now research
Buyers ask ChatGPT and Google’s AI for the best tools in your category, and the answer names your competitors.
Content and citations that get you named in AI answers, tracked prompt by prompt.
AI Search Optimization
The sprint
Thirty days, from thesis to channel.
How we validated a brand-new channel for Lion Parcel, Bali’s hotels as a parcel drop-point, week by week.
Step by step
- 100+BANT-qualified meetings in one month
- $1M+qualified pipeline
- >50%of meetings became partnerships
Lion Parcel · Bali hotels sprintWeek 4
Week 1Week 2Week 3Week 4
- Hotels sourced and tieredThousands
- Outreaches, five channels~2,000
- Two-way conversations1 in 3+
- Meetings, nine Bali regions100+
- Meetings that became partnerships>50%
Playbook and live pipeline, handed to Lion Parcel’s team
The engine we build
One team instead of five vendors.
Most startups hire a media buyer when they need a go-to-market operator. We bring the strategy, the ads, the pages and the tracking as one engine, so you learn which channel works before the runway runs out.
Performance Marketing
Google, Meta and LinkedIn campaigns built to find the channel that works, then scale it.
AI Search & SEO
Get named when buyers ask ChatGPT, Gemini or Google which product to use.
Funnels & CRO
Landing pages and sign-up flows tested until more visitors become customers.
Data & CRM
A CRM that tracks every lead to pipeline and revenue, so the board sees what each channel returns.
Who we work with
- B2B SaaS
- Consumer apps
- Fintech and insurtech
- AI startups
- Vertical SaaS
- Developer tools
In their own words
What founders say about the work.
Real testimonials from the startups we work with.
Creatives we’ve shipped
Startup ads, built to find the message.
Videos and statics we’ve made for tech clients, each tested to learn which message sells.
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5 ads · 3 formats · 1 industries · 9:16, made for Meta, TikTok and Shorts
Field notes
What we’ve learned growing startups.
Articles from the team on go-to-market, channels and AI search.
AI Alone Is Useless — Why I Built GTMLab.
I never meant to start an agency. I’d hired enough that underdelivered. Then founder friends asked for help, and the referrals didn’t stop. Two years later, 100+ specialists, $0 outside funding. Here’s why.
Building a growth system, not a campaign treadmill.
A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.
How to audit your creative without hiring an agency (yet).
CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.
FAQ
Before you book your call
When should a startup bring you in?
Once you have early signs of fit: customers who stay, and a sales motion you can describe. Before that, paid ads mostly reveal that the product or positioning is the bottleneck. For earlier teams we suggest starting with GTM Mapping or Growth Decode, which cost far less than learning the same lesson through a test budget.
B2B SaaS or consumer app: is the playbook the same?
No. B2B runs on search intent, LinkedIn, content and a longer, sales-led cycle. Consumer apps run on Meta and TikTok, in-app conversion tracking and much shorter windows. We plan each differently from the first week.
Our sales cycle takes months. How do you prove a channel works?
By tracking every step from the first ad to the closed deal and sending deal value back to Google and Meta, so the platforms learn from revenue rather than form fills. Without that, paid looks broken for the first months; with it, the channel mix holds up in a board meeting.
We already have a growth hire. How do you work with them?
Usually in one of three ways: we run the channels while they ramp up, we take the channels they don’t cover, or we audit and advise while they execute. We don’t compete with your team; we make the job easier.
Get started
Tell us what you’ve tried. We’ll show you the channel worth owning.
On one call we look at your funnel, your channels and your tracking, and show you where to focus the next quarter’s budget.
- Discovery call
We learn how you sell, what you’ve tried and what a customer is worth to you.
- Read-only audit
If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.
- Your proposal
We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.
Book a strategy call
Takes 2 minutes · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
