GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
Growth Marketing Agency for Companies That Need More Than Ads
A Performance Marketing Agency That Drives Revenue
Is Your Performance Marketing Agency Actually Good?
Google Ads Agency Focused on Revenue: How to Choose the Right Partner
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
[Growth DecodeFor scaling teams with PMF + active paid spend]

Decode your competitors. Rebuild your engine. Walk out with the playbook to beat them.

You have revenue. You have paid spend. You've scaled past the early lift — and now you're stuck. The growth math isn't compounding the way it should. You don't need another agency audit. You need senior operators who've cracked this exact problem before to decode your funnel, decode your top competitors, and hand you the playbook to beat them.

Apply for Growth Decode →
[01]What you actually get—The deliverable, not the pitch

A 30-day written playbookto beat your top 2 competitors — with the math behind every move.

[ Workshop 02 ]

Growth Decode

For established businesses with revenue, PMF, and active paid spend. You're stuck scaling or seeing diminishing returns and need senior operators to figure out what's broken — before another agency tells you it's "saturation."

InvestmentFrom $1,000Customized to length, depth, in-person logistics. Every engagement is shaped to what you need.
What you walk away with
  • Full-funnel audit of your business— current state, what's broken, your metrics vs. real industry benchmarks.
  • Full-funnel audit of your top 2 competitors— creative, channel mix, funnel, pricing, decoded with AI + proprietary tools.
  • A playbook to beat them— funnel architecture, channel mix, spend allocation, positioning gaps.
  • 30-day written roadmap— three moves you ship next week, the rest of the year mapped.
What you'll learn (modules taught live)
  • How modern attribution actually works in 2026 — post-iOS 14, post-cookies, post-platform-modeling.
  • How to read competitor intelligence — what their ads, funnel, and creative are telling you (and what they're hiding).
  • The compounding growth model — channel mix that scales past $100K/month without breaking.
[03]How it works—From application to playbook in ~5 days

Six steps. Two live sessions, one research week.

We pre-audit your accounts and decode your competitors before we sit down with you. The live sessions are dense reads of what we found, not a fishing trip.

Before01You apply02Account access
During03Session 1 · deep dive04Research week05Session 2 · findings
After06Day-30 follow-up
Before · ~1 week out
01

You apply.

30-minute discovery call. We confirm Growth Decode (vs. GTM Mapping) is right for your stage, scope the engagement to your needs, and give you a straight read on whether we can help. If not, we point you to who can.

Before · ~3 days out
02

You grant account access.

Read-only access to Meta, Google, GA4, your CRM — whichever's relevant. A senior on the pod spends real hours inside the accounts before the first session: spend mix, attribution health, fatigue, structure. By session 1 we know your business better than your last agency did after six months.

During · session 1 (90 min)
03

Session 1 · deep dive.

90 minutes live with senior operators. We walk you through what we found in the pre-audit, hear your side of the story, lock the scope on which two competitors we'll decode in the research week, and agree on the questions you most need answered.

During · research week (~5 days)
04

Research week.

We decode your top 2 competitors using AI + proprietary tools: creative library, ad spend patterns, funnel paths, pricing, positioning claims, channel mix. Back-and-forth on Slack to clarify, double-check assumptions, surface anything we're missing.

During · session 2 (90 min)
05

Session 2 · findings walkthrough.

The findings, the playbook, the math — presented live and handed over on the spot. You see the competitor decode, the funnel comparison, the spend leaks named with dollar size, and the 30-day roadmap. Written report yours to keep.

After · 30 days later
06

Day-30 follow-up.

30 minutes. We check what shipped from the roadmap, what's lagging, what the new data is telling us. Recalibrate where needed. Then you're running on your own — with the playbook in hand.

[04]How the in-person workshop works—A look inside the room

Senior operators, your dashboards on screen, a live competitor breakdown.

Photos from past Growth Decode sessions — the screens, the competitor walls, the working sessions. (Real shots replace these placeholders as we publish from each upcoming workshop.)

Kevin leading the live workshop
Kevin leading the workshop
30-day roadmap on whiteboard
30-day roadmap, live build
Offline workshop session in person
Offline Workshop Sessions
Albert presenting findings walkthrough
Session 2 · findings walkthrough
Post-workshop outcome · healthcare network
[05]Proven results—By industry

Whatever industry you're in, we've likely already scaled it.

Past Growth Decode outcomes across industries we've shipped for. Numbers are post-workshop traction — what happened after teams shipped the 30-day playbook.

Verified campaign dataGoogle Ads
Hospitality / Jakarta

High-End Boutique Hotel Chain

A high end boutique hotel chain was paying to win back its own guests, bidding against the OTAs and marketplaces that sit between a hotel and its direct bookings.

Click-through rate13.25%
>70XROAS
Verified campaign dataGoogle Ads
Tourism / Bali

Leading Luxury Tour Operator

A leading luxury tour operator competes against OTAs, marketplaces, and local tour resellers, where every booking won through a third party comes at the cost of lower margins.

conversion value+$200,000
~19XROAS
Verified campaign dataGoogle Ads
Ecommerce / Indonesia

Multi-Brand Online Retailer in the Home & Hardware Category

Sell thousands of products across multiple brands and you hit one wall fast: you can't advertise everything to everyone.

TRACKED CONVERSIONS>3,400
>19XROAS
Verified campaign dataLead Generation
Tech Startup / Indonesia

Leading B2B Receivables Recovery Service

A leading B2B receivables-recovery firm hired us to build their outbound motion from zero — no list, no process, no pipeline.

PIC Connected~10,000
>24BANT-qualified Meetings Booked per month
Verified campaign dataMeta Ads
Ecommerce / Indonesia

Electronics E-Commerce

One of the region's largest electrical distributors had spent decades building a trusted brand, but its online sales channel was barely contributing.

in Tracked Purchase Conversion$1M+
89.82XROAS
Verified campaign dataMeta Ads
Hospitality / Indonesia

Hospitality Brand Operating 15 Hotels

A regional hotel group was paying OTA commissions on bookings it should have owned. We turned paid search and social into a direct-booking engine that now outperforms the OTAs they used to depend on.

Conversion Value$286,735
22XROAS
Verified campaign dataGoogle Ads
Ecommerce / Indonesia

Leading B2B Technical & Industrial Equipment Distributor

When your buyers are procurement teams and contractors, clicks don't pay the bills but a qualified inquiries do.

COST PER QUALIFIED LEAD$7.73
1,310 QUALIFIED LEADS IN 60 DAYS
Verified campaign dataGoogle Ads
Healthcare / Jakarta

Premium Multi-Branch Orthopedic Clinic

A premium multi branch orthopedic clinic in a high trust category where patients have always arrived through doctor referrals had never tapped into paid digital.

COST PER INQUIRY$6.77
3,447PATIENT INQUIRIES IN 10 MONTHS
Verified campaign dataGoogle Ads
Hospitality / Indonesia

Premium Automotive Coating Studio

Nobody impulse buys a premium automotive coating. It's a high ticket, considered purchase, which means every wasted click is expensive and every qualified inquiry is gold.

COST PER QUALIFIED LEAD$57
98QUALIFIED LEADS IN 2 MONTHS
Verified campaign dataLead Generation
MICE / Indonesia

First-edition B2B Expo

Filling an exhibition hall is the easy part. Filling it with the right people is what determines whether an expo succeeds.

Leads Engaged10,000+
1,000+B2B Meetings Scheduled
Verified campaign dataMeta Ads
MICE / Indonesia

B2B Food Industry Trade Expo

Launching a first time food expo is already hard enough. Doing it without any paid acquisition history is even harder.

COST PER REGISTRATION~$22
>4,000AD-DRIVEN REGISTRATIONS
Verified campaign dataMeta Ads
Hospitality / Bali

Boutique Premium Tour

A boutique premium tour operator was spending on Meta Ads without seeing the bookings to match, competing in a market crowded with OTAs and resellers where every direct booking matters.We rebuilt the engine from the ground up, testing creative relentlessly across nearly 200 campaigns, refining audiences around traveler intent, and building a funnel that sells the experience before the price.

Purchase conversion value in 2 months$271,572
18.87XROAS
View all proof →

We fund the growth. You only pay for results.

We’re a real performance marketing agency. We staff the team and fund the hours— then structure a success fee that makes sense for your business.

Success fee, structured on
% of revenueCost per leadMilestones
100%
Of our fee tied to your results

We partner selectively with growth-stage companies already running paid media.

Explore a partnership→
Selected clients
LazadaCinepolisIHH HealthcareGleneaglesMount ElizabethSiloamELSA SpeakLion ParcelAshley GroupBluuuCentral WellnessDoré by LeTaoGoDrinksIkigaiKAIEMedifly
FAQ

Questions Growth Decode teams ask first.

Growth Decode is built for businesses with revenue, PMF, and active paid spendthat are stuck scaling or seeing diminishing returns. If you're pre-revenue / pre-launch — GTM Mapping is the right one. If you're in between, we'll figure it out on the discovery call.

Most agency audits are a 20-page PDF designed to sell you a retainer. Ours is a multi-session research engagement with operators who've actually built scaling businesses. We use AI + proprietary tools to decode your competitors. The deliverable is a roadmap, not a sales pitch — and we don't take retainers from workshop clients.

Growth Decode is most valuable above $20K+/month in paid spend, and the deeper the spend, the more leverage in the decode. We've run it at $100K/mo and above. Below that, GTM Mapping is usually the better fit.

From $1,000. Final price is shaped to your needs — depth of competitor decode, number of meetings, in-person logistics. We quote after the 30-minute discovery call once we've scoped the engagement.

No. The decode runs on public ad libraries, public funnel paths, public pricing, and tools that don't tip them off. Everything is research-grade, not espionage. The whole engagement is under mutual NDA.