GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
AI Alone Is Useless — Why I Built GTMLab.
Building a growth system, not a campaign treadmill.
How to audit your creative without hiring an agency (yet).
Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
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Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Proof

We build market leaders for a living.

Real dashboards from real engagements. Each card walks through the structural change, the metrics that moved, and the system that holds.

Google Ads

High-End Boutique Hotel Chain

Performance MarketingFunnel Strategy & CRO
>70X
ROAS
13.25%
Click-through rate

A high end boutique hotel chain was paying to win back its own guests, bidding against the OTAs and marketplaces that sit between a hotel and its direct bookings. That's the trap: every booking through an aggregator is margin you rent instead of own. So we built their Google Ads engine around the one thing aggregators can't intercept, high intent search at the exact moment someone is ready to book. Tight campaigns, ruthless optimization, nothing wasted. The result: a 71× return on ad spend and a direct booking channel they own outright instead of renting from third parties.

Google Ads

Leading Luxury Tour Operator

Performance MarketingData & Analytics
~19X
ROAS
+$200,000
conversion value

A leading luxury tour operator competes against OTAs, marketplaces, and local tour resellers, where every booking won through a third party comes at the cost of lower margins. We built a Google Ads system focused on the moment that matters most, capturing high intent buyers through bottom funnel search when they're done comparing and ready to book, then guiding them through a booking journey designed to convert. The result: a sustained 19×+ return on ad spend, over $1 million in revenue generated, and higher margins by reducing reliance on external booking channels.

Google Ads

Multi-Brand Online Retailer in the Home & Hardware Category

Performance MarketingData & Analytics
>19X
ROAS
>3,400
TRACKED CONVERSIONS

Sell thousands of products across multiple brands and you hit one wall fast: you can't advertise everything to everyone. This retailer was competing in a market where shelf space is infinite but attention isn't. So we built a Google Ads system around what shoppers were actually searching for, using brand level segmentation matched to how people buy and tuned for conversion, not traffic. Every dollar came back more than 19× in tracked revenue, with monthly conversions growing to over 3,400, more than 5× since launch. Paid search went from a line item cost to the store's most reliable revenue engine.

Lead Generation

Leading B2B Receivables Recovery Service

GTM & Growth Lab
>24
BANT-qualified Meetings Booked per month
~10,000
PIC Connected

A leading B2B receivables-recovery firm hired us to build their outbound motion from zero — no list, no process, no pipeline. We ran it across three channels in parallel: nearly 48,000 potential partners engaged over twelve months, narrowed down to BANT-qualified leads that are actually worth a conversation, and booked 294 qualified meetings. What started as a cold start is now one of their most productive acquisition channels in the B2B space.

Meta Ads

Electronics E-Commerce

Performance MarketingData & AnalyticsFunnel Strategy & CRO
89.82X
ROAS
$1M+
in Tracked Purchase Conversion

One of the region's largest electrical distributors had spent decades building a trusted brand, but its online sales channel was barely contributing. Digital was running close to break even and nowhere near its potential. We rebuilt the growth engine from the ground up, combining stronger offers, full funnel creative, and a paid media system designed to scale across their product catalog. The result: in just three months, D2C transformed from a secondary sales channel into a primary revenue driver, with return on ad spend increasing from 9× to 89.82×.

Meta Ads

Hospitality Brand Operating 15 Hotels

Performance MarketingData & AnalyticsFunnel Strategy & CRO
22X
ROAS
$286,735
Conversion Value

A regional hotel group was paying OTA commissions on bookings it should have owned. We turned paid search and social into a direct-booking engine that now outperforms the OTAs they used to depend on. Two years on, we're still their growth team.

Google Ads

Leading B2B Technical & Industrial Equipment Distributor

Performance MarketingData & Analytics
1,310
QUALIFIED LEADS IN 60 DAYS
$7.73
COST PER QUALIFIED LEAD

When your buyers are procurement teams and contractors, clicks don't pay the bills but a qualified inquiries do. This distributor competes in a crowded and price-sensitive category where most "search budgets" quietly bleed out on people who were never going to buy. We built a Google Ads system around high-intent commercial search where campaign-level segmentation separates serious buyers from casual browsers before they ever hit the form. The result: 1,310 qualified leads at $7.73 each over two months which roughly was half the cost we started at, and about 3x the volume on the same budget.

Google Ads

Premium Multi-Branch Orthopedic Clinic

Performance MarketingPerformance Creative
3,447
PATIENT INQUIRIES IN 10 MONTHS
$6.77
COST PER INQUIRY

A premium multi branch orthopedic clinic in a high trust category where patients have always arrived through doctor referrals had never tapped into paid digital. We built a Google Ads system around how patients actually search, splitting pinched nerve, bone and joint pain, and height correction into dedicated campaigns that met each patient right at the moment they decided to act. The result: 3,447 patient inquiries at $6.77 each over ten months, roughly 60% cheaper per inquiry than where they started. Proof that even the most referral dependent medical categories open up with the right search setup.

Google Ads

Premium Automotive Coating Studio

Performance Marketing
98
QUALIFIED LEADS IN 2 MONTHS
$57
COST PER QUALIFIED LEAD

Nobody impulse buys a premium automotive coating. It's a high ticket, considered purchase, which means every wasted click is expensive and every qualified inquiry is gold. This studio was paying for attention it didn't need, with budget leaking to bargain hunters and the wrong audiences entirely. We rebuilt the system around buyers actually in market for premium protection through tight targeting, real demand, and no spray and pray. The result: 98 qualified leads at $57 each in two months, with cost per lead down over 30% from where they started and a booking calendar that stopped depending on luck.

Lead Generation

First-edition B2B Expo

GTM & Growth Lab
1,000+
B2B Meetings Scheduled
10,000+
Leads Engaged

Filling an exhibition hall is the easy part. Filling it with the right people is what determines whether an expo succeeds. Too often, tickets sell but meaningful conversations never happen, leaving exhibitors with plenty of foot traffic and very few real opportunities. We built an activation layer on top of registration, qualifying every attendee and matching them with the exhibitors most relevant to their needs. The result: over 10,000 leads engaged, narrowed into more than 1,000 booked business meetings.

Meta Ads

B2B Food Industry Trade Expo

Performance MarketingFunnel Strategy & CROPerformance Creative
>4,000
AD-DRIVEN REGISTRATIONS
~$22
COST PER REGISTRATION

Launching a first time food expo is already hard enough. Doing it without any paid acquisition history is even harder. No pixel data, no audiences, and no benchmarks to guide the strategy. We built the entire acquisition engine from the ground up, defining the right audience, creating a registration funnel, and developing creative focused on driving sign ups instead of just clicks. The result: over 4,000 direct registrations at around $22 each, helping power an event that sold more than 20,000 tickets overall. A cold start that most paid accounts take years to achieve.

Meta Ads

Boutique Premium Tour

Performance MarketingPerformance CreativeFunnel Strategy & CROGTM & Growth Lab
18.87X
ROAS
$271,572
Purchase conversion value in 2 months

A boutique premium tour operator was spending on Meta Ads without seeing the bookings to match, competing in a market crowded with OTAs and resellers where every direct booking matters.We rebuilt the engine from the ground up, testing creative relentlessly across nearly 200 campaigns, refining audiences around traveler intent, and building a funnel that sells the experience before the price. The result: $271K in direct bookings in just two months at an 18.87× return on ad spend, creating a direct booking channel they own instead of relying on third party aggregators.

Meta Ads

Premium Orthopedic & Joint Clinic

Performance MarketingPerformance CreativeFunnel Strategy & CRO
>1,500
PATIENT INQUIRIES IN A QUARTER
$5.54
Cost per inquiry

A premium orthopedic clinic had always relied on doctor referrals and word of mouth. Previous attempts at paid ads had never delivered, largely because orthopedic care is a category where people only start searching when they need help. We built a Meta Ads engine that spoke directly to patients already looking for answers, combining intent driven messaging with creative designed to earn trust and prompt action. The result: 1,527 patient inquiries at just $5.54 each in a single quarter, creating a steady, low cost stream of new patients in a category most clinics struggle to scale.

Meta Ads

Boutique Yoga Studio — High-Ticket Enrollment

Performance MarketingFunnel Strategy & CROPerformance Creative
50+
COURSE ENROLLMENTS
$119
COST PER ENROLLMENT

Sending cold traffic straight to a multi thousand dollar enrollment page rarely works. The price creates friction before prospects have a chance to understand the value, leaving a strong program with no effective bridge to conversion. We built a lead magnet funnel around a free module taken directly from the program. Prospects entered through real value, qualified themselves by engaging with the content, then were retargeted across both paid ads and outbound to ensure no warm lead was left behind. The result: opt in to enrollment conversion roughly doubled, filling the cohort with more than 50 enrollments at an acquisition cost of just $119 each.

Meta Ads

Premium Multi-Country Healthcare Network

Performance MarketingData & AnalyticsPerformance CreativeFunnel Strategy & CRO
>6,000
Leads Generated in 3 months
$14
Cost Per Lead

A premium healthcare network running paid acquisition across 4 markets with attribution that the CFO couldn't defend. We rebuilt tracking, server-side, and the reporting ledger — same spend, 56% lower cost per qualified lead.

Meta Ads

Boutique Fitness Chain

Performance Marketing
>500
Leads in 3 months
$45
COST PER LEAD

The studio was selling memberships from the very first touch — and the funnel leaked badly right there. Nobody commits to a place they've never set foot in, so the cold pitch converted almost no one. We rebuilt the journey around a value ladder: a low-friction first class as the entry offer, the membership only once the visit had earned the trust. Trial-to-membership conversion climbed to roughly 1 in 3, on 500+ leads at $45 each.

Lead Generation

Last-Mile Logistics Leader

GTM & Growth Lab
53
Deals Won
100+
Qualified Meetings Booked

One of SEA's top 10 logistics companies hired us to crack a new market — no playbook, no pipeline to start from. We built the entire GTM motion from scratch and put it to work. The result in 30 days: over 100 meetings completed with 53 deals won, and a playbook they can run again on the next market.

Meta Ads

E-commerce Brand for Beverage Delivery

Performance CreativePerformance Marketing
9.5X
ROAS
$795,000
Purchase Conversion in 5 months

Scaling a delivery brand isn't about spending more — it's about reaching the right person, in the right place, at the right moment. We built a Meta engine tuned to exactly that: buyers in-market nearby, ready to order. Across the build it drove $795K in tracked purchases at a 9.5× return on spend.

Meta Ads

E-commerce Brand for Supplements

Funnel Strategy & CROPerformance Marketing
2.31
ROAS
IDR 289 mio
Purchase conversion

A nutritional supplement brand lacking systematic creative testing at scale. We rebuilt their creative testing machine, created 30 creatives, and increased ROAS from 1.89 (breaking-even) to 2.31 (profitable) in just 1 month.

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See what’s hiding in your ad account.

Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ brands
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