From paid click to first appointment — without losing the patient at any step.

Meta Lead Forms + WhatsApp / call-tracking with CRM closed-loop. Lead quality matters more than volume because the booking team can’t scale infinitely — we pre-qualify on the ad-side (procedure intent, location, timeline, budget tier where relevant) before the lead hits your front desk. Closed-won bookings flow back to Meta via Offline Conversions API so the algorithm retrains on actual patients, not just form-fills. Lead quality climbs without the volume falling off.

Yes — one of our most common healthcare engagement patterns. We separate ad accounts per location, deploy property-level CAPI so each clinic optimizes independently, and consolidate the reporting layer in BigQuery so the group sees per-clinic CAC, payback, and capacity utilization. Same pod, every location.

Yes — with discipline. Meta’s health vertical restricts targeting (no interest-based targeting on health conditions), creative claims (no “cure” or before/after for most categories), and certain ad formats. We brief the creative team upfront on what’s allowed, run pre-launch policy checks, and appeal disapprovals same-day where the policy reads ambiguous. Disapprovals still happen — no agency has a magic formula. What we have is reps: years of healthcare accounts means we recognize the appeal patterns faster, get same-day responses on ambiguous policy, and lose hours of campaign time instead of weeks.