From paid click to first appointment — without losing the patient at any step.

A premium multi branch orthopedic clinic in a high trust category where patients have always arrived through doctor referrals had never tapped into paid digital. We built a Google Ads system around how patients actually search, splitting pinched nerve, bone and joint pain, and height correction into dedicated campaigns that met each patient right at the moment they decided to act. The result: 3,447 patient inquiries at $6.77 each over ten months, roughly 60% cheaper per inquiry than where they started. Proof that even the most referral dependent medical categories open up with the right search setup.

A premium orthopedic clinic had always relied on doctor referrals and word of mouth. Previous attempts at paid ads had never delivered, largely because orthopedic care is a category where people only start searching when they need help. We built a Meta Ads engine that spoke directly to patients already looking for answers, combining intent driven messaging with creative designed to earn trust and prompt action. The result: 1,527 patient inquiries at just $5.54 each in a single quarter, creating a steady, low cost stream of new patients in a category most clinics struggle to scale.

A premium healthcare network running paid acquisition across 4 markets with attribution that the CFO couldn't defend. We rebuilt tracking, server-side, and the reporting ledger — same spend, 56% lower cost per qualified lead.