“The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.”
From paid click to first appointment, without losing the patient on the way.
We run the ads, the WhatsApp intake, the booking flow and the CRM for hospitals and clinics across Asia, then trace every patient back to the ad that brought them in.
30 minutes with a senior strategist. No commitment.
- 14 healthcare case studies
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind healthcare brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsReal numbers from real healthcare accounts.
Every figure comes from a client’s own lead, booking or revenue data. The case studies below show how each one was reached.
- −70%Cost per leadIHH Healthcare
- 5,000+Qualified leads across three hospital brandsIHH Healthcare
- 75×Return on ad spend, up from 12×Premium Orthopedic Clinic
- +41%Revenue, on 19% less ad spendOn Demand Medical Group
Premium Orthopedic Clinic
HealthcareA Creative System Built to Target Every Patient Grew Leads 4.2x and Lifted Lead-to-Patient Conversion >25%
On Demand Medical Group
HealthcareA Full-Funnel Tracking and Attribution Lifted Revenue 41% On 19% Less Ad Spend in One Month
How Creative Tailored for the Local Market Cut Cost Per Lead to $13.6 Across Three Hospital Brands
From a Name Nobody Searched to 4× Organic Clicks: Search Built on the Doctors Patients Look For
Four places healthcare loses patients it paid for.
None of them show up in the ad reports. The ad did its job; the patient was lost somewhere after it.
- Leak 01
Messages wait for a reply
Patients message after hours, or while reception is on the phone, and the first reply comes hours later. By then they’ve booked somewhere that answered.
A WhatsApp intake that replies in seconds, in the patient’s language, and hands over to your team with the details filled in.
AI Sales & Support Agents - Leak 02
Leads that were never patients
Instant forms fill the CRM with wrong numbers, people who were only reading, and names that never pick up. Reception spends the morning calling them.
Ads and intake questions that qualify a lead before it reaches reception: what they need, where, and when.
Lead Quality & Sales Ops - Leak 03
The appointment never reaches the ads
The booking lives in the clinic’s own system, so Google and Meta only ever see a form or a chat. They keep finding people who enquire, not people who come in.
Booked and arrived patients sent back to Google and Meta, so the ads learn who actually becomes a patient.
Attribution & Revenue Dashboard - Leak 04
Paying to reach patients you already have
People who booked last week keep seeing your ads, and so do the ones who already said no. Every impression they get is one a new patient didn’t.
Patient lists and new leads sent to Meta as exclusions on a schedule, so the budget stays on people you haven’t reached.
CRM & WhatsApp Setup
Follow one patient from the ad to the appointment.
Every stop between a search and a visit, and what the patient’s record holds by the time your team picks it up.
Fed back to the ads
The arrival goes back to Google as a conversion, so the ads look for more people who come in, not just people who ask.
- Source
- Google · Orthopedics ad
- Search
- knee specialist near me
- Complaint
- Knee pain, 3 months
- Branch
- Nearest chosen
- Payment
- Insurance
- Stage
- Qualified
- Routed to
- Orthopedics · Branch 2
- Appointment
- Thursday, 10:00
- Reminders
- Day before · morning of
- Stage
- Arrived
- Value
- First consultation
- Conversion
- Patient arrived
- Ads now find
- People who show up
One team for the ads, the intake and the patient record.
Most healthcare groups split this across an agency, a chatbot vendor and an IT team. We run it as one system, so a patient never falls between them.
Performance Marketing
Google and Meta campaigns built around conditions and procedures, inside each platform’s health-ad rules.
AI Search & SEO
Get named when patients ask ChatGPT, Gemini or Google which clinic to see, and show up on Maps for every branch.
Funnels & CRO
Landing pages and WhatsApp funnels for each specialty, tested until more enquiries become bookings.
Data & CRM
A CRM your reception actually uses, routing by branch and specialty, and every visit traced back to its ad.
- Hospital networks
- Specialist and primary care clinics
- Dental and aesthetics
- Fertility and eye care
- Telehealth
- Digital health apps
- Medical tourism
What healthcare clients say about the work.
Real testimonials from the healthcare providers we work with.
“Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.”
“Marketing in healthcare is its own challenge, so much you're not allowed to say or do, and we’ve never really cracked it. GTMLab built the system around it, and bookings were up 50% in a month.”
Healthcare ads, made for the patient.
UGC, talking heads and explainers we’ve made for healthcare clients, each written within the platforms’ health-ad rules.
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What we’ve learned growing healthcare brands.
Articles from the team on patient acquisition, tracking and the booking flow.

AI Alone Is Useless — Why I Built GTMLab.
I never meant to start an agency. I’d hired enough that underdelivered. Then founder friends asked for help, and the referrals didn’t stop. Two years later, 100+ specialists, $0 outside funding. Here’s why.

Building a growth system, not a campaign treadmill.
A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.

How to audit your creative without hiring an agency (yet).
CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.
Before you book your call
Is your tracking set up for patient-data rules?
Yes. We set tracking up for whichever rules apply to you: HIPAA in the US, PDPA in Singapore, Malaysia and Thailand, PIPEDA in Canada, GDPR in Europe, and local data-residency rules across Southeast Asia. Patient details are stripped before any data leaves your systems, and conversions reach Google and Meta as hashed identifiers only, never as plain patient data. We review your regulations before we scope the work. Most of our healthcare work is across Asia, so multi-country setups are familiar ground.
How do you keep lead quality up as volume grows?
By qualifying before a lead reaches your front desk. The ads and the intake ask about the procedure, location, timing and, where it matters, budget, so reception spends its time on people who can book. Booked patients then go back to Meta and Google, so the platforms learn from real patients rather than form fills. Lead quality rises without the volume falling away.
Can you run each branch of a clinic group separately?
Yes, it’s one of the setups we run most. Each location gets its own ad account and its own conversion tracking, so every branch is optimised on its own patients, and the reporting comes together in one place, so the group sees cost per patient, payback and capacity by branch. Same team, every location.
Can you work within Meta’s and Google’s healthcare ad rules?
Yes, with discipline. Meta restricts targeting on health conditions, certain claims (such as cures or before-and-after images) and some ad formats, and Google has its own healthcare policies. We brief the creative team on what’s allowed, check every ad against policy before launch, and appeal disapprovals the same day when a policy reads ambiguously. Disapprovals still happen, and no agency can promise otherwise; experience means we lose hours to them rather than weeks.
Tell us where patients drop off. We’ll show you how to keep them.
On one call we look at your ads, your booking flow and your CRM, and show you where patients slip away and what it would take to keep them.
- Discovery call
We learn how patients find you, where enquiries go cold and how bookings are tracked today.
- Read-only audit
If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.
- Your proposal
We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.





