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From paid click to first appointment, without losing the patient on the way.

We run the ads, the WhatsApp intake, the booking flow and the CRM for hospitals and clinics across Asia, then trace every patient back to the ad that brought them in.

30 minutes with a senior strategist. No commitment.

  • 14 healthcare case studies
  • 200+ brands grown
  • $20M+ ad spend operated
  • Senior operators only

The growth partner behind healthcare brands across Asia.

200+

brands served

$20M+

ad spend operated

Our team’s track record

Y Combinator alumniForbes 30 Under 30
Where patients slip away

Four places healthcare loses patients it paid for.

None of them show up in the ad reports. The ad did its job; the patient was lost somewhere after it.

  1. Leak 01

    Messages wait for a reply

    Patients message after hours, or while reception is on the phone, and the first reply comes hours later. By then they’ve booked somewhere that answered.

    A WhatsApp intake that replies in seconds, in the patient’s language, and hands over to your team with the details filled in.

    AI Sales & Support Agents
  2. Leak 02

    Leads that were never patients

    Instant forms fill the CRM with wrong numbers, people who were only reading, and names that never pick up. Reception spends the morning calling them.

    Ads and intake questions that qualify a lead before it reaches reception: what they need, where, and when.

    Lead Quality & Sales Ops
  3. Leak 03

    The appointment never reaches the ads

    The booking lives in the clinic’s own system, so Google and Meta only ever see a form or a chat. They keep finding people who enquire, not people who come in.

    Booked and arrived patients sent back to Google and Meta, so the ads learn who actually becomes a patient.

    Attribution & Revenue Dashboard
  4. Leak 04

    Paying to reach patients you already have

    People who booked last week keep seeing your ads, and so do the ones who already said no. Every impression they get is one a new patient didn’t.

    Patient lists and new leads sent to Meta as exclusions on a schedule, so the budget stays on people you haven’t reached.

    CRM & WhatsApp Setup
One patient, end to end

Follow one patient from the ad to the appointment.

Every stop between a search and a visit, and what the patient’s record holds by the time your team picks it up.

Stop 6 of 6 · Back to Google

Fed back to the ads

The arrival goes back to Google as a conversion, so the ads look for more people who come in, not just people who ask.

Patient #3107Back to Google
Source
Google · Orthopedics ad
Search
knee specialist near me
Complaint
Knee pain, 3 months
Branch
Nearest chosen
Payment
Insurance
Stage
Qualified
Routed to
Orthopedics · Branch 2
Appointment
Thursday, 10:00
Reminders
Day before · morning of
Stage
Arrived
Value
First consultation
Conversion
Patient arrived
Ads now find
People who show up
Illustration · one patient followed end to end, placeholder data
The engine we build

One team for the ads, the intake and the patient record.

Most healthcare groups split this across an agency, a chatbot vendor and an IT team. We run it as one system, so a patient never falls between them.

  • Performance Marketing

    Google and Meta campaigns built around conditions and procedures, inside each platform’s health-ad rules.

  • AI Search & SEO

    Get named when patients ask ChatGPT, Gemini or Google which clinic to see, and show up on Maps for every branch.

  • Funnels & CRO

    Landing pages and WhatsApp funnels for each specialty, tested until more enquiries become bookings.

  • Data & CRM

    A CRM your reception actually uses, routing by branch and specialty, and every visit traced back to its ad.

Who we work with in healthcare
  • Hospital networks
  • Specialist and primary care clinics
  • Dental and aesthetics
  • Fertility and eye care
  • Telehealth
  • Digital health apps
  • Medical tourism

See what each service costs

In their own words

What healthcare clients say about the work.

Real testimonials from the healthcare providers we work with.

On-demand Doctor and Wellness GroupCase

“The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.”

FounderOn-demand Doctor and Wellness Group
Hearing Vision

“Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.”

AffendyGeneral Manager, Hearing Vision
Dental Now

“Marketing in healthcare is its own challenge, so much you're not allowed to say or do, and we’ve never really cracked it. GTMLab built the system around it, and bookings were up 50% in a month.”

AlvinCo-founder, Dental Now
Creatives we’ve shipped

Healthcare ads, made for the patient.

UGC, talking heads and explainers we’ve made for healthcare clients, each written within the platforms’ health-ad rules.

Every format below runs on the same rule: it stays in market only while it sells.

UGC
UGC
Healthcare
Talking Head
Talking Head
Healthcare
AI VSL
AI VSL
Healthcare
UGC
UGC
Healthcare
Talking Head
Talking Head
Healthcare
AI VSL
AI VSL
Healthcare
UGC
UGC
Healthcare
Talking Head
Talking Head
Healthcare
88ads in the full library
8 ads · 3 formats · 1 industries · 9:16, made for Meta, TikTok and Shorts
FAQ

Before you book your call

Is your tracking set up for patient-data rules?

Yes. We set tracking up for whichever rules apply to you: HIPAA in the US, PDPA in Singapore, Malaysia and Thailand, PIPEDA in Canada, GDPR in Europe, and local data-residency rules across Southeast Asia. Patient details are stripped before any data leaves your systems, and conversions reach Google and Meta as hashed identifiers only, never as plain patient data. We review your regulations before we scope the work. Most of our healthcare work is across Asia, so multi-country setups are familiar ground.

How do you keep lead quality up as volume grows?

By qualifying before a lead reaches your front desk. The ads and the intake ask about the procedure, location, timing and, where it matters, budget, so reception spends its time on people who can book. Booked patients then go back to Meta and Google, so the platforms learn from real patients rather than form fills. Lead quality rises without the volume falling away.

Can you run each branch of a clinic group separately?

Yes, it’s one of the setups we run most. Each location gets its own ad account and its own conversion tracking, so every branch is optimised on its own patients, and the reporting comes together in one place, so the group sees cost per patient, payback and capacity by branch. Same team, every location.

Can you work within Meta’s and Google’s healthcare ad rules?

Yes, with discipline. Meta restricts targeting on health conditions, certain claims (such as cures or before-and-after images) and some ad formats, and Google has its own healthcare policies. We brief the creative team on what’s allowed, check every ad against policy before launch, and appeal disapprovals the same day when a policy reads ambiguously. Disapprovals still happen, and no agency can promise otherwise; experience means we lose hours to them rather than weeks.

Get started

Tell us where patients drop off. We’ll show you how to keep them.

On one call we look at your ads, your booking flow and your CRM, and show you where patients slip away and what it would take to keep them.

  1. 1
    Discovery call

    We learn how patients find you, where enquiries go cold and how bookings are tracked today.

  2. 2
    Read-only audit

    If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.

  3. 3
    Your proposal

    We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.

Book a strategy call

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