GTMLab
Performance Marketing→Stage 2 · Paid demand · Ads that reach buyers while they decide, and pay back.
Paid mediaGoogle AdsSearch campaigns built for leads, quotes and bookings, not clicks.Meta AdsFacebook and Instagram campaigns wired to your CRM and judged on revenue.Click-to-WhatsApp AdsAds that open a WhatsApp chat, so buyers talk to you in one tap.
Creative & creatorsPerformance CreativeAds built and tested every week, so the winners scale and the losers die fast.Creator-Led AdsWe find the creators, script the videos and run them as ads from their own accounts.
Challenges we solveOur ads keep getting more expensiveOur agency isn’t deliveringOur creative burns out too fastOur ads look like ads, and people scroll past
ProofBluuu>30%Direct website revenue in the first 30 daysSee the case →
AI Search & SEO→Stage 2 · Search demand · Be the answer when buyers search Google or ask AI.
AI searchAI Search Optimization (AEO & GEO)Get named when buyers ask ChatGPT, Gemini and Google’s AI answers.AI Visibility TrackingSee which prompts name you, which name competitors, week by week.AI Visibility CheckSee what five AIs tell customers in your city, in about a minute.
SearchSEORank on Google for the searches your buyers already make.Local Search & MapsFix your listings and reviews across the sources Google Maps and AI read.
Challenges we solveWe’re invisible in ChatGPT and AI answersOur Google ranking doesn’t carry into AICompetitors get named, we don’tOur listings and reviews don’t match
Proof200+Brands grown, with $20M+ in ad spend operatedSee all case studies →
Funnels & CRO→Stage 3 · Conversion · Turn the traffic you pay for into customers.
Pages & funnelsLanding Pages & FunnelsPages and funnels built around how your buyer decides, not around a template.CRO & Offer TestingTest offers, pages and flows until the conversion rate moves.
Challenges we solveWe get traffic but not leadsWe pay OTAs too much for bookingsOur offer doesn’t convert
ProofIkigai63xROASSee the case →
Data & CRM→Stage 4 · Revenue · Connect every ad to the revenue it earns.
Data, CRM & AICRM & WhatsApp SetupThe right CRM, set up around how you sell, with WhatsApp inside.Lead Quality & Sales OpsStop arguing about lead quality. Measure it, and fix how leads are handled.Attribution & Revenue DashboardEvery lead traced to revenue, even when the sale closes in WhatsApp, a booking system or a POS.AI Sales & Support AgentsCustom AI agents for WhatsApp that answer, qualify and book like your team.
Challenges we solveOur CRM is a messSales says our leads are trashWe can’t see which ads bring customersLeads wait hours for a WhatsApp reply
ProofHokiOne6× → >80×ROAS in six monthsSee the case →
About→How we work, who we are, and what we’ve done
How we workWhat performance marketing isWhy running ads alone doesn’t move revenue, and what does.What it’s like working with usOnboarding, the first tests, a week on your account, and when you see results.Reporting and the monthly reviewThe dashboards and decks you get, and how decisions are made.Who we’re forThe businesses we’re built for, and the ones we’re not.
About usAbout GTMLabWho we are, where we work, and why we’re built differently.Your team & agentsThe people and AI agents on your account, by division.CareersJoin a senior team running growth for APAC brands.
ResourcesCase studiesHow we grew revenue for hotels, clinics, developers and B2B teams.TestimonialsClients on camera, in their own words.PlaybooksSoonTeardowns of how leading brands market and sell.BlogIdeas, experiments and results from our operators.
About GTMLab

100+ senior operators. Ex-founders, YC alumni and a Forbes 30 Under 30.

Meet the team →
Pricing
Let’s Talk

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk
GTMLab

Ads, AI search, landing pages and CRM, run as one engine. Every lead traced to the revenue it closes.

Available for Q4
Jakarta · Hong Kong · New York

Performance Marketing

  • Google Ads
  • Meta Ads
  • Click-to-WhatsApp Ads
  • Performance Creative
  • Creator-Led Ads

AI Search & SEO

  • AI Search Optimization
  • AI Visibility Tracking
  • AI Visibility Check
  • SEO
  • Local Search & Maps

Funnels & CRO

  • Landing Pages & Funnels
  • CRO & Offer Testing

Data & CRM

  • CRM & WhatsApp Setup
  • Lead Quality & Sales Ops
  • Attribution & Revenue Dashboard
  • AI Sales & Support Agents

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Creatives

Industries

  • Healthcare
  • Wellness
  • Ecommerce
  • Hospitality
  • Tourism
  • Tech Startups
  • Bali Property
  • Events & Conferences

Resources

  • Blog
  • GTM Mapping
  • Growth Decode
  • Growth Workshops

Company

  • About
  • How we work
  • Pricing
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Healthcare
  • Results
  • Patient leaks
  • Follow a patient
  • What we run
  • The work
  • FAQ
  1. Industries
  2. Healthcare

From paid click to first appointment, without losing the patient on the way.

We run the ads, the WhatsApp intake, the booking flow and the CRM for hospitals and clinics across Asia, then trace every patient back to the ad that brought them in.

Book a strategy callChat on WhatsApp

30 minutes with a senior strategist. No commitment.

  • 12 healthcare case studies
  • 200+ brands grown
  • $20M+ ad spend operated
  • Senior operators only

The growth partner behind healthcare brands across Asia.

200200+

brands served

$20M$20M+

ad spend operated

Our team’s track record

Y Combinator alumniForbes 30 Under 30
  • Gleneagles
  • IHH HealthcareCase study
  • Medifly
  • Mount Elizabeth
  • Siloam

and 180+ more brands

Meet our clients
Results in healthcare

Real numbers from real healthcare accounts.

Every figure comes from a client’s own lead, booking or revenue data. The case studies below show how each one was reached.

  • −70%−70%Cost per leadIHH Healthcare
  • 5,000+5,000+Qualified leads across three hospital brandsIHH Healthcare
  • 75×75×Return on ad spend, up from 12×Premium Orthopedic Clinic
  • +41%+41%Revenue, on 19% less ad spendOn Demand Medical Group

Premium Orthopedic Clinic

Healthcare

A Creative System Built to Target Every Patient Grew Leads 4.2x and Lifted Lead-to-Patient Conversion >25%

~10→>25%Lead-to-patient conversion rate
4.2×More leads per month

On Demand Medical Group

Healthcare

A Full-Funnel Tracking and Attribution Lifted Revenue 41% On 19% Less Ad Spend in One Month

+41%Revenue
−19%Total Ad Spend

IHH Healthcare

Private Healthcare Provider

How Creative Tailored for the Local Market Cut Cost Per Lead to $13.6 Across Three Hospital Brands

5,000+Qualified leads
$13.6Blended cost per lead

Premium Orthopedic Clinic

Healthcare

A Data and Attribution Loop Built So the Ads Chased Real Patients, Not Just Clicks: Conversion Up From 10% to Over 25%

~10% → >25%Lead-to-patient conversion
4.2×More leads per month

All 12 healthcare case studies

Where patients slip away

Four places healthcare loses patients it paid for.

None of them show up in the ad reports. The ad did its job; the patient was lost somewhere after it.

  1. WhatsApp inbox · first replyRina · “Any slots Saturday?”2 minDaniel · “How much?”47 minSarah · “Can I book?”3 hoursMike · “Still open?”Next day
    Leak 01

    Messages wait for a reply

    Patients message after hours, or while reception is on the phone, and the first reply comes hours later. By then they’ve booked somewhere that answered.

    A WhatsApp intake that replies in seconds, in the patient’s language, and hands over to your team with the details filled in.

    AI Sales & Support Agents
  2. Instant form leads · todayRina S. · +62 812 ••• 4410Qualifiedtest test · 0000000InvalidDewi · +62 857 ••• 0021Didn’t askAndre K. · +62 813 ••• 7782No answer
    Leak 02

    Leads that were never patients

    Instant forms fill the CRM with wrong numbers, people who were only reading, and names that never pick up. Reception spends the morning calling them.

    Ads and intake questions that qualify a lead before it reaches reception: what they need, where, and when.

    Lead Quality & Sales Ops
  3. Website×Booking system×AdsThe sale never leaves the booking system
    Leak 03

    The appointment never reaches the ads

    The booking lives in the clinic’s own system, so Google and Meta only ever see a form or a chat. They keep finding people who enquire, not people who come in.

    Booked and arrived patients sent back to Google and Meta, so the ads learn who actually becomes a patient.

    Attribution & Revenue Dashboard
  4. Still seeing your ads this weekAva M. · booked last weekAlready wonDaniel · said no in MayAlready lostSarah · new prospectShould see them
    Leak 04

    Paying to reach patients you already have

    People who booked last week keep seeing your ads, and so do the ones who already said no. Every impression they get is one a new patient didn’t.

    Patient lists and new leads sent to Meta as exclusions on a schedule, so the budget stays on people you haven’t reached.

    CRM & WhatsApp Setup
One patient, end to end

Follow one patient from the ad to the appointment.

Every stop between a search and a visit, and what the patient’s record holds by the time your team picks it up.

Stop 6 of 6 · Back to Google

Fed back to the ads

The arrival goes back to Google as a conversion, so the ads look for more people who come in, not just people who ask.

Patient #3107Back to Google
Source
Google · Orthopedics ad
Search
knee specialist near me
Complaint
Knee pain, 3 months
Branch
Nearest chosen
Payment
Insurance
Stage
Qualified
Routed to
Orthopedics · Branch 2
Appointment
Thursday, 10:00
Reminders
Day before · morning of
Stage
Arrived
Value
First consultation
Conversion
Patient arrived
Ads now find
People who show up
Illustration · one patient followed end to end, placeholder data
The engine we build

One team for the ads, the intake and the patient record.

Most healthcare groups split this across an agency, a chatbot vendor and an IT team. We run it as one system, so a patient never falls between them.

  • Revenue by channel · from your CRMGoogleMetaWhatsApp

    Performance Marketing

    Google and Meta campaigns built around conditions and procedures, inside each platform’s health-ad rules.

    Explore Performance Marketing→
  • AI answers · your categoryChatGPTNamedGeminiNamedPerplexityCitedAI OverviewsNext

    AI Search & SEO

    Get named when patients ask ChatGPT, Gemini or Google which clinic to see, and show up on Maps for every branch.

    Explore AI Search & SEO→
  • SharedPremiumPrivateA page for the premium buyerBook on WhatsApp

    Funnels & CRO

    Landing pages and WhatsApp funnels for each specialty, tested until more enquiries become bookings.

    Explore Funnels & CRO→
  • NewQualifiedRina · Hot 92from a Meta adWon

    Data & CRM

    A CRM your reception actually uses, routing by branch and specialty, and every visit traced back to its ad.

    Explore Data & CRM→
Who we work with in healthcare
  • Hospital networks
  • Specialist and primary care clinics
  • Dental and aesthetics
  • Fertility and eye care
  • Telehealth
  • Digital health apps
  • Medical tourism

See what each service costs

In their own words

What healthcare clients say about the work.

Real testimonials from the healthcare providers we work with.

On-demand Doctor and Wellness GroupCase ↗

“The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.”

FounderOn-demand Doctor and Wellness Group
Hearing Vision

“Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.”

AAffendyGeneral Manager, Hearing Vision
Dental Now

“Marketing in healthcare is its own challenge, so much you're not allowed to say or do, and we’ve never really cracked it. GTMLab built the system around it, and bookings were up 50% in a month.”

AAlvinCo-founder, Dental Now
Creatives we’ve shipped

Healthcare ads, made for the patient.

UGC, talking heads and explainers we’ve made for healthcare clients, each written within the platforms’ health-ad rules.

Every format below runs on the same rule: it stays in market only while it sells.

UGC
UGC
Healthcare
Talking Head
Talking Head
Healthcare
AI VSL
AI VSL
Healthcare
UGC
UGC
Healthcare
Talking Head
Talking Head
Healthcare
AI VSL
AI VSL
Healthcare
UGC
UGC
Healthcare
Talking Head
Talking Head
Healthcare
88ads in the full library→
8 ads · 3 formats · 1 industries · 9:16, made for Meta, TikTok and Shorts
Field notes

What we’ve learned growing healthcare brands.

Articles from the team on patient acquisition, tracking and the booking flow.

GTM & Strategy9 min

AI Alone Is Useless — Why I Built GTMLab.

I never meant to start an agency. I’d hired enough that underdelivered. Then founder friends asked for help, and the referrals didn’t stop. Two years later, 100+ specialists, $0 outside funding. Here’s why.

GTMLab WriterMar 11, 2026
Performance Marketing11 min

Building a growth system, not a campaign treadmill.

A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.

Jeremy LawotoMar 10, 2026
Performance Creative12 min

How to audit your creative without hiring an agency (yet).

CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.

Jeremy LawotoMar 8, 2026

All healthcare posts

FAQ

Before you book your call

Is your tracking set up for patient-data rules?

Yes. We set tracking up for whichever rules apply to you: HIPAA in the US, PDPA in Singapore, Malaysia and Thailand, PIPEDA in Canada, GDPR in Europe, and local data-residency rules across Southeast Asia. Patient details are stripped before any data leaves your systems, and conversions reach Google and Meta as hashed identifiers only, never as plain patient data. We review your regulations before we scope the work. Most of our healthcare work is across Asia, so multi-country setups are familiar ground.

How do you keep lead quality up as volume grows?

By qualifying before a lead reaches your front desk. The ads and the intake ask about the procedure, location, timing and, where it matters, budget, so reception spends its time on people who can book. Booked patients then go back to Meta and Google, so the platforms learn from real patients rather than form fills. Lead quality rises without the volume falling away.

Can you run each branch of a clinic group separately?

Yes, it’s one of the setups we run most. Each location gets its own ad account and its own conversion tracking, so every branch is optimised on its own patients, and the reporting comes together in one place, so the group sees cost per patient, payback and capacity by branch. Same team, every location.

Can you work within Meta’s and Google’s healthcare ad rules?

Yes, with discipline. Meta restricts targeting on health conditions, certain claims (such as cures or before-and-after images) and some ad formats, and Google has its own healthcare policies. We brief the creative team on what’s allowed, check every ad against policy before launch, and appeal disapprovals the same day when a policy reads ambiguously. Disapprovals still happen, and no agency can promise otherwise; experience means we lose hours to them rather than weeks.

Get started

Tell us where patients drop off. We’ll show you how to keep them.

On one call we look at your ads, your booking flow and your CRM, and show you where patients slip away and what it would take to keep them.

  1. 1
    Discovery call

    We learn how patients find you, where enquiries go cold and how bookings are tracked today.

  2. 2
    Read-only audit

    If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.

  3. 3
    Your proposal

    We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.

Book a strategy call

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