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“Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.”
Stop losing the leads you already paid for.
We build the CRM and sales process behind your ads: every lead captured from your website and WhatsApp, qualified before your team picks it up, followed up on a rhythm, and traced to the revenue it closes. CRM Setup from $2,500, live in about 4 weeks, with 3 months of support included.
No commitment. A senior operator reads every request.
- Google Partner
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsCRM & RevOps
Most growth isn’t lost in the ads. It’s lost after the lead comes in.
Slow first replies, leads nobody follows up, a pipeline that lives in someone’s head. We build the CRM and the process around it (capture, qualification, follow-up and reporting) and connect it to your ads, so marketing and sales finally read the same number.
- Weekly lead volume
- 1.0×~5×the week we took overwithout matching spend
- Cost per lead
- —−70%at takeoverdriven by the exclusion loop
- Qualified leads
- —5,000+at takeoverin 10 weeks, three hospitals
- Pre-qualified
- NoneEvery leadagents chasing first contactbefore an agent steps in
What changed
- CaptureLeads stalled before anyone reached themAutomated, bilingual WhatsApp intake
- QualificationAgents spending first contact on basicsHospital, doctor and appointment captured first
- ExclusionConverted patients served ads again and againEvery 50 new leads fed back to Meta as exclusions
- SpendPiling onto people already won or lostKept on fresh audiences, fatigue kept out
Figures from the hospitals’ own lead data over the first ten weeks. The chart is indexed to the week we took over; the curves between the endpoints are drawn.Read the case study
The short answer
What is RevOps?
RevOps (revenue operations) connects marketing, sales and customer data into one system, so every lead is captured, followed up and tracked through to revenue. In practice it’s a CRM your team actually uses, with clear stages, automation for the routine steps, and reporting from first contact to closed deal.
For advertisers it closes the loop: won and lost leads go back to the ads, so the budget stops chasing people who were never going to buy.
- Capture
- Every lead, from every channel, in one place.
- Follow-up
- Clear stages and automatic reminders.
- Feedback
- Won and lost leads sent back to the ads.
One lead, end to end
Follow one lead through the pipeline.
From the first message to the booked appointment, and back to the ads: what the CRM captures at every stop, before an agent spends a minute on it.
Stop 5 of 5 · Back to Meta
Fed back to the ads
New leads go back to Meta as exclusions, every 50, so the budget stays on people the ads haven’t reached yet.
Lead #5012Back to Meta
- Source
- Meta · Cardiology ad
- Channel
- Name
- Captured
- Hospital
- Chosen
- Doctor
- Chosen
- Appointment
- First consultation
- Stage
- Qualified
- Routed to
- Hospital team
- Stage
- Booked
- Exclusions
- Updated every 50 leads
- Ads now reach
- New patients only
Where the leads leak
Six places your leads quietly slip away.
Across 200+ brands, the same six gaps sit between a paid lead and a closed deal. None of them show up in the ad reports, because by then the ad has done its job.
01 / 06
Leads that wait too long
What’s happeningBuyers contact two or three businesses at once. The first real answer usually wins, and a lead that waits an hour has often gone elsewhere.
Check it yourself30 sec
Fill in your own website form now. How long until someone gets back to you?
How we fix it
Automated capture, an instant reply, a human within minutes.
How we win in CRM & WhatsApp
We map how your team sells first, then pick the CRM.
Most CRM projects start with the software. Someone sells you a tool, sets up a default pipeline, and six weeks later your team is back on personal WhatsApp and spreadsheets. When a salesperson leaves, their leads leave with their phone.
We start with how your team actually sells: your stages, who follows up, how fast, and on which channel. We’re not tied to one CRM, so we pick the one that fits your team, your budget and how much you sell on WhatsApp. Then we set it up with WhatsApp inside.
Every chat is a tracked lead, owned by the company, not by a salesperson’s phone.
We map how you sell before we touch any software
- Your stages
- Who follows up
- How fast
- Which channel
We pick the CRM that fits with the costs compared
- HubSpot
- Salesforce
- Kommo
- respond.io
- cekat.ai
We set it up with WhatsApp inside
- One company WhatsApp number your team shares
- Every chat logged as a lead, with its ad source
- Follow-up reminders, so no lead waits
We train your team then check they use it
- A 30-day adoption check: gaps found and fixed
Plans
One price. Three months of support included.
CRM Setup is a fixed price for your team, with 3 months of support after launch. No monthly subscription.
Start here
CRM Setup
from$2,500one time, live in about 4 weeks
3 months of support included. No monthly subscription.
Best for: Teams moving off spreadsheets and personal WhatsApp, or starting over on a CRM that never stuck.
The price includes: 1 sales pipeline · up to 5 users · 1 WhatsApp number · your website forms · training · 3 months of support
Set up my CRMBuilt around how you sell
- Your sales process mapped: stages, owners, follow-up rules
- The right CRM picked for you, with costs compared
- Pipeline, fields and automations built
WhatsApp inside
- One company WhatsApp number your team shares
- Every chat logged as a lead, with its ad source
- Follow-up reminders, so no lead waits
Your team uses it
- 30-day adoption check: every rep logging, gaps fixed
3 months of support, included
- New fields, automations and reports as you settle in
- Help for your users
- Clean data: duplicates merged, missing sources chased
Add-ons
Packages · One-off
Start with one job.
Fixed scope, done once. No monthly commitment.
Moving CRMOne-off
CRM Migration
Contacts, deals and history moved from spreadsheets or your old CRM, and cleaned on the way in.
By quotescoped by how much data you havePlan my migration
Ads to revenueYour build
Lead Attribution
See which ads bring the customers who pay. We connect your ads, your CRM and wherever your sales close, so every customer traces back to the ad that started it.
From $1,500custom build, quoted on a callSee how it works
After the formCustom build
AI WhatsApp Agent
An AI agent on your WhatsApp that answers questions, asks your qualifying ones and books calls, day or night, straight into your CRM.
From $1,500custom build · live in about 3 weeksSee our AI agents
More than one of these problems? We scope them together on one call.
AI Sales & Support AgentsLead Quality & Sales OpsAttribution & Revenue DashboardResults
Pipelines we built, and what they closed.
Every figure read from the client’s own CRM, from first lead to closed deal.
- 5,000+Qualified leads in 10 weeks, each pre-qualified before an agent stepped inIHH Healthcare
- $1M+Qualified pipeline from a channel built in 30 daysLion Parcel
- 15BANT-qualified meetings in under 30 days, at 7–8× ROIJakarta Aquarium · B2B
- 25%+Higher patient lifetime value in 8 months, from the CRM’s retention loopPremium orthopedic clinic
How We Rebuilt a Full Attribution Funnel That Stopped Ad Spend Reaching Patients Already Won and Cut Cost Per Lead 70%
70%Reduction in cost per lead
~5×Weekly lead volume
How a Logistics Firm Built a New B2B Acquisition Channel With $1M+ Pipeline in 30 days
>50%Meetings completed to partnership won
$1M+Qualified pipeline generated
15 Qualified Meetings at 7–8× ROI: A B2B Pipeline Built in Under 30 Days
15BANT-qualified meetings, under 30 days
7–8×ROI on engagement investment
Premium Orthopedic Clinic
HealthcareA Data and Attribution Loop Built So the Ads Chased Real Patients, Not Just Clicks: Conversion Up From 10% to Over 25%
~10% → >25%Lead-to-patient conversion
4.2×More leads per month
“Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.”
“We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.”
Online Property Marketplace
“On a property marketplace, it's all about lead quality — plenty of clicks, but few who are actually serious. GTMLab changed who comes through, and now we get people genuinely ready to move.”
Xccelerate
“At our price point, a subscription is considered an investment, and rarely an impulse. GTMLab built the journey that educates and nurtures people along the way, so they reach us already convinced.”
Hokione
“We've always focused on B2B, and going direct to consumers felt like starting a new company. GTMLab built the system that made it work, and now D2C is a real source of revenue.”
The first 90 days
What happens after you say yes.
- Week 1
Map the pipeline
We follow a lead from first message to closed deal, and find where it stalls and what your team needs. Nothing changes until you approve it.
You getA map of every stall
- Weeks 2–3
Build the system
Your CRM set up around how you sell: automated capture from ads and WhatsApp, qualification questions, clear stages and a follow-up rhythm.
You getA CRM your team actually uses
- Weeks 4–8
Connect and coach
The CRM wired to your ads in both directions, the team trained on the new process, and a weekly pipeline review.
You getOne number for marketing and sales
- Day 90
The review
Revenue by source, conversion by stage, and the plan for the next quarter, built on what the pipeline now shows.
You getNext quarter’s plan
Why GTMLab
GTMLab, a typical agency, or an in-house hire?
Three ways to build your CRM and sales process, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who builds itSenior operators, with your sales teamNo: A consultant and a templatePartly: One admin, between other jobs
What counts as successRevenue closed, by sourceNo: A CRM switched onPartly: Whatever the CRM reports
How you payOne fixed price from $2,500, 3 months of support included, no monthly subscriptionNo: A project fee, results or notPartly: Salary, tools and training
AdoptionBuilt around how your team sells, then coachedNo: Handed over, then you’re on your ownPartly: Built by one person, for one person
The adsConnected both ways: leads in, sales outNo: Not connectedPartly: Depends on who you hire
Time to startAudit in 5 working daysPartly: Weeks of discoveryNo: Months to hire and ramp up
Beyond the CRMAds, WhatsApp and dashboards, one teamPartly: CRM only, or more vendorsNo: One tool, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book your call
What does CRM & RevOps mean for my business?
The system and the habits behind your revenue: how leads are captured, qualified, followed up and closed, and how all of it is measured. RevOps means marketing, sales and data run on one process and one set of numbers.
Which CRM do you use?
Usually the one you already have. We work with HubSpot, SleekFlow and others, and recommend a switch only when your current tool genuinely can’t do the job.
Will my team actually use it?
That’s the point of building it around how they already sell. We set it up with your team, train them, and run a weekly pipeline review until the new rhythm sticks.
Can you connect WhatsApp to the CRM?
Yes. Many of our clients sell on WhatsApp, so chats are captured into the CRM automatically, tagged with the ad that started them, and pre-qualified before an agent picks them up.
What does it cost?
CRM Setup is one fixed price from $2,500, live in about 4 weeks, with 3 months of support included and no monthly subscription. It covers 1 sales pipeline, up to 5 users, 1 WhatsApp number, your website forms and training. Moving from spreadsheets or another CRM is quoted on how much data you have, and Lead Attribution and an AI WhatsApp Agent can be added from $1,500 each. The CRM review comes first, with nothing to sign.
How quickly will I see results?
Faster replies and follow-ups show up in conversion within weeks, because they recover leads you are already paying for. A full pipeline view and clean reporting usually take four to eight weeks to settle.
Do I keep the CRM and the data?
Always. Everything is built in your accounts, and the CRM, the pipeline and every record in it stay yours if we ever part ways.
Do you only do CRM?
No. The CRM is there to turn ads into revenue, so the same team runs your Google, Meta and WhatsApp ads, tracking and dashboards around it.
Complimentary · two calls
Your CRM Review
Start with a 30-minute call. If you have a CRM, you give us read-only access and we find where leads get lost. If you don’t, we map how your team sells. Then we walk you through what we found, and the CRM we’d pick for you.
- A 30-minute fit call
How your team sells, the tools you use, and whether we can help.
- We look under the hood
Have a CRM? Read-only access and an audit. No CRM? We map your sales process.
- A findings call
What’s broken, the CRM we’d pick for you and why, and what it costs.
Nothing to sign. A spreadsheet export is fine if you don’t use a CRM yet.
Book your CRM review
Takes 30 seconds · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
