Teardown No. 001 · Nuanu, Bali

How to build a city.

How a Bali developer turns strangers into $200K investors, ad by ad and page by page.

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Drawn by
GTMLab
What you get
43 sheets, as a 16:9 PDFThe full ads board, 100 ads with our notesA 1-hour walkthrough, coming soon
Source
Public sources, 26-28 Oct 2026
Price
$0

Preview 12 pages of our strategy teardown.

Page with the arrows, swipe, or pick a sheet. Open any sheet full screen to zoom in.

Sheet A-05: What is Nuanu

A-05What is Nuanu

Start here. How to read it, who wrote it, what Nuanu is, and the verdict.

6 / 43

Sheet A-05, What is Nuanu, 6 of 43

12 open. The other 31 come in the PDF we send you.

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The board

The board behind the pages.

Every live Nuanu ad, page and message we found, pinned to one board and sorted by funnel stage, with our note beside every ad.

Eight frames, from the whole map to what to borrow.
Get the board with the PDF

What went into it.

Three days inside Nuanu’s public funnel, 26 to 28 October 2026, in the order a buyer meets it: their live ads, the pages those ads lead to, the code behind one form, and one enquiry of our own.

  1. 01The ad

    424

    live ads read in the Meta Ad Library, across Nuanu’s two pages

    Ad Library, 26 Oct 2026
    100

    ads pinned to the board, each with its Library ID and our note

    The full board
    C-01The ads board, from above

  2. 02The page

    17

    landing pages captured, on a laptop and on a phone

    Live pages, 26-27 Oct
    6

    brochure quizzes walked through, step by step

    Live quizzes, 27 Oct
    O-02The catalog page, unrolled

  3. 03The form

    11

    ad platforms found in the tracking code behind one form

    Page tags, 27 Oct
    T-01One lead, eleven ad platforms

  4. 04The chat

    1

    mystery shop: every WhatsApp from the setter and the closer

    WhatsApp, 27-28 Oct
    F-01The setter: one minute, three questions, one call
Kevin Cho, co-founder of GTMLab

A note from Kevin

I’m Kevin Cho, co-founder of GTMLab. When I come across a funnel that’s genuinely good, I want to take it apart, understand why it works, and share it. The people who built it deserve the credit, and the rest of us learn faster from real work than from theory.

Nuanu sells a city before it sells a single villa. This is my attempt to map how they do it. Everything comes from what anyone can see: their live ads, their public pages, and one enquiry through their own form. Where I’ve had to guess, I say so.

If you build or sell property, I hope you find two or three things worth borrowing.

Kevin Cho · Co-founder, GTMLab · Jakarta, October 2026

More about Kevin

The other 31 sheets

That was 12 of 43.

Still to come: every page and quiz the ads send people to, our mystery shop of the setter and the closer, the eleven ad platforms behind one form, the deposit maths, and what to borrow.

Hi, I’m Kevin. Each of these takes me weeks, sometimes months, to put together.

If it’s been useful so far, tell me who you are. My team will send you all 43 sheets as a PDF, and I’ll send you the next teardown in your industry.

Kevin Cho · Co-founder, GTMLab

Get the other 31 sheets

We send all 43 as a PDF to your WhatsApp and email, in a few minutes. All five fields are needed.

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Behind the form, among others

  • O-03The two-tap quiz
  • F-01The setter: one minute, three questions, one call
  • F-04Inside the room
  • T-01One lead, eleven ad platforms
  • N-02The deposit maths
  • S-04The 30, 60, 90 day build plan

and 25 more sheets, the PDF and the board.

Disclaimer

For education only.

  1. This teardown is based on publicly available information captured 26 to 28 October 2026: the Meta Ad Library, Nuanu’s public websites and the code those pages load, plus one standard enquiry through Nuanu’s public form.
  2. No one at Nuanu was interviewed or consulted, and no private or internal information was used.
  3. GTMLab has no relationship with Nuanu or its developers. Names, logos, ads and pages belong to their owners and appear for commentary and analysis.
  4. Ad and page copy is paraphrased, and quotes are 12 words or fewer.
  5. Returns, growth and visitor figures are Nuanu’s own claims. Staff names and numbers are hidden.
  6. Nothing here is investment, legal or financial advice.