GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
AI Alone Is Useless — Why I Built GTMLab.
Building a growth system, not a campaign treadmill.
How to audit your creative without hiring an agency (yet).
Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated

AI-enabled marketing agency focused on building paid growth engines.

Stop guessing whether your paid campaigns will scale. We engineer the entire revenue path — senior operators on every account, AI behind every signal.

Book a strategy call ↗
★ ★ ★ ★ ★
Trusted by 200+ brands
Ashley GroupDoré by LeTaoIHH HealthcareLion Parcel
BluuuELSA SpeakIkigaiMedifly
Central WellnessGleneaglesKAIEMount Elizabeth
CinepolisGoDrinksLazadaPalma Islands
Who we are

We help brands launch campaigns smarter, attribute revenue correctly, and build systems to turn ad spend into predictable revenue.

Our approach

We're a data company that runs ads.

Measurement first, campaigns second. You can't scale spend you can't trace to revenue. Before we touch a creative, we wire ad spend to revenue end-to-end — server-side tracking, custom revenue dashboards, every dollar traced to the customer it brought in. Marketing decisions get made from one source of truth: the revenue line.

Every ad traced to revenue · in real time
The GTMLab measurement stack: channels, server-side measurement, the GTMLab AI layer, a custom revenue dashboard, and end-to-end tracked revenue.
$20M+Ad spend measured end-to-end
24/7Live signal across every channel
1source of truth: the revenue line

ServicesWe design and run paid growth for ambitious brands.

Why juggle three agencies when you can have one complete growth team? We combine paid media, performance creative, funnel engineering, and proper analytics to fuel compounding growth — not vanity reports.

Performance Marketing
01 · Performance Marketing

Ads that convert and compound.

We own Meta, Google, and TikTok end-to-end — tracked to revenue, not clicks. Optimised every single day to push spend to its next limit, never just maintained.

See service →
  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads
  • YouTube Ads
  • Branded Search & Defense
  • Retargeting & Lookalikes
Performance Creative
02 · Performance Creative

A creative engine that compounds every cycle.

AI-tested variants before they go live. Winners scale, losers die in days. Hit rate climbs every week — because the test is the strategy, not an afterthought.

See service →
  • Hook Testing (AI)
  • Motion / Video Creative
  • Variant Briefing
  • Pre-Launch Critique
  • Static Ad Production
  • UGC Production
  • A/B Variant Library
Funnel & CRO
03 · Funnel & CRO

The funnel ad clicks actually land on.

Landing pages, qualification flows, and conversion experiments that compound paid spend. Built around the leakiest stage, not the loudest one.

See service →
  • Landing Pages
  • CRO Experiments
  • Qualification Flows
  • WhatsApp Funnel
  • Lead Forms
  • Email Nurture Sequences
  • Post-Click Tracking
Data & Analytics
04 · Data & Analytics

Track exactly which ads make money — attribution you can trust.

Server-side tracking, CAPI, GA4 schema, dual-conversion paths, dashboards that read what the platforms can't see. Without this, every other service runs on partial signal.

See service →
  • Server-Side Tracking
  • Meta CAPI
  • Attribution Modelling
  • Revenue Dashboards
  • GA4 Setup
  • UTM Taxonomy
  • CRM Integration
GTM & Growth Lab
05 · GTM & Growth Lab

Strategy mandate → execution build.

For the engagements that aren't "run our ads better." Market research, ICP work, outbound teams hired and run, distribution-model selection — the system the strategy assumes, built and handed back.

See service →
  • ICP & Market Research
  • Sales Team Build
  • B2B Outbound
  • Cadence Design
  • Compensation Design
  • Channel Validation Sprints
  • Playbook Handoff
Why us

Built to win, not to maintain.

Most agencies maintain. We compound. Senior operators on every account, AI agents running 24/7 underneath — built to break growth ceilings, not just report on them. Here's what's inside.

Why we exist
We build the system that tracks everything. AI reads every signal. We repeat the wins until paid spend becomes predictable revenue. The deliverable: a growth engine you can scale — staffed by senior operators only. Never juniors.
Where we come from
Y CombinatorForbesBCGAccentureUnileverTravelokaLazadaKlook
Brands shipped
200+
Across 12 industries
and 8 countries
Operator density
0juniors
on your account. Senior operators only, top to bottom.
“
They built our full end-to-end marketing funnel and have been accountable for every deliverable — it's not just another ad-hoc agency where you pay someone to run a few campaigns and see where it goes.
Gianni Melwani
Co-Founder & Director · Ikigai Studios
Let’s get started

See what’s hiding in your ad account.

Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ brands
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Recent wins

The kind of work that compounds.

Gold-standard case studies, each with the numbers behind them. Performance marketing, healthcare, channel validation, GTM consulting, B2B events — the variant range tells you what we actually do.

HealthcareWellness
On Demand Medical Group

We grew a leading on-demand doctor and wellness brand on less ad spend — more patients, more revenue, and double the return on media.

GoogleGoogleMetaMeta
Performance MarketingFunnel & CROData & Analytics
Read case →
Tourism
Luxury Boat Tours

We rebuilt a luxury boat-tour operator's paid engine from zero — and grew the channel where the margin lives: direct revenue, up over 30% in 30 days.

MetaMetaForeplayForeplayTiktokTiktok
Performance MarketingData & AnalyticsFunnel & CRO
Read case →
Wellness
Ikigai

We built IKIGAI's paid acquisition engine from scratch — an intro offer that brings in members who came for the practice, not the discount.

MetaMeta
Performance MarketingFunnel & CROData & Analytics
Read case →
MICE
Leading Event & Media Group

An events & media group launched a first-time food expo nobody had heard of. We built the demand from scratch — >20,000 tickets sold, 5X ROAS.

WhatsAppWhatsAppMetaMetaForeplayForeplay
Performance MarketingData & Analytics
Read case →
Wellness
Ikigai

IKIGAI's bookings lived in one system and their ads in another — so Meta was optimising blind. We closed the loop.

MetaMetaGoogleGoogle
Data & Analytics
Read case →
Tourism
Jakarta Aquarium Safari

We replaced a category-leading aquarium & safari destination's relationship-dependent B2B sales motion with a scalable lead engine — in under 30 days.

WhatsAppWhatsAppEmailEmail
GTM & Growth Lab
Read case →
WellnessEcommerce
Treelogy

A D2C wellness brand had loyal customers — winning new ones was the challenge as spend scaled. We rebuilt creative into a system that wins them.

MetaMetaForeplayForeplay
Performance Creative
Read case →
Healthcare
Premium Orthopedic Clinic

We turned an orthopedic specialist clinic’s paid setup into a lead machine: >4× more monthly leads with budget up under 25%.

MetaMetaGoogleGoogle
Performance MarketingPerformance CreativeData & Analytics
Read case →
Real Estate
Palma Islands

We rebuilt a luxury Bali developer's investor acquisition from zero — and cut cost per qualified lead over 70% in 30 days.

MetaMetaForeplayForeplay
Performance MarketingPerformance CreativeFunnel & CRO
Read case →
Proof

We build market leaders for a living.

Google Ads

High-End Boutique Hotel Chain

Performance MarketingFunnel Strategy & CRO
>70X
ROAS
13.25%
Click-through rate

A high end boutique hotel chain was paying to win back its own guests, bidding against the OTAs and marketplaces that sit between a hotel and its direct bookings. That's the trap: every booking through an aggregator is margin you rent instead of own. So we built their Google Ads engine around the one thing aggregators can't intercept, high intent search at the exact moment someone is ready to book. Tight campaigns, ruthless optimization, nothing wasted. The result: a 71× return on ad spend and a direct booking channel they own outright instead of renting from third parties.

Lead Generation

Leading B2B Receivables Recovery Service

GTM & Growth Lab
>24
BANT-qualified Meetings Booked per month
~10,000
PIC Connected

A leading B2B receivables-recovery firm hired us to build their outbound motion from zero — no list, no process, no pipeline. We ran it across three channels in parallel: nearly 48,000 potential partners engaged over twelve months, narrowed down to BANT-qualified leads that are actually worth a conversation, and booked 294 qualified meetings. What started as a cold start is now one of their most productive acquisition channels in the B2B space.

Meta Ads

Electronics E-Commerce

Performance MarketingData & AnalyticsFunnel Strategy & CRO
89.82X
ROAS
$1M+
in Tracked Purchase Conversion

One of the region's largest electrical distributors had spent decades building a trusted brand, but its online sales channel was barely contributing. Digital was running close to break even and nowhere near its potential. We rebuilt the growth engine from the ground up, combining stronger offers, full funnel creative, and a paid media system designed to scale across their product catalog. The result: in just three months, D2C transformed from a secondary sales channel into a primary revenue driver, with return on ad spend increasing from 9× to 89.82×.

Lead Generation

First-edition B2B Expo

GTM & Growth Lab
1,000+
B2B Meetings Scheduled
10,000+
Leads Engaged

Filling an exhibition hall is the easy part. Filling it with the right people is what determines whether an expo succeeds. Too often, tickets sell but meaningful conversations never happen, leaving exhibitors with plenty of foot traffic and very few real opportunities. We built an activation layer on top of registration, qualifying every attendee and matching them with the exhibitors most relevant to their needs. The result: over 10,000 leads engaged, narrowed into more than 1,000 booked business meetings.

Meta Ads

Boutique Premium Tour

Performance MarketingPerformance CreativeFunnel Strategy & CROGTM & Growth Lab
18.87X
ROAS
$271,572
Purchase conversion value in 2 months

A boutique premium tour operator was spending on Meta Ads without seeing the bookings to match, competing in a market crowded with OTAs and resellers where every direct booking matters.We rebuilt the engine from the ground up, testing creative relentlessly across nearly 200 campaigns, refining audiences around traveler intent, and building a funnel that sells the experience before the price. The result: $271K in direct bookings in just two months at an 18.87× return on ad spend, creating a direct booking channel they own instead of relying on third party aggregators.

Meta Ads

Premium Orthopedic & Joint Clinic

Performance MarketingPerformance CreativeFunnel Strategy & CRO
>1,500
PATIENT INQUIRIES IN A QUARTER
$5.54
Cost per inquiry

A premium orthopedic clinic had always relied on doctor referrals and word of mouth. Previous attempts at paid ads had never delivered, largely because orthopedic care is a category where people only start searching when they need help. We built a Meta Ads engine that spoke directly to patients already looking for answers, combining intent driven messaging with creative designed to earn trust and prompt action. The result: 1,527 patient inquiries at just $5.54 each in a single quarter, creating a steady, low cost stream of new patients in a category most clinics struggle to scale.

In their own words

What our clients say about the work.

Real testimonials from clients we're still working with — threaded through the attribution rebuilds, brand-segmented architecture, and channel-validation sprints we ship.

1:48

Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.

Karim
Co-Founder at Bluuu
+27%Revenue
+20%Bookings

From the first call, GTMLab brought the professionalism that other agencies never did. The whole process was spot on, and in the first month, we were already getting 3–5 qualified leads a day.

Zuzana De Groot
Founder at Palma Islands - Luxury Real Estate Developer
1:32

They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.

Gianni Melwani
Co-Founder & Director at Ikigai Studios
0:28

Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.

Riki
Founder at Doré by LeTao (Omiyage Group)
“

We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.

Kristiana Niken Tri Ristamtini
National Acquisition Manager at Lion Parcel
“

We wanted a way to grow our paid ads, and GTMLab delivered. Our website bookings went up, and over a year later, they're still the team that we trust. We couldn't be happier with how it turned out.

Director
Ashley Hotel Group
Resources

Insights to help you scale paid growth.

See all articles
GTM & StrategyMar 2026 · 9 min

AI Alone Is Useless — Why I Built GTMLab.

GTMLab Writer
GTMLab Growth Writer
Performance MarketingMar 2026 · 11 min

Building a growth system, not a campaign treadmill.

Jeremy Lawoto
Head of Growth

How to audit your creative without hiring an agency (yet).

Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.

The Amplifier Effect — how AI scales your best creative instincts.

Why your paid ads feel generic — and how to fix it in three steps.