GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
AI Alone Is Useless — Why I Built GTMLab.
Building a growth system, not a campaign treadmill.
How to audit your creative without hiring an agency (yet).
Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Testimonials

What 200+ brands say about the work.

Video walkthroughs, customer quotes, on-the-record from clients across healthcare, hospitality, marketplaces, tech, and more. Real names redacted where deals are still active.

1:48

Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.

Karim
Co-Founder at Bluuu
+27%Revenue
+20%Bookings
Open & share ↗

From the first call, GTMLab brought the professionalism that other agencies never did. The whole process was spot on, and in the first month, we were already getting 3–5 qualified leads a day.

Zuzana De Groot
Founder at Palma Islands - Luxury Real Estate Developer
Open & share ↗
1:32

They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.

Gianni Melwani
Co-Founder & Director at Ikigai Studios
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0:28

Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.

Riki
Founder at Doré by LeTao (Omiyage Group)
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“

We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.

Kristiana Niken Tri Ristamtini
National Acquisition Manager at Lion Parcel
Open & share ↗
“

We wanted a way to grow our paid ads, and GTMLab delivered. Our website bookings went up, and over a year later, they're still the team that we trust. We couldn't be happier with how it turned out.

Director
Ashley Hotel Group
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“

Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.

Stella
General Manager at Jakarta Aquarium Safari
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“

We've trusted GTMLab with our ads for over a year now, and they constantly deliver. Honestly, I'd recommend them to anyone who seriously wants to scale.

James
Co-founder at Gloss Patrol
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“

In just two months, our business has grown dramatically with more customers coming digitally. I’m extremely satisfied with their services and highly recommend GTMLab to other business owners.

Melody
CEO of Global Paws at Global Paws
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“

From the start, GTMLab focused on understanding our problem and even went the extra mile with their strategy. In a niche, zero-to-one market like ours, they brought us our very first client.

Vasco
Orange Lotus - Luxury Bespoke Travel
Open & share ↗
“

We partnered up with GTMLab to make sure that our events are actually filled with the right audience and exhibitors. We've been trusting them with our projects ever since.

Farhan
Head of Project at Peraga Expo
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“

The team is full of excitement, great on problem solving, and responsible about their task & timeline. Good Job !

Yasher Fadhli Tanjung
CEO at Ranum at Ranum
Open & share ↗
“

They are truly experts, and we're excited to embark on this incredible journey with GTMLab.

Marius Lukman
CEO of Balkan Shawarma at Balkan Shawarma
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“

The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.

Founder
On-demand Doctor and Wellness Group
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“

At our size, growing the seller base meaningfully is tough, trust me, we've tried everything. Then, in 60 days, GTMLab built an acquisition method that actually brings quality merchants at scale.

Head of Project
Leading SEA E-commerce
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“

On a property marketplace, it's all about lead quality — plenty of clicks, but few who are actually serious. GTMLab changed who comes through, and now we get people genuinely ready to move.

Founder
Online Property Marketplace
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“

At our price point, a subscription is considered an investment, and rarely an impulse. GTMLab built the journey that educates and nurtures people along the way, so they reach us already convinced.

Lavine
Founder at Xccelerate - EdTech Upskilling Platform
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“

Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.

Affendy
General Manager at Hearing Vision
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“

Marketing in healthcare is its own challenge, so much you're not allowed to say or do, and we’ve never really cracked it. GTMLab built the system around it, and bookings were up 50% in a month.

Alvin
Co-founder at Dental Now
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“

We've always focused on B2B, and going direct to consumers felt like starting a new company. GTMLab built the system that made it work, and now D2C is a real source of revenue.

Head of Marketing
Hokione
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“

They understood in hours what took me years, and gave me a clear way forward. If you're pouring money into ads that don't you bring qualified leads, I'd 100% recommend GTMLab to turn that around.

Patricia
Founder at 11.11 Bali Retreats - Luxury Retreats
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Let’s get started

See what’s hiding in your ad account.

Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ brands
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