A high-end boutique hotel chain was paying to win back its own guests — bidding against the OTAs and marketplaces that sit between a hotel and its direct bookings. That's the trap: every booking through an aggregator is margin you rent instead of own. So we built their Google Ads engine around the one thing aggregators can't intercept — high-intent search, the moment someone's ready to book. Tight campaigns, ruthless optimization, nothing wasted. The result: a 71× return on ad spend, and a direct-booking channel they own outright instead of renting from third parties.
















