“Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.”
More buyers from the same Meta Ads budget.
We fix the signal Meta learns from, rebuild your campaigns around the sales in your CRM instead of likes and clicks, and keep new creative testing every week. Flat monthly plans from $990, new ads included, with your ad spend paid straight to Meta.
No commitment. A senior operator reads every request.
Meta Ads specialists- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsMeta Ads management
Meta’s algorithm is only as good as what you feed it. We feed it your sales.
We run Facebook and Instagram ads for businesses where a sale is worth real money: hospitality, healthcare, real estate, education and premium retail. Every account gets Conversions API and CRM events wired in, so Meta learns from the customers who paid, and a creative pipeline, so it always has something new to test.
- Click-through rate
- 0.8%2.4%on the old creativefrom 0.8%, on new creative
- Sales via retargeting
- None78%no warm audiences yetof paid-social purchases
- Growth, year on year
- +6.7%+27%the year beforefrom +6.7% the year before
What changed
- RetargetingNone: every dollar went to strangersA warm audience pool, built first, as the engine
- AudiencesOne broad audience, one message for everyoneAn intent matrix, each audience its own message
- TrackingBookings closed on chat, never reached MetaPixel and conversion events rebuilt from scratch
- CreativeNo creative system; social had never convertedA creative production line, tested every week
Figures from the client’s own data, twelve weeks after takeover. The chart is indexed to the week we took over; the curves between the endpoints are drawn.Read the case study
The short answer
How do you make Meta ads profitable?
Meta (Facebook and Instagram) ads become profitable when Meta can see who actually buys, the creative keeps changing, and the budget reaches warm audiences as well as new ones. Most accounts fail on the first: the pixel counts clicks and leads, so Meta finds more people who click.
We rebuild the tracking so sales, including those closed on chat or in your CRM, go back to Meta, set up an audience per buying intent with a retargeting pool first, and test new creative every week.
- Signal
- Sales sent back to Meta, not just clicks.
- Audiences
- A warm pool first, then new buyers by intent.
- Creative
- New ads every week, before the old ones tire.
Feed teardown
One ad, taken apart.
How a Meta ad earns the stop, the click and then the booking, part by part, on a real ad from the Bluuu account we rebuilt.
Step by step
- <5× → 20×+Meta ROAS in under three months
- 0.8% → 2.4%click-through rate
- 78%of paid-social purchases from retargeting
BluuuSponsored
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Where the budget goes
Six places your Meta budget quietly leaks.
Across 200+ brands, the same six problems show up in Meta accounts. Ads Manager won’t warn you about them, because every one of them still spends your money.
01 / 06
Meta can’t see your sales
What’s happeningBrowser tracking misses a large share of conversions since iOS 14 and ad blockers. On the pixel alone, Meta optimises on a fraction of what you actually sell.
Check it yourself30 sec
Compare last week’s purchases in Events Manager with the sales in your shop or CRM. How many are missing?
How we fix it
Conversions API and CRM events, so Meta sees every sale.
How we win in Meta Ads
Cheap leads are easy. We optimise for buyers.
Meta’s default is to find whoever will fill in a form, as cheaply as possible. That’s why so many lead ads bring in junk: wrong numbers, tyre-kickers, people who never pick up.
We connect your CRM, so we can see which ads bring in real buyers and which only bring form fills, then move your budget and your new ads behind the ones that sell. And before any ad goes live, we test it on 30 simulated buyer types, so you only pay to run ads worth showing.
Cost per qualified lead: the number every plan is run on and reported against, not cost per lead.
We track every lead to the sale
CRM
We see which ads bring buyers, not just form fills
- Qualified leads
- Booked calls
- Closed deals
- Deal value
We move budget and new ads to what sells
We test every ad on AI buyers before launch
- Ad ideas shown to 30 simulated buyer types
- Competitor ads studied every month
- Only the winners get your budget
Plans
One flat fee for the ad spend we manage, new ads included.
No percentages. Your ad spend is paid straight to Meta; our fee covers the ads we make, the management and the tracking.
| Investment | Essential$990 / moad spend up to $5KBook my Essential call | Most popularGrowth$1,990 / moad spend up to $15KBook my Growth call | Scale$3,990 / moad spend up to $50KBook my Scale callAbove $50K: custom plan, talk to us |
|---|---|---|---|
| Best for | Local and service businesses starting to get leads from Facebook and Instagram. | Businesses running several offers, services or locations. | Lead generation businesses spending seriously, where every dollar has to be tracked to revenue. |
| Initial Optimizationaccount audit, rebuild, tracking setup and first ads | $1,490account audit, rebuild, tracking setup and first ads | $2,990account audit, rebuild, tracking setup and first ads | $5,490account audit, rebuild, tracking setup and first ads |
| Campaigns we run | |||
| Facebook and Instagram ads | Included | Included | Included |
| Lead form and click-to-WhatsApp ads | Included | Included | Included |
| Ads that follow up past visitors | Not includedIn Growth and Scale | Included | Included |
| AI creative engine | |||
| Competitor ad sweep, by our What does Scout do? It pulls every live ad in your category from the Meta Ad Library, tags each by hook, format and offer, and finds the ones still running after 60 days: the clearest sign of what works. | Monthly | Every two weeks | Weekly |
| Ad ideas tested on 30 AI buyer types, by our What does Persona do? It shows every ad idea to 30 simulated versions of your buyers before a dollar is spent. Each one decides: stop or scroll. Only the winners go live. | 100 a month | 300 a month | 1,000 a month |
| New ads launched, winners only (images and AI video) | 10 a month | 25 a month | 50 a month |
| Next moves brief: hooks to test, offers to cut, pages to fix | Monthly | Every two weeks | Weekly |
| Work every month | |||
| Tired ads switched off and replaced | Every two weeks | Weekly | Twice a week |
| Budget moved to what sells | Every two weeks | Weekly | Twice a week |
| Landing page or lead form versions tested | Quarterly review | 1 a month | 2 a month |
| Tracked to revenue | |||
| Tracking on lead forms, WhatsApp and your site | Included | Included | Included |
| Every lead tagged by source in your CRM | Included | Included | Included |
| Cost per qualified lead, by ad | Not includedIn Growth and Scale | Included | Included |
| Closed deals traced to the ad that brought them | Not includedIn Scale | Not includedIn Scale | Included |
| Revenue per ad dollar, by campaign | Not includedIn Scale | Not includedIn Scale | Included |
| Reporting and calls | |||
| Live dashboard, change log and win alerts | Included | Included | Included |
| A call every two weeks | Included | Included | Included |
| Add-ons | |||
| Creator-Led Ads | Add to any plan · from $1,000, creator fees includedSee what’s included | ||
| Ad Packs | Add to any plan · from $1,000See what’s included | ||
| AI Lead Qualifier | Add to any plan · $2,500See what’s included | ||
| Book my Essential call | Book my Growth call | Book my Scale call | |
Packages
Not ready for a plan? Start with one job.
Fixed scope, fixed price, no monthly commitment.
CreatorsCustom plan
Creator-Led Ads: real people selling for you
Creators chosen for your buyers, not their follower count, scripted to lead with the result and run through your own ad account with creator whitelisting.
- DiscoveryA 30-minute call to build your plan
- CreatorsFound, booked and scripted for your buyers
- LiveRun in your ad account, judged on qualified leads
From $1,000creator fees includedSee Creator-Led Ads
CreativeNo subscription
Ad Packs
Need more ads than your plan includes? Packs of 10, 25 or 50 new ads, tested on AI buyers before they’re made and ranked by buyers once they run.
From $1,00010 ads · delivered in 14 daysSee ad packs
AI agent
AI Lead Qualifier
Ads that open a WhatsApp or Messenger chat with an AI agent. It answers the common questions, asks your qualifying ones and books calls for your hottest leads, day or night.
$2,500one payment · 21 daysSet up my AI qualifier
Results
Accounts we rebuilt, and what they returned.
Measured in revenue and qualified leads from each client’s own data, not in reach or likes.
- 20×+Meta ROAS, up from under 5×, in under 3 monthsBluuu · luxury yacht tours
- 63×ROAS, without a single discountIkigai Studios
- 70%Lower cost per qualified lead, first 30 daysPalma Islands · real estate
- 20,000+Tickets sold for a first-time expoPanorama · food expo
From 8× to 20×+ ROAS: How a Luxury Yacht Operator Rebuilt Acquisition and Unlocked 78% of Purchases Through Retargeting
~8× → >20×ROAS
78%Paid-social purchases from retargeting
Every $6,000 Course Sells Out and Members Cost $5 Through An Acquisition System Built on Real Intent
12×ROAS on the new-member intro offer
+20%Membership growth sustained
From Zero Paid Presence to Five International Markets, Bringing In 3–5 Qualified Leads a Day
−70%Cost per qualified lead
3-5Qualified Leads a Day
One Campaign Tried to Serve Three Cross-Border Hospitals: How Splitting It by City Grew Weekly Leads 5x
70%Reduction in cost per lead
~5×Increase in weekly lead volume
Global Paws
“In just two months, our business has grown dramatically with more customers coming digitally. I’m extremely satisfied with their services and highly recommend GTMLab to other business owners.”
Orange Lotus
“From the start, GTMLab focused on understanding our problem and even went the extra mile with their strategy. In a niche, zero-to-one market like ours, they brought us our very first client.”
“They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.”
“We partnered up with GTMLab to make sure that our events are actually filled with the right audience and exhibitors. We've been trusting them with our projects ever since.”
11.11 Bali Retreats
“They understood in hours what took me years, and gave me a clear way forward. If you're pouring money into ads that don't you bring qualified leads, I'd 100% recommend GTMLab to turn that around.”
The first 90 days
What happens after you say yes.
- Week 1
Signal first
We connect Conversions API and your CRM, so Meta learns from sales instead of clicks. Nothing in the account changes until you approve it.
You getA live revenue dashboard
- Weeks 2–3
The rebuild
Campaigns consolidated and optimised for purchases or qualified leads, the warm audience layer built, and the first round of new creative live.
You getA rebuilt account, every change logged
- Weeks 4–8
Scale what sells
New creative tested every week. Budget moves to the ads and audiences producing paying customers, and tired ads are retired before they drag.
You getA weekly report in revenue, not likes
- Day 90
The review
Revenue against spend, campaign by campaign, and the plan for the next quarter, built on what the data now says.
You getNext quarter’s plan
Why GTMLab
GTMLab, a typical agency, or an in-house hire?
Three ways to run your Meta ads, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who runs your accountSenior operators, every dayNo: A junior, once the pitch is overPartly: One person, learning on your budget
What counts as successRevenue in your CRMNo: Reach, likes and CTRNo: Whatever Ads Manager says
How you payA flat monthly fee from $990, new ads included, never a percentage of spendNo: A monthly fee, results or notPartly: Salary, tools and training
TrackingConversions API and CRM, built inPartly: The pixel, if it’s firingPartly: Depends on who you hire
CreativeNew ads tested every weekNo: A refresh when someone remembersPartly: Whatever one person can make
Time to startAudit in 5 working daysPartly: Weeks of onboardingNo: Months to hire and ramp up
Beyond MetaGoogle, landing pages and CRM, one teamPartly: Meta only, or more agenciesNo: One channel, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book your call
What does a Meta Ads agency like GTMLab actually do?
We run your Facebook and Instagram ads day to day: tracking and Conversions API, account structure, audiences, creative testing, budgets and reporting. The difference is what we optimise for. We connect your CRM so Meta learns from the customers who paid, and we report in revenue rather than reach or clicks.
How is your audit different from the one every agency offers?
It’s done by the senior operator who would run your account, not a sales team, and it’s measured against revenue rather than Ads Manager’s own numbers. In 5 working days you get a signal check, a leak report, a creative read and a 90-day plan, walked through on a 30-minute call. You keep it whatever you decide.
What does it cost?
Flat monthly plans, new ads included: $990 for ad spend up to $5K, $1,990 up to $15K and $3,990 up to $50K, plus a one-off Initial Optimization of $1,490 to $5,490 for the account audit, rebuild, tracking setup and first ads. Above $50K, we quote a custom plan. Your ad spend is paid straight to Meta, and we never take a percentage of it. The account review comes first, with nothing to sign.
Do you need access to my Meta ad account?
For the audit, view-only partner access to your business portfolio is enough. Nothing changes in the account until you approve it, and the ad account, pixel and data stay yours.
How quickly will I see results?
Signal fixes and consolidation usually show up in cost per result within the first few weeks. New creative needs a few rounds of testing to find its winners, so expect four to eight weeks before the account is compounding.
Do you make the ads too?
Yes. Our performance creative team writes, designs and edits new ads every week, built from what the data says is working, so the account never runs out of things to test.
We already have an agency or an in-house team. Can you still help?
Yes. Plenty of clients start with the audit as a second opinion on an account someone else runs. From there we can take the account over, or work alongside your team on tracking, creative and strategy.
Do you only run Meta ads?
No. Meta is where buyers discover you, but we also run Google Ads, landing pages, CRM and tracking as one team, so every sale is traced from the first click to the revenue, whichever channel it came through.
Complimentary · two calls
Your Meta Ads Account Review
Start with a 30-minute call. If we’re a fit, you give us read-only access to Meta Ads Manager and your analytics. We audit your account, your ads and your tracking, then walk you through what we found and exactly how we’d do better.
- A 30-minute fit call
Your goals, your numbers, and whether we can help.
- You share read-only access
Meta Ads Manager and Google Analytics. We change nothing.
- We audit, then show you
Which ads are worn out, where the budget leaks, what isn’t tracked, and the ads we’d make next.
Nothing to sign. Your account stays yours.
Book your account review
Takes 30 seconds · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
