Co-Founder · GTMLabKevin Cho
Ex-VC partner at Zeroth.ai — wrote ~$500K cheques into 50+ AI startups. Co-founded Peeba: $20M+ revenue, 6 countries, $10M raised. Forbes 30 Under 30. Most likely the co-founder in your workshop.
Map your full GTM with operators who've actually shipped it before.
If you're pre-revenue, MVP-stage, or pre-launch — you don't need another audit. You need a second brain with more GTM scars than you have, walking through your business in real time and handing you a 12-month playbook you can ship from.
[01]What you actually get—The deliverable, not the pitch
A 12-month GTM playbook built live with you — on a Miro board you keep.
What you walk away with
- Growth strategy on a Miro board — channels, sequencing, allocation, validation milestones, timelines.
- Distribution plan — where to invest your time, money, energy. Channel by channel, in priority order.
- Validation framework — what to test, how to read the signal, kill criteria for each channel.
- Capital plan — how much spend you actually need before you can claim PMF + milestones.
What you'll learn (modules taught live)
- Pre-PMF channel discovery — finding the one channel that compounds before runway runs out.
- Distribution-first product validation — ship the distribution, not the feature.
- The first $100K of paid spend playbook — what to spend it on, in what order, when to stop.
[02]Who shows up—The room you'll walk into
The team most relevant to your business shows up — including a co-founder.
Not everyone on the bench will be in your workshop. We send the operators most relevant to your industry — always including one of the co-founders, plus senior specialists from the bench who've shipped in your category. Here's who you'll likely see in the room:
Co-Founder · COOAlbert Lie
$300M+ AUM hedge fund operator. Ex-investment banking, BDO. 100+ engagements led at GTMLab.
+
Matched on application+ senior operators
After your call, we pull in seniors from the bench who've shipped in your category.
Where the bench comes from
[03]How it works—From application to playbook
Six steps. About a week of real work.
No discovery slide deck. We do the homework before the workshop, so the live session is high-density — not a fishing trip for context.
01
You apply.
15-minute discovery call. We confirm you're a fit for GTM Mapping (vs. Growth Decode), align on the specific problem you want to solve, and give you a straight read on whether we can help. If not, we point you to who can.
02
Pre-workshop brief.
We send you a Notion doc with the questions to answer before the session: your buyer, your honest current state, your runway, your bets so far. You fill it out. We read it. We come to the workshop already inside your business — not asking what you do for the first 30 minutes.
03
The workshop.
Senior operators in the room with you. No slides, no pitch. We walk through your buyer, your market, your channel hypotheses, your validation gates — pressure-testing every assumption against real GTM math from businesses we've shipped before.
04
Live Miro build.
As we work, we're building your playbook on a live Miro board. Channels mapped. Sequencing locked. Validation milestones laid out. The capital plan calibrated. By the end of the session, the strategy isn't in our heads — it's a document you own.
05
Playbook delivered.
You leave the workshop with the Miro board live, plus a written summary of the call we made on each decision and why. Yours to keep, share with your team, use to brief future hires, attach to your fundraise.
06
Day-30 follow-up.
30 minutes, optional but recommended. We check what shipped, what got stuck, what surprised you. Recalibrate the playbook if signal is telling you something different than the plan assumed. Then you're on your own to compound.
[04]How the in-person workshop works—A look inside the room
Senior operators, a whiteboard, and your business.
Photos from past workshops — the room, the Miro boards, the working sessions. (Real shots replace these placeholders as we publish from each upcoming workshop.)
Kevin leading the workshop
Roadmap built live on the wall
Offline Workshop Sessions
Walkthrough · competitive landscape
Post-workshop outcome · wellness brand
[05]Proven results—By industry
Whatever industry you're in, we've likely already scaled it.
Past GTM Mapping outcomes across industries we've shipped for. Numbers are post-workshop traction — what happened after founders walked out with the playbook.
GTM & Growth Lab · Indonesia
First-edition B2B Expo
1,000+
B2B Meetings Scheduled
100%
Exhibitor Satisfaction
A first-edition Indonesia-China B2B F&B trade expo hired us to fill the hall and convert visitors into real business for their exhibitors. We built the acquisition engine on cold Meta audiences (zero first-party data), drove 20K+ ticket buyers, and ran a matchmaking program that pre-booked 1,000+ B2B meetings across hundreds of exhibitors. 90%+ of exhibitors had meetings pre-booked, and 100% of exhibitors and buyers reported satisfaction with the event.
GTM & Growth Lab · Indonesia
Leading B2B Receivables Recovery Service
$1 million+
Pipeline Value
0-1 GTM
in 30 Days
Indonesia's leading B2B receivables recovery firm hired us to build their outbound motion from zero. Introduced hundreds of highly B.A.N.T qualified people, and unlocked hundreds different industries over a year. Now becoming one of the most producing customer acquisition channel for the B2B sector.
Performance Marketing · Indonesia
B2B Food Industry Trade Expo
20,000+
Tickets Sold
1000+
High-intent B2B Meetings Booked
An established conglomerate requested our help running food-industry trade for the very first time — no pixel history, no audiences, no benchmark to lean on. We built the acquisition engine from zero: audience architecture, registration funnel, and creative tuned to drive sign-ups, not just clicks. Drove over 20,000 ticket sales at around $4 cost each on the debut campaign — the kind of efficiency most accounts take years to reach.
Performance Marketing · Bali
Premium Boat Tour Operator
18.87X
ROAS
40%+
Direct Website Booking
A premium Bali boat-tour operator competing for high-intent foreign travelers in a market crowded with OTAs and resellers. We built a full-scale Meta booking engine — relentless creative testing across nearly 200 campaigns, audience architecture tuned to traveler intent, and a funnel that sells the experience before the price. Sustained an 18.87× blended ROAS at volume, turning paid social into a direct booking channel they own instead of renting from aggregators.
Performance Marketing · Indonesia
Premium Orthopedic & Joint Clinic
500+
Monthly Patient Inquiries
~$5
Cost Per Lead
An established premium orthopedic clinic relying on doctor referrals and word-of-mouth, with paid social untested as a patient channel. We built a Meta messaging engine that put the clinic directly in conversation with patients actively searching for care. Generated 1,527 patient inquiries at $5.54 each in a single quarter — turning paid acquisition into a predictable, low-cost top of funnel for a category that's notoriously hard to advertise.
Performance Marketing · Hong Kong
Boutique Yoga Studio - Teacher Training Program
65X
ROAS
100+
Monthly Qualified Leads
A premium yoga studio launching its high-ticket teacher-training certification into a niche, high-intent audience. We built a paid funnel to fill cohorts directly — targeting, creative, and a registration flow tuned for a multi-thousand-dollar commitment, not impulse sign-ups. Filled the program at roughly $119 per enrollment, turning paid social into a profitable channel for a course most brands struggle to sell online at all.
Distribution · Indonesia
Electronic E-Commerce
89.82X
ROAS
$1 Million+
in Tracked Purchase Conversion
One of the region’s largest electrical distributor sitting on a trusted brand but no real digital engine — online sales were an afterthought running at barely-profitable ROAS. We built the creative and paid media machine from the ground up: offer structure, full-funnel creative, and a scaling system tuned to their catalog. Took D2C from a side channel to a primary revenue line, lifting ROAS from 9× to 89.82× in three months.
Wellness · Indonesia
D2C Wellness App
3.5×
ROAS
1,270
Leads
A wellness app with Event Match Quality at 5/10 and a stalled prospecting machine. We rebuilt the CAPI, pushed signal quality to 9.4, and shipped 10 creatives/week — went from declining ROAS to compounding ROAS in 90 days.
Healthcare · APAC
Premium Multi-Country Healthcare Network
−56%
Cost per result
5,000+
Qualified leads
A premium healthcare network running paid acquisition across 4 markets with attribution that the CFO couldn't defend. We rebuilt tracking, server-side, and the reporting ledger — same spend, 56% lower cost per qualified inquiry.
Distribution · Hong Kong
Boutique Fitness Studio Chain
62×
ROAS
-65%
Customer Acquisition Cost
A boutique fitness chain expanding across Asian metros from a standing start. We rebuilt the campaign structure, tracking, and direct-to-class funnel — 62× ROAS in 90 days, sustained across 12 months.
Tech / SaaS · Southeast Asia
AI-Powered Language Learning App
−68%
Cost per lead
3×
Lead volume
A consumer AI app already winning organic, hitting a paid acquisition ceiling. We rebuilt their B2B-leaning audience segments and lead scoring infrastructure — unlocked the second-largest revenue line in 12 weeks.
Logistics · Indonesia
Last-Mile Logistics Leader
100+
Qualified Meetings Booked
50+
Partners Onboarded
SEA's top 10 logistics companies hired us for a 3 month GTM project to help with market expansion. Built the GTM playbook from scratch and generated $400k in pipeline.
Hospitality · Indonesia
Hospitality Brand Operating 15 Hotels
22.37X
ROAS
%357+
Direct Booking Increase
A Jakarta-based hotel group with 15 hotels, paying OTA commissions on revenue they should have owned. We turned paid search and social into their top-performing direct booking channel. Two years in, we're still their growth team.
Performance Creative · Bali
E-commerce Brand for Beverage Delivery
9.5×
ROAS
50%+
New Customer Acquisition
A fast-growing beverage brand looking to scale delivery beyond organic demand. We built a Meta acquisition engine focused on local intent, turning paid social into a consistent driver of delivery orders.
Ecommerce · Southeast Asia
E-commerce Brand for Supplements
+22%
ROAS growth in 1 month
Rp 289M
Purchase conversion
A nutritional supplement brand lacking systematic creative testing at scale. We rebuilt their creative testing machine, created 30 creatives, and increased ROAS from 1.89 (breaking-even) to 2.31 (profitable) in just 1 month.
GTM & Growth Lab · Indonesia
First-edition B2B Expo
1,000+
B2B Meetings Scheduled
100%
Exhibitor Satisfaction
A first-edition Indonesia-China B2B F&B trade expo hired us to fill the hall and convert visitors into real business for their exhibitors. We built the acquisition engine on cold Meta audiences (zero first-party data), drove 20K+ ticket buyers, and ran a matchmaking program that pre-booked 1,000+ B2B meetings across hundreds of exhibitors. 90%+ of exhibitors had meetings pre-booked, and 100% of exhibitors and buyers reported satisfaction with the event.
GTM & Growth Lab · Indonesia
Leading B2B Receivables Recovery Service
$1 million+
Pipeline Value
0-1 GTM
in 30 Days
Indonesia's leading B2B receivables recovery firm hired us to build their outbound motion from zero. Introduced hundreds of highly B.A.N.T qualified people, and unlocked hundreds different industries over a year. Now becoming one of the most producing customer acquisition channel for the B2B sector.
Performance Marketing · Indonesia
B2B Food Industry Trade Expo
20,000+
Tickets Sold
1000+
High-intent B2B Meetings Booked
An established conglomerate requested our help running food-industry trade for the very first time — no pixel history, no audiences, no benchmark to lean on. We built the acquisition engine from zero: audience architecture, registration funnel, and creative tuned to drive sign-ups, not just clicks. Drove over 20,000 ticket sales at around $4 cost each on the debut campaign — the kind of efficiency most accounts take years to reach.
Performance Marketing · Bali
Premium Boat Tour Operator
18.87X
ROAS
40%+
Direct Website Booking
A premium Bali boat-tour operator competing for high-intent foreign travelers in a market crowded with OTAs and resellers. We built a full-scale Meta booking engine — relentless creative testing across nearly 200 campaigns, audience architecture tuned to traveler intent, and a funnel that sells the experience before the price. Sustained an 18.87× blended ROAS at volume, turning paid social into a direct booking channel they own instead of renting from aggregators.
Performance Marketing · Indonesia
Premium Orthopedic & Joint Clinic
500+
Monthly Patient Inquiries
~$5
Cost Per Lead
An established premium orthopedic clinic relying on doctor referrals and word-of-mouth, with paid social untested as a patient channel. We built a Meta messaging engine that put the clinic directly in conversation with patients actively searching for care. Generated 1,527 patient inquiries at $5.54 each in a single quarter — turning paid acquisition into a predictable, low-cost top of funnel for a category that's notoriously hard to advertise.
Performance Marketing · Hong Kong
Boutique Yoga Studio - Teacher Training Program
65X
ROAS
100+
Monthly Qualified Leads
A premium yoga studio launching its high-ticket teacher-training certification into a niche, high-intent audience. We built a paid funnel to fill cohorts directly — targeting, creative, and a registration flow tuned for a multi-thousand-dollar commitment, not impulse sign-ups. Filled the program at roughly $119 per enrollment, turning paid social into a profitable channel for a course most brands struggle to sell online at all.
Distribution · Indonesia
Electronic E-Commerce
89.82X
ROAS
$1 Million+
in Tracked Purchase Conversion
One of the region’s largest electrical distributor sitting on a trusted brand but no real digital engine — online sales were an afterthought running at barely-profitable ROAS. We built the creative and paid media machine from the ground up: offer structure, full-funnel creative, and a scaling system tuned to their catalog. Took D2C from a side channel to a primary revenue line, lifting ROAS from 9× to 89.82× in three months.
Wellness · Indonesia
D2C Wellness App
3.5×
ROAS
1,270
Leads
A wellness app with Event Match Quality at 5/10 and a stalled prospecting machine. We rebuilt the CAPI, pushed signal quality to 9.4, and shipped 10 creatives/week — went from declining ROAS to compounding ROAS in 90 days.
Healthcare · APAC
Premium Multi-Country Healthcare Network
−56%
Cost per result
5,000+
Qualified leads
A premium healthcare network running paid acquisition across 4 markets with attribution that the CFO couldn't defend. We rebuilt tracking, server-side, and the reporting ledger — same spend, 56% lower cost per qualified inquiry.
Distribution · Hong Kong
Boutique Fitness Studio Chain
62×
ROAS
-65%
Customer Acquisition Cost
A boutique fitness chain expanding across Asian metros from a standing start. We rebuilt the campaign structure, tracking, and direct-to-class funnel — 62× ROAS in 90 days, sustained across 12 months.
Tech / SaaS · Southeast Asia
AI-Powered Language Learning App
−68%
Cost per lead
3×
Lead volume
A consumer AI app already winning organic, hitting a paid acquisition ceiling. We rebuilt their B2B-leaning audience segments and lead scoring infrastructure — unlocked the second-largest revenue line in 12 weeks.
Logistics · Indonesia
Last-Mile Logistics Leader
100+
Qualified Meetings Booked
50+
Partners Onboarded
SEA's top 10 logistics companies hired us for a 3 month GTM project to help with market expansion. Built the GTM playbook from scratch and generated $400k in pipeline.
Hospitality · Indonesia
Hospitality Brand Operating 15 Hotels
22.37X
ROAS
%357+
Direct Booking Increase
A Jakarta-based hotel group with 15 hotels, paying OTA commissions on revenue they should have owned. We turned paid search and social into their top-performing direct booking channel. Two years in, we're still their growth team.
Performance Creative · Bali
E-commerce Brand for Beverage Delivery
9.5×
ROAS
50%+
New Customer Acquisition
A fast-growing beverage brand looking to scale delivery beyond organic demand. We built a Meta acquisition engine focused on local intent, turning paid social into a consistent driver of delivery orders.
Ecommerce · Southeast Asia
E-commerce Brand for Supplements
+22%
ROAS growth in 1 month
Rp 289M
Purchase conversion
A nutritional supplement brand lacking systematic creative testing at scale. We rebuilt their creative testing machine, created 30 creatives, and increased ROAS from 1.89 (breaking-even) to 2.31 (profitable) in just 1 month.
Apply for GTM Mapping
The Miro board that becomes your operating doc.
15-min discovery call — we confirm fit, no obligation
Pre-workshop brief sent before the session — no wasted hours
Walk out with a full GTM Miro board you keep
Day-30 follow-up — we recalibrate based on what actually shipped
"The Miro board they built in the session is still the strategy document we run our company off. Six months later it's the deck I open every Monday morning."
★★★★★
Workshops shipped across SEA · 100% attendee satisfaction
FAQ
Questions GTM Mapping founders ask first.
GTM Mapping is built for pre-revenue, MVP-stage, and pre-launch founders. No paid history yet. If you have active paid spend, PMF, and want to scale — Growth Decode is the right one. If you're in between, we'll figure it out on the discovery call.
From $500 USD. Customized to your needs — length, depth, and in-person logistics determine the final price. We've worked with single-founder pre-revenue teams and multi-stakeholder pre-launch boards; the price reflects what you actually need.
Even better. We've done GTM Mapping with founders who only had a deck, a hypothesis, and a willingness to be told the truth. The Miro board often surfaces that the product needs to shift, not just the GTM. That's the point.
Often, yes. Several founders have walked out and used the playbook as the GTM section of their Series A deck. The math is rigorous, the assumptions are stress-tested, and the channel sequencing is defensible to an investor.
Yes — we encourage it. The best workshops have 2–3 from the founding team in the room. Decisions get made faster, alignment is built live, and the playbook is something the whole team owns when they walk out.