Co-Founder · GTMLabKevin Cho
Ex-VC partner at Zeroth.ai — wrote ~$500K cheques into 50+ AI startups. Co-founded Peeba: $20M GMV, 6 countries, $8M raised. Forbes 30 Under 30. Most likely the co-founder in your workshop.
Map your full GTM with operators who've actually shipped it before.
If you're pre-revenue, MVP-stage, or pre-launch — you don't need another audit. You need a second brain with more GTM scars than you have, walking through your business in real time and handing you a 12-month playbook you can ship from.
[01]What you actually get—The deliverable, not the pitch
A 12-month GTM playbookbuilt live with you — on a Miro board you keep.
What you walk away with
- Growth strategy on a Miro board— channels, sequencing, allocation, validation milestones, timelines.
- Distribution plan— where to invest your time, money, energy. Channel by channel, in priority order.
- Validation framework— what to test, how to read the signal, kill criteria for each channel.
- Capital plan— how much spend you actually need before you can claim PMF + milestones.
What you'll learn (modules taught live)
- Pre-PMF channel discovery — finding the one channel that compounds before runway runs out.
- Distribution-first product validation — ship the distribution, not the feature.
- The first $100K of paid spend playbook — what to spend it on, in what order, when to stop.
[02]Who shows up—The room you'll walk into
The team most relevant to your business shows up — including a co-founder.
Not everyone on the bench will be in your workshop. We send the operators most relevant to your industry — always including one of the co-founders, plus senior specialists from the bench who've shipped in your category. Here's who you'll likely see in the room:
Co-Founder · COOAlbert Lie
$300M+ AUM hedge fund operator. Ex-investment banking, BDO. 100+ engagements led at GTMLab.
+
Matched on application+ senior operators
After your call, we pull in seniors from the bench who've shipped in your category.
Where the bench comes from
[03]How it works—From application to playbook
Six steps. About a week of real work.
No discovery slide deck. We do the homework before the workshop, so the live session is high-density — not a fishing trip for context.
01
You apply.
30-minute discovery call. We confirm you're a fit for GTM Mapping (vs. Growth Decode), align on the specific problem you want to solve, and give you a straight read on whether we can help. If not, we point you to who can.
02
Pre-workshop brief.
We send you a Notion doc with the questions to answer before the session: your buyer, your honest current state, your runway, your bets so far. You fill it out. We read it. We come to the workshop already inside your business — not asking what you do for the first 30 minutes.
03
The workshop.
Senior operators in the room with you. No slides, no pitch. We walk through your buyer, your market, your channel hypotheses, your validation gates — pressure-testing every assumption against real GTM math from businesses we've shipped before.
04
Live Miro build.
As we work, we're building your playbook on a live Miro board. Channels mapped. Sequencing locked. Validation milestones laid out. The capital plan calibrated. By the end of the session, the strategy isn't in our heads — it's a document you own.
05
Playbook delivered.
You leave the workshop with the Miro board live, plus a written summary of the call we made on each decision and why. Yours to keep, share with your team, use to brief future hires, attach to your fundraise.
06
Day-30 follow-up.
30 minutes, optional but recommended. We check what shipped, what got stuck, what surprised you. Recalibrate the playbook if signal is telling you something different than the plan assumed. Then you're on your own to compound.
[04]How the in-person workshop works—A look inside the room
Senior operators, a whiteboard, and your business.
Photos from past workshops — the room, the Miro boards, the working sessions. (Real shots replace these placeholders as we publish from each upcoming workshop.)
Kevin leading the workshop
Roadmap built live on the wall
Offline Workshop Sessions
Walkthrough · competitive landscape
Post-workshop outcome · wellness brand
[05]Proven results—By industry
Whatever industry you're in, we've likely already scaled it.
Past GTM Mapping outcomes across industries we've shipped for. Numbers are post-workshop traction — what happened after founders walked out with the playbook.
Hospitality / Jakarta
High-End Boutique Hotel Chain
A high end boutique hotel chain was paying to win back its own guests, bidding against the OTAs and marketplaces that sit between a hotel and its direct bookings.
Click-through rate13.25%
>70XROAS
Tourism / Bali
Leading Luxury Tour Operator
A leading luxury tour operator competes against OTAs, marketplaces, and local tour resellers, where every booking won through a third party comes at the cost of lower margins.
conversion value+$200,000
~19XROAS
E-Commerce / Indonesia
Multi-Brand Online Retailer in the Home & Hardware Category
Sell thousands of products across multiple brands and you hit one wall fast: you can't advertise everything to everyone.
TRACKED CONVERSIONS>3,400
>19XROAS
Tech Startup / Indonesia
Leading B2B Receivables Recovery Service
A leading B2B receivables-recovery firm hired us to build their outbound motion from zero — no list, no process, no pipeline.
PIC Connected~10,000
>24BANT-qualified Meetings Booked per month
E-Commerce / Indonesia
Electronics E-Commerce
One of the region's largest electrical distributors had spent decades building a trusted brand, but its online sales channel was barely contributing.
in Tracked Purchase Conversion$1M+
89.82XROAS
Hospitality / Indonesia
Hospitality Brand Operating 15 Hotels
A regional hotel group was paying OTA commissions on bookings it should have owned. We turned paid search and social into a direct-booking engine that now outperforms the OTAs they used to depend on.
Conversion Value$286,735
22XROAS
E-Commerce / Indonesia
Leading B2B Technical & Industrial Equipment Distributor
When your buyers are procurement teams and contractors, clicks don't pay the bills but a qualified inquiries do.
COST PER QUALIFIED LEAD$7.73
1,310 QUALIFIED LEADS IN 60 DAYS
Healthcare / Jakarta
Premium Multi-Branch Orthopedic Clinic
A premium multi branch orthopedic clinic in a high trust category where patients have always arrived through doctor referrals had never tapped into paid digital.
COST PER INQUIRY$6.77
3,447PATIENT INQUIRIES IN 10 MONTHS
Hospitality / Indonesia
Premium Automotive Coating Studio
Nobody impulse buys a premium automotive coating. It's a high ticket, considered purchase, which means every wasted click is expensive and every qualified inquiry is gold.
COST PER QUALIFIED LEAD$57
98QUALIFIED LEADS IN 2 MONTHS
MICE / Indonesia
First-edition B2B Expo
Filling an exhibition hall is the easy part. Filling it with the right people is what determines whether an expo succeeds.
Leads Engaged10,000+
1,000+B2B Meetings Scheduled
MICE / Indonesia
B2B Food Industry Trade Expo
Launching a first time food expo is already hard enough. Doing it without any paid acquisition history is even harder.
COST PER REGISTRATION~$22
>4,000AD-DRIVEN REGISTRATIONS
Hospitality / Bali
Boutique Premium Tour
A boutique premium tour operator was spending on Meta Ads without seeing the bookings to match, competing in a market crowded with OTAs and resellers where every direct booking matters.We rebuilt the engine from the ground up, testing creative relentlessly across nearly 200 campaigns, refining audiences around traveler intent, and building a funnel that sells the experience before the price.
Purchase conversion value in 2 months$271,572
18.87XROAS
Let’s engineer your lead generation engine.
More qualified leads, lower CAC, and a clear view of which ads bring in revenue.
Ways to work with us
Monthly plansOne-off buildsGrowth partnership
How we start
- Discovery callWe learn how you sell, where leads go cold and what could work better.
- Read-only auditIf we’re a fit, we get read-only access to your ads, analytics and CRM, and diagnose what’s really going wrong.
- Your proposalWe walk you through the diagnosis and the engine we’d build to fix it.
For lead generation businesses already running paid ads. Replies within 24 hours.
Explore a partnershipSelected clients
FAQ
Questions GTM Mapping founders ask first.
GTM Mapping is built for pre-revenue, MVP-stage, and pre-launch founders. No paid history yet. If you have active paid spend, PMF, and want to scale — Growth Decode is the right one. If you're in between, we'll figure it out on the discovery call.
From $1,000. Customized to your needs — length, depth, and in-person logistics determine the final price. We've worked with single-founder pre-revenue teams and multi-stakeholder pre-launch boards; the price reflects what you actually need.
Even better. We've done GTM Mapping with founders who only had a deck, a hypothesis, and a willingness to be told the truth. The Miro board often surfaces that the product needs to shift, not just the GTM. That's the point.
Often, yes. Several founders have walked out and used the playbook as the GTM section of their Series A deck. The math is rigorous, the assumptions are stress-tested, and the channel sequencing is defensible to an investor.
Yes — we encourage it. The best workshops have 2–3 from the founding team in the room. Decisions get made faster, alignment is built live, and the playbook is something the whole team owns when they walk out.