GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsProperty
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
GTM & Strategy11 min
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.
GTM & Strategy9 min
AI Alone Is Useless — Why I Built GTMLab.
Performance Marketing11 min
Building a growth system, not a campaign treadmill.
Performance Creative12 min
How to audit your creative without hiring an agency (yet).
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog
  • Growth Letter (soon)
  • Teardown Library (soon)
  • Events
  • Talks

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ growth teams · $20M+ ad spend operated
Clients

Clients who turned one project into a long partnership.

11 verticals and 6 countries. Most started with one of our five services. Most stayed for more.

B2B EventsIndonesia
A First-Time Food Expo
A First-Time Food Expo

A first-time food expo with no audience and no proof. We filled the hall and booked the floor — a debut that delivered.

HospitalityIndonesia
Ashley Group
Ashley Group

Six Central Jakarta hotel properties — branch-level paid media architecture from scratch, 4×'d tracked direct booking revenue, 62.5× peak ROAS.

TourismBali
Bluuu
Bluuu

Premium Nusa Penida marine tours — 4.9★ on 10,000+ reviews. Paid engine rebuilt from zero, direct website revenue +23.5% in 30 days, Meta turned from never-worked to highest-intent layer.

EntertainmentGlobal
Cinepolis
Cinepolis

Global cinema chain, rebuilding ticketing funnels and lifecycle flows for D2C ticket sales across emerging markets.

Client
Client

Client who signed NDA

HospitalitySEA
Doré by LeTao
Doré by LeTao

Premium patisserie expanding across SEA, rebuilding ad-creative production and funnel architecture for direct e-commerce.

Tech / SaaSSEA
ELSA
ELSA

AI-powered English-pronunciation app, serving learners across SEA. We rebuilt firmographic targeting and lead scoring for B2B expansion.

HealthcareSEA
Gleneagles
Gleneagles

Premium private hospital network across SEA, focused on cross-border patient acquisition for complex procedures.

EcommerceIndonesia
GoDrinks
GoDrinks
DistributionIndonesia
HokiOne
HokiOne

27-year-old Indonesian distributor (Schneider, Fluke, Karcher, Legrand — 20+ brands, 10,000+ SKUs). Digital engine from zero: 168× Meta peak, 28.6× sustained by month 12.

HealthcareAPAC
IHH Healthcare
IHH Healthcare

Asia's largest private healthcare group, operating premium hospital brands across Southeast Asia, Hong Kong, India, and Turkey.

WellnessAPAC
Ikigai
Ikigai

Wellness app for daily intentionality. Built the end-to-end marketing funnel from pre-launch, with attribution focus.

EdutainmentIndonesia
JAQS
JAQS

Flagship urban edutainment property of the Safari Group (Taman Safari, Bali Marine, Bali Safari). Network-dependent B2B sales replaced with a multi-channel engine in under 30 days — 15 BANT-qualified meetings, 7–8× ROI.

MarketplacesSEA
Lazada
Lazada

SEA's leading e-commerce marketplace. Performance auditing and attribution rebuild across multi-country ad accounts.

Financial ServicesIndonesia
Leading B2B Receivables Recovery Firm
Leading B2B Receivables Recovery Firm

Leading B2B Receivables Recovery firm — 4-week strategy mandate turned into a full GTM build: ICP work, US/EU competitor benchmarking, then hiring, outbound team build, and a layered digital marketing engine.

Leading Indonesian Event & Media Group
Leading Indonesian Event & Media Group
HealthcareSEA
Leading Southeast Asian Hospital Group
Leading Southeast Asian Hospital Group
LogisticsIndonesia
Lion Parcel
Lion Parcel

Indonesia's market-leading last-mile player (263 branches, INTERPACK to 51 countries). Bali hotel-channel sprint: 100 meetings, 7 GTMLab closes, 60 hotels / 3,000+ rooms downstream.

HealthcareSingapore
Mount Elizabeth
Mount Elizabeth

Singapore's flagship private medical hub, serving regional patients across oncology, cardiology, and orthopaedics.

HealthcareJakarta
OrthoJack
OrthoJack

Jakarta orthopedic specialist clinic. 9-month compounding paid build — monthly leads grew 7.4× (141 → 1,044 peak), Potential ROAS climbed from 12.55× baseline to 75.73× at peak.

Real EstateBali
Palma Islands
Palma Islands

Bali villa real estate firm — international investor acquisition across 5 markets (AU, ES, CZ, SK, FR). 16× CPL reduction in 30 days, below the global luxury real estate Meta benchmark by Week 4.

MarketplacesAPAC
Peeba
Peeba

B2B wholesale marketplace connecting independent retailers with brands across APAC. Strategy-led GTM build from pre-PMF.

DistributionIndonesia
Rejaton
Rejaton
HealthcareIndonesia
Siloam
Siloam

Indonesia's largest private hospital network. We rebuilt cross-clinic lead routing and conversion infrastructure for inbound patient acquisition.

EcommerceSEA
Tomazz
Tomazz

D2C nutritional supplement brand — full GTM build from launch, scaling creative production and channel mix in parallel.

Let’s get started

See what’s hiding in your ad account.

Three specific spend leaks, named
One move you can ship next week
Your real CAC, traced honestly

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ growth teams