GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
AI Alone Is Useless — Why I Built GTMLab.
Building a growth system, not a campaign treadmill.
How to audit your creative without hiring an agency (yet).
Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Clients

Clients who turned one project into a long partnership.

11 verticals and 6 countries. Most started with one of our five services. Most stayed for more.

Ashley Group

Ashley Group operates six hotel properties across Central Jakarta. We built their branch-level paid-media architecture from scratch and made direct booking their strongest channel.

Enterprise
Bluuu

Bluuu runs premium marine tours out of Nusa Penida, Bali. We rebuilt their paid acquisition from zero and turned their own website into a direct-booking channel.

Scaleup
Central Wellness

Central Wellness is a multi-award-winning allied-health clinic group in Hong Kong. We rebuilt their Google Ads into a service-segmented demand engine.

Enterprise
Cinepolis

Cinépolis is one of the world’s largest cinema chains. We rebuilt their ticketing funnels and lifecycle flows for direct-to-consumer ticket sales across emerging markets.

Enterprise
Doré by LeTao

Doré by LeTao is a premium Japanese-style patisserie and corporate-gifting brand expanding across Southeast Asia. We systematised their B2B sales motion and rebuilt their creative and funnel for direct e-commerce.

Scaleup
ELSA Speak

ELSA Speak is an AI-powered English-pronunciation app used across Southeast Asia. We ran user-acquisition ads for the app and rebuilt firmographic targeting for their B2B expansion.

Scaleup
Gleneagles

Gleneagles is a premium private hospital network across Southeast Asia. We built cross-border patient acquisition for complex procedures.

Enterprise
GoDrinks

GoDrinks is an alcohol-delivery service in Bali. We run Meta ads acquiring Bali tourists for the service.

Scaleup
IHH Healthcare

IHH Healthcare is one of the world’s largest private healthcare groups. We built multi-brand patient acquisition on Meta across its hospital brands.

Enterprise
Ikigai

IKIGAI runs premium boutique-yoga studios across Hong Kong. We built their acquisition engine on Meta, rebuilt their funnels, and ran the offer experiments behind it.

Startup
Lazada

Lazada is one of Southeast Asia’s largest e-commerce platforms. We ran marketing and lead generation to bring more sellers onto the marketplace.

Enterprise
Lion Parcel

Lion Parcel is a major Indonesian logistics company. We ran the go-to-market to acquire agent partners for their network — penetrating retail stores, hotels, and beyond.

Enterprise
Mount Elizabeth

Mount Elizabeth is a leading private hospital in Singapore. We built cross-border patient acquisition for its specialist care lines.

Enterprise
Palma Islands

Palma Islands is a Bali villa real-estate developer. We built international-investor acquisition across five markets and pushed cost per lead below the global luxury benchmark.

Scaleup
Siloam

Siloam is Indonesia’s largest private hospital network. We led their marketing strategy and ran local-SEO execution across their clinics.

Enterprise
CekatAI

CekatAI is an Indonesian AI customer-service and automation platform. We’re currently partnering with them on growth strategy — ongoing, details not yet disclosed.

Startup
HokiOne

HokiOne is a 27-year-old Indonesian distributor of 20+ global electrical and mechanical brands. We built their digital acquisition engine from zero across Google, Meta, and SEO.

Scaleup
Island Hospital

Island Hospital is a 600-bed tertiary hospital in Penang, Malaysia. We built cross-border patient acquisition for its international care lines.

Enterprise
Jakarta Aquarium Safari

Jakarta Aquarium Safari is the flagship urban-edutainment property of the Safari Group. We replaced network-dependent B2B sales with a multi-channel lead engine in under 30 days.

Enterprise
Peeba

B2B wholesale marketplace connecting independent retailers with brands across APAC. Strategy-led GTM build from pre-PMF.

Startup
The Orange Lotus

The Orange Lotus is a Bali-based travel company selling tour packages to the Netherlands. We run their Meta ads.

Scaleup
Tomazz

Tomazz is a D2C nutritional-supplement brand. We ran the full go-to-market build from launch, scaling creative production and channel mix in parallel.

Startup
Treelogy

Treelogy is a direct-to-consumer brand. We built their Meta ads and performance creative from the ground up.

Scaleup
Xccelerate

Xccelerate is an online bootcamp for adult education — data science, computer science, UI/UX, and more. We built their end-to-end funnel and ran their Google Ads.

Startup
Let’s get started

See what’s hiding in your ad account.

Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ brands
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