We're building the team that wants the tough problems— daily.
GTMLab is hiring senior operators who treat their craft the way athletes treat their sport. We run a hitsquad model: small pods, real budgets, real consequences, every week. No junior layer. No coasting. If you've shipped real growth at a real company and you want to be surrounded by people who do the same, the bench is open.
100+On the bench today
5Open roles
6+Countries we serve
100%Bootstrapped & sustainable
See open roles →Or apply directly · careers@gtmlab.ai
[01]Who this is for—The honest filter
An athlete-mentality recruit with operator scars.
We're picky about who we put on the bench — because we keep the bench small enough that every person carries weight. Here's the honest shape of who fits:
01You've shipped real growthat a real company — not just written about it.
02You want to be surrounded by tough problems daily. Easy work bores you within a quarter.
03You treat your craft like an athlete treats their sport. You train, you review tape, you ship.
04You believe winning in paid ads is fundamentally a question of experimentation, not opinion.
05You want to work with international clients in a multicultural team that's actively expanding overseas.
06You're comfortable being held accountable to one number: tracked revenue.
[02]Why now—The setup matters
Operator-led. Results-proven. 100% independent.
GTMLab was founded by an operator with the kind of background most agencies sell on a slide — without delivering on it.
Kevin Cho started as an M&A banker, then made partner at a SoftBank-backed VC fund writing $500K cheques into 50+ AI startups. He went on to co-found Peeba, scaling it to $20M+ in revenue across 6 countries with $10M raised from Y Combinator, Peak XV, and Headline. Forbes 30 Under 30, retail & e-commerce. ↗Read more
GTMLab is the third chapter. No outside funding. No pressure to chase logos. Just the team, the problem, and the math.
Kevin Cho started as an M&A banker, then made partner at a SoftBank-backed VC fund writing $500K cheques into 50+ AI startups. He went on to co-found Peeba, scaling it to $20M+ in revenue across 6 countries with $10M raised from Y Combinator, Peak XV, and Headline. Forbes 30 Under 30, retail & e-commerce. ↗Read more
GTMLab is the third chapter. No outside funding. No pressure to chase logos. Just the team, the problem, and the math.
01 · You join early100 specialists on the bench today. The next 100 will be hired in the next 18 months. Every person on bench right now will be senior to a lot of new hires.
02 · You work with international clientsWe run growth for teams across 6+ countries. Your portfolio compounds with every account — not narrows to one local market.
03 · You're not buried in a junior layerWe don't staff with juniors. Every account has senior operators on it — which means every account you run goes on your reel.
04 · Overseas expansion is already happeningWe're actively expanding outside Indonesia. If you want overseas exposure, it's not a maybe-someday — it's the roadmap.
TechCrunchPeak XVHeadlineSoftBank-backed VC[03]What you get—The perks that are real
Six things this job gives you that most agencies don't.
We won't list ping-pong tables. Here's what actually compounds when you work here:
Senior travel perk
Off-sites where the team actually shows up.
Senior team members travel with us as the company moves. The last off-sites have run through Bali, Bangkok, Kuala Lumpur, and Singapore. Not a once-a-year photo-op — a real cadence of working trips that double as team rituals.
BaliBangkokKuala LumpurSingapore… next: ?
Multicultural team
You won't be the only one whose accent travels.
The bench spans Indonesia, Singapore, and growing. Brief in English, ship across cultures, work with senior operators who've shipped in markets very different from their own.
International portfolio
Your reel won't be limited to one market.
We run paid growth for clients across 6+ countries. Every account is a new category, a new buyer, a new attribution problem. Your portfolio compounds.
Overseas exposure
We're expanding overseas — and we want you in the room when it happens.
GTMLab is actively building out beyond Indonesia. If you want to be part of opening a market, leading a new pod abroad, or working out of a satellite office — the next 18 months are the window.
No junior layer
Every account is run by seniors. That includes you.
Most agencies bait clients with senior pitches and ship junior execution. We don't. Every account here is run by an operator who can defend every decision on the call.
Tough problems daily
If a problem is solvable in a meeting, we don't bring it in.
Attribution that doesn't add up. CAC that lies under the surface. Funnels that break for one segment only. The work is the work because no one else has cracked it yet.
[04]Life at GTMLab—What the week feels like
In-person Jakarta. Senior pod. Real budgets shipping every day.
We're a Jakarta-based, in-person team. The work doesn't happen on Slack — it happens at the desk, on the whiteboard, in the war-room. Here's the rhythm:
Mondays
Account war-rooms.
Every pod walks through last week's experiments, what scaled, what got killed, and what ships next. No status decks — just the numbers and what to do about them.
Tues — Thurs
Ship mode.
Variants launch. Funnels iterate. Tracking gets fixed. Dashboards update live. The work compounds because every senior on the floor is shipping their own slice every day.
Fridays
Tape review.
What worked. What didn't. What surprised us. Like an athlete reviewing game footage — we close the loop on the bets we placed Monday so Monday next week is sharper.
[ Talk to the team ]
Want the unvarnished read on what life here is actually like?
We'd rather you ask than guess. Email any team member directly and we'll give you the straight read on comp, hours, growth path, and what we don't do well.
Email careers@gtmlab.ai →[05]Open roles—Currently hiring
Jakarta. In-person.
All five roles are full-time, on-site at our Jakarta office. We don't do remote on the senior bench — the work compounds because the team works in the same room.
Senior Performance Marketer · Meta LeadJakarta · In-personFull-time→Senior Performance Marketer · Google LeadJakarta · In-personFull-time→Creative Director · Performance CreativeJakarta · In-personFull-time→Senior Data & Analytics EngineerJakarta · In-personFull-time→Account Strategist · GrowthJakarta · In-personFull-time→
5 open roles · All Jakarta · All full-time, in-personcareers@gtmlab.ai →
Think you can hang?
Send the work, not the resume.
No cover letters, no CV keyword bingo. Email us one result you’re proud of — a dashboard, a brief, a teardown — with the call you made to get it. A senior reads it and you get a straight read inside two weeks.
Email careers@gtmlab.ai Jakarta · in-person · senior bench only