“Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.”
More direct bookings from travellers who decide in days, not months.
We run the ads, the booking journeys, the WhatsApp replies and the tracking for tour operators and attractions, with campaigns built for each source market and booking window.
30 minutes with a senior strategist. No commitment.
- 6 tourism case studies
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind tourism brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsResults in tourism
Real numbers from real tourism accounts.
Every figure comes from a client’s own booking and revenue data. The case studies below show how each one was reached.
- >20×Return on ad spend, up from about 8×Bluuu
- +27%Revenue year on year, on lower ad spendBluuu
- +30%Direct website revenue, in the first 30 daysBluuu
- 15Qualified B2B meetings, in under 30 daysJakarta Aquarium & Safari
30%+ Direct Revenue in 30 Days: How a Global, Award-Winning Luxury Yacht Operator Cut OTA Dependence
>30%Direct website revenue in the first 30 days
27%Year Over Year (vs. +6.7% prior year)
15 Qualified Meetings at 7–8× ROI: A B2B Pipeline Built in Under 30 Days
15BANT-qualified meetings, under 30 days
7–8×ROI on engagement investment
From 8× to 20×+ ROAS: How a Luxury Yacht Operator Rebuilt Acquisition and Unlocked 78% of Purchases Through Retargeting
~8× → >20×ROAS
78%Paid-social purchases from retargeting
A New Creative System Helped a Bali Luxury Yacht Operator Triple CTR and Hit 4x ROAS
0.8% → 2.4%Click-through rate
>25×ROAS on the winning converter creative
Where bookings slip away
Four places tour operators lose the traveller they paid for.
Travellers decide fast and compare everywhere. Every gap between the ad and the booking is a chance for an aggregator, or the next operator, to take it.
- Leak 01
One campaign for every nationality
Travellers from Australia, India, Indonesia and Europe plan on different platforms, in different languages and on different timelines, yet they’re often sold one campaign.
A campaign per source market, with its own language, platform and timing.
Performance Marketing - Leak 02
Paying aggregators for your own customers
Klook, Viator and GetYourGuide bid on your name and take a commission on travellers who were already looking for you.
Your name defended in search, and a direct booking flow that gives travellers a reason to book with you.
Landing Pages & Funnels - Leak 03
Budget spent on strangers
Prospecting gets the budget while the people who already viewed a tour, or picked a date, never see you again.
Retargeting by tour and date, so the people closest to booking hear from you first. For Bluuu, 78% of paid-social purchases came from it.
Meta Ads - Leak 04
Questions that wait while the trip fills up
Travellers ask about pickup, weather or a private boat on WhatsApp, and a slow reply sends them to the next operator.
Instant WhatsApp answers in their language, with a booking link and a hand-off to your team for anything unusual.
AI Sales & Support Agents
The funnel
One ad, three journeys.
How one page for every buyer became a journey per offer, step by step, on the Bluuu funnel we rebuilt.
Step by step
- +25%end-to-end website conversion
- 8× → 20×+blended Meta ROAS
- >30%direct website revenue in the first 30 days
SharedThe bucket-list dayAccessible
Its own script
Its own scriptPremium sharedThe comfort upgradePremiumIts own script
Its own scriptPrivateYour own day, plannedBespokeIts own script
Its own scriptOne WhatsApp flow, trackedStarted booking → checkoutTested here: page against page
+25%reach a bookingDirectnot through an aggregator
The engine we build
One team for the ads, the booking journey and the follow-up.
Most operators split this across an ad agency, a booking platform and whoever is free to answer WhatsApp. We run it as one system, so every booking is traced to the ad that started it.
Performance Marketing
Campaigns per source market and booking window, from trip planners to travellers already in the destination.
AI Search & SEO
Get named when travellers ask ChatGPT or Google what to do, and show up on Maps where they’re staying.
Funnels & CRO
A booking journey per tour and buyer, tested until more visits become direct bookings.
Data & CRM
Every direct booking traced to its ad, and repeat travellers brought back without an aggregator.
Who we work with in tourism
- Tour operators
- Boat and yacht tours
- Attractions and parks
- Activities and experiences
- Transfers and transport
- Tourist medical and wellness
In their own words
What tourism clients say about the work.
Real testimonials from the tour operators and attractions we work with.
“Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.”
Orange Lotus
“From the start, GTMLab focused on understanding our problem and even went the extra mile with their strategy. In a niche, zero-to-one market like ours, they brought us our very first client.”
Creatives we’ve shipped
Tourism ads, made to book the trip.
UGC, cinematic videos and statics we’ve made for tourism clients, each judged on the bookings it brought in.
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10 ads · 3 formats · 1 industries · 9:16, made for Meta, TikTok and Shorts
Field notes
What we’ve learned growing tourism brands.
Articles from the team on direct bookings, source markets and seasonality.
AI Alone Is Useless — Why I Built GTMLab.
I never meant to start an agency. I’d hired enough that underdelivered. Then founder friends asked for help, and the referrals didn’t stop. Two years later, 100+ specialists, $0 outside funding. Here’s why.
Building a growth system, not a campaign treadmill.
A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.
How to audit your creative without hiring an agency (yet).
CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.
FAQ
Before you book your call
Can you win bookings back from Klook, Viator and GetYourGuide?
Yes, that’s much of the work. We rebuild the direct booking flow so it’s at least as easy as the aggregator’s, defend your name in search, and give travellers a reason to book direct. The aggregators can stay as a channel; they just stop being the default.
How do you handle travellers from different countries?
Each major source market gets its own campaigns: creative in the language they decide in, the platforms they actually use, prices in their currency where it helps, and timing that matches how far ahead they book. One English campaign for every traveller is usually where conversion leaks.
How do you budget around the season?
By booking window, not by calendar month. Some travellers book weeks ahead and others decide on the day, so spend is split between reaching people before they travel and catching those already in the destination, and shifted toward the dates that still have space.
Do you work with attractions and destinations, not just tour operators?
Yes. A tour operator sells a specific experience, so success is a booking. Attractions often sell to groups and businesses too, and destination marketing sells awareness first, so the measures differ. Same channels, different goals and reporting, and we agree on which before we start.
Get started
Tell us where bookings slip to the aggregators. We’ll show you how to win them back.
On one call we look at your ads, your booking flow and your channel mix, and show you how much of your revenue could come direct.
- Discovery call
We learn how travellers find you, how much books through aggregators and how bookings are tracked today.
- Read-only audit
If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.
- Your proposal
We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.
Book a strategy call
Takes 2 minutes · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
