GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
AI Alone Is Useless — Why I Built GTMLab.
Building a growth system, not a campaign treadmill.
How to audit your creative without hiring an agency (yet).
Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Performance Marketing Service

Turn your paid acquisition into predictable revenue.

We restructure your ad accounts, rebuild your tracking, and run them with senior operators — so every dollar still traces back to a real customer.

Book a strategy call ↗
★ ★ ★ ★ ★
Trusted by 200+ brands
Ashley GroupDoré by LeTaoIHH HealthcareLion Parcel
BluuuELSA SpeakIkigaiMedifly
Central WellnessGleneaglesKAIEMount Elizabeth
CinepolisGoDrinksLazadaPalma Islands
We are experts at

Every paid channel and discipline that moves revenue.

12 capabilities under one pod. Whatever paid surface your audience lives on — we've shipped on it, learned on it, and scaled it.

Channel

Google Ads

Search · Shopping · PMax · YouTube

See Google Ads →
Channel

Meta Ads

Facebook · Instagram · Advantage+

See Meta Ads →
Channel

TikTok Ads

In-Feed · Spark · TopView

Channel

LinkedIn Ads

Sponsored content · Lead Gen forms

Channel

App Marketing

Apple Search Ads · Google UA

Channel

Display & Programmatic

DV360 · open web · retargeting

Discipline

Media Buying

Bid strategy · pacing · budget allocation

Discipline

Paid Social

Audience layering · creative rotation

Discipline

Paid Search

Query intent · negative pruning · bid mods

Discipline

Retargeting

Lifecycle audiences · cross-platform

Discipline

Attribution & Analytics

Server-side · multi-touch · revenue trace

Discipline

Conversion Optimization

Funnel mapping · A/B testing · CRO

Why us

Why our paid growth converts.

ON-DEMAND POD

Senior operators on every account.

Ex-founders, YC alumni, Forbes 30U30. The team you couldn't hire in-house at your stage. Assembled, briefed, and shipping by week one.

AI SIGNAL LAYER

Patterns surfaced hourly, not weekly.

AI flags creative fatigue, CPM spikes, and conversion drops as they happen — 7 days earlier than human review.

FULL FUNNEL OWNERSHIP

Ads → landing → conversion → revenue.

Every dollar tracked from impression to closed deal. When the funnel leaks, we build the fix. When the ad wastes spend, we kill it.

DATA-FIRST CREATIVE

Tested angles before we shoot.

AI scans which angles already convert in your category. The creative team produces only the variants worth shipping. Hit rates climb every cycle.

TRANSPARENT REPORTING

Live dashboards, in your currency.

Every account gets a live revenue dashboard. ROAS, CAC, pipeline, attribution — visible the moment numbers update.

COMPOUNDING SYSTEM

Hit rate climbs every month.

Every winning ad feeds the next test. Every loss teaches the system. The longer we run together, the faster the wins come.

Use cases

Performance Marketing built for the work that actually moves revenue.

Every account walks in with a different problem. Eight scenarios our Performance Marketing engine is built for.

ROAS BREAKTHROUGH

From flatlined ROAS to compounding growth.

We restructure the account, cut what wastes budget, and rebuild the testing cadence. Most accounts break their ceiling within 90 days.

CHANNEL EXPANSION

From single channel to a diversified mix.

We layer new channels onto your existing engine — Meta into Google, TikTok onto Meta, LinkedIn into B2B — without breaking what's already working.

TRACKING REBUILD

From broken attribution to full-funnel tracking.

iOS 14.5, cookie deprecation, platform black boxes. We rebuild attribution server-side so every dollar still traces back to revenue.

SCALE SAFELY

From scaling fear to scaling confidence.

Triple ad spend without CPA spiking. We diagnose the bottleneck — creative, funnel, or audience saturation — before turning up the budget.

ACCOUNT RESTRUCTURE

From messy account to clean architecture.

Years of bolted-on campaigns, duplicate audiences, and dead ad sets get cleared. We rebuild from funnel position, not legacy mistakes.

NEW PRODUCT LAUNCH

From product launch to first-month traction.

New SKU, new line, new offer. We design the launch playbook — creative, channel mix, audience strategy — so the first month doesn't waste runway.

MULTI-COUNTRY GROWTH

From local market to multi-country engine.

Country-specific creative, currency-aware tracking, localised audiences. Same engine, new markets, no rebuild required.

LEAD QUALITY

From cheap leads to qualified pipeline.

Cheap leads kill B2B engines. We rebuild targeting around firmographic signal, lead scoring, and SQL feedback loops — pipeline, not noise.

Process

From kickoff to compounding.

4 weeks to deploy. Then a system that gets sharper every month. Two phases, one team, one accountability line.

Week 1

Audit & Research

What happens

We pull 90 days of account data, map your competitive landscape, and run a gap analysis across creative, channel, funnel, and tracking.

What you get

A complete picture of your market position and a restructure plan you can read in one sitting.

Week 2

Account Restructure

What happens

We rebuild your ad accounts from the ground up. Cut what wastes budget. Set up the testing structure that compounds from week one.

What you get

Restructured ad accounts, a 30-day testing roadmap, and tracking that ties every dollar back to revenue.

Week 3

Launch & Track

What happens

New campaigns live. Live dashboard built and connected. AI signal layer running hourly. Slack group active for moves that can't wait for the weekly review.

What you get

A growth engine running daily, with full transparency from ad impression to closed-won.

Week 4

Optimize & Compound

What happens

First full cycle of optimization. Winning ads scaled, losers killed, audiences tightened, bids re-cut. The compounding engine starts turning by Friday.

What you get

First wave of measurable wins, a tuned system already outperforming baseline, and the operating cadence that compounds every month after.

Account Strategy
Analytics & Tracking Ongoing
Media Buying Ongoing
Creative Testing Ongoing
AI Signal Ops & Full-Funnel Dashboarding Ongoing
Then it doesn't stop
Daily

Every metric watched, every hour.

AI signal layer scans spend, CAC, ROAS, and pacing 24/7. Operators check in every morning — anomalies get flagged before the day starts.

  • Spend & pacing alerts
  • Creative fatigue triggers
  • Anomaly detection
Weekly

What shipped, what worked, what's next.

30-minute call. Top three wins, what we killed, next week's bets. No status theater — just decisions and shipping.

  • Performance recap
  • Test pipeline review
  • Next-week priorities
Monthly

Every dollar traced to revenue.

Full attribution report by channel, creative, audience, and cohort. CAC trend, LTV, ROAS lift versus baseline — sent to your inbox by the 3rd.

  • Channel-level attribution
  • Creative win-rate report
  • CAC & LTV trendlines
Quarterly

Strategy reset every 90 days.

Strategy reset session. We propose new channel tests, expansion markets, creative themes, and budget reallocation based on what the data says — not what was in the original deck.

  • Strategy & expansion review
  • New channel proposals
  • Budget reallocation
Always-on

No 48-hour ticket queues.

Dedicated Slack channel with your team — strategist, media buyer, analyst, creative lead. Same-day moves when something shifts, no escalation tickets.

  • Dedicated Slack channel
  • Same-day creative swaps
  • Direct line to operators
Compliance

Documented, audited, repeatable.

Every change tracked in version control. Escalation paths defined. Enterprise procurement, security, and brand-safety reviews handled before they're asked.

  • SOP & runbook library
  • Change-log audit trail
  • Procurement & security ready
Let’s get started

See what’s hiding in your ad account.

Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ brands
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Complete the system

The other 4 disciplines that make this work.

Performance Marketingpairs naturally with our other 4 services. Most clients run 3 together — that’s where the compounding starts.

Need a custom mix? Reach out →

Performance Creative

Ads that win the auction. AI-tuned creative production at scale.

SERVICE

Funnel Strategy & CRO

Conversions, end to end. Landing pages, funnel rebuild, A/B testing.

SERVICE

Data & Analytics

Every dollar traced. Dashboards, attribution, AI signal monitoring.

SERVICE

GTM & Growth Lab

Strategy that ships Monday. Channel tests, positioning, expansion.

SERVICE
“
Most paid growth bottlenecks live at the seam between two services — creative bleeding into media, attribution missing the funnel. The seams are where 30% of the upside hides.
Albert LieCo-Founder, GTMLab
FAQ

Questions we hear before the first paid-ads engagement.

Around $5K/month is where a structural rebuild starts to pay for itself — below that, the algorithm doesn’t get enough volume to learn. Above $50K/month is where the creative cadence compounds fastest because every dollar funds more variant testing. Under $5K we’d usually recommend the Paid Workshop or Growth Mapping first to validate before scaling.

Both, depending on the account. Most engagements start with Meta + Google as the core pair, then expand to TikTok, LinkedIn, or YouTube once the foundation is stable. We don’t take on accounts that want a 5-channel scattershot from day one — that’s a sign nothing is being run well.

Week 2 once CAPI is live and signal climbs. Week 4 when the new creative cadence kicks in. Weeks 8–12 is where compounding shows: every winning ad feeds the next round, hit rate climbs from 10–15% to 30%+ inside the account. Anyone promising lift inside week 1 is either lying or has nothing structural to fix.

Both, usually. Performance Creative is a sister service that pairs with paid media — most clients run them together so the creative cadence stays in sync with what the media side is testing. If you have an in-house creative team, we work alongside them and brief from winning patterns. We don’t do “media only” for accounts shipping fewer than 4 ads/month — you’ll starve the algo.

A dedicated Slack channel with your strategist, channel buyers, creative lead, and analyst — direct line, no account-manager layer. Weekly 30-minute reviews. Daily ops triage in the channel. Your team stays in the loop; ours runs the day-to-day buying, testing, and reporting.

Multi-market is a structural decision, not a budget decision. We run a market-fit diagnostic first — creative localization, language, payment friction, currency reporting, multi-pixel architecture. Most clients add 1 market at a time with a 30-day validation window before committing creative production budget to it.

Recent wins

Wins, with the numbers behind them.

How brands across D2C, logistics, healthcare, SaaS, wellness, and hospitality broke their growth ceiling.

Ecommerce
HokiOne

A 27-year B2B distributor opened a D2C channel from scratch — and its ROAS went from 6× to over 80× in six months.

GoogleGoogle
Performance Marketing
Read case →
HealthcareWellness
On Demand Medical Group

How we doubled a leading on-demand doctor & wellness brand's return — while spending less.

MetaMetaGoogleGoogle
Performance Marketing
Read case →
Wellness
Ikigai

We turned IKIGAI's "advertise to every woman nearby" into an intent engine that sells out every intake — and grows membership that stays.

MetaMeta
Performance Marketing
Read case →
Wellness
Central Wellness

We taught a leading wellness clinic's ad platforms to chase value, not the cheapest lead — and high-value bookings rose 230%.

MetaMetaGoogleGoogle
Performance Marketing
Read case →
Tourism
Luxury Boat Tours

Turned a non-converting social account into an intent-led engine, with retargeting driving high intent and search tailored by market.

MetaMetaForeplayForeplayTiktokTiktok
Performance Marketing
Read case →
Wellness
Central Wellness

A wellness clinic's real product is the revenue each practitioner generates.

MetaMetaForeplayForeplayGoogleGoogle
Performance Marketing
Read case →
Hospitality
Ashley Group

A leading hotel group depended on OTAs for bookings. We built a direct channel it owns — >40× return, and revenue became predictable.

MetaMetaGoogleGoogle
Performance Marketing
Read case →
Real Estate
Palma Islands

We separated five blended markets, found the real buyers, and cut cost per qualified lead by over 70%.

MetaMetaForeplayForeplay
Performance Marketing
Read case →
Healthcare
Premium Orthopedic Clinic

High-intent patients were searching — and the clinic had no way to be found. We built a two-channel funnel per condition, and leads grew 4.2× a month.

MetaMetaForeplayForeplayTiktokTiktok
Performance Marketing
Read case →
Megabuild

A fixed budget, a dual audience, 2.5 weeks — how we filled Megabuild Indonesia to 110% of its attendee target on Meta.

EmailEmailWhatsAppWhatsAppMetaMeta
Performance Marketing
Read case →
MICE
Leading Event & Media Group

An events & media group launched a first-time food expo nobody had heard of. We built the demand from scratch — >20,000 tickets sold, 5X ROAS.

WhatsAppWhatsAppMetaMetaForeplayForeplay
Performance MarketingData & Analytics
Read case →
HealthcareWellness
On Demand Medical Group

We grew a leading on-demand doctor and wellness brand on less ad spend — more patients, more revenue, and double the return on media.

GoogleGoogleMetaMeta
Performance MarketingFunnel & CROData & Analytics
Read case →
Tourism
Luxury Boat Tours

We rebuilt a luxury boat-tour operator's paid engine from zero — and grew the channel where the margin lives: direct revenue, up over 30% in 30 days.

MetaMetaForeplayForeplayTiktokTiktok
Performance MarketingData & AnalyticsFunnel & CRO
Read case →
Wellness
Ikigai

We built IKIGAI's paid acquisition engine from scratch — an intro offer that brings in members who came for the practice, not the discount.

MetaMeta
Performance MarketingFunnel & CROData & Analytics
Read case →
Healthcare
Premium Orthopedic Clinic

We turned an orthopedic specialist clinic’s paid setup into a lead machine: >4× more monthly leads with budget up under 25%.

MetaMetaGoogleGoogle
Performance MarketingPerformance CreativeData & Analytics
Read case →
Real Estate
Palma Islands

We rebuilt a luxury Bali developer's investor acquisition from zero — and cut cost per qualified lead over 70% in 30 days.

MetaMetaForeplayForeplay
Performance MarketingPerformance CreativeFunnel & CRO
Read case →
Megabuild

2.5 weeks to fill Megabuild Indonesia's 22nd edition — three tracks in parallel, and the next pipeline won.

EmailEmailWhatsAppWhatsAppMetaMeta
Performance MarketingPerformance CreativeGTM & Growth Lab
Read case →
Proof

We build market leaders for a living.

Google Ads

High-End Boutique Hotel Chain

Performance MarketingFunnel Strategy & CRO
>70X
ROAS
13.25%
Click-through rate

A high end boutique hotel chain was paying to win back its own guests, bidding against the OTAs and marketplaces that sit between a hotel and its direct bookings. That's the trap: every booking through an aggregator is margin you rent instead of own. So we built their Google Ads engine around the one thing aggregators can't intercept, high intent search at the exact moment someone is ready to book. Tight campaigns, ruthless optimization, nothing wasted. The result: a 71× return on ad spend and a direct booking channel they own outright instead of renting from third parties.

Google Ads

Leading Luxury Tour Operator

Performance MarketingData & Analytics
~19X
ROAS
+$200,000
conversion value

A leading luxury tour operator competes against OTAs, marketplaces, and local tour resellers, where every booking won through a third party comes at the cost of lower margins. We built a Google Ads system focused on the moment that matters most, capturing high intent buyers through bottom funnel search when they're done comparing and ready to book, then guiding them through a booking journey designed to convert. The result: a sustained 19×+ return on ad spend, over $1 million in revenue generated, and higher margins by reducing reliance on external booking channels.

Google Ads

Multi-Brand Online Retailer in the Home & Hardware Category

Performance MarketingData & Analytics
>19X
ROAS
>3,400
TRACKED CONVERSIONS

Sell thousands of products across multiple brands and you hit one wall fast: you can't advertise everything to everyone. This retailer was competing in a market where shelf space is infinite but attention isn't. So we built a Google Ads system around what shoppers were actually searching for, using brand level segmentation matched to how people buy and tuned for conversion, not traffic. Every dollar came back more than 19× in tracked revenue, with monthly conversions growing to over 3,400, more than 5× since launch. Paid search went from a line item cost to the store's most reliable revenue engine.

Meta Ads

Electronics E-Commerce

Performance MarketingData & AnalyticsFunnel Strategy & CRO
89.82X
ROAS
$1M+
in Tracked Purchase Conversion

One of the region's largest electrical distributors had spent decades building a trusted brand, but its online sales channel was barely contributing. Digital was running close to break even and nowhere near its potential. We rebuilt the growth engine from the ground up, combining stronger offers, full funnel creative, and a paid media system designed to scale across their product catalog. The result: in just three months, D2C transformed from a secondary sales channel into a primary revenue driver, with return on ad spend increasing from 9× to 89.82×.

Meta Ads

Hospitality Brand Operating 15 Hotels

Performance MarketingData & AnalyticsFunnel Strategy & CRO
22X
ROAS
$286,735
Conversion Value

A regional hotel group was paying OTA commissions on bookings it should have owned. We turned paid search and social into a direct-booking engine that now outperforms the OTAs they used to depend on. Two years on, we're still their growth team.

Google Ads

Leading B2B Technical & Industrial Equipment Distributor

Performance MarketingData & Analytics
1,310
QUALIFIED LEADS IN 60 DAYS
$7.73
COST PER QUALIFIED LEAD

When your buyers are procurement teams and contractors, clicks don't pay the bills but a qualified inquiries do. This distributor competes in a crowded and price-sensitive category where most "search budgets" quietly bleed out on people who were never going to buy. We built a Google Ads system around high-intent commercial search where campaign-level segmentation separates serious buyers from casual browsers before they ever hit the form. The result: 1,310 qualified leads at $7.73 each over two months which roughly was half the cost we started at, and about 3x the volume on the same budget.

Google Ads

Premium Multi-Branch Orthopedic Clinic

Performance MarketingPerformance Creative
3,447
PATIENT INQUIRIES IN 10 MONTHS
$6.77
COST PER INQUIRY

A premium multi branch orthopedic clinic in a high trust category where patients have always arrived through doctor referrals had never tapped into paid digital. We built a Google Ads system around how patients actually search, splitting pinched nerve, bone and joint pain, and height correction into dedicated campaigns that met each patient right at the moment they decided to act. The result: 3,447 patient inquiries at $6.77 each over ten months, roughly 60% cheaper per inquiry than where they started. Proof that even the most referral dependent medical categories open up with the right search setup.

Google Ads

Premium Automotive Coating Studio

Performance Marketing
98
QUALIFIED LEADS IN 2 MONTHS
$57
COST PER QUALIFIED LEAD

Nobody impulse buys a premium automotive coating. It's a high ticket, considered purchase, which means every wasted click is expensive and every qualified inquiry is gold. This studio was paying for attention it didn't need, with budget leaking to bargain hunters and the wrong audiences entirely. We rebuilt the system around buyers actually in market for premium protection through tight targeting, real demand, and no spray and pray. The result: 98 qualified leads at $57 each in two months, with cost per lead down over 30% from where they started and a booking calendar that stopped depending on luck.

Meta Ads

B2B Food Industry Trade Expo

Performance MarketingFunnel Strategy & CROPerformance Creative
>4,000
AD-DRIVEN REGISTRATIONS
~$22
COST PER REGISTRATION

Launching a first time food expo is already hard enough. Doing it without any paid acquisition history is even harder. No pixel data, no audiences, and no benchmarks to guide the strategy. We built the entire acquisition engine from the ground up, defining the right audience, creating a registration funnel, and developing creative focused on driving sign ups instead of just clicks. The result: over 4,000 direct registrations at around $22 each, helping power an event that sold more than 20,000 tickets overall. A cold start that most paid accounts take years to achieve.

Meta Ads

Boutique Premium Tour

Performance MarketingPerformance CreativeFunnel Strategy & CROGTM & Growth Lab
18.87X
ROAS
$271,572
Purchase conversion value in 2 months

A boutique premium tour operator was spending on Meta Ads without seeing the bookings to match, competing in a market crowded with OTAs and resellers where every direct booking matters.We rebuilt the engine from the ground up, testing creative relentlessly across nearly 200 campaigns, refining audiences around traveler intent, and building a funnel that sells the experience before the price. The result: $271K in direct bookings in just two months at an 18.87× return on ad spend, creating a direct booking channel they own instead of relying on third party aggregators.

Meta Ads

Premium Orthopedic & Joint Clinic

Performance MarketingPerformance CreativeFunnel Strategy & CRO
>1,500
PATIENT INQUIRIES IN A QUARTER
$5.54
Cost per inquiry

A premium orthopedic clinic had always relied on doctor referrals and word of mouth. Previous attempts at paid ads had never delivered, largely because orthopedic care is a category where people only start searching when they need help. We built a Meta Ads engine that spoke directly to patients already looking for answers, combining intent driven messaging with creative designed to earn trust and prompt action. The result: 1,527 patient inquiries at just $5.54 each in a single quarter, creating a steady, low cost stream of new patients in a category most clinics struggle to scale.

Meta Ads

Boutique Yoga Studio — High-Ticket Enrollment

Performance MarketingFunnel Strategy & CROPerformance Creative
50+
COURSE ENROLLMENTS
$119
COST PER ENROLLMENT

Sending cold traffic straight to a multi thousand dollar enrollment page rarely works. The price creates friction before prospects have a chance to understand the value, leaving a strong program with no effective bridge to conversion. We built a lead magnet funnel around a free module taken directly from the program. Prospects entered through real value, qualified themselves by engaging with the content, then were retargeted across both paid ads and outbound to ensure no warm lead was left behind. The result: opt in to enrollment conversion roughly doubled, filling the cohort with more than 50 enrollments at an acquisition cost of just $119 each.

Meta Ads

Premium Multi-Country Healthcare Network

Performance MarketingData & AnalyticsPerformance CreativeFunnel Strategy & CRO
>6,000
Leads Generated in 3 months
$14
Cost Per Lead

A premium healthcare network running paid acquisition across 4 markets with attribution that the CFO couldn't defend. We rebuilt tracking, server-side, and the reporting ledger — same spend, 56% lower cost per qualified lead.

Meta Ads

Boutique Fitness Chain

Performance Marketing
>500
Leads in 3 months
$45
COST PER LEAD

The studio was selling memberships from the very first touch — and the funnel leaked badly right there. Nobody commits to a place they've never set foot in, so the cold pitch converted almost no one. We rebuilt the journey around a value ladder: a low-friction first class as the entry offer, the membership only once the visit had earned the trust. Trial-to-membership conversion climbed to roughly 1 in 3, on 500+ leads at $45 each.

Meta Ads

E-commerce Brand for Beverage Delivery

Performance CreativePerformance Marketing
9.5X
ROAS
$795,000
Purchase Conversion in 5 months

Scaling a delivery brand isn't about spending more — it's about reaching the right person, in the right place, at the right moment. We built a Meta engine tuned to exactly that: buyers in-market nearby, ready to order. Across the build it drove $795K in tracked purchases at a 9.5× return on spend.

Meta Ads

E-commerce Brand for Supplements

Funnel Strategy & CROPerformance Marketing
2.31
ROAS
IDR 289 mio
Purchase conversion

A nutritional supplement brand lacking systematic creative testing at scale. We rebuilt their creative testing machine, created 30 creatives, and increased ROAS from 1.89 (breaking-even) to 2.31 (profitable) in just 1 month.

In their own words

What our clients say about the work.

Real testimonials from clients we're still working with — the attribution rebuilds, channel-validation sprints, and paid-media systems we ship.

1:48

Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.

Karim
Co-Founder at Bluuu
+27%Revenue
+20%Bookings

From the first call, GTMLab brought the professionalism that other agencies never did. The whole process was spot on, and in the first month, we were already getting 3–5 qualified leads a day.

Zuzana De Groot
Founder at Palma Islands - Luxury Real Estate Developer
1:32

They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.

Gianni Melwani
Co-Founder & Director at Ikigai Studios
0:28

Our corporate sales team had run 7–8 years without much structure. GTMLab brought the strategy, the CRM, and a more systematic way to manage the team — and the result was game-changing.

Riki
Founder at Doré by LeTao (Omiyage Group)
“

We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.

Kristiana Niken Tri Ristamtini
National Acquisition Manager at Lion Parcel
“

We wanted a way to grow our paid ads, and GTMLab delivered. Our website bookings went up, and over a year later, they're still the team that we trust. We couldn't be happier with how it turned out.

Director
Ashley Hotel Group