-1.png&w=3840&q=75&dpl=dpl_Hsht6f7rqhdsJjBFa6jxTMeGdKa9)
“Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.”
More customers from the same ad budget.
We run Google, Meta and Click-to-WhatsApp ads as one engine: tracking wired to the sales in your CRM, creative tested every week, and senior operators on every account.
No commitment. A senior operator reads every request.
- Google Partner
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsPerformance marketing
Every platform will take your budget. We make each one earn it back.
Google captures the buyers already searching, Meta and WhatsApp create new ones, and creative decides who stops scrolling. We run all of it as one engine, measured on one number: revenue in your CRM. Not clicks, not reach, and not each platform’s own report.
- Practitioner utilisation
- ~40%>80%calendars half emptyfrom ~40%, high-value first
- Lead volume
- 1.0×5×the month we took overwithin 3 months
- High-value bookings
- —+230%osteopaths underbookedosteopathy and other plans
- Cost per qualified lead
- —>50%at takeoverlower, within 6 months
What changed
- ObjectiveThe platforms’ default: the cheapest leadValue-led bidding, high-value patients first
- StructureOne blended account for six disciplinesA funnel per discipline, on Google and Meta
- SignalEvery lead counted the samePatient value by discipline, fed back
- The numberCost per leadPractitioner utilisation
Figures from the clinic’s own booking data. The chart is indexed to the month we took over; the curves between the endpoints are drawn.Read the case study
The short answer
What does a performance marketing agency do?
A performance marketing agency runs your paid ads, on Google, Meta, TikTok and WhatsApp, and is judged on the customers and revenue they bring in, not on clicks or impressions. The work covers which channels to use, the campaigns and audiences, the creative, the tracking that ties each sale to an ad, and the weekly decisions on where the budget goes.
Agencies differ mostly in what they measure. We connect the ads to the sales in your CRM, so the budget follows the campaigns that actually earn.
- Channels
- Google for people searching now, Meta and TikTok to create demand, WhatsApp to close.
- Tracking
- Every sale traced back to the ad that started it.
- Creative
- New ads tested every week, the winners scaled.
- Judged on
- Customers and revenue, not clicks.
Channels
One engine, every channel that sells.
Each channel has its own job. We run them together, so the budget follows whichever one is producing customers this week.
Google Ads
Capture the buyers already searching for what you sell, without paying for the ones who would have found you anyway.
Click-to-WhatsApp Ads System
Ads that open a conversation, answered in minutes, followed up, and traced to the sale in your CRM.
Performance Creative
New ads every week, built from what the data says is working, so every channel has something new to test.
Where the budget goes
Six places your ad budget quietly leaks.
Across 200+ brands, the same six leaks show up whatever the platform. None of them appear in the platforms’ own recommendations, because every one of them spends more of your money.
01 / 06
Platforms that can’t see your sales
What’s happeningGoogle and Meta only learn from what you send them. If that’s clicks and form fills, they find more of those, not buyers.
Check it yourself30 sec
Look at the conversions your ads optimise on. Are they sales from your CRM, or clicks and form fills?
How we fix it
Sales from your CRM sent back to every platform.
The offer
Your ads audit, in 5 working days.
Done by the operator who would run your account, measured against revenue, and yours to keep whatever you decide.
- 1
The leak report
Spend lost across Google, Meta and WhatsApp, campaign by campaign.
- 2
The tracking check
Whether each platform can see your real sales, and what connecting your CRM would take.
- 3
The channel read
Which channel is really producing customers, and where your next dollar should go.
- 4
The 90-day plan, walked through
The moves we would make, in order, on a 30-minute call with the senior operator who did the audit.
Results
Accounts we rebuilt, and what they returned.
Measured in revenue and qualified leads from each client’s own CRM, not in clicks or reach.
- 80×+ROAS in six months, up from 6×Hokione · D2C launch
- 75×ROAS on Google, up from 12×Premium orthopedic clinic
- 20×+Meta ROAS, up from under 5×, in under 3 monthsBluuu · luxury yacht tours
- 6.8×Blended return on media, up from 3.9×, on 19% less spendOn-demand doctor & wellness brand
A 27-Year B2B Distributor Had No Online Buying Path: How a New D2C Funnel Cut Lead Cost by 35%
>35%Lower cost per qualified lead on the B2B funnel
60%More conversions
Premium Orthopedic Clinic
HealthcareA Paid Acquisition Engine Built to Capture Patients Already Searching: Leads Up 4.2×, ROAS Up From 12× to 75×
4.2×More leads per month
75×ROAS, up from 12×
From 8× to 20×+ ROAS: How a Luxury Yacht Operator Rebuilt Acquisition and Unlocked 78% of Purchases Through Retargeting
~8× → >20×ROAS
78%Paid-social purchases from retargeting
On Demand Medical Group
HealthcareHow Full-Funnel Performance Marketing Doubled Return on Media With Ad Spend Cut 19%
−19%Total Ad Spend
3× to 6.8×Blended Return on Media
On-demand Doctor and Wellness GroupCase
“The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.”
Hokione
“We've always focused on B2B, and going direct to consumers felt like starting a new company. GTMLab built the system that made it work, and now D2C is a real source of revenue.”
“We wanted a way to grow our paid ads, and GTMLab delivered. Our website bookings went up, and over a year later, they're still the team that we trust. We couldn't be happier with how it turned out.”
Gloss Patrol
“We've trusted GTMLab with our ads for over a year now, and they constantly deliver. Honestly, I'd recommend them to anyone who seriously wants to scale.”
Hearing Vision
“Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.”
The first 90 days
What happens after you say yes.
- Week 1
Tracking first
We connect your CRM to Google and Meta and send sales back to each, so every platform learns from buyers, not clicks. Nothing changes until you approve it.
You getEvery sale traced to its ad
- Weeks 2–3
The rebuild
Each account restructured around value, brand and warm audiences capped, the inbox set up to answer in minutes, and the first new creative live.
You getRebuilt accounts, every change logged
- Weeks 4–8
Scale what sells
Budget moves between channels to whatever is producing paying customers. New ads are tested every week, and the losers are cut fast.
You getA report every 2 weeks, in revenue, not clicks
- Day 90
The review
Revenue against spend, channel by channel, and the plan for the next quarter, built on what the data now says.
You getNext quarter’s plan
Why GTMLab
GTMLab, a typical agency, or an in-house hire?
Three ways to run your paid media, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who runs your accountSenior operators, every dayNo: A junior, once the pitch is overPartly: One person, learning on your budget
What counts as successRevenue in your CRMNo: Each platform’s own reportNo: Whatever the dashboards say
TrackingCRM sales sent to every platformPartly: Pixels and form fillsPartly: Depends on who you hire
CreativeNew ads tested every weekNo: A refresh when someone remembersPartly: Whatever one person can make
Time to startAudit in 5 working daysPartly: Weeks of onboardingNo: Months to hire and ramp up
ChannelsGoogle, Meta and WhatsApp, run as onePartly: One channel each, or more agenciesNo: One channel, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, GEO and Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book the audit
What does a performance marketing agency actually do?
We run your paid acquisition day to day: Google Ads, Meta and Click-to-WhatsApp campaigns, the tracking behind them, the creative and the budgets. The difference is what we are measured on. We connect your CRM so every platform learns from the customers who paid, and we report in revenue rather than clicks or reach.
Which channels should my business be on?
Usually two to start. Google captures the people already searching for what you sell; Meta and Click-to-WhatsApp create demand among people who aren’t searching yet. The audit shows which one is producing customers for you today, and where your next dollar should go.
How is your audit different from the one every agency offers?
It’s done by the senior operator who would run your account, not a sales team, and it’s measured against revenue rather than each platform’s own scores. In 5 working days you get a leak report, a tracking check, a channel read and a 90-day plan, walked through on a 30-minute call. You keep it whatever you decide.
What does it cost?
The audit comes with no commitment. If we work together, the ads run on flat monthly plans sized to your ad spend, plus a one-off setup. Every plan and price is on our pricing page.
Do you make the creative too?
Yes. Our performance creative team writes, designs and edits new ads every week, built from what the data says is working, so every channel always has something new to test. If you have an in-house team, we brief them from the winning patterns instead.
How quickly will I see results?
Tracking fixes and structural changes usually show up in cost per result within the first few weeks. Bidding on revenue and finding winning creative take a few rounds of data, so expect four to eight weeks before the accounts are compounding.
We already have an agency or an in-house team. Can you still help?
Yes. Plenty of clients start with the audit as a second opinion on accounts someone else runs. From there we can take the accounts over, or work alongside your team on tracking, creative and strategy.
Do I keep my ad accounts and data?
Always. We work inside your Google, Meta and WhatsApp accounts with the access you grant, and the accounts, pixels, audiences and data stay yours if we ever part ways.
Get started
Find out what your ads should be making.
Pick whichever is easier. Same senior team, same audit, no commitment.
- Tell us where to lookToday
Send the form, or a WhatsApp message with your website.
- We audit your accounts5 working days
View-only access. A senior operator goes through every channel.
- We walk you through it30 minutes
The leaks, the fixes and the 90-day plan, on one call.
Request your audit
Takes 2 minutes · No commitmentRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
