On-demand Doctor and Wellness GroupCase
“The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.”
More bookings from every WhatsApp chat you pay for.
We run Click-to-WhatsApp ads that start the right conversations, set your inbox up to answer in minutes and follow up every lead, and trace each chat to the sale in your CRM. A one-off setup from $1,500, live in about 3 weeks, then run with a Meta Ads plan from $990 a month.
No commitment. A senior operator reads every request.
Click-to-WhatsApp specialists- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsClick-to-WhatsApp ads
A chat isn’t a sale. We make sure the right ones become one.
Click-to-WhatsApp ads open a conversation instead of a web page, which is how many buyers in Southeast Asia prefer to ask before they buy. We run the ads, build the inbox playbook that answers fast and follows up, and connect every chat to your CRM, so Meta learns from the chats that paid, not the ones that just said hi.
- Return on ad spend
- <3×>5×the month we took overfrom under 3×, in two months
- Ad spend
- —−19%at takeovermonth on month
- Revenue
- —+41%at takeoveron less spend
- Cost per patient
- —−36%at takeoverwhile patients grew 27%
What changed
- ChannelsOne engine asked to find and create demandGoogle harvests, Click-to-WhatsApp creates
- TestingNew channels funded on a hunchA two-week test, below benchmark cost per chat
- First replyA static page, compared against rivalsInstant on WhatsApp, a human within minutes, 24/7
- Follow-upOpen and lost leads left to go coldEvery open and lost lead worked again
Figures from the client’s CRM and ad accounts over the first two months. The chart is indexed to the week we took over; the curves between the endpoints are drawn.Read the case study
The short answer
What are Click-to-WhatsApp ads?
Click-to-WhatsApp ads are Facebook and Instagram ads that open a WhatsApp chat with your business instead of a website. They suit any business whose buyers like to ask a question before they book or buy, which is common across Southeast Asia.
They only pay off if the chats are answered fast, followed up, and Meta learns which chats became sales. We set up all three: an instant reply, follow-up for every open lead, and booked sales sent back to Meta.
- The ad
- Opens a WhatsApp chat, tagged with the ad that started it.
- The reply
- Instant, then a person within minutes.
- The signal
- Booked sales sent back to Meta.
The conversation
One ad, one chat, one booking.
The pattern behind the on-demand doctor brand’s funnel, replayed: an ad that opens WhatsApp, an answer in seconds, the questions settled before they’re asked, a small first yes, and the booking sent back to Meta.
How it plays out
- ~41%of leads booked, a steady rate
- <3× → >5×return on ad spend in two months
- >25%more bookings from the same leads
YYour Cliniconline
From an ad · “A doctor to you in about 30 minutes”
Hi, is a doctor available tonight? My son has a high fever
Auto-replyHi, thanks for messaging. A doctor near you is available now, arriving in about 30 minutes.
Hi, I’m Maya from the care team. I can book this for you right away.
Our doctors are licensed, and children’s fevers are something we see every day.
The visit is one flat fee, and you pay after the doctor has seen him.
Ok, that sounds good
Could you share your location, and how long has the fever lasted?
Location shared
Since this afternoon, 39.2°
Dr. Arya is on the way and will be with you around 22:20.
Booked · logged in the CRM and sent to Meta as a purchase
Where the budget goes
Six places your WhatsApp ad budget quietly leaks.
Across 200+ brands, the same six problems turn paid chats into dead ends. None of them show up in Ads Manager, which only counts the chats, not what happened next.
01 / 06
Chats that wait too long
What’s happeningBuyers message two or three businesses at once. The first real answer usually wins, and a chat that waits an hour has often already booked elsewhere.
Check it yourself30 sec
Tap your own ad and send a message after 6 pm. How long until a real person answers?
How we fix it
An instant reply, and a human within minutes.
How we win with Click-to-WhatsApp Ads
Teach Meta who buys, not who says hi.
Meta’s default for WhatsApp ads is to find people who’ll tap and send a message. So you get hundreds of “hi” and “price?” chats, your team can’t keep up, and Meta keeps finding more people just like them.
We start every chat with intent, answer it in seconds, and tag it with the ad that brought it. Then we send your CRM’s data back to Meta: which chats became qualified leads, and which became customers. Meta stops optimising for hellos and starts finding buyers.
Cost per sale, by ad: not cost per conversation.
We build ads that open WhatsApp with intent
Hi, I’d like the 2-bedroom villa price list
We answer every chat in seconds
- An instant reply asks your qualifying questions
- Upgrade to our AI agent to answer and book, day or night
We tag every chat with its ad, in your CRM
- The ad saved on every chat
- Qualified and sold, marked as it happens
We send your CRM data back to Meta
- Custom-built with n8n and Meta’s Conversions API
- Meta learns who buys, not who says hi
Hi
Hi, how can we help you?3 hours later
No reply. Meta counts it as a win, and finds more people like this.
Hi, I’d like the 2-bedroom villa price list
Hi! The 2-bedroom villas start from $385,000. Are you buying to live in, or as an investment?12 seconds later
Investment
Great. Our sales director has a 20-minute slot on Friday at 11am. Shall I book it?
Yes please
Booked, marked qualified in your CRM and sent back to Meta, so it finds more buyers like this one.
Plans
Set it up once. Run it with a Meta plan.
The WhatsApp Ads System is a one-off setup. To keep it running and improving every month, pair it with a Meta Ads plan.
Start here
WhatsApp Ads System
from$1,500one time, live in about 3 weeks
A month of monitoring included.
Best for: Businesses whose WhatsApp ads bring plenty of chats, but not enough sales, or no idea which ads sell.
The price includes: your first WhatsApp campaign, the reply flow, chat tagging in your CRM, and the custom link that sends your CRM data back to Meta.
Book my reviewAds that start with intent
- A pre-filled first message for every offer
- Campaigns set up for qualified chats, not taps
Every chat answered
- An instant reply, in your tone
- Your qualifying questions, asked straight away
- Handover to your team with the full chat
Every chat tracked
- Each chat tagged with the ad that brought it
- Logged in your CRM as a lead
- Cost per chat, qualified chat and sale, by ad
Sent back to Meta
- Qualified leads and sales from your CRM
- Custom-built with n8n and Meta’s Conversions API
A month of monitoring, included
- Every chat and every signal to Meta checked after launch
- Gaps found and fixed
Run it and grow it
Results
Accounts we rebuilt, and what they returned.
Measured in bookings and revenue from each client’s own data, not in chats started.
- 6.8×Blended return on media, up from 3.9×, in a single monthOn-demand doctor & wellness brand
- 36%Lower cost per patient, while patients grew 27%On-demand doctor & wellness brand
- 1,000+Qualified meetings booked at a first-time expoPanorama · food expo
- 110%Of the attendee target, every registration trackedMegabuild Indonesia
On Demand Medical Group
HealthcareHow One Funnel Per Offer, Built Around Real Customer Behaviour, Took Return Past 5× in Two Months
>5×ROAS in two months (up from under 3×)
>25%Lift in booking conversion
On Demand Medical Group
HealthcareHow Full-Funnel Performance Marketing Doubled Return on Media With Ad Spend Cut 19%
−19%Total Ad Spend
3× to 6.8×Blended Return on Media
The Meta Playbook That Drove Indonesia's Biggest Building Expo With B2B and B2C Audiences.
110%of attendee target
13,000+tickets sold
Zero Brand Recognition, Zero Audience Data: How a First-Time Expo Sold 20,000+ Tickets
5XROAS
20,000+Tickets sold
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“We partnered up with GTMLab to make sure that our events are actually filled with the right audience and exhibitors. We've been trusting them with our projects ever since.”
“Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.”
Online Property Marketplace
“On a property marketplace, it's all about lead quality — plenty of clicks, but few who are actually serious. GTMLab changed who comes through, and now we get people genuinely ready to move.”
Hearing Vision
“Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.”
The first 90 days
What happens after you say yes.
- Week 1
Inbox and signal first
We connect your WhatsApp inbox to your CRM and send booked sales back to Meta, so it learns from customers, not chats. Nothing changes until you approve it.
You getEvery chat traced to a sale
- Weeks 2–3
The rebuild
Campaigns optimised for chats that book, an instant first reply with a human within minutes, and openers that answer price, availability and fit.
You getA rebuilt account and inbox playbook
- Weeks 4–8
Scale what sells
Budget moves to the ads whose chats become customers. Quiet chats get followed up, and new creative is tested every week.
You getA weekly report in revenue, not chats
- Day 90
The review
Revenue against spend, campaign by campaign, and the plan for the next quarter, built on what the data now says.
You getNext quarter’s plan
Why GTMLab
GTMLab, a typical agency, or an in-house hire?
Three ways to run your WhatsApp ads, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who runs your accountSenior operators, every dayNo: A junior, once the pitch is overPartly: One person, learning on your budget
What counts as successSales from chats, in your CRMNo: Cost per conversationNo: How many chats came in
How you payA one-off setup from $1,500, then a flat Meta Ads plan from $990 a month, never a percentage of spendNo: A monthly fee, results or notPartly: Salary, tools and training
TrackingChats matched to sales, sent back to MetaPartly: Conversations startedPartly: Depends on who you hire
The inboxInstant reply, a human within minutes, follow-upsNo: Not their jobPartly: Whoever is around
Time to startAudit in 5 working daysPartly: Weeks of onboardingNo: Months to hire and ramp up
Beyond WhatsAppGoogle, landing pages and CRM, one teamPartly: Ads only, or more agenciesNo: One channel, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book your call
What are Click-to-WhatsApp ads?
Facebook and Instagram ads whose button opens a WhatsApp chat with your business instead of a website. They work best where buyers want to ask before they buy: clinics, hotels and tours, real estate, education and high-ticket retail.
Why not just send the ads to a landing page?
A chat answers the questions a page can’t, and it starts a conversation your team can follow up. For many considered purchases a fast, well-run chat closes better than a form. We often run both, and let the bookings decide where the budget goes.
How do you know which chats became sales?
We connect your WhatsApp inbox to your CRM, tag each chat with the ad that started it, and send booked sales back to Meta. That is how the platform learns from customers instead of conversations, and how you see revenue for every ad.
Who replies to the chats?
Your team does, with the playbook we build: an instant first reply, a human within minutes, openers that answer price, availability and fit, and a follow-up rhythm for quiet chats. Where it helps, our AI agents score each chat for buying intent, so the hottest get answered first.
What does it cost?
The review comes first, with nothing to sign. The WhatsApp Ads System is a one-off setup from $1,500, live in about 3 weeks, with a month of monitoring included: your first campaign, the reply flow, chat tagging in your CRM and the custom link that sends your CRM data back to Meta. To run and improve it every month, pair it with a Meta Ads plan from $990 a month. Your ad spend is paid straight to Meta.
Do you need access to my WhatsApp Business account?
For the audit, view-only access to your ad account and a look at a sample of recent chats is enough. Nothing changes until you approve it, and the number, the inbox and the data stay yours.
How quickly will I see results?
Faster replies and proper follow-up usually show up in bookings within the first few weeks, because they convert chats you are already paying for. Optimising campaigns on booked sales needs data to learn from, so expect four to eight weeks for that to settle.
Do you only run WhatsApp ads?
No. WhatsApp is where the conversation happens, but we also run Google Ads, Meta, landing pages, CRM and tracking as one team, so every sale is traced from the first click to the revenue, whichever channel it came through.
Complimentary · two calls
Your WhatsApp Ads Review
Start with a 30-minute call. If we’re a fit, you give us read-only access to your Meta account, and we tap your ads and message you like a real buyer. Then we walk you through what we found.
- A 30-minute fit call
Your WhatsApp ads, your sales team, and whether we can help.
- We look, and we chat with you
Read-only access to your Meta account. We tap your ads and message your team like a buyer.
- We audit, then show you
Cost per chat against cost per sale, how fast you replied, whether chats are tracked to the ad, and what we’d fix first.
Nothing to sign. Your account stays yours.
Book your WhatsApp ads review
Takes 30 seconds · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
