GTMLab
Performance Marketing→Stage 2 · Paid demand · Ads that reach buyers while they decide, and pay back.
Paid mediaGoogle AdsSearch campaigns built for leads, quotes and bookings, not clicks.Meta AdsFacebook and Instagram campaigns wired to your CRM and judged on revenue.Click-to-WhatsApp AdsAds that open a WhatsApp chat, so buyers talk to you in one tap.
Creative & creatorsPerformance CreativeAds built and tested every week, so the winners scale and the losers die fast.Creator-Led AdsWe find the creators, script the videos and run them as ads from their own accounts.
Challenges we solveOur ads keep getting more expensiveOur agency isn’t deliveringOur creative burns out too fastOur ads look like ads, and people scroll past
ProofBluuu>30%Direct website revenue in the first 30 daysSee the case →
AI Search & SEO→Stage 2 · Search demand · Be the answer when buyers search Google or ask AI.
AI searchAI Search Optimization (AEO & GEO)Get named when buyers ask ChatGPT, Gemini and Google’s AI answers.AI Visibility TrackingSee which prompts name you, which name competitors, week by week.AI Visibility CheckSee what five AIs tell customers in your city, in about a minute.
SearchSEORank on Google for the searches your buyers already make.Local Search & MapsFix your listings and reviews across the sources Google Maps and AI read.
Challenges we solveWe’re invisible in ChatGPT and AI answersOur Google ranking doesn’t carry into AICompetitors get named, we don’tOur listings and reviews don’t match
Proof200+Brands grown, with $20M+ in ad spend operatedSee all case studies →
Funnels & CRO→Stage 3 · Conversion · Turn the traffic you pay for into customers.
Pages & funnelsLanding Pages & FunnelsPages and funnels built around how your buyer decides, not around a template.CRO & Offer TestingTest offers, pages and flows until the conversion rate moves.
Challenges we solveWe get traffic but not leadsWe pay OTAs too much for bookingsOur offer doesn’t convert
ProofIkigai63xROASSee the case →
Data & CRM→Stage 4 · Revenue · Connect every ad to the revenue it earns.
Data, CRM & AICRM & WhatsApp SetupThe right CRM, set up around how you sell, with WhatsApp inside.Lead Quality & Sales OpsStop arguing about lead quality. Measure it, and fix how leads are handled.Attribution & Revenue DashboardEvery lead traced to revenue, even when the sale closes in WhatsApp, a booking system or a POS.AI Sales & Support AgentsCustom AI agents for WhatsApp that answer, qualify and book like your team.
Challenges we solveOur CRM is a messSales says our leads are trashWe can’t see which ads bring customersLeads wait hours for a WhatsApp reply
ProofHokiOne6× → >80×ROAS in six monthsSee the case →
About→How we work, who we are, and what we’ve done
How we workWhat performance marketing isWhy running ads alone doesn’t move revenue, and what does.What it’s like working with usOnboarding, the first tests, a week on your account, and when you see results.Reporting and the monthly reviewThe dashboards and decks you get, and how decisions are made.Who we’re forThe businesses we’re built for, and the ones we’re not.
About usAbout GTMLabWho we are, where we work, and why we’re built differently.Your team & agentsThe people and AI agents on your account, by division.CareersJoin a senior team running growth for APAC brands.
ResourcesCase studiesHow we grew revenue for hotels, clinics, developers and B2B teams.TestimonialsClients on camera, in their own words.PlaybooksSoonTeardowns of how leading brands market and sell.BlogIdeas, experiments and results from our operators.
About GTMLab

100+ senior operators. Ex-founders, YC alumni and a Forbes 30 Under 30.

Meet the team →
Pricing
Let’s Talk

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk
GTMLab

Ads, AI search, landing pages and CRM, run as one engine. Every lead traced to the revenue it closes.

Available for Q4
Jakarta · Hong Kong · New York

Performance Marketing

  • Google Ads
  • Meta Ads
  • Click-to-WhatsApp Ads
  • Performance Creative
  • Creator-Led Ads

AI Search & SEO

  • AI Search Optimization
  • AI Visibility Tracking
  • AI Visibility Check
  • SEO
  • Local Search & Maps

Funnels & CRO

  • Landing Pages & Funnels
  • CRO & Offer Testing

Data & CRM

  • CRM & WhatsApp Setup
  • Lead Quality & Sales Ops
  • Attribution & Revenue Dashboard
  • AI Sales & Support Agents

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Creatives

Industries

  • Healthcare
  • Wellness
  • Ecommerce
  • Hospitality
  • Tourism
  • Tech Startups
  • Bali Property
  • Events & Conferences

Resources

  • Blog
  • GTM Mapping
  • Growth Decode
  • Growth Workshops

Company

  • About
  • How we work
  • Pricing
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
AI Search Optimization
  • Why AI names them
  • Answer teardown
  • Why it skips you
  • Plans & packages
  • Results
  • Why GTMLab
  • FAQ
  1. AI Search & SEO
  2. AI Search Optimization

Be the business the AI answer names.

More people now ask AI tools like ChatGPT, Gemini or Google’s AI answers which business to choose. The AI writes one short answer and names two or three businesses. We make sure yours is one of them. Plans start from $499 a month, backed by a performance guarantee every quarter.

Book your AI visibility auditChat on WhatsApp

No commitment. A senior operator reads every request.

  • Google Partner
  • 200+ brands grown
  • $20M+ ad spend operated
  • Senior operators only

The growth partner behind brands across Asia.

200200+

brands served

$20M$20M+

ad spend operated

Our team’s track record

Y Combinator alumniForbes 30 Under 30
  • Ashley GroupCase study
  • BluuuCase study
  • CekatAI
  • Central WellnessCase study
  • Cinepolis
  • Doré by LeTao
  • ELSA Speak
  • Gleneagles
  • GoDrinks
  • IHH HealthcareCase study
  • IkigaiCase study
  • Lazada
  • MediflyCase study
  • Mount Elizabeth
  • Palma IslandsCase study
  • Siloam

and 180+ more brands

Meet our clients
Why AI names who it names

Real questions. Five industries. The same three reasons.

Each business below was named first when a buyer asked an AI. Pick an industry, or let it play, and see which words in the answer each reason earned.

Restaurant · Seminyak, Bali
ChatGPT & GeminiA real buyer’s question

What’s the best restaurant in Seminyak for dinner? Name specific places.

La Lucciola. Beachfront Italian on Petitenget13, a Seminyak institution for 30 years and the classic sunset table12. Book ahead for the terrace.4 Also worth a look: Merah Putih, Mauri and Sangsaka.

  • Named first
  • Named by both engines
  • Same facts as its listings
ChatGPT and Gemini · Sep 2026 · wording illustrative

Why it named them

Sources the answer readType
  1. 1google.com/mapsListing
  2. 2tripadvisor.comReviews
  3. 3thehoneycombers.comBest-of list
  4. 4wanderlog.comTravel guide
Dental clinic · South Jakarta
PerplexityA real buyer’s question

Which dental clinic in South Jakarta is best for implants? Name specific clinics.

Clinic namename withheld in Kemang. A dedicated implant team and English-speaking dentists14, open on Saturdays123, and price ranges listed on its site2. Also consider Clinicname withheld and Clinicname withheld.

  • Named first
  • Prices quoted from its site
  • Dentists named
Perplexity · wording illustrative, names withheld

Why it named them

Sources the answer readType
  1. 1google.com/mapsListing
  2. 2Clinic websiteOwn site
  3. 3Health directoryDirectory
  4. 4reddit.comCommunity
Pool villa · Canggu, Bali
ChatGPTA real buyer’s question

Best private pool villa in Canggu for a family of five? Name specific villas.

Villa namename withheld. Four bedrooms125, a fenced pool and a ten-minute walk to Batu Bolong beach134, and you can book direct5. Also look at Villaname withheld and Villaname withheld.

  • Named first
  • Same details on every platform
  • Direct booking link
ChatGPT · wording illustrative, names withheld

Why it named them

Sources the answer readType
  1. 1airbnb.comListing
  2. 2booking.comListing
  3. 3tripadvisor.comReviews
  4. 4Family travel blogGuide
  5. 5Villa websiteOwn site
Aesthetic clinic · Senopati, Jakarta
GeminiA real buyer’s question

Where can I get Botox safely in Jakarta from a certified doctor?

Clinic namename withheld in Senopati. Treatments are done by board-certified dermatologists124, reviews name the doctor who treated them13, and every client gets a consultation first2, with prices listed per unit.

  • Named first
  • Doctor credentials found
  • Price per unit quoted
Gemini · wording illustrative, name withheld

Why it named them

Sources the answer readType
  1. 1google.com/mapsListing
  2. 2Clinic websiteOwn site
  3. 3femaledaily.comReviews
  4. 4instagram.comSocial
Property developer · Bali
ChatGPTA real buyer’s question

Who are the most trusted villa developers in Bali for foreign buyers?

Developer namename withheld. Completed projects are listed with handover dates14, the same projects appear on property portals and in the press23, and the leasehold structure is explained in plain English1, with a named notary on every sale.

  • Named first
  • Completed projects verified
  • Buyer’s worry answered
ChatGPT · wording illustrative, name withheld

Why it named them

Sources the answer readType
  1. 1Developer websiteOwn site
  2. 2Property portalListing
  3. 3News articlePress
  4. 4reddit.comCommunity
The short answer

How does an AI decide which businesses to name?

It looks for three things. A page on your website that clearly answers the question. The same facts about you everywhere: your name, services, prices, location and hours. And other websites, such as reviews, directories, maps and news, that mention you and agree on those facts.

When all three line up, the AI is far more likely to name you. Most businesses are missing at least one, and fixing that is the work.

AI visibility check

What does AI say when your customers ask?

We ask the five AIs what a customer in your city would ask, and show you who they name, where they got it, and what to fix first.

  • ChatGPT
  • Gemini
  • Perplexity
  • AI Overviews
  • Claude

About a minute. No sign-up for the first read.

Answer teardown

One AI answer, taken apart.

Why an AI names your rivals and not you, and what changes the answer, step by step.

Step by step
Step 6 of 6Checked every day

Answers change, so we ask every question again daily, in every AI tool, and you see when you’re named and why.

ChatGPT

Which clinic in Jakarta is best for knee surgery for someone over 60?

For knee surgery in Jakarta, patients over 60 often consider Your Clinic, Clinic A and Clinic B.

Your Clinic publishes its knee-replacement prices and a recovery plan for older patients, and is well reviewed for aftercare.

SourcesReview siteReviewsDirectoryListingsHealth forumForumyourclinic.comYour site
What we built
  • A page that answers this question in its first lines
  • Prices and recovery details, the same everywhere
  • Listings and reviews on the sources it cited
  • AI tools allowed to read the site
EnginesChatGPT · Gemini · Perplexity · AI OverviewsCheckedEvery dayYour ClinicNamed and cited
Illustration · placeholder brands and sources
Why the answer skips you

Six reasons AI engines name someone else.

An AI names the businesses it can find, read and double-check. These six gaps are why it can’t do that for you.

01 / 06

Named by rivals, not by you

What’s happening

Ask an AI about your category and it names two or three businesses. If you’re not one of them, you’re out before anyone clicks.

AI answer · your categoryCompetitor ANamedCompetitor BNamedYour brandNot mentioned
Check it yourself30 sec

Ask ChatGPT for the best provider of your service in your city. Are you one of the names it gives?

How we fix it

The pages, facts and sources that get you named.

02 / 06

Sources that never mention you

What’s happening

AI tools lean on reviews, directories, forums and news. If those don’t mention you, there’s nothing to quote.

Sources the answer was built fromA review siteCitedA directoryCitedyourbrand.comNever cited
Check it yourself30 sec

Ask an AI tool where its answer about your category comes from. Do the sites it cites mention you?

How we fix it

Mentions on the sites each AI tool trusts.

03 / 06

Facts that disagree

What’s happening

Different hours here, an old address there. AI tools repeat what most sources agree on, and drop what they don’t.

What the web says about youMaps profile · open 9 to 5MismatchDirectory · open 8 to 6MismatchYour own site · no hoursMissing
Check it yourself30 sec

Search your business name. Do the hours, address and prices match on every site you see?

How we fix it

One set of facts, the same everywhere.

04 / 06

The AI can’t get into your site

What’s happening

A setting on your website can stop AI tools from reading your pages at all, so they never learn what you offer.

robots.txtGPTBotBlockedPerplexityBotBlockedGooglebotAllowed
Check it yourself30 sec

Open yourdomain.com/robots.txt. Does it block GPTBot, ClaudeBot or PerplexityBot?

How we fix it

Every AI tool allowed to read your site.

05 / 06

Pages that are hard for machines to read

What’s happening

Without simple labels in the page code, an AI has to guess what you sell, where, and for whom.

Structured data on your pagesOrganizationMissingFAQMissingServicePartial
Check it yourself30 sec

Paste a key page into Google’s Rich Results Test. Does it find what you sell, and where?

How we fix it

Clear labels on every page that matters.

06 / 06

No page for the question

What’s happening

If nothing on your site answers the exact question, the AI quotes a page that does.

Buyer questions vs. pagesQuestions buyers askPages that answer themMost questions have no page
Check it yourself30 sec

Write down the question buyers ask an AI before they call you. Does a page on your site answer exactly that?

How we fix it

A page for every question that sells.

How we win in AI search

No fixed scope. AI changes too fast for one.

What got a business named in AI answers three months ago doesn’t work the same way now. The engines keep changing which sources they trust, which questions they answer and how they pick names, sometimes within a week.

So we don’t sell a fixed list of articles, posts or backlinks. Volume for its own sake doesn’t move the answers. Every day we look at what changed for your prompts, pick the few tasks that drive 80% of the result, do them, and log each one with why it matters.

A logged task is our unit of work: about 30 minutes of focused work by a specialist, wherever AI is reading about you that week.

  1. 1

    We track your prompts in the AI engines your buyers use

  2. 2

    We pick the tasks that drive 80% of the result

    • What changed this week
    • Who’s named instead of you
    • Which sources AI quoted
    • Highest impact first
  3. 3

    We do them wherever AI is reading about you

    inwwwPR
  4. 4

    We log every task, with why it matters

    • MonAnswered a r/bali thread on family villas with your real pricesGemini quotes this thread for 3 of your prompts
    • WedAdded 6 services and your Sunday hours to GoogleGoogle’s AI answers pull hours straight from your profile
    • FriwwwAdded FAQ structured data to your pricing pageLets AI engines quote your prices word for word
Plans

Real impact comes from long-term work.

Priced by how many logged tasks we do for you each month and how many prompts we track. AI answers change every week, so the wins that last come from steady work.

Essential

from $499 / mo

6-month term, then month to month

Performance guaranteeWe guarantee a number of prompts where you’re named, every quarter. Miss it and you don’t pay.

Best for

A business starting to get named in AI answers.

Work every month

30What is a logged task? About 30 minutes of focused work by a specialist, picked every day by the 80/20 rule: a Reddit answer, a Google profile fix, a LinkedIn post, a fix on your site. Each one appears in your task log with why it matters. a month, picked daily by the 80/20 rule

  • Technical fixes on up to 5 key pages
Analytics & tracking
  • Live tracking of 40 What is a prompt? A question your buyers ask ChatGPT, Gemini or Google’s AI, like “best dental clinic in Kemang for implants”. We track yours to see when you’re named and who’s named instead. across 3 AI engines, re-run weekly
  • Your AI visibility dashboard: where you rank, who’s named instead, and progress to your target
  • AI referrals tracked as their own source in GA4
Reporting and calls
  • Dashboard, daily task log and win alerts (see what we changed each day, and why)
  • A call every two weeks
Book my Essential call
GrowthPopular

from $999 / mo

6-month term, then month to month

Performance guaranteeWe guarantee a number of prompts where you’re named, every quarter. Miss it and you don’t pay.

Best for

A business competing across several services or markets.

Work every month

70What is a logged task? About 30 minutes of focused work by a specialist, picked every day by the 80/20 rule: a Reddit answer, a Google profile fix, a LinkedIn post, a fix on your site. Each one appears in your task log with why it matters. a month, picked daily by the 80/20 rule

  • Technical fixes on up to 10 pages
Analytics & tracking
  • Live tracking of 90 What is a prompt? A question your buyers ask ChatGPT, Gemini or Google’s AI, like “best dental clinic in Kemang for implants”. We track yours to see when you’re named and who’s named instead. across 4 AI engines, re-run weekly
  • Your AI visibility dashboard: where you rank, who’s named instead, and progress to your target
  • AI referrals tracked in GA4 and your CRM
Reporting and calls
  • Dashboard, daily task log and win alerts (see what we changed each day, and why)
  • A call every two weeks
Book my Growth call
Scale

from $1,999 / mo

6-month term, then month to month

Performance guaranteeWe guarantee a number of prompts where you’re named, every quarter. Miss it and you don’t pay.

Best for

Brands that need to win a big share of the questions in their market.

Work every month

140What is a logged task? About 30 minutes of focused work by a specialist, picked every day by the 80/20 rule: a Reddit answer, a Google profile fix, a LinkedIn post, a fix on your site. Each one appears in your task log with why it matters. a month, picked daily by the 80/20 rule

  • Technical fixes on up to 50 pages
Analytics & tracking
  • Live tracking of 150 What is a prompt? A question your buyers ask ChatGPT, Gemini or Google’s AI, like “best dental clinic in Kemang for implants”. We track yours to see when you’re named and who’s named instead. across 5 AI engines, re-run daily
  • Your AI visibility dashboard: where you rank, who’s named instead, and progress to your target
  • AI referrals tracked in GA4 and your CRM
Reporting and calls
  • Dashboard, daily task log and win alerts (see what we changed each day, and why)
  • A call every two weeks
Book my Scale call
Packages

Not ready for a plan? Start with one job.

Fixed scope, fixed price, no monthly commitment.

AuthorityGuaranteed

Raise your Domain Authority by 20 points in 60 to 90 days

AI engines lean on sites they trust. With a Domain Authority under 10, even a site full of great articles rarely gets picked up by ChatGPT, Gemini or Google’s AI answers. We lift it fast with white-hat backlinks, digital PR and our partner network.

+20 points in 60 to 90 days, guaranteed, confirmed after a quick domain check

$4,500one payment · 60 to 90 daysBoost my authority
Domain Authority · example
Before8After 90 days28+20
0255075100
AI Feed

200 articles that answer what AI is asked about you

We build an AI brain for your brand voice and customer personas, then publish 200 answers at yourdomain.com/feed over 3 months.

$1,500one payment · published over 3 monthsBuild my AI Feed
yourdomain.com/feed
  • Do you do same-day dental implants in Kemang?Named in ChatGPT
  • How much are veneers in Jakarta in 2026?Live
  • Is Invisalign cheaper in Jakarta than Singapore?In review
Example · 200 answers over 3 months
Speed30 days

Get your Lighthouse score above 80

Slow sites lose buyers and are harder for Google and AI tools to read. We fix images, code and hosting until Lighthouse, Google’s 0 to 100 speed test, scores your site above 80.

Lighthouse performance score of 80+, in 30 days

$1,500one payment · 30 daysSpeed up my site
42Before86AfterLighthouse performance · example
Diagnose

AI Visibility & Rivals Report

Who AI recommends instead of you, the sources it quotes for them, and 10 moves to close the gap.

$300one payment · 21 daysGet my report
Named instead of you · example
  • Clinic A10 / 10
  • Clinic B8 / 10
  • You1 / 10
+ 10 moves to close the gap

Compare pricing across every service

Results

The groundwork AI answers are built on.

AI engines build their answers from pages search engines already trust. Medifly’s search figures, from its own Search Console, are that groundwork at work.

  • 4×4×Organic clicks in three months, June to September 2026, on a site we built and runMedifly · medical travel
  • 5.6×5.6×Search impressions over the same three monthsMedifly · medical travel
  • 6,200+6,200+Organic clicks in 108 days, mid-June to the end of September 2026Medifly · medical travel
  • 17,000+17,000+Search impressions on the best day, in late AugustMedifly · medical travel

Premium Orthopedic Clinic

Healthcare

How an End-to-End Funnel Rebuild Took an Orthopedic Clinic's ROAS From 12× to 75× on Under 25% More Budget

~10% → >25%Lead-to-patient conversion
75×ROAS, up from 12×

Ikigai

Premium Yoga Chain

The 0 to 1 Acquisition Engine That Scaled a Premium Yoga Studio to 63x ROAS

63xROAS
$0Discount language used, anywhere
Jakarta Aquarium SafariCase ↗

“Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.”

SStellaGeneral Manager, Jakarta Aquarium Safari
Global Paws

“In just two months, our business has grown dramatically with more customers coming digitally. I’m extremely satisfied with their services and highly recommend GTMLab to other business owners.”

MelodyCEO of Global Paws
Gloss Patrol

“We've trusted GTMLab with our ads for over a year now, and they constantly deliver. Honestly, I'd recommend them to anyone who seriously wants to scale.”

JJamesCo-founder, Gloss Patrol
Lion ParcelCase ↗

“We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.”

KRKristiana Niken Tri RistamtiniNational Acquisition Manager, Lion Parcel
Hearing Vision

“Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.”

AAffendyGeneral Manager, Hearing Vision
Dental Now

“Marketing in healthcare is its own challenge, so much you're not allowed to say or do, and we’ve never really cracked it. GTMLab built the system around it, and bookings were up 50% in a month.”

AAlvinCo-founder, Dental Now
The first 90 days

What happens after you say yes.

  1. Week 1
    Your CRMSale · $1,240The AI enginesPrompts tracked dailyDoneSearch Console connectedDoneGA4 connectedLive

    Map the prompts

    The prompts behind each buying decision in your market, built from your sales team’s real conversations, not keyword tools.

    You getYour buyer prompt set

  2. Weeks 2–3
    Change historyThe AI enginesPrompt set builtMonAnswers readTuePages publishedWedCitations earnedThu

    Read the answers

    Every answer for every prompt, across the engines: who it names, how it describes them, and the sources it cites.

    You getA visibility baseline, prompt by prompt

  3. Weeks 4–8
    Weekly reportWeek 8Revenue ▲6 new ads tested4 cut

    Close the gaps

    Answer-ready pages, facts made to match, and mentions earned on the sources each engine trusts.

    You getPages, facts and citations, live

  4. Day 90
    Next quarterThe planMonth 4Month 5Month 6Win the next promptsMore trusted sourcesFix what answers get wrong

    The review

    Where you’re named now, what moved it, and the prompts to win next.

    You getNext quarter’s plan

Why GTMLab

GTMLab, a GEO tool, or doing it in-house?

Three ways to get named in AI answers, and what each one actually gets you.

What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who does the workA senior team and nine agents that do itNo: A dashboard that reports, then stopsPartly: Whoever reads the latest guide
What counts as successNamed, cited, and leads from itPartly: A visibility scoreNo: A few prompts checked by hand
How you payPlans from $499 a month, with a performance guarantee every quarterNo: A licence per seat, results or notPartly: Salary and tools
Off-site sourcesReviews, directories, forums and press, earnedPartly: Listed, not fixedNo: Nobody owns it
TrackingEvery prompt, every engine, dailyPartly: Tracking onlyNo: Occasional spot checks
Time to startAudit in 5 working daysPartly: Set-up, then you do the workNo: Months to learn it
Beyond AI answersSEO, paid and CRM, one teamPartly: AI answers onlyNo: One channel, one person
Book your audit
Who runs your account

Senior operators, on every account.

You speak to the people doing the work, every week, not an account manager relaying messages.

Where our team comes from
  • BCG
  • Accenture
  • Unilever
  • Traveloka
  • Lazada
  • Klook
  • Ruangguru
  • Mekari
  • Peeba
  • Y Combinator alumniY Combinator alumni
  • Forbes 30 Under 30Forbes 30 Under 30
  • 100+specialists, no junior layer

Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist

“

We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.

Kevin ChoCo-founder, Growth Strategy, GTMLab
Don’t take our word for it

Ask the engines about GTMLab.

Open your AI of choice with the question already asked, and see what it says.

  • ChatGPT↗
  • Perplexity↗
  • Claude↗
  • Google AI Mode↗
  • Copilot↗
FAQ

Before you book your call

What are GEO and AEO, in plain words?

Both mean the same thing: getting your business mentioned when someone asks an AI tool for a recommendation. GEO stands for generative engine optimization and AEO for answer engine optimization. The names differ; the work is the same.

How long does it take to show up in ChatGPT answers?

New and corrected pages can be picked up within weeks once they’re crawlable. Consistent mentions usually take a few months, because engines recommend what several sources agree on, and earning those sources takes time.

Do we need to rank on Google to appear in AI Overviews?

You need to be indexed and eligible to appear in Google Search: Google’s own documentation says a page must be indexed and eligible to show with a snippet to be a supporting link in AI Overviews or AI Mode. Ranking well helps, but AI Overviews also cite pages beyond the top few results when they answer the question better.

How do we show up in ChatGPT search specifically?

Let OpenAI’s search crawler, OAI-SearchBot, read your site, since OpenAI says that is what makes pages eligible for ChatGPT search results. Then give it pages that answer the prompt directly, and make sure the third-party sources it pulls from mention you.

What if an AI engine says something wrong about us?

It’s usually repeating a source: an old listing, an outdated article or a competitor’s comparison. We find the sources behind the answer, correct or outweigh them, publish the accurate facts on pages the engines trust, then track the answer until it changes.

Does an llms.txt file help?

It’s a proposed standard that some AI tools read, but no major engine has said it affects which businesses get recommended. We add one because it’s cheap and helps AI agents navigate your site, but we don’t sell it as the lever. Pages, facts and citations are.

What does it cost?

Plans start from $499 a month, priced by the logged tasks we do and the prompts we track. They start on a six-month term, then run month to month on 30 days’ notice, and every plan carries a performance guarantee: a number of prompts where you’re named each quarter, or you don’t pay. Not ready for a plan? Packages start at $300, one payment, no monthly commitment.

Is this separate from SEO?

It runs alongside it. AI engines lean on pages that are already crawlable and trusted, so our SEO work and this share the same pages and technical fixes. The difference is the off-site work and the prompt-level tracking.

Complimentary · 30 minutes

Your AI Visibility Briefing

Before we talk, we ask 10 of your buyer questions in ChatGPT and Google’s AI answers. In 30 minutes, a senior strategist shows you where you’re named, who’s named instead, and the 3 moves we’d make first.

  • 10 of your buyer questions, checked in advance
  • Who AI names instead of you, and why
  • Your first 3 moves, plus a 1-page summary for the owner

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