“They built our entire marketing funnel end-to-end and owned every deliverable. Not an ad-hoc agency you pay to run a few campaigns and hope it works.”
Ads that feel like a recommendation, from creators your buyers follow.
We find the right creators, brief them from what already sells, and run their videos as ads from their own accounts, tested and scaled on revenue like every other ad. One custom plan from $1,000, creator fees included.
No commitment. A senior operator reads every request.
Meta & TikTok creative- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsCreator-led ads
People scroll past ads. They stop for people.
Creator ads borrow two things a brand can’t buy on its own: a face people trust, and an audience the brand had no other way into. We find creators who fit your buyer, brief them from your proven angles, and run their content as ads from their own accounts, so it reads like a recommendation, not an interruption.
The short answer
What are creator-led ads?
Creator-led ads are ads made by creators and run from their own accounts, as partnership ads on Meta or Spark Ads on TikTok, so they appear in the feed like a recommendation rather than a brand ad. They borrow the creator’s face and voice, and reach people the brand couldn’t reach on its own.
What separates a creator ad that sells from a nice post is the system around it: creators chosen for audience fit, briefs built from proven angles, several hooks tested, and every ad judged on sales.
- Partnership ads
- On Meta, run from the creator’s account.
- Spark Ads
- The same idea on TikTok.
- Judged on
- Sales, not views.
The work
Creator-style ads we’ve made.
UGC and talking-head ads from our library, made for Meta and TikTok and judged on sales, not views.
%2520(1)-poster-768x1365.jpg&w=3840&q=75&dpl=dpl_ECS4oMghPhMuEBZWEm6vu3gaJYZN)
%2520(2)%2520(2)-poster-768x1365.jpg&w=3840&q=75&dpl=dpl_ECS4oMghPhMuEBZWEm6vu3gaJYZN)
-poster-768x1365.jpg&w=3840&q=75&dpl=dpl_ECS4oMghPhMuEBZWEm6vu3gaJYZN)
%2520(1)-poster-768x1365.jpg&w=3840&q=75&dpl=dpl_ECS4oMghPhMuEBZWEm6vu3gaJYZN)
-poster.jpg&w=3840&q=75&dpl=dpl_ECS4oMghPhMuEBZWEm6vu3gaJYZN)
-poster-768x1365.jpg&w=3840&q=75&dpl=dpl_ECS4oMghPhMuEBZWEm6vu3gaJYZN)
18 ads · 2 formats · 6 industries · 9:16, made for Meta, TikTok and Shorts
Why creator campaigns flop
Six reasons creator campaigns don’t sell.
Creator content can be the best-performing ad in an account, or a pile of nice posts. These six gaps decide which.
01 / 06
Paying for followers, not sales
What’s happeningA big following looks good in a report. What matters is whether the creator’s audience looks like your buyer, and whether the ad sold.
Check it yourself30 sec
For your last creator campaign, can you name the sales it brought, not just the views?
How we fix it
Creators chosen on audience fit, judged on sales.
How we win with Creator-Led Ads
Creators chosen for your buyers, not their follower count.
Most brands pick creators by follower count, pay for a big name, and get a nice post that brings likes, not leads. Followers aren’t buyers.
We pick creators whose audience matches your buyers: the right city, age, interests and income. Smaller creators often win, because they cost less and their audience trusts them more. We script every video to lead with the result, test the scripts on our AI buyers, and run them through your ad account with creator whitelisting, sending people wherever you sell. Then we judge every creator on the qualified leads they bring.
Cost per qualified lead, by creator: the number that decides who we book again.
We find creators whose audience matches your buyers
- City
- Age
- Interests
- Income
We script videos that lead with the result
- The result in the first few seconds
- Scripts tested on 30 AI buyer types first
We run them with creator whitelisting
- In your own ad account, so you control budget and targeting
- Sent wherever you sell: your landing page, WhatsApp or a lead form
- Rates, rights and contracts handled for you
We judge every creator on qualified leads
- #1Creator A · 18K followers22 qualified leads
- #2Creator B · 9K followers14 qualified leads
- #8Creator H · 410K followers1 qualified lead
Pricing
One custom plan. From $1,000, creator fees included.
Creator ads are new for most businesses, so we build your plan with you on the 30-minute discovery call: how many creators, how many videos, and who.
Built on your discovery call
Creator-Led Ads
from$1,000one payment, quoted after your discovery call
Creator fees included. One price, no surprises.
Best for: Businesses whose ads look like ads, and want real people their buyers trust.
Your price depends on: how many creators, how many videos, how well known the creators are (smaller creators from about $100 a video, well-known names $1,000 or more), and how long you want the rights to run their videos as ads.
Book my discovery callCreators found for your buyers
- Matched on city, age, interests and income, not follower count
- The list and every fee agreed with you before anyone is booked
Rates, rights and contracts
- Creator fees negotiated and paid by us
- Rights to run their videos as ads, for the period you need
Videos that sell
- Scripts that lead with the result
- Tested on 30 AI buyer types before filming
- Edited and sized for every placement
Run in your ad account
- Set up for creator whitelisting, so you control budget and targeting
- Sent wherever you sell: your landing page, WhatsApp or a lead form
Judged on buyers
- Every creator ranked by qualified leads after the first month
- Your winners, ready to book again
Pairs well with
Packages · One-off
Your own expert, on camera.
Fixed scope, done once. No monthly commitment.
Results
What our creative system has sold.
Creator ads are one format in our performance creative system. These results are from that system, measured on each client’s own data.
- 20×+Meta ROAS in under 3 months, up from under 5×, after a creative rebuildBluuu · luxury yacht tours
- 2.5×Click-through on winning creatives, against the account averageTreelogy · wellness D2C
- 5×More leads in 3 months, once one generic ad became sixCentral Wellness · Hong Kong clinic
- 70%Lower cost per qualified lead, from message-led creativePalma Islands · Bali villas
How New Creatives Beat a Saturated Account's Average ROAS by 1.7× and CTR by 2.5×
1.7×Best creative's ROAS vs. account average
2.5×Click-through rate on winning creatives vs. account average
A New Creative System Helped a Bali Luxury Yacht Operator Triple CTR and Hit 4x ROAS
0.8% → 2.4%Click-through rate
>25×ROAS on the winning converter creative
The Creative System With Tailored Messaging and Continuous Testing That Grew Lead Volume 5× in Three Months
5×More leads in 3 months
+230%Increase in high-value bookings
From Referral-Only Sales to 3–5 Qualified Leads Per Day
−70%Cost per qualified lead
3–5Qualified leads per day
Global Paws
“In just two months, our business has grown dramatically with more customers coming digitally. I’m extremely satisfied with their services and highly recommend GTMLab to other business owners.”
Gloss Patrol
“We've trusted GTMLab with our ads for over a year now, and they constantly deliver. Honestly, I'd recommend them to anyone who seriously wants to scale.”
Orange Lotus
“From the start, GTMLab focused on understanding our problem and even went the extra mile with their strategy. In a niche, zero-to-one market like ours, they brought us our very first client.”
Balkan Shawarma
“They are truly experts, and we're excited to embark on this incredible journey with GTMLab.”
“We partnered up with GTMLab to make sure that our events are actually filled with the right audience and exhibitors. We've been trusting them with our projects ever since.”
The first 90 days
What happens after you say yes.
- Week 1
Find the angles and creators
We read what already sells in your account and shortlist creators whose audience matches your buyer. Nothing goes live without your sign-off.
You getA creator shortlist, matched to your buyer
- Weeks 2–3
Brief and produce
Scripts built from your winning angles, three hooks per creator, and every video approved before it runs.
You getThe first creator videos, approved
- Weeks 4–8
Run and scale
The videos run as ads from the creators’ own accounts. Winners get budget, the rest are cut, and new creators join the next round.
You getA weekly creator scoreboard
- Day 90
The review
Which creators and hooks sold, what to scale, and the next round of creators.
You getNext quarter’s creator plan
Why GTMLab
GTMLab, an influencer agency, or doing it in-house?
Three ways to run creator content, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who runs itStrategists who run creators as adsPartly: An agency selling reachPartly: Someone messaging creators on the side
What counts as successWhat each creator ad soldNo: Followers and viewsNo: Likes and comments
How you payOne custom plan from $1,000, creator fees included, quoted after your discovery callNo: A fee per post, sales or notPartly: Salary, tools and creator fees
BriefsBuilt from your winning anglesNo: A product and a hopePartly: Whatever the creator feels like
After postingRun as ads, tested and scaledNo: One post, then donePartly: Boosted when someone remembers
Time to startAudit in 5 working daysPartly: Weeks of creator sourcingNo: Months to build the relationships
Beyond creatorsStatics, video, media buying, one teamPartly: Creators onlyNo: One person, one format
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book your call
What are creator-led ads?
Ads made by creators and run from their own accounts, as partnership ads on Meta or Spark Ads on TikTok, so they read like a recommendation in the feed rather than a brand interrupting it.
How do you choose creators?
By audience fit, not follower count: whether their followers look like your buyers, and whether their style can carry your proven angles. A smaller creator with the right audience often sells more than a big name.
Who writes the scripts?
We do, from the angles your data says already sell. Creators bring their own voice; we bring the hook, the claim and the call to action, and test three hooks per creator.
Do creators need big followings?
No. Because we run their content as ads, the reach comes from the ad budget. What matters is that their face and style fit your buyer.
What does it cost?
One custom plan from $1,000, creator fees included, quoted after your discovery call. The price depends on how many creators and videos you want, how well known the creators are (smaller creators from about $100 a video, well-known names $1,000 or more) and how long you want the rights to run their videos as ads. Want your own expert on camera instead? Expert-Led Ads is a one-off package from $900. The walkthrough comes first, with nothing to sign.
How quickly will we see results?
The first creator ads usually go live within three to four weeks, once creators are briefed and the videos are approved. Finding the winning creator and hook takes a few rounds.
Can you work with creators we already know?
Yes. We brief and run them the same way, and add new creators where your current ones don’t reach the buyer.
Do you make other ads too?
Yes. Creator ads are one format in our performance creative system, alongside statics, video and animation, all judged on what they sell.
Complimentary · two calls
Your Creator Ads Walkthrough
Start with a 30-minute call about your brand, your buyers and your budget. If we’re a fit, we come back to a second call with creator ads already running in your category, the ideas worth borrowing, and a first sketch of your plan.
- A 30-minute fit call
Your brand, your buyers, and what you can spend.
- We do the homework
Creator ads already running in your category, including the ones still live after 60 days, the clearest sign they pay.
- A walkthrough call
The ads, the ideas worth borrowing, and your plan: creator size, how many, and budget.
Nothing to sign. Never run creator ads before? That’s the best time to start.
Book your creator walkthrough
Takes 30 seconds · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
