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“Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.”
More customers from the same Google Ads budget.
We find where your account leaks money, rebuild it around the sales in your CRM instead of the clicks in Google’s dashboard, and run it with senior operators. Flat monthly plans from $990, with your ad spend paid straight to Google.
No commitment. A senior operator reads every request.
- Google Partner
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsGoogle Ads management
Google will spend whatever you give it. Our job is making every dollar come back as a customer.
We run Google Ads for businesses where a lead is worth real money: clinics, hotels, developers, schools and B2B teams. Every account is wired to the sales in your CRM, so Google learns from the customers you closed, not the forms that went nowhere.
- Leads a month
- 1.0×4.2×the month we took overvs the month we took over
- ROAS
- 12×75×on booked patientsfrom 12×, on booked patients
- Lead-to-patient
- ~10%>25%tracked in the CRMfrom ~10%, in the CRM
- Budget growth
- —<25%at takeoverover the same 9 months
What changed
- Google SearchNot showing on the conditions patients search forThree condition clusters, built from zero
- TrackingLeads counted, patients unknownEvery lead traced to a booked patient in the CRM
- BiddingOptimising for form fillsOptimising for booked patients
- BudgetSpread across whatever had always runMoved to the searches that book patients
Figures from the client’s CRM, nine months after takeover. The chart is indexed to the month we took over; the curves between the endpoints are drawn.Read the case study
The short answer
What does a Google Ads agency do?
A Google Ads agency plans, builds and runs your campaigns on Google Search, Shopping, YouTube and Performance Max: the searches to target, the ads and landing pages, the bidding and the budget. Good management means paying for the searches that turn into customers and cutting the ones that don’t.
Google optimises towards whatever you tell it counts as a result. We connect your CRM so it counts booked customers instead of form fills, which is how the same budget brings in more customers.
- Searches
- The ones with buying intent, not just volume.
- Ads and pages
- An ad and a landing page that say the same thing.
- Bidding
- Set on booked customers, from your CRM.
- Budget
- Moved every week to what earns.
Search teardown
One search, taken apart.
How a Google ad earns the click and then the patient, part by part, shown on Medifly, the medical travel platform we work with.
Step by step
heart treatment in malaysia
Doctors online 24/7 · 200 cardiology specialists · 28 partner hospitalsTalk to a doctorPartner hospitalsHeart proceduresChat with Aira
SponsoredAAgency Bagencyb.comMedical Tour Malaysia | Packages AvailableMedical tour packages to Malaysia and more. Contact us for more information about our services.
SponsoredHHospital Chospitalc.com › internationalHospital C | International Patient CentreWelcome to our international patient centre. Find our departments and doctors.
Where the budget goes
Six places your Google budget quietly leaks.
Across 200+ brands, the same six leaks show up again and again. Google’s own recommendations won’t flag them, because every one of them spends more of your money.
01 / 06
Paying for your own name
What’s happeningBrand searches are people already looking for you. Mixed in with everything else, they make the account look profitable while you pay for customers you’d have had anyway.
Check it yourself30 sec
Split last month’s conversions into brand and non-brand searches. What does a non-brand customer cost?
How we fix it
Brand isolated and capped, so the rest has to earn its keep.
How we win in Google Ads
Bid on revenue, not leads.
Most agencies optimise Google Ads for clicks and leads. Google’s AI then gets very good at finding you more cheap leads, and most of them never buy.
We do it the other way round. We track every lead through to the sale, send your best leads and closed deals back to Google, and let its AI hunt for buyers instead of form-fillers. Then we fix the landing page and the follow-up, because the click is only the first step.
Tracked to revenue: every plan reports cost per qualified lead and revenue per ad dollar, not just clicks and cost per lead.
We track every lead from the click to the sale
CRMWe send your sales back to Google
- Qualified leads
- Booked calls
- Closed deals
- Deal value
Google bids on buyers, not form-fillers
- Smart bidding on real sales
- Search terms that sell
- Waste cut every week
We fix the landing page and the follow-up
- Landing pages built and tested for your campaigns
- Follow-up in minutes: forms, WhatsApp and your sales team
- Every lead tagged by source in your CRM
Plans
One flat fee for the ad spend we manage.
No percentages and no surprises. Your ad spend is paid straight to Google; our fee covers the work, the tracking and the landing page tests.
| Investment | Essential$990 / moad spend up to $5KBook my Essential call | Most popularGrowth$1,990 / moad spend up to $15KBook my Growth call | Scale$3,990 / moad spend up to $50KBook my Scale callAbove $50K: custom plan, talk to us |
|---|---|---|---|
| Best for | Local and service businesses getting Google Ads to pay for itself. | Businesses selling several services, or in several areas. | Lead generation businesses spending seriously, where every dollar has to be tracked to revenue. |
| Initial Optimizationaccount audit, rebuild and tracking setup | $1,490account audit, rebuild and tracking setup | $2,990account audit, rebuild and tracking setup | $5,490account audit, rebuild and tracking setup |
| Campaigns we run | |||
| Search ads | Included | Included | Included |
| Performance Max | Not includedIn Growth and Scale | Included | Included |
| Ads that follow up past visitors | Not includedIn Growth and Scale | Included | Included |
| YouTube ads | Not includedIn Scale | Not includedIn Scale | Included |
| Work every month | |||
| Wasted searches blocked | Weekly | Weekly | Twice a week |
| Landing page versions tested | Quarterly review | 1 a month | 2 a month |
| Budget moved to what sells | Every two weeks | Weekly | Twice a week |
| Tracked to revenue | |||
| Tracking on forms, calls and WhatsApp | Included | Included | Included |
| Every lead tagged by source in your CRM | Included | Included | Included |
| Qualified leads sent back to Google | Not includedIn Growth and Scale | Included | Included |
| Closed deals and their value sent back to Google | Not includedIn Scale | Not includedIn Scale | Included |
| Revenue per ad dollar, by campaign | Not includedIn Scale | Not includedIn Scale | Included |
| Reporting and calls | |||
| Live dashboard, change log and win alerts | Included | Included | Included |
| A call every two weeks | Included | Included | Included |
| Book my Essential call | Book my Growth call | Book my Scale call |
Packages
Not ready for a plan? Start with one job.
Fixed scope, fixed price, no monthly commitment.
CRO30 days
CRO Sprint: more leads from the same ad spend
Cheap clicks but not enough leads? The landing page is usually the problem. We diagnose it, then redesign, rewrite, rebuild and launch it for you. You see the difference within 2 weeks.
- Days 1 to 7Diagnose: heatmaps, recordings, form drop-off, speed, ad-to-page match
- Days 7 to 14Redesign, rewrite, rebuild and launch
- Days 14 to 30New page tested against the old one
$2,100one payment · 30 daysFix my landing page
Tracking
Revenue Tracking Setup
We connect your CRM to Google Ads, so Google learns which leads became sales and bids for more buyers like them.
$1,200one payment · 14 daysTrack my revenue
Landing pageOne-off
Landing Page for Ads
A page built for your best campaign, around how your buyers decide, and launched tracked to your CRM.
From $1,500one-off · 30 days of fixesSee landing pages
Results
Accounts we rebuilt, and what they returned.
Measured in revenue and qualified leads from each client’s own CRM, not in clicks.
- 75×ROAS, up from 12×Premium orthopedic clinic
- 20×+ROAS, up from ~8×Bluuu · luxury yacht tours
- 5,000+Qualified leads, cost per lead down 70%IHH Healthcare
- 4.2×More leads a month, on a budget up less than 25%Premium orthopedic clinic
Premium Orthopedic Clinic
HealthcareA Paid Acquisition Engine Built to Capture Patients Already Searching: Leads Up 4.2×, ROAS Up From 12× to 75×
4.2×More leads per month
75×ROAS, up from 12×
From 8× to 20×+ ROAS: How a Luxury Yacht Operator Rebuilt Acquisition and Unlocked 78% of Purchases Through Retargeting
~8× → >20×ROAS
78%Paid-social purchases from retargeting
How a Private Hospital Group Reached 5,000+ Qualified Leads in 10 Weeks
5,000+Qualified leads across three hospital brands
-70%Cost per lead
On Demand Medical Group
HealthcareHow Full-Funnel Performance Marketing Doubled Return on Media With Ad Spend Cut 19%
−19%Total Ad Spend
3× to 6.8×Blended Return on Media
On-demand Doctor and Wellness GroupCase
“The results were amazing. I even showed the setup to friends who are experts on running ads, and none of them could find a thing to critique.”
Gloss Patrol
“We've trusted GTMLab with our ads for over a year now, and they constantly deliver. Honestly, I'd recommend them to anyone who seriously wants to scale.”
“We wanted a way to grow our paid ads, and GTMLab delivered. Our website bookings went up, and over a year later, they're still the team that we trust. We couldn't be happier with how it turned out.”
Dental Now
“Marketing in healthcare is its own challenge, so much you're not allowed to say or do, and we’ve never really cracked it. GTMLab built the system around it, and bookings were up 50% in a month.”
11.11 Bali Retreats
“They understood in hours what took me years, and gave me a clear way forward. If you're pouring money into ads that don't you bring qualified leads, I'd 100% recommend GTMLab to turn that around.”
The first 90 days
What happens after you say yes.
- Week 1
Tracking first
We connect your CRM and offline conversions, so Google learns from sales instead of form fills. Nothing in the account changes until you approve it.
You getA live revenue dashboard
- Weeks 2–3
The rebuild
Brand isolated, Performance Max fenced, search terms cleaned and bids moved to value. Landing pages matched to the searches that pay.
You getA rebuilt account, every change logged
- Weeks 4–8
Scale what sells
Budget moves to the campaigns producing paying customers. New ads and pages are tested every week, and the losers are cut fast.
You getA weekly report in revenue, not clicks
- Day 90
The review
Revenue against spend, campaign by campaign, and the plan for the next quarter, built on what the data now says.
You getNext quarter’s plan
Why GTMLab
GTMLab, a typical agency, or an in-house hire?
Three ways to run your Google Ads, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who runs your accountSenior operators, every dayNo: A junior, once the pitch is overPartly: One person, learning on your budget
What counts as successRevenue in your CRMNo: Clicks, CTR and “conversions”No: Whatever the dashboard says
How you payA flat monthly fee from $990, never a percentage of spendNo: A monthly fee, results or notPartly: Salary, tools and training
TrackingCRM and offline conversions, built inPartly: The pixel and form fillsPartly: Depends on who you hire
ReportingA live revenue dashboardPartly: A monthly PDFPartly: Spreadsheets
Time to startAudit in 5 working daysPartly: Weeks of onboardingNo: Months to hire and ramp up
Beyond GoogleMeta, landing pages and CRM, one teamPartly: Google only, or more agenciesNo: One channel, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book your call
What does a Google Ads agency like GTMLab actually do?
We take over the day-to-day running of your Google Ads: account structure, keywords and search terms, Performance Max, bidding, ads and landing pages. The difference is what we optimise for. We connect your CRM so Google bids on the customers you actually closed, and we report in revenue rather than clicks.
How is your audit different from the one every agency offers?
It’s done by the senior operator who would run your account, not a sales team, and it’s measured against revenue rather than Google’s own scores. In 5 working days you get a written leak report, a tracking check and a 90-day plan, walked through on a 30-minute call. You keep it whatever you decide.
What does it cost?
Flat monthly plans: $990 for ad spend up to $5K, $1,990 up to $15K and $3,990 up to $50K, plus a one-off Initial Optimization of $1,490 to $5,490 for the account audit, rebuild and tracking setup. Above $50K, we quote a custom plan. Your ad spend is paid straight to Google, and we never take a percentage of it. The account review comes first, with nothing to sign.
Do you need access to my Google Ads account?
For the audit, read-only access is enough. Nothing changes in the account until you approve it, and the account stays yours: we work inside it, we never take ownership of it.
How quickly will I see results?
The leak fixes (brand isolation, search-term cleanup, Performance Max fences) usually show up in spend efficiency within the first few weeks. Bidding on revenue needs conversion data to learn from, so expect four to eight weeks for it to settle, then compounding gains from there.
We already have an agency or an in-house team. Can you still help?
Yes. Plenty of clients start with the audit as a second opinion on an account someone else runs. From there we can take the account over, or work alongside your team on tracking and strategy.
Do you only run Google Ads?
No. Google is where buyers search, but we also run Meta ads, landing pages, CRM and tracking as one team, so every sale is traced from the first click to the revenue, whichever channel it came through.
What kinds of businesses do you work with?
Mostly businesses where a lead is worth real money: healthcare, hospitality, real estate, education, B2B and premium e-commerce. We have grown more than 200 brands and operated over $20M in ad spend.
Complimentary · two calls
Your Google Ads Account Review
Start with a 30-minute call. If we’re a fit, you give us read-only access to Google Ads and your analytics. We audit everything, then walk you through what we found and exactly how we’d do better.
- A 30-minute fit call
Your goals, your numbers, and whether we can help.
- You share read-only access
Google Ads and Google Analytics. We change nothing.
- We audit, then show you
Where the budget leaks, what’s not tracked, and how we’d fix it.
Nothing to sign. Your account stays yours.
Book your account review
Takes 30 seconds · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
