A first-edition B2B F&B trade expo hired us to fill the hall and convert visitors into real transactions for their exhibitors. We built the acquisition engine on cold Meta audiences (zero first-party data), drove 20K+ ticket buyers, and ran a matchmaking program that pre-booked 1,000+ B2B meetings across hundreds of exhibitors. 90%+ of exhibitors had meetings pre-booked, and 100% of exhibitors and buyers reported satisfaction with the event.