“We partnered up with GTMLab to make sure that our events are actually filled with the right audience and exhibitors. We've been trusting them with our projects ever since.”
Fill the floor, sell the tickets, match the room.
We run ticket sales, exhibitor and sponsor acquisition, B2B matchmaking and the event tech behind them, with every registration traced to the spend that brought it in.
30 minutes with a senior strategist. No commitment.
- 4 event case studies
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
Results in events
Real numbers from real events.
Every figure comes from the organiser’s own ticketing, registration and matchmaking data. Where a client asked us not to name them, we describe the event instead.
- 20,000+Tickets sold, at 5× ROASPanorama
- 110%Of the attendee targetMegabuild
- 5,000+Registered for B2B matchmakingMegabuild
- 1,000+B2B meetings scheduledFirst-edition B2B food and beverage expo
Zero Brand Recognition, Zero Audience Data: How a First-Time Expo Sold 20,000+ Tickets
5XROAS
20,000+Tickets sold
The Meta Playbook That Drove Indonesia's Biggest Building Expo With B2B and B2C Audiences.
110%of attendee target
13,000+tickets sold
200 Sign-Ups, 2.5 Weeks to Opening: How a Three-Track Sprint Closed a 74x Registration Gap
~74×Pre-registration gap closed
5,000+Registered for B2B matchmaking
200 Sign-Ups Booked: A Dual-Audience Push Hit 110% of Target
~74×Pre-registration gap closed
110%Of attendee target
Where the event leaks
Four ways events lose what they paid to fill.
An event has one date, two audiences and a result that happens in the room. Every gap between the ad and the doors opening shows up on the floor.
- Leak 01
The same ad all the way to the doors
The launch creative runs from early-bird to the final week, long after the audience has stopped noticing it.
Creative for each release window: early-bird, speaker reveals, exhibitor news and the final countdown.
Performance Creative - Leak 02
Registrations exhibitors don’t want to meet
Cheap registrations fill the list with students and browsers, and exhibitors judge the event by who walks past their booth.
Registration that asks what people buy and who they want to meet, with qualified sign-ups sent back to the ads.
Lead Quality & Sales Ops - Leak 03
Questions that go unanswered
Would-be visitors and exhibitors ask about passes, booths and the venue on WhatsApp, and the replies come days later.
Instant WhatsApp answers for visitors, with booth and sponsor enquiries routed straight to your sales team.
AI Sales & Support Agents - Leak 04
The result happens in the room
Check-ins, upgrades and sponsor deals happen on site or weeks later, where the ad platforms can’t see them.
Registrations and QR check-ins matched back to the spend, and sponsor revenue traced to the campaign that sourced it.
Attribution & Revenue Dashboard
One visitor, end to end
Follow one visitor from the ad to a meeting on the floor.
Every stop between an ad and a booked meeting at the event, and what the visitor’s record holds by the time they walk in.
Stop 6 of 6 · Back to Meta
Fed back to the ads
Check-ins go back to Meta, so the ads look for more people who turn up, not just people who register.
Visitor #8840Back to Meta
- Source
- Meta · Buyer track ad
- Audience
- Contractors and developers
- Company
- Contractor, mid-size
- Buying
- Façade systems
- Wants to meet
- Suppliers
- Matches
- 4 exhibitors
- Meetings
- 3 accepted
- Reminders
- Week before · day before
- Status
- Confirmed
- Check-in
- Day 1, 10:12
- Meetings held
- 3
- Conversion
- Checked in
- Ads now find
- Visitors who show up
The engine we build
One team for the tickets, the floor and the meetings.
Most organisers split this across a media agency, a ticketing vendor and a sales team working a spreadsheet. We run it as one system, so you can see which spend filled the hall and which filled the floor.
Performance Marketing
Ticket and registration campaigns paced to the release calendar, from early-bird to the final week.
AI Search & SEO
Get found when buyers and exhibitors look for events in your industry, on Google and in AI answers.
Funnels & CRO
Event sites, registration and ticketing pages tested until more visits become sign-ups.
Data & CRM
Registrations, check-ins and meetings in one place, matched back to the spend that brought them.
Who we work with in events
- Trade shows and expos
- Industry conferences
- Invite-only summits
- Consumer festivals
- B2B networking events
- Hybrid and virtual events
In their own words
What organisers say about the work.
Real testimonials from the event organisers we work with.
Creatives we’ve shipped
Event ads, timed to the release calendar.
Speaker reveals, countdowns and exhibitor ads we’ve made for event clients, each judged on the registrations it brought in.
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4 ads · 3 formats · 1 industries · 9:16, made for Meta, TikTok and Shorts
Field notes
What we’ve learned filling events.
Articles from the team on ticket sales, exhibitors and matchmaking.
AI Alone Is Useless — Why I Built GTMLab.
I never meant to start an agency. I’d hired enough that underdelivered. Then founder friends asked for help, and the referrals didn’t stop. Two years later, 100+ specialists, $0 outside funding. Here’s why.
Building a growth system, not a campaign treadmill.
A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.
How to audit your creative without hiring an agency (yet).
CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.
FAQ
Before you book your call
How early should we start before the event?
Three to six months out is ideal for the full engagement: tickets, exhibitors and the event tech. It gives us time to build the release calendar, warm the audience before early-bird and pace spend across every deadline. We’ve also stepped in weeks before an event; the plan just compresses.
Do you handle visitors and exhibitors?
Yes, as separate funnels under one team. Ticket sales, exhibitor and sponsor acquisition and matchmaking each have their own audiences and creative, with shared tracking, so you can see which spend filled the hall and which filled the floor.
Can you build the event website and registration too?
Yes. We build event sites, registration and ticketing flows, sponsor pages and agenda pages, with tracking set up from day one, so one team owns the site, the funnel and the data.
How do you measure ROI when the result happens on site?
Registrations and QR check-ins are matched to the click that brought each person in, and sponsor revenue that closes later is traced to the campaign that sourced it. The measure becomes seats filled, booths sold and meetings held, by channel.
Get started
Tell us your event date. We’ll plan backwards from it.
On one call we look at your last edition, your channels and your timeline, and show you how we’d fill the hall and the floor before the doors open.
- Discovery call
We learn about your event, your audiences and how registrations were tracked last time.
- Read-only audit
If we’re a fit, we get read-only access to your ads, analytics and CRM, and find what’s really going wrong.
- Your proposal
We walk you through the diagnosis and the engine we’d build to fix it, with what each part costs.
Book a strategy call
Takes 2 minutes · You pick a time nextRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
