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“We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.”
Strategy that ships in week one, not a 60-slide deck.
We read your market and your competitors, find the growth move nobody in your category is making, and launch the first test with you in week one. From 0 to 1, 1 to 10, or a new venture.
No commitment. A senior operator reads every request.
- Google Partner
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsStrategy & advisory
Most strategy ends as a deck. Ours ends as a channel that works.
We sit beside your founder or CMO, not above them. We bring the market read, the competitor scan, the experiment design and the operating rhythm; you keep the final call. The first move goes live in week one, and every bet comes with the numbers that decide whether it stays.
- BANT-qualified meetings
- 0100+no outbound team for hotelsin one month, nine Bali regions
- Qualified pipeline
- $0$1M+an untested thesisand still compounding
- Meetings to partnership
- —>50%no playbook yetof completed meetings, won
- Time to proof
- —30 daysnothing validatedhotels shipping within two weeks
What changed
- The thesisHotels as a channel: never testedValidated in 30 days, now the fastest-growing channel
- The listThousands of hotels, no priorityA prioritised list, hostel to luxury
- Decision-makersGM or owner? Nobody knewA decision-maker map for every hotel type
- The engineNo outbound team for hospitalityAn outreach engine, A/B-tested into a playbook
Figures from the client’s own pipeline in the first month. The chart counts qualified meetings week by week; the curve between the weeks is drawn.Read the case study
The short answer
What is a go-to-market strategy?
A go-to-market (GTM) strategy is the plan for how a product reaches its buyers: who they are, what you tell them, which channels reach them, how you price and sell, and in what order you do it. A good one is tested in the market quickly, not left in a slide deck.
We build and test GTM plans as short sprints: a clear thesis, a prioritised list of buyers, a message per segment, and real outreach or ads that prove or disprove it within weeks.
- Who
- The buyers worth winning first.
- What
- The message and offer for each.
- How
- The channels and sales motion that reach them.
The sprint
Thirty days, from thesis to channel.
How we validated a brand-new channel for Lion Parcel, Bali’s hotels as a parcel drop-point, week by week.
Step by step
- 100+BANT-qualified meetings in one month
- $1M+qualified pipeline
- >50%of meetings became partnerships
Lion Parcel · Bali hotels sprintWeek 4
Week 1Week 2Week 3Week 4
- Hotels sourced and tieredThousands
- Outreaches, five channels~2,000
- Two-way conversations1 in 3+
- Meetings, nine Bali regions100+
- Meetings that became partnerships>50%
Playbook and live pipeline, handed to Lion Parcel’s team
Services
Strategy for every stage, from first customer to new market.
Six ways in, one team. Each starts with the numbers and ends with something live.
Go-To-Market Strategy for APAC
A plan per market, built around the buyers, language and channels that work there.
AI Transformation Partner
A roadmap for where AI pays in your business, then the first agents, built and run.
Venture Design & Startup Incubation
A co-builder for new ventures and new lines, from the first customer to the first channel.
Market Intelligence & Research
Your market, segments and buyers mapped, and turned into the moves to make this quarter.
Customer Segmentation & Targeting
Who your best customers are, which segments to win, and the competitors’ customers ready to switch.
Competitor Analysis
How your competitors win online: their ads, offers and funnels, and the gaps they leave you.
Why growth stalls
Six reasons growth stops compounding.
Across 200+ brands, the same six patterns turn a growing company into a flat one. None of them is fixed by spending more.
01 / 06
One channel carrying everything
What’s happeningMost of the growth comes from one platform or one partner, which makes the business one algorithm change away from a bad quarter.
Check it yourself30 sec
What share of last quarter’s new customers came from your biggest channel?
How we fix it
The second and third channels, built before the first one breaks.
The offer
Your growth diagnostic, in 5 working days.
Done by the operator who would run your strategy, measured against revenue, and yours to keep whatever you decide.
- 1
The market read
Where your category is going, and where demand is going unserved.
- 2
The competitor scan
Every play your competitors are running, and the one none of them are.
- 3
The growth bets
The two or three moves we would test first, each with the numbers that decide it.
- 4
The 90-day plan, walked through
The moves in order, on a 30-minute call with the senior operator who did the diagnostic.
Results
Strategies that shipped, and what they produced.
Measured in pipeline, customers and revenue from each client’s own data, not in slides.
- $1M+Qualified pipeline from a channel validated in 30 daysLion Parcel
- 40+Tier-1 sellers won from a rival marketplace in 60 daysSEA’s leading e-commerce marketplace
- 74×Registration gap closed in 2.5 weeks, 110% of the attendee targetMegabuild Indonesia
- 15BANT-qualified meetings in under 30 days, at 7–8× ROIJakarta Aquarium & Safari
How a Logistics Firm Built a New B2B Acquisition Channel With $1M+ Pipeline in 30 days
>50%Meetings completed to partnership won
$1M+Qualified pipeline generated
SEA's Top E-Commerce
E-Commerce & RetailHow a Marketplace Used Outbound Acquisition to Win 40+ Tier-1 Sellers Away From a Rival in 60 Days
40+Tier-1 sellers acquired
120+Qualified meetings
200 Sign-Ups, 2.5 Weeks to Opening: How a Three-Track Sprint Closed a 74x Registration Gap
~74×Pre-registration gap closed
5,000+Registered for B2B matchmaking
15 Qualified Meetings at 7–8× ROI: A B2B Pipeline Built in Under 30 Days
15BANT-qualified meetings, under 30 days
7–8×ROI on engagement investment
Leading SEA E-commerce
“At our size, growing the seller base meaningfully is tough, trust me, we've tried everything. Then, in 60 days, GTMLab built an acquisition method that actually brings quality merchants at scale.”
11.11 Bali Retreats
“They understood in hours what took me years, and gave me a clear way forward. If you're pouring money into ads that don't you bring qualified leads, I'd 100% recommend GTMLab to turn that around.”
Hokione
“We've always focused on B2B, and going direct to consumers felt like starting a new company. GTMLab built the system that made it work, and now D2C is a real source of revenue.”
Orange Lotus
“From the start, GTMLab focused on understanding our problem and even went the extra mile with their strategy. In a niche, zero-to-one market like ours, they brought us our very first client.”
“We partnered up with GTMLab to make sure that our events are actually filled with the right audience and exhibitors. We've been trusting them with our projects ever since.”
The first 90 days
What happens after you say yes.
- Week 1
Read the market
We read your market, your competitors and your numbers, and pick the first move. It goes live by the end of the week; nothing happens without your sign-off.
You getThe first test, live
- Weeks 2–3
Build the plan
The customer profile and positioning, the channel bets with their kill criteria, and the operating rhythm with your team.
You getA strategy that ships, not a deck
- Weeks 4–8
Test and decide
Two channels pushed, three dropped, and every result read against the numbers we agreed up front.
You getA monthly operating review
- Day 90
The review
What the tests proved, what to scale, and the plan for the next quarter.
You getNext quarter’s plan
Why GTMLab
GTMLab, a consultancy, or an in-house hire?
Three ways to get a growth strategy, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who does the workOperators who have built and scaled companiesNo: Consultants who have never run a channelPartly: A first growth hire, learning as they go
What you getA first test live in week oneNo: A 60-slide deckPartly: A plan, eventually
ResearchAn AI scan of every play in your categoryPartly: Desk research and opinionsPartly: Whatever one person can find
Follow-throughWe run the first tests with youNo: Handed over at the final presentationPartly: Depends on their bandwidth
Time to startDiagnostic in 5 working daysPartly: Weeks of discoveryNo: Months to hire and ramp up
Beyond strategyAds, funnels, CRM and data to execute itPartly: Strategy onlyNo: One skill, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book the audit
What does a growth strategy partner actually do?
We find where your next stage of growth comes from (a new channel, segment, market or offer) and launch it with you. The market read, the competitor scan, the experiment design and the operating rhythm come from us; the final call stays with you.
How long is an engagement?
Strategy sprints run three months: discovery, the build, the first tests live, and the handover. Ongoing partnerships run six to twelve months with a monthly strategy rhythm and quarterly re-audits. Venture-build mode is open-ended.
What can we realistically expect in three months?
It depends on your stage. Founders going from 0 to 1 usually have their first validated channel by month three, with kill criteria on the rest. Teams going from 1 to 10 usually unlock a second growth motion (a channel, a market or a segment). We tell you what’s realistic during the diagnostic, not before.
Do you replace our founder or CMO?
No. The strategy seat stays with you; we sit beside it. We bring the competitor scan, the playbook, the operating rhythm and the experiment design. You hold the conviction and make the final call.
Who works with us?
A senior strategy lead day to day, a growth marketer for the channel tests, a performance strategist for diagnosis and an AI competitive researcher for ongoing scans, plus direct access to our founders. Four to five people, kept small on purpose.
What does it cost?
The diagnostic comes with no commitment. If we work together, the fee is set by the scope of the work, and we agree it with you before anything starts.
Do you take equity?
Yes, in select cases. Venture-build mode is for pre-seed and seed founders who want a co-builder, not a vendor. The terms are equity-friendly (typically warrants or advisor shares) and reserved for ventures we would back ourselves.
Do you execute the strategy too?
Yes. The same team runs the ads, funnels, CRM and data that put the strategy to work, so the plan and the execution never drift apart.
Get started
Find out where your next stage of growth comes from.
Pick whichever is easier. Same senior team, same audit, no commitment.
- Tell us where you areToday
Send the form, or a WhatsApp message with your website.
- We run the diagnostic5 working days
Your market, your competitors and your numbers, read by a senior operator.
- We walk you through it30 minutes
The growth bets and the 90-day plan, on one call.
Request your audit
Takes 2 minutes · No commitmentRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
