Own the Meta channel across the senior pod. Eight to ten accounts. Real budgets. Real attribution arguments. You'll be the operator clients call when the dashboard goes sideways and the math has to make sense by Monday.
The Meta Lead at GTMLab is the operator who runs Meta strategy and execution across a portfolio of 8–10 accounts simultaneously. You set the channel thesis per account, lead weekly experiment cycles, defend the math in client war-rooms, and mentor the Meta buyers on the pod. This is not a junior seat — you don't get handed a brief and execute it. You write the brief.
You'll work alongside our Performance Creative, Funnel Strategy, and Data & Analytics teams — which means the Meta channel isn't running blind. You'll have server-side tracking dialled, attribution arguments backed by dashboards, and a creative team that ships variants to your brief weekly. Your job is to take that infrastructure and turn it into predictable, traceable revenue for every client you carry.
Specific, not slogan-y. This is the work you'll be doing inside your first quarter:
For each account on your roster, you set the Meta strategy: prospecting vs. retargeting split, audience structure, bidding approach, budget posture by phase. You translate that into a weekly experiment plan — hooks, variants, audience cuts, scaling moves — and own the results week over week.
The number you're measured on is tracked revenue per account, not impressions or "estimated reach." When ROAS drops, fatigue creeps in, or CAC inflates, the team looks to you for the diagnosis and the response. You won't be alone — the data team has live signal — but the call on Meta is yours.
You'll work directly with our Performance Creative team to brief winning variants. You're not designing — you're writing the brief that says "this hook is fatigued, build me three angles in the format of variant 047 that scaled in March, here's the audience." Your taste here directly drives creative win-rate across the pod.
Every account has weekly or bi-weekly reviews. You lead the Meta portion: what shipped, what scaled, what got killed, what's coming. When the client pushes back on attribution, on incrementality, on Meta vs. GA4 deltas — you handle it. Calmly, with the numbers, and without hiding.
You're senior. That means the Meta buyers on the pod learn from you — how you read a curve, how you decide when to scale, what you kill and why. You'll do tape reviews together on Fridays. Building the next generation of Meta operators is part of the seat.
GTMLab runs on shared playbooks — what we do at week 1, week 4, week 12 of every engagement. You'll write the Meta-side of those playbooks: launch sequences, scale gates, fatigue protocols, attribution scripts. The work you systematize lives across the whole agency, not just your accounts.
Senior team members travel with us as the company moves. The last off-sites have run through Bali, Bangkok, Kuala Lumpur, and Singapore.
We run paid growth for clients across 6+ countries. Every account is a new category, a new buyer, a new attribution problem.
Every account is run by an operator who can defend every decision on the call. That includes the Performance Creative, Funnel, and Data teams supporting you.
GTMLab is actively building beyond Indonesia. If you want to be part of opening a new market, the next 18 months are the window.
Attribution that doesn't add up. CAC that lies under the surface. The accounts that come to us are the ones no one else cracked.
Server-side tracking, custom dashboards, AI signal monitoring already exist. You build on top of them — not around the gaps.
This is a senior seat with senior expectations. You'll be on call when accounts get hot. You'll defend bad weeks in front of clients. You'll mentor people who'll occasionally need more time than you'd like. If that's the job description that makes you sit up — we want to talk. If it makes you nervous, the bench probably isn't for you, and we'd rather tell you that now.
We move fast when we see the right operator. The flow:
Email us one Meta account result you're proud of — ideally a dashboard screenshot, a brief you wrote, and a one-paragraph explanation of the call you made.
A senior on the pod reads your work, then jumps on a call. We talk through the example, your background, and what you're optimizing for next.
You walk us through a Meta account live — ours or yours. We trade reads. This is the round that tells us most.
Either way, you get a straight read inside two weeks. If it's a no, you'll know why. If it's a yes, you start as soon as you can.
“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”