[Open roleMeta LeadJakarta · In-person]

Senior Performance Marketer · Meta Lead

Own the Meta channel across the senior pod. Eight to ten accounts. Real budgets. Real attribution arguments. You'll be the operator clients call when the dashboard goes sideways and the math has to make sense by Monday.

TeamPerformance Marketing Pod

Reports toHead of Performance

TypeFull-time · In-person

StartRolling · ASAP

Apply for this role →Or email hr@gtmlab.ai directly

[01]The role—In one paragraph

You're the senior owner of Meta across our pod — not a campaign manager.

The Meta Lead at GTMLab is the operator who runs Meta strategy and execution across a portfolio of 8–10 accounts simultaneously. You set the channel thesis per account, lead weekly experiment cycles, defend the math in client war-rooms, and mentor the Meta buyers on the pod. This is not a junior seat — you don't get handed a brief and execute it. You write the brief.

You'll work alongside our Performance Creative, Funnel Strategy, and Data & Analytics teams — which means the Meta channel isn't running blind. You'll have server-side tracking dialled, attribution arguments backed by dashboards, and a creative team that ships variants to your brief weekly. Your job is to take that infrastructure and turn it into predictable, traceable revenue for every client you carry.

[02]What you'll own—The actual work

Six things you'll be measured on.

Specific, not slogan-y. This is the work you'll be doing inside your first quarter:

Channel thesis & weekly experiment plan per account.

For each account on your roster, you set the Meta strategy: prospecting vs. retargeting split, audience structure, bidding approach, budget posture by phase. You translate that into a weekly experiment plan — hooks, variants, audience cuts, scaling moves — and own the results week over week.

Account-level performance ownership.

The number you're measured on is tracked revenue per account, not impressions or "estimated reach." When ROAS drops, fatigue creeps in, or CAC inflates, the team looks to you for the diagnosis and the response. You won't be alone — the data team has live signal — but the call on Meta is yours.

Creative briefs the team ships against.

You'll work directly with our Performance Creative team to brief winning variants. You're not designing — you're writing the brief that says "this hook is fatigued, build me three angles in the format of variant 047 that scaled in March, here's the audience." Your taste here directly drives creative win-rate across the pod.

Defending the math in client war-rooms.

Every account has weekly or bi-weekly reviews. You lead the Meta portion: what shipped, what scaled, what got killed, what's coming. When the client pushes back on attribution, on incrementality, on Meta vs. GA4 deltas — you handle it. Calmly, with the numbers, and without hiding.

Mentoring the Meta buyers on the pod.

You're senior. That means the Meta buyers on the pod learn from you — how you read a curve, how you decide when to scale, what you kill and why. You'll do tape reviews together on Fridays. Building the next generation of Meta operators is part of the seat.

Contributing to the agency Meta playbook.

GTMLab runs on shared playbooks — what we do at week 1, week 4, week 12 of every engagement. You'll write the Meta-side of those playbooks: launch sequences, scale gates, fatigue protocols, attribution scripts. The work you systematize lives across the whole agency, not just your accounts.

[03]You're a fit if—Must-haves

The honest filter. You'll be on the bench if…

You have 4+ yearsrunning Meta ads as a primary channel — not as one of five things you do.

You've personally managed accounts at $50K+/month spend. Six-figure monthly is a bigger plus.

You can articulate when to use ABO vs CBO, when to consolidate vs split, and why — from first principles, not from a YouTube guru.

You understand server-side tracking, Meta CAPI, deduplication, and what attribution means after iOS 14.5.

You're fluent reading GA4, Meta Reporting, and a custom BI dashboard in the same hour without losing the thread.

You've killed a winning creativeat peak performance because fatigue signal said so — and defended it in a client meeting.

You can write a clean weekly update in 20 minutes that leadership and the marketing lead both read end-to-end.

You're fluent in English and Bahasa Indonesia— both written and spoken — because clients come in both.

[04]Bonus points—Not required — but they make the read easier

If you can also…

You've run both e-commerce and lead-gen at depth. Most of our pod runs both in the same week.

You've worked with international clientsacross multiple markets — SEA, AU/NZ, US, or beyond.

You've used AI tools as part of your daily workflow— brief generation, audience research, creative ideation, ad copy variants.

You're hands-on with Meta API, ads scripts, or Google Sheets-driven automation for reporting and account ops.

You've previously worked at a top-tier agency or in-house at a fast-growing brand— the kind of place that gave you operator scars.

You read industry threads, Slack groups, and Twitterfor an edge — not as a vanity habit.

[05]First 90 days—What "shipping" looks like in this seat

Here's the bar for what you'll have done by day 90.

Month 01 · Onboard

Get inside the accounts.

Audit every Meta account on your roster — structure, spend mix, attribution health, fatigue posture.
Shadow the existing pod war-rooms. Meet every client.
Pick three accounts where you'll lead the next experiment cycle by Week 4.
Read the agency Meta playbook end-to-end. Mark what you'd change.

Month 02 · Lead

You're running the channel.

Owning Meta strategy across all accounts on the roster.
Ship 2–3 experiments per account per week, with clear hypotheses and results logged.
Defend Meta in every client war-room. The senior team is no longer the safety net.
First creative briefs written and shipped to the Performance Creative pod.

Month 03 · Compound

You move the bench, not just your accounts.

At least one account has measurably improved on a defined ROAS / CAC / pipeline metric.
You've authored at least one section of the agency Meta playbook.
You're running tape reviews on Fridays with the Meta buyers under you.
You've earned the first "I'd want them on my account" reaction from a client.

[06]What we offer—The perks that are real

The things this job gives you that most don't.

Senior travel

Off-sites that matter.

Senior team members travel with us as the company moves. The last off-sites have run through Bali, Bangkok, Kuala Lumpur, and Singapore.

International portfolio

Your reel goes global.

We run paid growth for clients across 6+ countries. Every account is a new category, a new buyer, a new attribution problem.

No junior layer

You're paired with seniors only.

Every account is run by an operator who can defend every decision on the call. That includes the Performance Creative, Funnel, and Data teams supporting you.

Overseas exposure

Front-row seat on expansion.

GTMLab is actively building beyond Indonesia. If you want to be part of opening a new market, the next 18 months are the window.

Tough problems

The work is the work.

Attribution that doesn't add up. CAC that lies under the surface. The accounts that come to us are the ones no one else cracked.

Live infrastructure

You're not running blind.

Server-side tracking, custom dashboards, AI signal monitoring already exist. You build on top of them — not around the gaps.

[ One thing we won't dress up ]

This is a senior seat with senior expectations. You'll be on call when accounts get hot. You'll defend bad weeks in front of clients. You'll mentor people who'll occasionally need more time than you'd like. If that's the job description that makes you sit up — we want to talk. If it makes you nervous, the bench probably isn't for you, and we'd rather tell you that now.

[07]How to apply—Send the work, not the resume

Four steps. Roughly two weeks end-to-end.

We move fast when we see the right operator. The flow:

Send your work.

Email us one Meta account result you're proud of — ideally a dashboard screenshot, a brief you wrote, and a one-paragraph explanation of the call you made.

30-min intro.

A senior on the pod reads your work, then jumps on a call. We talk through the example, your background, and what you're optimizing for next.

Tape-review session.

You walk us through a Meta account live — ours or yours. We trade reads. This is the round that tells us most.

Offer or no.

Either way, you get a straight read inside two weeks. If it's a no, you'll know why. If it's a yes, you start as soon as you can.

Apply for Meta Lead →

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