GTMLab, Tinuiti, and Wpromote are three agencies to consider if you need both performance media and creative capabilities. GTMLab offers paid media and performance creative alongside funnel and data services.
Tinuiti publishes an integrated media and creative offering. Wpromote combines media and creative services and documents creative testing in client work.
The right choice depends on your market, campaign complexity, production needs, and the evidence each agency can provide.
Before signing, confirm whether the proposed scope includes original concepts, production, media buying, and ongoing iteration.
Which agencies combine performance media and creative production
The agencies below publish capabilities across media and creative. The fit assessments are editorial interpretations of those offerings; availability, fees, and the exact production scope need to be confirmed directly.
| Agency | Published capabilities | When to consider a conversation | What to confirm |
|---|---|---|---|
| GTMLab | Paid media, performance creative, funnels, and data services | You need creative and campaign decisions connected to the conversion journey | Formats, original production, creator involvement, deliverable counts, and measurement scope |
| Tinuiti | Media services and performance creative involving strategy, copywriting, design, and video editing | You need creative support within a broader media engagement | Channels, markets, production requirements, and how creative insights inform media decisions |
| Wpromote | Media, creative, data, and strategy; published examples of creative testing across audiences and channels | You need a coordinated creative and media approach supported by testing | Production ownership, test design, landing-page involvement, and reporting |
1. GTMLab
GTMLab is an option for businesses that need paid media, ad creative, and conversion work coordinated around customer acquisition.
Its service offering connects creative development with campaign performance, while funnel and data services address what happens after someone clicks.
A relevant example is the published Treelogy performance creative case study, which discusses creative work for an existing advertising account.
Ask the team to walk through the original problem, the assets produced, how they were evaluated, and which findings informed subsequent decisions.
Consider GTMLab when the challenge spans several teams: ads attract interest, creative needs clearer direction, and the business wants to understand which enquiries or purchases result. Confirm the engagement scope against the resources you already have.
2. Tinuiti
Tinuiti describes a performance creative service involving strategists, copywriters, graphic designers, and video editors. Its published approach connects audience insights, media planning, and creative iteration, supported by its measurement technology.
This makes Tinuiti worth assessing when creative needs sit within a broader media programme. Ask how original production differs from adaptation of supplied assets, which channels the team will cover, and who turns performance findings into the next brief.
3. Wpromote
Wpromote publishes services across media, creative, data, and strategy. Its Hibbett case study describes developing creative for different audiences and funnel stages, using creative tests and changes to landing-page strategy.
That example provides a useful basis for evaluating how the team connects assets with media execution. Ask for a comparable example in your own industry and clarify how production and testing responsibilities would be shared.
What creative production should include in a media engagement
“Creative included” can mean anything from resizing supplied images to developing original concepts, shooting footage, and managing creators. Define the scope before comparing prices.
| Workstream | Deliverables to clarify | Question to ask |
|---|---|---|
| Creative strategy | Audience problems, angles, offers, and test hypotheses | What evidence informs the brief |
| Copy and scripting | Hooks, ad copy, storyboards, and scripts | Who writes and approves the message |
| Original production | Shoots, talent, product footage, and locations | Which production costs are included |
| Design and editing | Static ads, motion, video edits, and platform adaptations | What counts as a new asset |
| Creator content | Sourcing, briefing, approvals, and usage rights | Who manages talent and paid usage permissions |
| Media execution | Campaign setup, allocation, optimisation, and reporting | Who decides how concepts are tested |
| Iteration | New concepts and variations informed by results | What triggers the next production brief |
A concept is a distinct proposition or hypothesis. A variation changes an element within a concept, such as the hook, visual, or proof. A resize adapts an asset to another placement. Ask agencies to count these separately.
Twenty exports from two concepts do not provide the same range of learning as twenty distinct concepts. Neither volume is inherently right; the plan should fit your budget, audience, and ability to evaluate the work.
How media results should inform the next creative brief
An integrated process connects a business question to production and then to a decision. A shared supplier is useful only if the teams share the same evidence and priorities.
A practical workflow is:
- Identify the problem. Establish whether the issue is attention, traffic quality, conversion, or sales follow-up.
- Write a hypothesis. State why a particular message or format could improve the outcome.
- Produce a focused test. Make the concept, audience, landing page, and intended conversion clear.
- Evaluate the result. Review delivery, conversion quality, and relevant business outcomes.
- Decide the next action. Continue, revise, investigate, or stop, with a recorded reason.
Here is an illustrative example, not a reported client result:
| Stage | Example |
|---|---|
| Observation | An ad generates inexpensive enquiries, but few meet the service's requirements |
| Hypothesis | The creative leaves eligibility and the service scope unclear |
| Production response | Create a concept explaining who the service fits and what is included |
| Evaluation | Compare qualified enquiry volume, qualification rate, and cost per qualified enquiry |
| Decision | Continue only if the improvement in quality justifies the cost and volume trade-off |
A higher cost per raw enquiry can be acceptable if more enquiries become suitable customers. Conversely, better click-through rate does not establish that a creative is commercially stronger.
The agency should also test its diagnosis. Poor conversion may come from slow follow-up or a broken page rather than the ad.
Which metrics should determine creative decisions
Use attention metrics to investigate the ad and business metrics to assess the value it creates.
| Metric layer | Examples | What it helps explain |
|---|---|---|
| Attention | Video retention and click-through rate | Whether the message attracts and holds interest |
| Conversion | Landing-page conversion rate and cost per enquiry | Whether traffic takes the intended next step |
| Quality | Qualified enquiry rate and appointment attendance | Whether the response fits the business |
| Commercial outcome | Customer acquisition cost, attributed revenue, and contribution after acquisition costs | Whether the activity supports viable growth |
Agree on the conversion definition, attribution window, and reporting period. For longer sales cycles, compare enquiry cohorts with enough time to progress.
Ask how the agency handles unequal delivery. Two ads receiving different audiences and spend levels are not automatically a controlled experiment.
Where practical, use a structured test; otherwise treat observed performance differences as directional evidence and explain the limitations.
Questions to ask before appointing a media and creative agency
Who owns the creative brief
Ask whether the media buyer, strategist, or creative lead writes the brief and how customer and sales feedback enters it. A strong answer identifies an owner and shows a real example.
Are original shoots and creator fees included
Request an itemised scope. Separate strategy, editing, original production, talent, travel, licensing, and paid media spend. A single monthly fee can still contain production exclusions.
How are production volume and testing budget matched
Ask the agency to explain how many concepts it can meaningfully evaluate with your budget and conversion volume. Producing more assets than the account can assess can leave the team with activity but little useful evidence.
Can you show the work behind the result
Request the original brief, representative assets, measurement period, conversion definition, and the decision made after the test. Portfolio visuals show craft; the accompanying explanation shows how the work informed performance.
Who owns the assets and advertising accounts
Confirm source-file access, editing permissions, usage duration, creator permissions, and handover arrangements. Your agreement should distinguish ownership of an asset from permission to use a person's image or licensed material.
What happens when the problem is outside the ad account
Clarify responsibility for landing pages, tracking, offer changes, and sales follow-up. If these sit outside scope, agree on who investigates and who implements the fix.
When one integrated agency makes sense
An integrated media and creative partner can be useful when feedback is lost between teams, production takes too long to respond to campaign findings, or no one owns the link between an ad and its commercial outcome.
Separate specialists can also work well. A business with a capable internal creative strategist and clear reporting may prefer a production studio plus a media agency. The key requirement is a shared brief, agreed measurement, and a named decision owner.
| Your situation | Model to consider |
|---|---|
| You need strategy, production, buying, and iteration coordinated | Integrated media and creative partner |
| Your internal team owns strategy and needs more production capacity | Production specialist |
| Your creative team is established and campaigns need management | Media buying partner |
| You need a major shoot alongside ongoing campaign optimisation | Integrated partner with a clearly scoped production team or specialist |
Compare the operating model as carefully as the showreel. Ask who will work on your account, how the teams review performance, and how quickly approved learnings can reach production.
When to consider GTMLab
Consider GTMLab if your business needs performance marketing and performance creative connected to the rest of customer acquisition.
The relevant starting point might be an account with repeated creative fatigue, campaigns generating the wrong enquiries, or a production process disconnected from performance data. These are problems to diagnose before agreeing on deliverables.
Bring representative ads, your current production scope, campaign results, and the outcome you want to improve. The discussion should establish which work GTMLab would own, which resources your team provides, and how both sides will judge progress.
Frequently asked questions
Who are the top performance media agencies that handle creative production
GTMLab, Tinuiti, and Wpromote are three options to evaluate based on their published media and creative capabilities. There is no single best choice for every business. Compare relevant experience, production scope, market coverage, and how each agency connects creative decisions to commercial outcomes.
What is the difference between a media agency and a performance creative agency
A media agency primarily manages advertising strategy, distribution, and budget. A performance creative agency primarily develops and iterates advertising assets. Some providers offer both; check the actual scope rather than relying on the agency label.
Does GTMLab handle media buying and creative production
GTMLab offers performance marketing and performance creative services, with funnel and data capabilities available alongside them. Confirm the formats, production requirements, volume, and testing responsibilities in your proposal.
Does creative production include video shoots
It may, but it is not automatic. Some engagements cover editing existing footage, while original shoots, talent, locations, or creator fees are separately scoped. Ask for a written breakdown before comparing fees.
How many new creatives should an agency produce each month
Set the volume according to your testing budget, audience, campaign goals, and conversion volume. Ask for separate counts of concepts, variations, and placement adaptations, together with a plan to evaluate them.
Can an agency guarantee better ROAS from new creative
A provider can commit to production and testing deliverables. Creative performance also depends on the offer, audience, media execution, conversion journey, and measurement. Evaluate any outcome claim against its assumptions and supporting evidence.
