GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsProperty
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
GTM & Strategy11 min
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.
GTM & Strategy9 min
AI Alone Is Useless — Why I Built GTMLab.
Performance Marketing11 min
Building a growth system, not a campaign treadmill.
Performance Creative12 min
How to audit your creative without hiring an agency (yet).
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog
  • Growth Letter (soon)
  • Teardown Library (soon)
  • Events
  • Talks

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ growth teams · $20M+ ad spend operated
Resources  /  Performance Marketing
Performance MarketingHealthcareWellnessEcommerceMarketplacesTech / SaaSMeta AdsGoogle Ads

Server-side tracking in 2026: why first-party is the only data that scales.

ITP, ATT, third-party cookie deprecation — pick your poison. The infrastructure that survives them all, walked through end-to-end.

Ridho Wahyu
Analytics Lead · Aug 15, 2025 · 15 min read

This article is being prepared — check back soon.

About the author
Ridho Wahyu
Analytics Lead
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Keep reading

More field notes from the bench.

Performance Marketing
Performance MarketingTech StartupMeta AdsGoogle Ads+1
DECEMBER 29, 202511 min

Testing isn't about ads. It's about learning.

A B2B SaaS team burned $380K on 14 months of "testing" across Meta, Google, LinkedIn — and couldn't name the ICP. The reframe: the ad is a byproduct, the learning is the asset.

Kevin Cho
Co-Founder
Performance Marketing
Performance MarketingMeta AdsGoogle Ads
DECEMBER 29, 202512 min

Scaling is a discipline, not a decision.

A D2C brand burned $80K in eight weeks chasing ROAS by doubling budgets. ROAS collapsed from 3.2 to 0.9. The ad didn't fail — the scaling broke it. Here's the four playbooks that work.

Kevin Cho
Co-Founder
Performance Marketing
Performance MarketingEcommerceMeta Ads
MARCH 10, 202611 min

Building a growth system, not a campaign treadmill.

A Malaysian furniture brand spent 18 months on a campaign treadmill at $12K/mo — break-even at best. One pattern analysis later: CAC dropped 42% and they scaled to $28K/mo without it climbing back.

GTMLab Team
Field notes
Let’s get started

See what’s hiding in your ad account.

Three specific spend leaks, named
One move you can ship next week
Your real CAC, traced honestly

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ growth teams