GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
Growth Marketing Agency for Companies That Need More Than Ads
A Performance Marketing Agency That Drives Revenue
Is Your Performance Marketing Agency Actually Good?
Google Ads Agency Focused on Revenue: How to Choose the Right Partner
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
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© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Resources  /  Performance Creative
Performance CreativeWellnessEcommerceTech StartupMeta AdsTikTok AdsYouTube

AI VSL or talking head? Six A/B tests, one clear winner.

We ran the same script through AI avatars and real founders across six accounts. The result surprised us. Here's the data.

Jeremy Lim
Creative Strategist · Jul 10, 2025 · 8 min read
AI VSL or talking head? Six A/B tests, one clear winner.

This article is being prepared — check back soon.

About the author
Jeremy Lim
Creative Strategist
Share this article
Keep reading

More field notes from the bench.

Performance CreativeEcommerceTech StartupMeta AdsGoogle Ads
FEBRUARY 25, 20269 min

Why your paid ads feel generic — and how to fix it in three steps.

A SaaS company spent $30K and got 4 trial conversions. Same budget, same audience, three rewrites later: 11 conversions. Same brand. Same product. Just specific instead of generic. The math is brutal — and fixable.

Albert Westin Lie
Account Director
Performance CreativeEcommerceWellness+1Meta Ads
MARCH 1, 202610 min

The Amplifier Effect — how AI scales your best creative instincts.

Two Indonesian skincare brands. Same Meta budget, same AI tooling. Six months later, one was scaling profitably; the other was pulling paid acquisition entirely. The difference wasn't the AI — it was what they fed it.

Albert Westin Lie
Account Director
Performance CreativeHealthcareWellness+6Meta AdsGoogle Ads
MARCH 8, 202612 min

How to audit your creative without hiring an agency (yet).

CAC climbing. Creative that worked last quarter doesn't anymore. Before you hire help, run this six-element audit yourself — you'll know whether creative is actually your bottleneck or whether the problem lives elsewhere.

Jeremy Lawoto
Head of Growth

We fund the growth. You only pay for results.

We’re a real performance marketing agency. We staff the team and fund the hours— then structure a success fee that makes sense for your business.

Success fee, structured on
% of revenueCost per leadMilestones
100%
Of our fee tied to your results

We partner selectively with growth-stage companies already running paid media.

Explore a partnership→
Selected clients
LazadaCinepolisIHH HealthcareGleneaglesMount ElizabethSiloamELSA SpeakLion ParcelAshley GroupBluuuCentral WellnessDoré by LeTaoGoDrinksIkigaiKAIEMedifly