GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedLuxury Boat Tours
A luxury boat tours relied on OTAs for bookings. We rebuilt their paid acquisition, and in under 2 months, direct revenue up 30%, CAC down 35%.
>30%Direct Website Bookings increase
>20ROAS
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsPropertyEvents & Conferences
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
AI Alone Is Useless — Why I Built GTMLab.
Building a growth system, not a campaign treadmill.
How to audit your creative without hiring an agency (yet).
Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.
Join the bench
CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
Let’s Talk →

Turn ad spend into revenue you can trace.

Forbes 30 Under 30 Team · Y Combinator Alumni · $20M Ad Spend Operated

Let’s Talk →
GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog

Company

  • About
  • Careers
  • Contact
© 2026 GTMLAB.AI · 200+ brands · $20M+ ad spend operated
Resources  /  GTM & Strategy
GTM & StrategyHealthcareWellnessGoogle AdsMeta Ads

Cross-border patient acquisition: four mistakes that cost you 40% of pipeline.

Multi-language creative, currency-aware funnels, document upload flows. The healthcare brands that get cross-border right rebuild from the form up.

Albert Lie
Co-Founder · Jun 28, 2025 · 11 min read
Cross-border patient acquisition: four mistakes that cost you 40% of pipeline.

This article is being prepared — check back soon.

About the author
Albert Lie
Co-Founder
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Keep reading

More field notes from the bench.

GTM & StrategyHealthcareWellness+6Meta AdsGoogle Ads
DECEMBER 29, 202513 min

The Learning Engine — turning ad tests into compounding knowledge.

A Series B brand spent $2.3M on hundreds of tests and couldn't explain what they'd learned. Here's the system that compounds insight every cycle — and how Claude + Meta MCP closes the capture loop.

GTMLab Writer
GTMLab Growth Writer
GTM & StrategyEcommerceWellnessMeta AdsGoogle Ads
JANUARY 10, 202614 min

The Growth Learnings Artifact — the document that runs your team.

A DTC skincare brand had 200+ experiments in a 47-tab spreadsheet. When the media buyer left, the new hire couldn't answer basic questions. Here's the artifact that fixes it — plus how to keep it alive with Claude + Meta MCP.

GTMLab Writer
GTMLab Growth Writer
GTM & StrategyEcommerceHealthcare+6Meta AdsGoogle Ads
MARCH 5, 202613 min

Southeast Asia's paid-ads blind spot — why localising creative beats generic scaling.

Same product, same ads, same targeting. Malaysia converts at 4.8%. Indonesia at 1.2%. The gap isn't skill — it's assumptions about connectivity, payments, devices, and culture compounding into very different unit economics.

Albert Westin Lie
Account Director
Let’s get started

See what’s hiding in your ad account.

Every ad traced to revenue
Built for growth, not maintenance
Senior operators, no junior handoff

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ brands
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