“From the first call, GTMLab brought the professionalism that other agencies never did. The whole process was spot on, and in the first month, we were already getting 3–5 qualified leads a day.”
Enter APAC markets with a plan built for each one.
Success in one market doesn’t copy and paste. We build a go-to-market per market (the buyers, the language, the channels and the partners that work there) and launch the first tests with you.
No commitment. A senior operator reads every request.
- Google Partner
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsGo-to-market for APAC
Southeast Asia isn’t one market. It’s many, each with its own rules.
A buyer in Jakarta and a buyer in Kuala Lumpur don’t search, compare or decide the same way. Each market has its own channels, its own language and its own way of saying yes. We map them one by one, then launch where the numbers say to start.
- Weekly lead volume
- 1.0×~5×the week we took overwithout matching spend
- Audiences
- 13one Indonesia-wide campaigna hospital, a city, a patient each
- Primary language
- UntestedBahasanever tested with patientsthe language the decision is made in
- Cost per lead
- —−70%at takeoverlaunch to optimised
What changed
- StructureOne campaign for three hospitalsA campaign per hospital, its city and its patient
- OverlapThree hospitals bidding for the same personEach hospital reaching its own patients
- LanguageNever tested with the patientsBahasa Indonesia, the primary language
- CaptureLeads stalled before first contactPre-qualified on WhatsApp, in Bahasa
Figures from the hospitals’ own lead data over the first ten weeks. The chart is indexed to the week we took over; the curves between the endpoints are drawn.Read the case study
The short answer
How do you enter a new market in Southeast Asia?
Start with one market, one buyer and one channel you can measure, not the whole region at once. Southeast Asian markets differ in language, platforms, payment habits and how buyers decide, so a plan that works in Singapore rarely transfers as it is to Indonesia or Vietnam.
We plan entry market by market: research on the local buyer, a campaign and message per city and segment in the local language, and a way to capture and qualify leads that fits how people there prefer to talk to a business.
- One market first
- Prove it there, then expand.
- Local language
- Ads and conversations in the buyer’s language.
- Local channels
- Where buyers in that market actually are.
The market map
Three hospitals, one campaign each.
How IHH’s Malaysian hospitals stopped competing with each other for the same Indonesian patient, step by step.
Step by step
- 5,000+qualified leads in 10 weeks
- ~5×weekly lead volume
- −70%cost per lead
GleneaglesIts own catchment and patientBahasa Indonesia
PantaiIts own catchment and patientBahasa Indonesia
Prince CourtIts own catchment and patientBahasa Indonesia
One campaign, three bidsWon patients, out of the ads
WhatsApp intake, in BahasaHospitalDoctorAppointment type5,000+qualified leads~5×weekly volume
Why market entries stall
Six reasons a new market never takes off.
Across clients selling into and across Asia, the same six mistakes turn a promising market into an expensive lesson.
01 / 06
One campaign for the whole region
What’s happeningA single regional campaign treats different markets as one, and serves none of them well. It either duplicates spend or wastes it.
Check it yourself30 sec
Look at your regional campaign. Does each market get its own budget, message and page?
How we fix it
A plan, and a campaign, per market.
The offer
Your market-entry diagnostic, in 5 working days.
Done by the operator who would run your entry, measured against revenue, and yours to keep whatever you decide.
- 1
The market read
Size, competitors and buying behaviour in the markets you’re weighing.
- 2
The entry order
Which market to start with, and why, ranked by how fast it can pay back.
- 3
The local playbook
The channels, language, offer and partners for the first market.
- 4
The 90-day plan, walked through
The moves in order, on a 30-minute call with the senior operator who did the diagnostic.
Results
Markets we opened, and what they returned.
Measured in qualified leads, customers and revenue from each client’s own data.
- 5,000+Qualified Indonesian patient leads for Malaysian hospitals, in 10 weeksIHH Healthcare
- 4International markets opened from a standing start, in Australia and Central EuropePalma Islands · Bali villas
- 40+Tier-1 sellers won from a rival across Southeast Asia, in 60 daysSEA’s leading e-commerce marketplace
- 70%Lower cost per lead, once each hospital had its own market planIHH Healthcare
One Campaign Tried to Serve Three Cross-Border Hospitals: How Splitting It by City Grew Weekly Leads 5x
70%Reduction in cost per lead
~5×Increase in weekly lead volume
From No Paid Acquisition to 3–5 Qualified Leads a Day: A Lead Channel Built in 30 Days, 70% Cheaper
-70%Cost per qualified lead, first 30 days
4 MarketsOpened from a standing start (Australia & Central Europe)
SEA's Top E-Commerce
E-Commerce & RetailHow a Marketplace Used Outbound Acquisition to Win 40+ Tier-1 Sellers Away From a Rival in 60 Days
40+Tier-1 sellers acquired
120+Qualified meetings
30%+ Direct Revenue in 30 Days: How a Global, Award-Winning Luxury Yacht Operator Cut OTA Dependence
>30%Direct website revenue in the first 30 days
27%Year Over Year (vs. +6.7% prior year)
Orange Lotus
“From the start, GTMLab focused on understanding our problem and even went the extra mile with their strategy. In a niche, zero-to-one market like ours, they brought us our very first client.”
Leading SEA E-commerce
“At our size, growing the seller base meaningfully is tough, trust me, we've tried everything. Then, in 60 days, GTMLab built an acquisition method that actually brings quality merchants at scale.”
“Came to GTMLab for predictability over unreliable growth. They delivered in a quarter: revenue +27%, CPC -50%, bookings +20%. Highly recommend for anyone looking to grow and scale.”
11.11 Bali Retreats
“They understood in hours what took me years, and gave me a clear way forward. If you're pouring money into ads that don't you bring qualified leads, I'd 100% recommend GTMLab to turn that around.”
“We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.”
The first 90 days
What happens after you say yes.
- Week 1
Read the markets
We size the markets you’re weighing, scan the local competitors and talk to buyers there. Nothing launches until you approve the entry order.
You getAn entry order, ranked by payback
- Weeks 2–3
Build the local plan
The channels, language, offer and partners for the first market, and the page that answers its first questions.
You getA playbook for market one
- Weeks 4–8
Launch and validate
The first market goes live with a 30-day validation window and clear numbers for go, fix or stop.
You getA weekly market scorecard
- Day 90
The review
What market one proved, and whether, when and how to open the next.
You getThe next market’s plan
Why GTMLab
GTMLab, a global agency, or a local hire?
Three ways to enter a new market in Asia, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who does the workOperators who sell across the region every dayPartly: A global team, run from elsewherePartly: A local hire, new to your business
What you getA plan per market, launched with youNo: One regional deckPartly: A plan for the one market they know
LanguageCreative written in each market’s languagePartly: Translated from EnglishPartly: Depends on who you hire
ValidationGo, fix or stop after 30 days, per marketNo: Launch everywhere and hopePartly: Learned the slow way
Time to startDiagnostic in 5 working daysPartly: Weeks of discoveryNo: Months to hire and ramp up
Beyond strategyAds, pages, CRM and data to launch itPartly: Strategy only, or more agenciesNo: One person, one market
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book the audit
Which APAC markets do you work in?
Most of our work is in Southeast Asia, especially Indonesia and Malaysia, alongside Hong Kong, and campaigns into Australia and Europe for clients selling from the region.
Should we launch in several markets at once?
Usually not. One market at a time, with a 30-day validation window and clear numbers for go, fix or stop, costs less and teaches more. The second market opens faster on what the first one proved.
Do you localise the creative and the pages?
Yes. Creative and pages are written for each market in its own language, around the questions buyers there ask first. For one hospital group, Bahasa Indonesia became the primary language of the whole account.
Can you help with partners and distribution?
Yes, where direct channels don’t work. For Lion Parcel we built and validated a new partnership channel through Bali’s hotels in 30 days.
What does it cost?
The diagnostic comes with no commitment. If we work together, the fee is set by the scope of the work, and we agree it with you before anything starts.
How quickly will we see results?
The market read lands in the first week. The first market usually goes live within four to six weeks, and the 30-day validation window tells you whether to scale it.
Do you work alongside our regional team?
Yes. The strategy seat stays with you; we bring the market read, the local playbook and the people to run the first tests.
Do you execute the plan too?
Yes. The same team runs the ads, pages, CRM and data in each market, so the plan and the launch never drift apart.
Get started
Find out which market to open first.
Pick whichever is easier. Same senior team, same audit, no commitment.
- Tell us where you’re headingToday
Send the form, or a WhatsApp message with your website.
- We read the markets5 working days
Size, competitors and buyers, read by a senior operator.
- We walk you through it30 minutes
The entry order and the 90-day plan, on one call.
Request your audit
Takes 2 minutes · No commitmentRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
