GTMLab
Our focus

Paid ads growth — and nothing else.

We don't do brand. We don't do generalist work. Five disciplines stacked together to make one outcome: a paid engine that compounds every month.

The 5 services we shipPerformance MarketingThe growth engine itself. Paid acquisition across every channel.Performance CreativeAds that win the auction. AI-tuned creative production at scale.Funnel Strategy & CROConversions, end to end. Landing pages, funnel rebuild, A/B testing.Data & AnalyticsEvery dollar traced. Dashboards, attribution, AI signal monitoring.GTM & Growth LabStrategy that ships Monday. Channel tests, positioning, expansion.
All 5 in motion
Full-stack engagementJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
Our WorkCase StudiesClientsProofTestimonialsCreativesFunnels (coming soon)
Featured case study
FeaturedJAQS
We built JAQS's sales team its first real lead engine — in under 30 days.
Over 8xfirst month ROI on engagement investment
Millionsworth of pipeline value generated in <30 days
IndustriesHealthcareWellnessEcommerceHospitalityTourismTech StartupsProperty
ResourcesBlogTeardown Library (coming soon)Events (coming soon)Talks (coming soon)
WorkshopsGTM Mapping0→1 / pre-revenue founders. Map your full GTM.Growth DecodePMF + paid spend. Decode competitors, rebuild engine.Bali Tour 2026 (ended)20 workshops · 2 weeks · May 2026 wrap-up.Australia Tour 2026 (planning)Sydney · Melbourne · Jun–Jul 2026.
From the blog →
GTM & Strategy11 min
How GTMLab built Ashley Hotel Group's direct booking engine across 6 properties.
GTM & Strategy9 min
AI Alone Is Useless — Why I Built GTMLab.
Performance Marketing11 min
Building a growth system, not a campaign treadmill.
Performance Creative12 min
How to audit your creative without hiring an agency (yet).
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CareersJoin our team
100 specialists. Operator-grade pedigree. Currently hiring 5 senior roles.
5Open roles
6+Countries
100+On bench
Our story
AboutAbout GTMLab
Operator-led, senior-only, built by tech-founders.
2024Founded
~100Senior marketers
200+Teams shipped for
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GTMLab

Paid ads growth — and nothing else. Five disciplines, one engine, every dollar traced.

Available for Q3
Jakarta · GMT+7 · global delivery

Services

  • Performance Marketing
  • Performance Creative
  • Funnel Strategy & CRO
  • Data & Analytics
  • GTM & Growth Lab

Our Work

  • Case Studies
  • Clients
  • Proof
  • Testimonials
  • Industries

Resources

  • Blog
  • Growth Letter (soon)
  • Teardown Library (soon)
  • Events
  • Talks

Company

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© 2026 GTMLAB.AI · 200+ growth teams · $20M+ ad spend operated
Resources  /  Attribution
AttributionWellnessEcommerceAffiliate & CreatorTikTok AdsMeta Ads

Creator attribution without the spreadsheets — what actually works.

Wellness brands run 30-50% of their growth through creators, but most can't tell which one drove what revenue. The stack we shipped to fix it.

Anna Tan
Creative Director · Sep 10, 2025 · 7 min read

This article is being prepared — check back soon.

About the author
Anna Tan
Creative Director
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Keep reading

More field notes from the bench.

Attribution
AttributionWellnessEcommerceMeta AdsTikTok Ads+1
AUGUST 4, 202510 min

Why first-purchase ROAS lies in supplement D2C — and what to optimize for instead.

ROAS is a single-purchase metric. Wellness is a multi-purchase business. Here's the cohort model that breaks the lie.

Albert Lie
Co-Founder
Attribution
AttributionHealthcareWellness+2Google AdsMeta Ads
OCTOBER 14, 202512 min

Why attribution is broken in 2025 — and the four fixes that work.

Last-click is lying to your CFO. Here's what we learned rebuilding the attribution stack on $20M+ of operated spend.

Albert Lie
Co-Founder
Let’s get started

See what’s hiding in your ad account.

Three specific spend leaks, named
One move you can ship next week
Your real CAC, traced honestly

“Most agency audits are templated — they ship the same 12 slides to every account. Ours don’t. Every teardown is custom-cut to your funnel, your spend, your category.”

Albert Lie
Co-Founder
★★★★★
Trusted by 200+ growth teams