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“Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.”
Research that ends in a decision, not a report.
We map your market, your buyers and your competitors (AI scanning every play in your category, operators talking to the people who decide) and hand you the moves to make this quarter.
No commitment. A senior operator reads every request.
- Google Partner
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsMarket intelligence
Most research tells you what happened. Ours tells you what to do next.
We combine AI scans of every ad, offer and page in your category with conversations with the buyers who actually decide. The output isn’t a hundred-page report; it’s the segments worth winning, what each one needs to hear, and the channels to reach them.
- BANT-qualified meetings
- 015pipeline = the team’s contactsin under 30 days
- Return on the engagement
- —7–8×at kick-offpast the revenue target, in 30 days
- Segments
- 13one pool, one pitchschools, corporates, tourism groups
- Outreach channels
- 14personal networksemail, LinkedIn, calls, WhatsApp
What changed
- ReachLimited to the sales team’s contactsA mapped market, reached on four channels
- SegmentsSchools, corporates and agencies, one pitchA message per decision-maker
- QualificationHours lost on prospects with no budgetEvery prospect BANT-screened first
- The systemPipeline that left with each salespersonA documented engine that keeps producing
Figures from the client’s own pipeline in the first month. The chart counts qualified meetings week by week; the curve between the weeks is drawn.Read the case study
The short answer
What is market intelligence?
Market intelligence is research into your market that leads to a decision: who the buyers are, who decides, what they care about, what competitors are doing, and where the openings are. The point isn’t a report; it’s knowing who to target and what to say.
We map markets by buyer and decision-maker, turn the findings into a message per segment, and test them with real outreach so the research pays for itself.
- Buyers
- Who buys, and who decides.
- Competitors
- What they offer, and where they’re weak.
- Action
- A message and a target list per segment.
The engine
From a contact list to a mapped market.
How Jakarta Aquarium & Safari replaced “who we know” with “who we should target”, and screened every prospect before a meeting.
Step by step
- 15BANT-qualified meetings in under 30 days
- 7–8×ROI on the engagement
- Week 2first qualified meeting
BeforePipeline from the sales team’s own contacts
SchoolsPrincipals and curriculum coordinatorsSafety and curriculum
CorporatesHR and events leadsTeam-building and CSR
Tourism groupsAgency ownersPartnership economics
EmailLinkedInCold callWhatsApp
BBudgetAAuthorityNNeedTTimeline
15BANT-qualified meetings in under 30 days
Why research gathers dust
Six reasons research never changes anything.
Companies spend on research and keep doing what they did before. These six gaps are why the insight never reaches the market.
01 / 06
Reports nobody acts on
What’s happeningA hundred pages of findings, a presentation, and no decision anyone owns. Six weeks later, nothing has changed.
Check it yourself30 sec
Take your last research report. Which decision did it change?
How we fix it
Every finding ends in a move, with an owner.
The offer
Your research brief, in 5 working days.
Done by the operator who would act on it, aimed at a decision, and yours to keep whatever you decide.
- 1
The market map
The segments in your market, how big each one is, and who decides inside them.
- 2
The competitor scan
Every ad, offer and page your competitors run, and the gaps they leave.
- 3
The buyer read
What each segment needs to hear, from conversations with real buyers.
- 4
The 90-day plan, walked through
The moves in order, on a 30-minute call with the operator who did the brief.
Results
Research that turned into results.
Every figure read from the client’s own pipeline or booking data.
- 15BANT-qualified meetings in under 30 days, at 7–8× ROIJakarta Aquarium & Safari
- 120+Qualified meetings at a 95% show rate, from enriched public dataSEA’s leading e-commerce marketplace
- 100+BANT-qualified meetings in one month, across nine Bali regionsLion Parcel
- 230%More high-value bookings, once research showed which patients were worth 3×Central Wellness · Hong Kong clinic
15 Qualified Meetings at 7–8× ROI: A B2B Pipeline Built in Under 30 Days
15BANT-qualified meetings, under 30 days
7–8×ROI on engagement investment
SEA's Top E-Commerce
E-Commerce & RetailHow a Marketplace Used Outbound Acquisition to Win 40+ Tier-1 Sellers Away From a Rival in 60 Days
40+Tier-1 sellers acquired
120+Qualified meetings
How a Logistics Firm Built a New B2B Acquisition Channel With $1M+ Pipeline in 30 days
>50%Meetings completed to partnership won
$1M+Qualified pipeline generated
The Paid Acquisition Engine That Grew High-Value Bookings 230% Without Spending a Dollar More
+230%Increase in high-value bookings
>50%Lower Cost per qualified lead, in 6 months
“We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.”
Leading SEA E-commerce
“At our size, growing the seller base meaningfully is tough, trust me, we've tried everything. Then, in 60 days, GTMLab built an acquisition method that actually brings quality merchants at scale.”
Orange Lotus
“From the start, GTMLab focused on understanding our problem and even went the extra mile with their strategy. In a niche, zero-to-one market like ours, they brought us our very first client.”
11.11 Bali Retreats
“They understood in hours what took me years, and gave me a clear way forward. If you're pouring money into ads that don't you bring qualified leads, I'd 100% recommend GTMLab to turn that around.”
Xccelerate
“At our price point, a subscription is considered an investment, and rarely an impulse. GTMLab built the journey that educates and nurtures people along the way, so they reach us already convinced.”
The first 90 days
What happens after you say yes.
- Week 1
Frame the decision
We agree the decision the research has to inform, gather your data, start the AI scans and book the buyer interviews. Nothing goes out without your sign-off.
You getThe questions that matter
- Weeks 2–3
Map and scan
Segments sized, every competitor play catalogued, and buyers interviewed by segment.
You getA market map and competitor scan
- Weeks 4–8
Turn it into moves
Segments prioritised, a message written per decision-maker, and the first outreach or campaign live.
You getThe first moves, live
- Day 90
The review
What the market said back, what to scale, and the next segment to open.
You getNext quarter’s plan
Why GTMLab
GTMLab, a research firm, or an in-house analyst?
Three ways to understand your market, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who does the researchOperators who act on it, with AI scansPartly: Analysts who never run a campaignPartly: One person, between other jobs
What you getThe moves to make this quarterNo: A hundred-page reportPartly: A summary, eventually
SourcesAI scans, plus real buyer conversationsPartly: Desk research and surveysPartly: Whatever one person can find
Follow-throughWe run the first moves with youNo: Delivered, then donePartly: Depends on their bandwidth
Time to startBrief in 5 working daysPartly: Weeks of scopingNo: Months to hire and ramp up
Beyond researchAds, outreach and CRM to act on itPartly: Research onlyNo: One skill, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book the audit
What does market intelligence include?
Segment sizing, competitor scans (their ads, offers, pages and channels) and buyer research, all aimed at one decision: where to grow next, and how.
How do you use AI in research?
AI scans every ad, offer and page your category has run, so nothing is missed and patterns show up fast. People do the part AI can’t: talking to buyers and deciding what it means.
Do you talk to real buyers?
Yes. Interviews with buyers and with your sales team, plus your own CRM and chat data where you have it.
How is this different from your competitor analysis workshop?
Growth Decode is a focused workshop on your funnel and your top competitors. Market intelligence goes wider: the whole market, its segments and the buyers inside them.
What does it cost?
The research session comes with no commitment. If we work together, the fee is set by the scope of the work, and we agree it with you before anything starts.
How quickly will we get answers?
The research brief lands in the first week. The market map and competitor scan usually follow within two to three weeks, with the first moves live soon after.
Can you research a market we’re not in yet?
Yes. Market-entry research is one of the most common requests, and it pairs with our go-to-market work for APAC.
Do you act on the findings too?
Yes. The same team runs the outreach, ads and CRM that put the findings to work, so the research never sits in a drawer.
Get started
Find out which segments are worth winning.
Pick whichever is easier. Same senior team, same audit, no commitment.
- Tell us the decisionToday
Send the form, or a WhatsApp message with your website and the question.
- We write the brief5 working days
Your market, competitors and buyers, read by a senior operator.
- We walk you through it30 minutes
The segments, the moves and the 90-day plan, on one call.
Request your audit
Takes 2 minutes · No commitmentRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
