Leading SEA E-commerce
“At our size, growing the seller base meaningfully is tough, trust me, we've tried everything. Then, in 60 days, GTMLab built an acquisition method that actually brings quality merchants at scale.”
Find the customers worth winning, including your competitors’.
We use your data and AI to find who your best customers really are, which segments are worth chasing, and which of your competitors’ customers are ready to switch, then build the targeting and outreach to win them.
No commitment. A senior operator reads every request.
- Google Partner
- 200+ brands grown
- $20M+ ad spend operated
- Senior operators only
The growth partner behind brands across Asia.
200+
brands served
$20M+
ad spend operated
Our team’s track record
and 180+ more brands
Meet our clientsCustomer segmentation
Not every customer is worth the same. Your targeting should know the difference.
Most targeting treats everyone as one audience and chases the cheapest result. We find the segments that actually pay (by value, by need, and by what they respond to), give each one its own message, and point the ads and the outreach at the ones worth winning first.
- Tier-1 sellers won
- 040+all selling on a rival platformin 60 days, and counting
- Qualified meetings
- 0120+no outbound motionat a 95% show rate
- Rival sellers reachable
- None53%no data on rival sellersof public data turned into contacts
- Products sold
- —4M+at kick-offlifetime, by the sellers won
What changed
- DataNo first-party data on rival sellersPublic seller data enriched into a contact pool
- TargetingEvery seller, the same priorityTier-1, high-volume sellers first
- ChannelsOne channel would reach 10–20% of themSix channels, where sellers actually reply
- The pitchLower commission, and nothing elseAn economic case: onboarding, subsidies, experience
Figures from the client’s onboarding data over the nine-week sprint. The chart counts sellers won week by week; the curve between the weeks is drawn.Read the case study
The short answer
What is customer segmentation?
Customer segmentation is dividing your market into groups of buyers who want similar things, so each group gets the message, offer and channel that fits it. Done well, it also ranks the segments by value, so the best buyers get your attention first.
We segment from the data you already have and the data we can gather, rank the segments by value and by how reachable they are, and win them tier by tier.
- Groups
- Buyers who want similar things.
- Ranked
- By value and reachability.
- Targeted
- A message and offer per segment.
The seller map
A rival’s sellers, sorted and won.
How Southeast Asia’s leading marketplace found, ranked and won a rival’s best sellers in a 60-day window, step by step.
Step by step
- 40+tier-1 sellers won in 60 days
- 120+qualified meetings, 95% show rate
- 4M+products sold by the sellers won
Sellers on the rival marketplace53% reachable
FMCG 30%Electronics 9%General merchandise 9%Fashion 5%Long tail 47%
PhoneWhatsAppLinkedInInstagramEmailMarketplace chat
120+meetings, 95% show rate40+tier-1 sellers won
Why targeting misses
Six reasons your targeting finds the wrong customers.
Across 200+ brands, the same six gaps send budget to the cheapest customers instead of the best ones.
01 / 06
One audience for everyone
What’s happeningDifferent customers buy for different reasons. One audience with one message speaks to none of them.
Check it yourself30 sec
Count the audiences in your ad account. Does each one get its own message?
How we fix it
Segments by need and value, a message for each.
The offer
Your segmentation audit, in 5 working days.
Done by the operator who would run your targeting, measured against revenue, and yours to keep whatever you decide.
- 1
The value map
Which customers are worth the most to you, and what they have in common.
- 2
The segment ranking
Every segment sized and ranked by what it’s worth and how winnable it is.
- 3
The switcher list
The competitors’ customers most likely to move, and why.
- 4
The 90-day plan, walked through
The moves in order, on a 30-minute call with the operator who did the audit.
Results
Segments we found, and what they returned.
Every figure read from the client’s own CRM, onboarding or booking data.
- 40+Tier-1 sellers won from a rival marketplace in 60 daysSEA’s leading e-commerce marketplace
- 230%More high-value bookings, once targeting followed patient valueCentral Wellness · Hong Kong clinic
- 4×More direct-booking revenue, with an approach per property’s guestsAshley Hotel Group
- 15BANT-qualified meetings in under 30 days, a message per decision-makerJakarta Aquarium & Safari
SEA's Top E-Commerce
E-Commerce & RetailHow a Marketplace Used Outbound Acquisition to Win 40+ Tier-1 Sellers Away From a Rival in 60 Days
40+Tier-1 sellers acquired
120+Qualified meetings
The Paid Acquisition Engine That Grew High-Value Bookings 230% Without Spending a Dollar More
+230%Increase in high-value bookings
>50%Lower Cost per qualified lead, in 6 months
40×+ ROAS Sustained Over a Year: How a Luxury Hotel Chain Built Direct Bookings and Reduced OTA Dependency
>40× ROASSustained beyond 12 months
4×More direct-booking revenue
15 Qualified Meetings at 7–8× ROI: A B2B Pipeline Built in Under 30 Days
15BANT-qualified meetings, under 30 days
7–8×ROI on engagement investment
“Our pipeline used to live in our sales team's relationship, so every time one left, part of it left too. GTMLab built us a system that solves this, and now the leads just keep coming.”
“We wanted a way to grow our paid ads, and GTMLab delivered. Our website bookings went up, and over a year later, they're still the team that we trust. We couldn't be happier with how it turned out.”
Online Property Marketplace
“On a property marketplace, it's all about lead quality — plenty of clicks, but few who are actually serious. GTMLab changed who comes through, and now we get people genuinely ready to move.”
“We weren't even sure it was possible, and we wanted GTMLab to validate whether there is a way to acquire partners predictably. GTMLab didn’t just answer 'yes'—they proved it.”
Hearing Vision
“Hearing care runs heavily on trust, so for years we've been living through referrals. GTMLab built the engine that changed it. Within a month, bookings were up 30% across every branch.”
The first 90 days
What happens after you say yes.
- Week 1
Find your best customers
We read your CRM, sales and ad data to see who your most valuable customers are and what they have in common. Nothing changes until you approve it.
You getA value map of your customers
- Weeks 2–3
Size and rank the segments
Every segment sized and ranked by worth and winnability, and the competitors’ customers most likely to switch identified.
You getA ranked segment list
- Weeks 4–8
Target and reach
Ads and outreach pointed at the top segments, a message for each, and the switchers contacted directly.
You getCampaigns and outreach per segment
- Day 90
The review
Revenue by segment, what to scale, and the next segment to open.
You getNext quarter’s plan
Why GTMLab
GTMLab, a typical agency, or an in-house analyst?
Three ways to find and win the right customers, and what each one actually gets you.
What you getGTMLabSenior operators, judged on revenueTypical agencyPaid by the monthIn-house hireOne person, one channel
Who does itOperators with data and AI, one teamNo: A media buyer guessing audiencesPartly: One analyst, if you have one
What counts as successRevenue from the segments that matterNo: Cheaper clicksPartly: A segmentation deck
DataYour CRM and sales data, plus public data with AIPartly: Platform interest targetingPartly: Depends on who you hire
Competitors’ customersFound and reached directlyNo: Not on the planNo: Not on the plan
Time to startAudit in 5 working daysPartly: Weeks of onboardingNo: Months to hire and ramp up
Beyond segmentationAds, outreach and CRM to act on itPartly: Ads onlyNo: One skill, one person
Who runs your account
Senior operators, on every account.
You speak to the people doing the work, every week, not an account manager relaying messages.
Where our team comes from
- Y Combinator alumni
- Forbes 30 Under 30
- 100+specialists, no junior layer
Leading your account: Kevin Cho, Co-founder, Growth Strategy · Rizky Darmawan, Head of Performance Marketing · Andhika Nurrizky, Senior Performance Marketing Specialist
We don’t get paid for clicks, so we don’t chase them. Every account we take on is wired to the sales in the client’s CRM and judged on them.
FAQ
Before you book the audit
What is customer segmentation and targeting?
Splitting your market into groups that buy for different reasons, ranking them by what they’re worth, and pointing your ads, outreach and messages at the ones worth winning first.
How do you use data and AI?
We start from your CRM and sales data to find what your best customers have in common, then use AI to enrich public data and find more people like them, including your competitors’ customers.
Can you really win customers from competitors?
When they have a reason to switch, yes. For Southeast Asia’s leading e-commerce marketplace we won 40+ tier-1 sellers from a rival in 60 days, during a platform-fee shake-up.
Do you work with B2B and consumer businesses?
Both. We have segmented hotel guests, clinic patients, school-trip buyers and marketplace sellers. The method is the same; the data differs.
What does it cost?
The audit comes with no commitment. If we work together, the fee is set by the scope of the work, and we agree it with you before anything starts.
How quickly will we see results?
The value map lands in the first week. Ranked segments follow within two to three weeks, and the first campaigns and outreach usually go live soon after.
What do you need from us?
Access to your CRM or sales data and your ad accounts, plus an hour with your sales team. If your data is thin, we start from research and public data.
Do you run the campaigns too?
Yes. The same team runs the ads, outreach and CRM that put the segments to work.
Get started
Find out which customers you can win next.
Pick whichever is easier. Same senior team, same audit, no commitment.
- Tell us where to lookToday
Send the form, or a WhatsApp message with your website.
- We map your customers5 working days
Value, segments and switchers, read by a senior operator.
- We walk you through it30 minutes
The segments to win and the 90-day plan, on one call.
Request your audit
Takes 2 minutes · No commitmentRather talk it through?Message the team directly on WhatsApp.Chat on WhatsApp
